Sponsor Message:
Aviation Photography Forum
My Starred Topics | Profile | New Topic | Forum Index | Help | Search 
Full Rights No Time Limit Photo Purchase Request..  
User currently offlinespeedbird128 From Pitcairn Islands, joined Oct 2003, 1648 posts, RR: 2
Posted (1 year 5 months 4 weeks 1 day 20 hours ago) and read 5811 times:

Hi guys,

I have been approached by a rather large advertising agency for "full rights, without time limit utilisation".

They have advertised for big corporations in the past (Perrier, Red Bull, Nestle etc).

What is the going rate for a full resolution image concerning this request?

Thanks
BAW128


A306, A313, A319, A320, A321, A332, A343, A345, A346 A388, AC90, B06, B722, B732, B733, B735, B738, B744, B762, B772, B7
16 replies: All unread, jump to last
 
User currently offlineilpavone2004 From Netherlands, joined Feb 2008, 85 posts, RR: 0
Reply 1, posted (1 year 5 months 4 weeks 1 day 16 hours ago) and read 5759 times:

Well you're gonna lose all the rights on that image, hence it'll be as they actually took the photo. For this kind of license i'd rather go on the amount of money needed for a good prime lens (e.g CANON EF 300 f2.8 L IS II)

User currently offlinekukkudrill From Malta, joined Dec 2004, 1123 posts, RR: 5
Reply 2, posted (1 year 5 months 4 weeks 1 day 11 hours ago) and read 5705 times:

That lens is worth what, €1,500? That's an awful lot of money for a single image, whatever the terms of use.

The terms of use requested by the advertising agency in the original post are equivalent to a royalty-free licence from stock photo agencies like Alamy. The most Alamy charges for a royalty-free image at maximum resolution is €360. I would regard this amount as the absolute maximum.



Make the most of the available light ... a lesson of photography that applies to life
User currently offlineckw From UK - England, joined Aug 2010, 713 posts, RR: 16
Reply 3, posted (1 year 5 months 4 weeks 1 day 9 hours ago) and read 5689 times:

Quoting kukkudrill (Reply 2):
The terms of use requested by the advertising agency in the original post are equivalent to a royalty-free licence from stock photo agencies like Alamy.

No, I think the request in the OP is ambiguous, but a) given its a big adverstising agency and b) they say full rights, I'd rather suspect they mean exclusive rights - most major ad agency dislike royalty free, as it leaves the image free for other people to use in ways that may affect their campaign.

Two links which may help you

http://home.the-aop.org/usage-calculator-help

http://www.featurepics.com/News/photo-license-fees-calculator.aspx

As will become apparent, exactly how the image will be used, for how long, circulation, size etc. etc. all have a bearing on the appropriate fee. But it could range from a couple of hundred to a couple of thousand or more.

Of course you will also need to consider how unique the image is - if a similar shot can be obtained easily elsewhere, it would be very easy to price yourself out of contention. But do not be afraid to ask the market rate. A reputable company will be well aware what the market rate is, and will have already pencilled this into their budget.

Cheers,

Colin



Colin K. Work, Pixstel
User currently offlinejspitfire From Canada, joined Feb 2005, 308 posts, RR: 2
Reply 4, posted (1 year 5 months 4 weeks 1 day 5 hours ago) and read 5665 times:

For full rights price should easily be in the thousands. I like to look at www.masterfile.com, their price matrix can be a good guide.

User currently offlineilpavone2004 From Netherlands, joined Feb 2008, 85 posts, RR: 0
Reply 5, posted (1 year 5 months 4 weeks 1 day 2 hours ago) and read 5649 times:

Just to be clear the CANON EF 300 f2.8 L IS II is about 6500€ and not 1500€ as wrongly written by kukkudrill

User currently offlinespeedbird128 From Pitcairn Islands, joined Oct 2003, 1648 posts, RR: 2
Reply 6, posted (1 year 5 months 4 weeks 1 day 1 hour ago) and read 5628 times:

Hi guys, sorry if i was ambiguous!

I did mean "Full exclusive rights with no time limit."

I have been given no info, but have already asked for, the usage intentions. Given they are prominent in group "A" countries it would be Germany, france, uk etc

Image is somewhat unique as it is the only one ive seen like it...

Il have a look at all the links thank you all very much!!



A306, A313, A319, A320, A321, A332, A343, A345, A346 A388, AC90, B06, B722, B732, B733, B735, B738, B744, B762, B772, B7
User currently offlinespeedbird128 From Pitcairn Islands, joined Oct 2003, 1648 posts, RR: 2
Reply 7, posted (1 year 5 months 4 weeks 1 day ago) and read 5617 times:

And then also, seeing as it is full exclusive rights for an unlimited time period, it is then irrelevant as to what they will use it for... no?

This particular sale is quite new ground for me - usually they are for single use assignments.



