PillowTester From United States of America, joined Nov 2004, 248 posts, RR: 0 Posted (7 years 8 months 3 weeks 3 days 5 hours ago) and read 3378 times:
I was just browsing through some photos randomly and noticed Spirit Airlines' new colors, and I must say, they look like a huge downgrade. Their old livery gave me the impression of a major respectable airline. Their new colors look kidnof silly and amateurish. I just don't get it... thoughts?
I guess corporate image is all about manipulating customer expectations. The old livery was too first class. I think the new livery appropriately lowered the bar a bit for Spirit by rightfully projecting a very discountish, cheap image for an airline that's always aspired to be the Target of the air.
"Are you a pretender... or a thoroughbred?!" - Professor Matt Miller
PlanesNTrains From United States of America, joined Feb 2005, 7406 posts, RR: 28
Reply 9, posted (7 years 8 months 3 weeks 3 days 4 hours ago) and read 3249 times:
Well, I was one of those people who cheered when Spirit introduced their more business-like livery. However, looking at it now, it is just too rigid for an LCC.
The new livery, while not a personal favorite by any means, seems to fit their mold somewhat better. Also, it seems to have more of a south of the border feel, if that's the appropriate phrase. They would seem to fit in to the Latin American LCC aviation scene much better with the new livery versus the old, at least IMHO.
In the end, though, is there really any consensus on these issues? I mean, not everybody can have Sun Country's image . Yes, I like their current livery a lot.
Bagpipes From United States of America, joined Jul 2008, 83 posts, RR: 1
Reply 11, posted (7 years 8 months 3 weeks 3 days 4 hours ago) and read 3193 times:
I used to be a kindergarten teacher and i must say it looks like the gave a paint brush and a few cans of paint to a bunch of preschoolers and said "colour it as you like" and thus the current paint. I think its better than the silver/black, (too bad they didn't keep the Blue/White digital colours which were/are better than what it is now
Silentbob From United States of America, joined Aug 2006, 2348 posts, RR: 1
Reply 15, posted (7 years 8 months 2 weeks 6 days 9 hours ago) and read 2834 times:
As mentioned the last livery was really tight and professional, how could anyone not like it? The new one does put forward a more carefree and upbeat impression than the rather dour silver and black. I wasn't a fan of it at first but it has grown on me. I think it does a much better job of conveying a "fun" impression than the last livery.