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Canon EOS: Why Call It Rebel And Kiss  
User currently offlineSIA6696 From Australia, joined Dec 2009, 90 posts, RR: 0
Posted (4 years 2 months 5 days 18 hours ago) and read 7163 times:

Why does canon call their entry level DSLR cameras Rebel in the US and Kiss in Japan. Why not use the 3 or 4 number code like the rest of the world, and avoid confusion. Their higher end cameras use the same number world wide, so why not keep them all the same.


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7 replies: All unread, jump to last
 
User currently offlineLGW340 From United Kingdom, joined May 2007, 317 posts, RR: 0
Reply 1, posted (4 years 2 months 5 days 17 hours ago) and read 7144 times:

Ive been told by a Canon rep it is because it makes them sell better in different countries. The British like ordered numbers (450D, 500D, 550D etc), The Americans like names (Rebel XTI etc) and Japanese prefer more gentle names (Kiss x3). Just done to help increase sales.

C J Goodwin



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User currently offlineJohnKrist From Sweden, joined Jan 2005, 1401 posts, RR: 6
Reply 2, posted (4 years 2 months 5 days 14 hours ago) and read 7128 times:
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Well known sales trick  
Another example is cars, where cars that targets men are usually called 750xi, 300M or such, and a car that target female buyers are called Twingo, Jazz etc



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User currently offlinestealthz From Australia, joined Feb 2005, 5743 posts, RR: 44
Reply 3, posted (4 years 2 months 5 days 14 hours ago) and read 7118 times:
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It is also used to limit grey marketing or parallel importing.
An unauthorised importer in for eg the USA is going to be more reluctant to take a shipment of cheap xxx if he has to do the marketing to convince the customer that it is the same yyy that they see in the natioanl advertising!



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User currently offlinedvincent From United States of America, joined Jan 2007, 1753 posts, RR: 11
Reply 4, posted (4 years 2 months 5 days 13 hours ago) and read 7101 times:
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There is nothing rebellious about owning a Canon.  

It's all marketing.

Minolta used to have three different names for their lines of bodies. In the USA it was Maxxum, in Europe it changed to Dynax, and Japan was Alpha. When Sony bought out all of Minonlta's camera and lens business, the worldwide name was unified to Alpha.

Even then, the Maxxum/Dynax 5D was called the Alpha Sweet digital in Japan.



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User currently offlineromeokc10fe From United States of America, joined Jul 2004, 219 posts, RR: 0
Reply 5, posted (4 years 2 months 2 days 12 hours ago) and read 6909 times:

I think it's kinda odd too. How can you call a bad ass car like the U.S. version 1990-1996 Nissan 300ZX Twin Turbo a Fairlady Z in Japan!!!

User currently offlinecpd From Australia, joined Jun 2008, 4881 posts, RR: 37
Reply 6, posted (4 years 2 months 2 days ago) and read 6863 times:

Quoting JohnKrist (Reply 2):
Another example is cars, where cars that targets men are usually called 750xi, 300M or such, and a car that target female buyers are called Twingo, Jazz etc

Excepting of course Zonda, Carrera GT, Veyron. I wouldn't call a Carrera GT a ladies car, but perhaps H.J. Stuck may do so (he once called the 911 GT3 RS race car "a ladies car", shortly before his own BMW was disqualified).

It's all about marketing. But I wonder how much this marketing benefit outweighs the cost of having specific advertising for each region? Sort of like how in some countries, NSX was branded "Acura", while in others, just the simple Honda "H" was good enough for the SuperHonda.

For me, I'd see benefits in keeping the same name everywhere.

Quoting stealthz (Reply 3):
It is also used to limit grey marketing or parallel importing.

Fortunately, Nikon doesn't bother with this.


User currently offlineJohnKrist From Sweden, joined Jan 2005, 1401 posts, RR: 6
Reply 7, posted (4 years 2 months 1 day 16 hours ago) and read 6831 times:
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Quoting cpd (Reply 6):
For me, I'd see benefits in keeping the same name everywhere

Yeah, but then you really need to do your homework and not like Honda when they introduced the Fit/Jazz model. It was supposed to be called Honda Fitta all over the world andmarketing had all broschures done, the cars had emblems on them and was ready to roll. Then someone, thankfully, told them what Fitta means in Swedish and Norwegian. It's a really bad word for the female genitalia, much worse than the kitten synonym used in the english language  

So, they dropped the "ta" in Japan and in all of Europe and some other places renamed it completely to Jazz.

If you keep letter/number combinations you are OK for most of the world, except if there's a 4 which sounds the same as death in chinese.



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