This section lists current magazine circulation and ad rates. VERY important variables when calculating usage fees. Some of you might be surprised at how much companies pay for a full page advertisment in certain industry publications. And should remove any guilt from some of the fees we ask for.
ExitRow From , joined Dec 1969, posts, RR:
Reply 5, posted (11 years 3 months 4 weeks 5 hours ago) and read 2550 times:
An ad rate is basically what it costs to run an ad in a given publication. Example... a full-page newspaper ad in the Wall Street Journal costs somewhere around $100,000 USD. For ONE day. Seriously.
So if, say, an avionics company wants to use one of your photos in a full page, back cover ad in Flying magazine, this web site will help you establish what it's costing the avionics company to "buy the space" for that ad and you can price accordingly. Most ad budgets are padded for media costs. Therefore, they will ALWAYS try and skimp on the photographer because the media cost is non-negotiable. You are. One big reason they always offer "credits" first.
I think the best aspect of this site, however, is for determining what to charge for editorial usage. In other words, not ads, but if your photo is used in the body of a story.