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Should Virgin Re-Brand Its Airlines?  
User currently offlineThirteenRight From United States of America, joined Jun 2007, 340 posts, RR: 0
Posted (6 years 6 months 2 weeks 2 days 2 hours ago) and read 2989 times:

I find Virgin's airline branding somewhat strange. With names like Polynesian Blue, Virgin Blue, V Australia, and Pacific Blue you know it's a Virgin Airline but nothing more.

Yet there is Virgin Atlantic, Virgin Nigeria, and now Virgin America. I think Virgin should rebrand its non geographically named airlines (and give them all a consistent livery at the same time!)

- V Australia would be Virgin Pacific and be the sister "flagship" airline, akin to Virgin Atlantic.

- Virgin Blue/Pacific Blue could rebrand as Virgin Australia/Virgin New Zealand or Virgin Oz/Virgin Kiwi

- Polynesian Blue could rebrand as Virgin Polynesia

- Or all the "Blue" airlines could re-brand as Virgin Oceania

8 replies: All unread, jump to last
 
User currently offlineLrdc9 From United States of America, joined Sep 2007, 610 posts, RR: 0
Reply 1, posted (6 years 6 months 2 weeks 2 days 2 hours ago) and read 2934 times:

Why fix what ain't broke?


Just say NO to scabs.
User currently offlineBirdwatching From Germany, joined Sep 2003, 3802 posts, RR: 51
Reply 2, posted (6 years 6 months 2 weeks 2 days 2 hours ago) and read 2927 times:

From a customer point of view, do these airlines have any connection anyway? I mean, you can't book a Virgin Atlantic ticket that connects onto a Virgin America flight, right?

(Correct me if I'm wrong)

Soren  santahat 



All the things you probably hate about travelling are warm reminders that I'm home
User currently offlineRW170 From United States of America, joined Sep 2007, 430 posts, RR: 0
Reply 3, posted (6 years 6 months 2 weeks 2 days 2 hours ago) and read 2894 times:



Quoting Birdwatching (Reply 2):
you can't book a Virgin Atlantic ticket that connects onto a Virgin America flight, right?

That's correct, at least for now.



319/320/321/712/733/734/735/73G/738/752/753/763/CR2/CR9/DH8/135/145/170/175/190/D9S/D94/D95/M82/M83/M88
User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 85
Reply 4, posted (6 years 6 months 2 weeks 2 days 2 hours ago) and read 2886 times:

The ones without Virgin in the name aren't Virgin. Poly Blue and V Australia are run by the company that owns Virgin Blue, which isn't SRB.

NS


User currently offlineThirteenRight From United States of America, joined Jun 2007, 340 posts, RR: 0
Reply 5, posted (6 years 6 months 2 weeks 2 days 1 hour ago) and read 2868 times:



Quoting Gigneil (Reply 4):
The ones without Virgin in the name aren't Virgin. Poly Blue and V Australia are run by the company that owns Virgin Blue, which isn't SRB.

NS

The naming competition for V Australia included the names Virgin Australia and Virgin Pacific so they were choices and Pacific Blue is operated by Virgin Blue so its a Virgin branded company.


User currently offlineTruemanQLD From Australia, joined Feb 2007, 1507 posts, RR: 0
Reply 6, posted (6 years 6 months 2 weeks 2 days ago) and read 2863 times:



Quoting ThirteenRight (Thread starter):
Polynesian Blue



Quoting ThirteenRight (Thread starter):
V Australia, and Pacific Blue



Quoting ThirteenRight (Thread starter):
V Australia would be Virgin Pacific and be the sister "flagship" airline, akin to Virgin Atlantic.



Quoting ThirteenRight (Thread starter):
Virgin Blue/Pacific Blue could rebrand as Virgin Australia/Virgin New Zealand or Virgin Oz/Virgin Kiwi



Quoting ThirteenRight (Thread starter):
Polynesian Blue could rebrand as Virgin Polynesia



Quoting ThirteenRight (Thread starter):
- Or all the "Blue" airlines could re-brand as Virgin Oceania

All those ideas wouldnt work as part of the SQ owning VS agreement that no international (excluding VS) is allowed to fly international under the Virgin brand name. V Australia was named like that so people saw it as Virgin Australia. As for Polynesian Blue as part of the deal with the Samoan (I think) government they had to keep the Polynesian name and Virgin Polynesian wouldnt work as it had to fit in with P-Blue and V-Blue


User currently offlineDeltaAVL From United States of America, joined Mar 2007, 1893 posts, RR: 6
Reply 7, posted (6 years 6 months 2 weeks 1 day 22 hours ago) and read 2854 times:

That's a lot of virgins!  Wow!


"We break, We bend, With hand in hand, When hope is gone, Just hang on." -Guster
User currently offlineBA787 From United Kingdom, joined Jun 2006, 2596 posts, RR: 7
Reply 8, posted (6 years 6 months 2 weeks 1 day 10 hours ago) and read 2818 times:



Quoting DeltaAVL (Reply 7):

and yet they have more experience than you'd think  Wink

Fantastic slogan that

BA787


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