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Charging For A Photo Use On A Website  
User currently offlineBruce From United States of America, joined May 1999, 5099 posts, RR: 13
Posted (13 years 4 months 3 weeks 5 days 9 hours ago) and read 5296 times:

This is a tough one, because it's so "intangible". you can't count the issues printed...it's the web! and in the process of creating an html website the photo may even be downsized and occupy a small space on the webpage.

So how do you even start to figure out how much to charge someone who wants to use the photo on their COMPANY website? (this is a business/commercial site).

I really need some ideas - maybe some of you have soold photos for use on the web?


Bruce Leibowitz - Jackson, MS (KJAN) - Canon 50D/100-400L IS lens
6 replies: All unread, jump to last
User currently offlineShawn Patrick From United States of America, joined Jan 2000, 2610 posts, RR: 15
Reply 1, posted (13 years 4 months 3 weeks 5 days 7 hours ago) and read 5258 times:

If you could let us know what exactly the site is, that would help. Because the money you could get is largely determined by the size/scope of the site.

If it's goin on CNN.com, you'd better get more than a few bucks  Smile/happy/getting dizzy

User currently offlineAlaskaairlines From United States of America, joined Jan 2002, 2054 posts, RR: 14
Reply 2, posted (13 years 4 months 3 weeks 5 days 6 hours ago) and read 5236 times:

You have to charge money.....there's been people who have sold thumbnail view's of pictures, and have been paid nicely!

So if its a inter site, and matters what size the photo is, then charge anywhere from $30 to $150.

Hard to say without the image size and the location were it will be posted.


User currently offlineCkw From UK - England, joined Aug 2010, 813 posts, RR: 12
Reply 3, posted (13 years 4 months 3 weeks 5 days 6 hours ago) and read 5230 times:

I think when selling a picture for the web, it is better to think in terms of selling a "licence". Specify exactly the terms under which the picture can be used - and perhaps just as importantly, where it can't be used (eg. in printed publications for instance) without obtaining a subsequent agreement from the photographer.

I would suggest trying to be reasonably flexible in your terms - as an author of websites, I'm not interested in purchasing images which would force me to re-negotiate terms every time I want to do a redesign! What I would want is a licence to use and modify an image as and where I see fit on the site.

As for charges - I wouldn't disagree with Dimitry's figures, but rather than going through the hassle of working out a figure in each instance, sit back and work out how much you want to make from your images, then settle on a standard fee which you apply to most cases (there will of course always be exceptions). It is true that some organisations will pay more than others, but constantly trying to 2nd guess how much you could get out of company X is a pain, and I think, unprofessional.

You have created a product so, while you must obviously take into account the market place factors, it is up to you to decide on the price for your product.



Colin K. Work, Pixstel
User currently offlineJwenting From Netherlands, joined Apr 2001, 10213 posts, RR: 17
Reply 4, posted (13 years 4 months 3 weeks 5 days 5 hours ago) and read 5226 times:

Always sell a license!
Price depends on not only on the size of the picture on the site but also on where on the site it appears and for how long.
A picture on the frontpage costs more than one that is 1 level down (and that one would cost more than a picture 2 or more levels down).
Contract is usually determined per month (with a discount for 6 month or more).
Most professional photographers' organisations have a pricelist that has all the standard prices for their area.

Here are the Dutch standard prices: http://www.fotografenfederatie.nl/rp/RP2003.pdf

summarising for websites, for a picture 200x300 pixels:
up to 1 week: €259
up to 1 month: €324
up to 3 months: €404
up to 6 months: €505
up to 1 year: €632
>1 year: €791

1 level down: -25%
2 levels down: -50%
3+ levels down: -60%

all prices ex sales tax, and with mandatory mention of photographer name and (on request) copyright.

I wish I were flying
User currently offlineJoge From Finland, joined Feb 2000, 1444 posts, RR: 33
Reply 5, posted (13 years 4 months 3 weeks 5 days 4 hours ago) and read 5223 times:

Thanks, JT

I think I'll stick with the Dutch pricing policy the next time somebody asks for a photo usage on a commercial site.  Big thumbs up


User currently offlineBruce From United States of America, joined May 1999, 5099 posts, RR: 13
Reply 6, posted (13 years 4 months 3 weeks 4 days 20 hours ago) and read 5180 times:

So, when you sell a license do you have to sell it for a certain time frame, like 1 year - or do you just flat-out sell a "license" to use such photo on that webpage, period.

This is the site:


they provide parts, maintenance management, and tech support for many of the popular jet engines like GE, IAE, Pratt, and Rolls.


Bruce Leibowitz - Jackson, MS (KJAN) - Canon 50D/100-400L IS lens
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