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Spirit New Colors:  
User currently offlinePillowTester From United States of America, joined Nov 2004, 245 posts, RR: 0
Posted (6 years 2 weeks 3 days 21 hours ago) and read 2878 times:

I was just browsing through some photos randomly and noticed Spirit Airlines' new colors, and I must say, they look like a huge downgrade. Their old livery gave me the impression of a major respectable airline. Their new colors look kidnof silly and amateurish. I just don't get it... thoughts?

Old:



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Photo © Jason Whitebird



New:



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Photo © Jonathan Derden - Spot This!




...said Dan jubilantly.
16 replies: All unread, jump to last
 
User currently offlineFlynavy From , joined Dec 1969, posts, RR:
Reply 1, posted (6 years 2 weeks 3 days 21 hours ago) and read 2870 times:



Quoting PillowTester (Thread starter):
Their new colors look kidnof silly and amateurish.

"Good morning and welcome aboard K-Mart airlines."

Absolutely hideous IMHO.


User currently offlineOA412 From United States of America, joined Dec 2000, 5249 posts, RR: 25
Reply 2, posted (6 years 2 weeks 3 days 21 hours ago) and read 2838 times:

Yikes! That's freaking hideous.

Quoting Flynavy (Reply 1):
"Good morning and welcome aboard K-Mart airlines."

 rotfl 



Hughes Airwest - Top Banana In The West
User currently offlineDL767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 3, posted (6 years 2 weeks 3 days 21 hours ago) and read 2840 times:

I never really liked the previous one (a little too busy) but this new one just looks insanely cheap.

User currently offlineFlybyguy From United States of America, joined Jun 2004, 1801 posts, RR: 1
Reply 4, posted (6 years 2 weeks 3 days 21 hours ago) and read 2833 times:



Quoting Flynavy (Reply 1):
Absolutely hideous IMHO

I guess corporate image is all about manipulating customer expectations. The old livery was too first class. I think the new livery appropriately lowered the bar a bit for Spirit by rightfully projecting a very discountish, cheap image for an airline that's always aspired to be the Target of the air.



"Are you a pretender... or a thoroughbred?!" - Professor Matt Miller
User currently offlineAA388 From Puerto Rico, joined Sep 2007, 304 posts, RR: 0
Reply 5, posted (6 years 2 weeks 3 days 21 hours ago) and read 2833 times:

Um didnt they change it a while ago??????






-max



Flown on A319, A320, A321, A330-200, A340-300, 737-3,5,7,8, 747-400, 757-2,3, 767-300, 777-200
User currently offlineFlyingcat From United States of America, joined May 2007, 541 posts, RR: 0
Reply 6, posted (6 years 2 weeks 3 days 21 hours ago) and read 2799 times:

For anybody who was in Los Angeles in the 80s, am I wrong or is the livery a stylish version of the Standard Shoes S logo.

They went out of business in the early 90s.


User currently offlineEghansen From , joined Dec 1969, posts, RR:
Reply 7, posted (6 years 2 weeks 3 days 21 hours ago) and read 2789 times:



Quoting PillowTester (Thread starter):
I just don't get it... thoughts?

It looks much more European. Or Asian. Or South African. American carriers tend to be very dull in their liveries with heavy emphasis on red-white-and-blue.

Examples:

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Photo © Helmut Bierbaum



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Photo © Fredrik Granberg



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Photo © Jaco Du Plessis



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Photo © Carl Hendriks - MST-Aviation



User currently offlineUAL757 From United States of America, joined Sep 2006, 806 posts, RR: 4
Reply 8, posted (6 years 2 weeks 3 days 21 hours ago) and read 2778 times:



Quoting Flybyguy (Reply 4):
aspired to be the Target of the air

More like the kmart. Big grin


User currently offlinePlanesNTrains From United States of America, joined Feb 2005, 5504 posts, RR: 29
Reply 9, posted (6 years 2 weeks 3 days 20 hours ago) and read 2749 times:

Well, I was one of those people who cheered when Spirit introduced their more business-like livery. However, looking at it now, it is just too rigid for an LCC.

The new livery, while not a personal favorite by any means, seems to fit their mold somewhat better. Also, it seems to have more of a south of the border feel, if that's the appropriate phrase. They would seem to fit in to the Latin American LCC aviation scene much better with the new livery versus the old, at least IMHO.

