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Why So Many "Blue" Airlines?  
User currently offlineFCAFLYBOY From United Kingdom, joined Nov 2006, 596 posts, RR: 0
Posted (7 years 8 months 4 weeks 1 day 22 hours ago) and read 4097 times:

Hi

I was wondering if there is any proven recipe for success in having the word "blue" in an airline name?
Does it actually make an airline sell more tickets?

I can think of JetBlue, AtlasBlue, Blue Panorama, Blue Sky,Virgin Blue,
Airlines Blue (Argentina?) etc etc....

Anyone think of anymore, and why so many BLUE's!

14 replies: All unread, jump to last
 
User currently offlineNateDAL From United States of America, joined Jan 2006, 417 posts, RR: 0
Reply 1, posted (7 years 8 months 4 weeks 1 day 22 hours ago) and read 4093 times:

It is pretty obvious.

The sky is blue.



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User currently offlineThepilot From Canada, joined Jan 2010, 5 posts, RR: 0
Reply 2, posted (7 years 8 months 4 weeks 1 day 22 hours ago) and read 4093 times:

Blue1


Filler
Filler



From YVR
User currently offlineFCAFLYBOY From United Kingdom, joined Nov 2006, 596 posts, RR: 0
Reply 3, posted (7 years 8 months 4 weeks 1 day 22 hours ago) and read 4090 times:

Quoting NateDAL (Reply 1):
The sky is blue

Actually it's not  Big grin


User currently offlineGemuser From Australia, joined Nov 2003, 5665 posts, RR: 6
Reply 4, posted (7 years 8 months 4 weeks 16 hours ago) and read 4033 times:

Virgin Blue (DJ) is obvious! The planes are red, so we have to* call the airline Blue, add Virgin and you get Virgin Blue! Simple!

* Why "have to"??? I hear you ask?? Sorry its a national secret  Smile


Gemuser



DC23468910;B72172273373G73873H74374475275376377L77W;A319 320321332333343;BAe146;C402;DHC6;F27;L188;MD80MD85
User currently offlineAirCop From , joined Dec 1969, posts, RR:
Reply 5, posted (7 years 8 months 4 weeks 16 hours ago) and read 4030 times:

Blue paint was on sale.  white 

User currently offlineLite From , joined Dec 1969, posts, RR:
Reply 6, posted (7 years 8 months 3 weeks 3 days 17 hours ago) and read 3962 times:

The sky is thought of by the mass public, myself included, as being generally blue, with "blue skies" being a very positive image of holidays or something being trouble-free. I'd imagine that is what most marketing people think of when they use the word "blue" in the name of a company. When they use it on the liveries, uniforms and interiors of airlines - I'd say it's because blue, particularly a navy shade, always looks very professional.

User currently offlineN231YE From , joined Dec 1969, posts, RR:
Reply 7, posted (7 years 8 months 3 weeks 3 days 17 hours ago) and read 3959 times:

Quoting FCAFLYBOY (Thread starter):
Anyone think of anymore, and why so many BLUE's!

In a world where Euro white based-schemes rule...the color blue sticks out very well  smile 


User currently offlineVC10DC10 From United States of America, joined Apr 2006, 1036 posts, RR: 3
Reply 8, posted (7 years 8 months 3 weeks 3 days 17 hours ago) and read 3952 times:

I think another part of the answer is that a few years ago "blue" was a very popular word in the marketing world in general. I remember a few restaurants around that time in my city with the word in their names -- they don't exist anymore.

User currently offlineNorthStarDC4M From Canada, joined Apr 2000, 3024 posts, RR: 36
Reply 9, posted (7 years 8 months 2 weeks 4 days 20 hours ago) and read 3899 times:
AIRLINERS.NET CREW
CHAT OPERATOR

Blue is also a cold color, meaning it stands out to the eye more than warm colors like green... it also renders best between reflective (say the airplane) and luminescent (monitors) than any other real color (grey scale not counted).


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User currently offlineRyanairGuru From Australia, joined Oct 2006, 5586 posts, RR: 5
Reply 10, posted (7 years 8 months 2 weeks 3 days 23 hours ago) and read 3869 times:

Any marketing professional willl tell you that blue psycologically represents quality, a bit like purple (though not many arlines use that colour).


Worked Hard, Flew Right
User currently offlineCOEI2007 From Vanuatu, joined Jan 2007, 1912 posts, RR: 5
Reply 11, posted (7 years 8 months 3 days 19 hours ago) and read 3759 times:

Maybe its related to Blue being a calming colour??? I like blue colour schemes, although I prefer green!

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User currently offlineYellowstone From United States of America, joined Aug 2006, 3071 posts, RR: 4
Reply 12, posted (7 years 8 months 3 days 1 hour ago) and read 3730 times:

I seem to recall reading somewhere that blue is the most likely color a person will choose when asked what their favorite color is.


Hydrogen is an odorless, colorless gas which, given enough time, turns into people.
User currently offlineWestJetYQQ From Canada, joined Jan 2007, 2987 posts, RR: 4
Reply 13, posted (7 years 8 months 2 days 15 hours ago) and read 3681 times:

I think it is because it so much easier to make a blue paint scheme work. And if you can't think of a name for the airline....what etter way than to name it after your airplanes colour?


Will You Try to Change Things? Use the Power that you have, the Power of a Million new Ideas.
User currently offlineB6JFKH81 From United States of America, joined Mar 2006, 2891 posts, RR: 7
Reply 14, posted (7 years 8 months 22 hours ago) and read 3612 times:

Blue Wings I think is another one that is in Europe.

B6 was named JetBlue because the CEO's favorite color is Blue. There were a few other names before they finally settled with JetBlue.



"If you do not learn from history, you are doomed to repeat it"
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