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Anyone Selling Images Should See This Site.  
User currently offlineExitRow From , joined Dec 1969, posts, RR:
Posted (12 years 4 months 6 days 18 hours ago) and read 3215 times:


In particular:

This section lists current magazine circulation and ad rates. VERY important variables when calculating usage fees. Some of you might be surprised at how much companies pay for a full page advertisment in certain industry publications. And should remove any guilt from some of the fees we ask for.

There is also a web-based rate calculator.

Hope this helps those of you whom are new to selling images to publications and enlightening to those who ask for very little.


5 replies: All unread, jump to last
User currently offlineWork4bmi From , joined Dec 1969, posts, RR:
Reply 1, posted (12 years 4 months 6 days 14 hours ago) and read 3032 times:

Not to sound dumb, but could you explain what:

*Magazine Circulation*
*Magazine Ad Rate*


Plus, am from the UK so what Currency Exchange Rate do I use?



User currently offline9A-CRO From Croatia, joined Jun 2000, 1574 posts, RR: 8
Reply 2, posted (12 years 4 months 6 days 13 hours ago) and read 3026 times:

circulation is number of copies printed

ad rate?
I'd like to know what does it exactly mean.,

When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
User currently offlineJeffM From United States of America, joined May 2005, 3267 posts, RR: 50
Reply 3, posted (12 years 4 months 6 days 13 hours ago) and read 3024 times:

Bill, Nice... Thanks...


User currently offlineLeviticus From New Zealand, joined Oct 2007, 0 posts, RR: 0
Reply 4, posted (12 years 4 months 6 days 11 hours ago) and read 2960 times:


"Plus, am from the UK so what Currency Exchange Rate do I use ?"

Well, 1.00 = 1.00 USD
and 1.00 GBP = 1.81958 USD
So you should go for 1.82 I guess.  Smile


User currently offlineExitRow From , joined Dec 1969, posts, RR:
Reply 5, posted (12 years 4 months 6 days 6 hours ago) and read 2918 times:

An ad rate is basically what it costs to run an ad in a given publication. Example... a full-page newspaper ad in the Wall Street Journal costs somewhere around $100,000 USD. For ONE day. Seriously.

So if, say, an avionics company wants to use one of your photos in a full page, back cover ad in Flying magazine, this web site will help you establish what it's costing the avionics company to "buy the space" for that ad and you can price accordingly. Most ad budgets are padded for media costs. Therefore, they will ALWAYS try and skimp on the photographer because the media cost is non-negotiable. You are. One big reason they always offer "credits" first.

I think the best aspect of this site, however, is for determining what to charge for editorial usage. In other words, not ads, but if your photo is used in the body of a story.

Hope it helps.

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