In the end, though, is there really any consensus on these issues? I mean, not everybody can have Sun Country's image  Smile. Yes, I like their current livery a lot.

-Dave



Next Trip: SEA-ABQ-SEA on Alaska
User currently offlineTheGreatChecko From United States of America, joined Mar 2004, 1128 posts, RR: 2
Reply 10, posted (6 years 2 weeks 3 days 20 hours ago) and read 2749 times:



Quoting Eghansen (Reply 7):

It looks much more European. Or Asian. Or South African. American carriers tend to be very dull in their liveries with heavy emphasis on red-white-and-blue.

True, but the liveries you speak of don't remind me of a clown. This just boarders on unprofessional and absurd, especially when you find out that each color has a meaning(!):

The company's energetic new colors reinforce Spirit's four brand principles:

* Caliente Red - Low Fares
* Palm Tree Green - On-time and Reliable
* Sunshine Yellow - Clean New Planes
* Ocean Blue - Friendly Staff


I think its already been mentioned what other perceptions the livery reinforces...

The liveries you use as examples get their message across, are different, but still look professional and well done. Whoever sold this idea needs to have their eyes checked.

Checko



"A pilot's plane she is. She will love you if you deserve it, and try to kill you if you don't...She is the Mighty Q400"
User currently offlineBagpipes From United States of America, joined Jul 2008, 83 posts, RR: 1
Reply 11, posted (6 years 2 weeks 3 days 20 hours ago) and read 2693 times:

I used to be a kindergarten teacher and i must say it looks like the gave a paint brush and a few cans of paint to a bunch of preschoolers and said "colour it as you like" and thus the current paint. I think its better than the silver/black, (too bad they didn't keep the Blue/White digital colours which were/are better than what it is now


Fly Song Jets!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
User currently offlineERJ135 From Australia, joined Nov 2000, 680 posts, RR: 1
Reply 12, posted (6 years 2 weeks 3 days 19 hours ago) and read 2638 times:



Quoting DL767captain (Reply 3):
but this new one just looks insanely cheap.

Indeed the image they were looking to achieve, "We are an Ultra Low Cost Airline" and it shows!

Quoting Flybyguy (Reply 4):
The old livery was too first class

Indeed, while the livery of old was for many a very attractive and different livery the perception was that Spirit was a business airline and not a low cost one at that.

Quoting PlanesNTrains (Reply 9):
Spirit introduced their more business-like livery

Indeed their original livery was probably a far better option than the digital blue or gray liveries,

Target! K-mart? Any takers for the Walmart livery?



I remember when the DC-3 was new!
User currently offlineNWADC9 From United States of America, joined May 2004, 4896 posts, RR: 10
Reply 13, posted (6 years 2 weeks 3 days 1 hour ago) and read 2407 times:


View Large View Medium
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Photo © Mark Kopczak



This was THE best. The silver variation is a close second. The new vomit is deep in the trash bin covered in my spew.



Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
User currently offlineUltimateDelta From United States of America, joined Sep 2007, 2119 posts, RR: 6
Reply 14, posted (6 years 2 weeks 3 days 1 hour ago) and read 2400 times:

The silver/red/purple was SOOOOOO much better than this crap. I probably drew something like this when I was four.  vomit   yuck 


Midwest Airlines- 1984-2010
User currently offlineSilentbob From United States of America, joined Aug 2006, 2081 posts, RR: 1
Reply 15, posted (6 years 2 weeks 1 hour ago) and read 2334 times:

As mentioned the last livery was really tight and professional, how could anyone not like it? The new one does put forward a more carefree and upbeat impression than the rather dour silver and black. I wasn't a fan of it at first but it has grown on me. I think it does a much better job of conveying a "fun" impression than the last livery.

User currently offlineUSAIRWAYS321 From United States of America, joined Jul 2001, 1847 posts, RR: 9
Reply 16, posted (6 years 1 week 6 days 7 hours ago) and read 2311 times:



Quoting Silentbob (Reply 15):
As mentioned the last livery was really tight and professional, how could anyone not like it?

Because it looked awfully similar to an old Power Point theme...


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