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Question About Pricing  
User currently offlineJoshu From United States of America, joined Jun 2010, 148 posts, RR: 0
Posted (4 months 5 days 9 hours ago) and read 1854 times:

I have a company that would like to:

"It’s for a small company to use in a customer case study that it created on ******* The final document will be on their website (www.xxxxx.com) and in a printed piece used in sales and marketing."

What would you charge?

5 replies: All unread, jump to last
 
User currently offlineunattendedbag From United States of America, joined Oct 2003, 2310 posts, RR: 2
Reply 1, posted (4 months 4 days 21 hours ago) and read 1775 times:

Quoting Joshu (Thread starter):
What would you charge?

Based on the information you provided, nothing.

I assume you are talking about a aviation related picture... Can you post it here? Is it a one-of-a-kind shot or are there dozens of similar shots floating around?



Slower traffic, keep right
User currently offlinedazbo5 From United Kingdom, joined Mar 2005, 2816 posts, RR: 2
Reply 2, posted (4 months 4 days 20 hours ago) and read 1766 times:

Quoting unattendedbag (Reply 1):
Based on the information you provided, nothing.

If it's for a commercial company, you should ALWAYS charge something. They are using the photo as part of their business and will therefore be profiting from it (they won't be producing something for free). Any contributor, no matter how small, is entitled to a share. It's entirely up to the individual whether they charge or not, but it doesn't help anyone else if they don't as companies become to expect free photos.

Quoting Joshu (Thread starter):

What would you charge?

Unless it's a rare photo, it probably won't demand much in the way of a fee. It also depends on the circulation. Everyone will have a different opinion on what the charge should be, my minimum charge is $30 for common aircraft on low circulation to several hundred for rare aircraft and large prints / circulation. Why not ask them to make you an offer, they may be on a budget or offer more than you had in mind? The offer doesn't always have to be financial. If they have a hangar, a tour of their hangar might be a fair deal?

Darren



Equipment: 2x Canon EOS 50D; Sigma 10-20 EX DC HSM, 50-500 EX APO DG, Canon 24-105 f/4 L, Speedlite 430EX
User currently offlineJoshu From United States of America, joined Jun 2010, 148 posts, RR: 0
Reply 3, posted (4 months 4 days 18 hours ago) and read 1750 times:

Quoting unattendedbag (Reply 1):
I assume you are talking about a aviation related picture...

Yes, sorry...I thought that was kind of assumed given that these questions pop up quite often in this forum.

The photo is
View Large View Medium
Click here for bigger photo!

Photo © Joshua McGoun



[Edited 2013-12-14 06:16:59]

User currently offlinedazbo5 From United Kingdom, joined Mar 2005, 2816 posts, RR: 2
Reply 4, posted (4 months 4 days 14 hours ago) and read 1722 times:

Quoting Joshu (Reply 3):
The photo is

It's a pretty common photo (aircraft / composition) so the fee it demands will be low.

Darren



Equipment: 2x Canon EOS 50D; Sigma 10-20 EX DC HSM, 50-500 EX APO DG, Canon 24-105 f/4 L, Speedlite 430EX
User currently offlineunattendedbag From United States of America, joined Oct 2003, 2310 posts, RR: 2
Reply 5, posted (4 months 4 days 13 hours ago) and read 1719 times:

Quoting dazbo5 (Reply 2):
If it's for a commercial company, you should ALWAYS charge something.
Quoting dazbo5 (Reply 4):
It's a pretty common photo (aircraft / composition) so the fee it demands will be low.

And that is why I said "nothing". I agree with you, a fee should always be charged when distributing photos to companies for use in advertising. The charge "nothing" advise was 99% a reaction to the thread starter not giving us any details regarding the commonality of the photo or the type of company requesting its use.

I would ask $20-30 for this shot. There are hundreds of the same shot in this database alone and someone else out there will give it away for free. I see you took and uploaded 13 other shots of aircraft from that day, so the photo didn't cost you very much to produce. And you don't want to scare the buyer away with a high request like $150.



Slower traffic, keep right
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