A306, A313, A319, A320, A321, A332, A343, A345, A346 A388, AC90, B06, B722, B732, B733, B735, B738, B744, B762, B772, B7
User currently offlinearndt262 From Germany, joined Mar 2010, 80 posts, RR: 0
Reply 8, posted (1 year 5 months 4 weeks 1 day ago) and read 5616 times:

"Full exclusive rights with no time limit" means a lot. As already said: you lose all your rights! The picture can be use for print, commercial use etc. by the agency. For example: A cover shot for a frontpage of a magazine can cost 1000 Euro and up. So you should consider all of that!
Be aware: the agency might think you are no professional photographer and so they will try to lower the price! Let them know, that you are well aware of the pricing in that business!
Arndt


User currently offlinearndt262 From Germany, joined Mar 2010, 80 posts, RR: 0
Reply 9, posted (1 year 5 months 4 weeks 1 day ago) and read 5615 times:

Your profile tells me you are German. If that is right, than this might help you: There is a price list of the "Mittelstandsunion für Fotomarketing". You have to pay for that list, but it gives you a good guideline, as it is also used at court!
Arndt


User currently offlinewhisperjet From Germany, joined Nov 2007, 561 posts, RR: 8
Reply 10, posted (1 year 5 months 4 weeks 23 hours ago) and read 5605 times:
AIRLINERS.NET CREW
PHOTO SCREENER

All estimates are pointless without seeing the picture in question.
The quote needs to be based on the uniqueness of the picture.

Stefan



Nobody is perfect - not even a perfect fool.
User currently offlinearndt262 From Germany, joined Mar 2010, 80 posts, RR: 0
Reply 11, posted (1 year 5 months 4 weeks 23 hours ago) and read 5600 times:

The interest in exclusivity from the agency tells me it is unique, at least for the agency!

Arndt


User currently offlinespeedbird128 From Pitcairn Islands, joined Oct 2003, 1648 posts, RR: 2
Reply 12, posted (1 year 5 months 4 weeks 22 hours ago) and read 5590 times:

Hallo Arndt!

Meinen Sie "Mittelstandsgemeinschaft Foto-Marketing"...? und Bildhonorare 2012?

Leider keine PDF version verfugbar...

Aber danke Schön!



A306, A313, A319, A320, A321, A332, A343, A345, A346 A388, AC90, B06, B722, B732, B733, B735, B738, B744, B762, B772, B7
User currently offlinearndt262 From Germany, joined Mar 2010, 80 posts, RR: 0
Reply 13, posted (1 year 5 months 4 weeks 22 hours ago) and read 5586 times:

Stimmt, die meinte ich! Wie ich schon sagte, die Liste kostet, ist aber nicht teuer und kann über das Internet bestellt werden. Sehr hilfreich, da die Liste auch bei Streitigkeiten um Bildhonorare vor Gericht hinzugezogen wird.
Sorry for the German conversation, was just easier to tell what I meant...

Arndt

Hier der Link: http://www.mittelstandsgemeinschaft-...oto-marketing.de/bildhonorare.html

[Edited 2012-10-23 04:08:35]

User currently offlinespeedbird128 From Pitcairn Islands, joined Oct 2003, 1648 posts, RR: 2
Reply 14, posted (1 year 5 months 4 weeks 22 hours ago) and read 5571 times:

Alles klar, das habe ich im internet gefunden. Aber, leider gibts kein PDF... Per post dauert ca 3 oder 4 tage.

Thank you for the suggestion I will order one anyway, as it is a good basis to work from and then everybody is on the same page so as to speak when it comes to charging.

PS: no problem with German. I need the practice with non-aviation stuff...



A306, A313, A319, A320, A321, A332, A343, A345, A346 A388, AC90, B06, B722, B732, B733, B735, B738, B744, B762, B772, B7
User currently offlinespeedbird128 From Pitcairn Islands, joined Oct 2003, 1648 posts, RR: 2
Reply 15, posted (1 year 5 months 2 weeks 3 days 18 hours ago) and read 5192 times:

Seems the agency were not prepared to pay fairly for lifetime worldwide exclusive rights/usage including copyright ownership...

Expect everything for nothing...



A306, A313, A319, A320, A321, A332, A343, A345, A346 A388, AC90, B06, B722, B732, B733, B735, B738, B744, B762, B772, B7
User currently offlinearndt262 From Germany, joined Mar 2010, 80 posts, RR: 0
Reply 16, posted (1 year 5 months 1 week 5 days 22 hours ago) and read 5103 times:

That was my guess...

Top Of Page
Forum Index

This topic is archived and can not be replied to any more.

Printer friendly format

Similar topics:More similar topics...
Photo Purchase Request posted Tue Aug 21 2012 10:56:17 by JOshu
How To Approach This Photo Usage Request posted Fri Jun 8 2012 08:11:54 by JakTrax
Photo Usage Request posted Wed May 16 2012 11:59:33 by msdvir
Photo Usage Request Facebook And Twitter posted Wed Apr 13 2011 17:08:41 by EGTESkyGod
Photo Usage Request... Help! posted Sat Jan 1 2011 03:17:27 by teopilot
Company Photo Use Request posted Tue Aug 31 2010 01:59:32 by opso1
Photo Usage Request Pricing posted Wed Feb 3 2010 00:33:38 by Dimsh2000
Photo Usage Request Help posted Sat Oct 10 2009 05:14:24 by Cpd
Help With Photo Usage Request posted Sat May 23 2009 09:55:10 by Nwc100
Photo Usage Request By Airline posted Mon May 11 2009 08:24:06 by JakTrax