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Airlines' Available-to-buy In-flight Refreshments  
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19259 posts, RR: 52
Posted (6 years 3 months 3 weeks 6 days 17 hours ago) and read 7497 times:

As you know, a good number of airlines, primarily low-cost, charge for in-flight refreshments. It's time for a fun little questionnaire, and it's not designed for any purpose other than to gain A.net members' views about it.

1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively.

2) Do you purchase in-flight refreshments?

If yes, why? Thinking about some experiences, what did you like and dislike about your purchases?

If no, why not? What could have been done to convince you to buy?

3) What do you think airlines could do to generate more in-flight refreshment sales?


"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
7 replies: All unread, jump to last
 
User currently offlineJetblueguy22 From United States of America, joined Nov 2007, 2838 posts, RR: 4
Reply 1, posted (6 years 3 months 3 weeks 6 days 7 hours ago) and read 7373 times:
AIRLINERS.NET CREW
HEAD MODERATOR



Quoting Pe@rson (Thread starter):
1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively

I think of like alcohol

Quoting Pe@rson (Thread starter):
2) Do you purchase in-flight refreshments?

No

Quoting Pe@rson (Thread starter):
3) What do you think airlines could do to generate more in-flight refreshment sales?

Offer more. They should offer more stuff like Red Bull and Monster energy drinks. I know some do but more shold. They should all start with Vitamin Water and Gatorade as well. With more people being health conscious now it would work out well. And with families traveling with small children they would rather have them drink Gatrade than coke or Pepsi.
Blue



All of the opinions stated above are mine and do not represent Airliners.net or my employer unless otherwise stated.
User currently offlinePe@rson From United Kingdom, joined Jan 2001, 19259 posts, RR: 52
Reply 2, posted (6 years 3 months 3 weeks 6 days 6 hours ago) and read 7347 times:



Quoting Jetblueguy22 (Reply 1):
Quoting Pe@rson (Thread starter):
1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively

I think of like alcohol

I understand where you're coming from, but I was thinking more about reactions... i.e. expensive or good value or poor quality or fresh or tasty or inconsistent, etc, etc.



"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
User currently offlineGST From United Kingdom, joined Jun 2008, 938 posts, RR: 0
Reply 3, posted (6 years 3 months 3 weeks 6 days 6 hours ago) and read 7328 times:

1) Very expensive.

2) Occasionally. The price is usually far too high to justify quenching my thirst or pluggung my hunger on what is (for me) usually a short flight.

3) Make drinks less expeensive. More people will drink them and a good number will get other things to go with it, ie. a coke and bag of crisps instead of just the former.


User currently offlineJhooper From United States of America, joined Dec 2001, 6206 posts, RR: 12
Reply 4, posted (6 years 3 months 3 weeks 6 days 6 hours ago) and read 7306 times:



Quoting Pe@rson (Thread starter):
1) What immediately springs to mind when you think about airlines' available-to-buy in-flight refreshments? This could be airline-specific or collectively.

I think of a bottom-feeder airline, who can't compete in the marketplace, using nickel and dime tactics and pissing off the travelling public.

Quoting Pe@rson (Thread starter):
2) Do you purchase in-flight refreshments?

Hell no!

If yes, why? Thinking about some experiences, what did you like and dislike about your purchases?

If no, why not? What could have been done to convince you to buy?

Nothing. I will go thirsty before paying $2 for a diet coke when I already spent $400 on an airline ticket.

Quoting Pe@rson (Thread starter):
3) What do you think airlines could do to generate more in-flight refreshment sales?

Why not focus on building a better product that builds goodwill and loyalty among customers to increase your bottom line rather than charge for everything?



Last year 1,944 New Yorkers saw something and said something.
User currently offlineJetblueguy22 From United States of America, joined Nov 2007, 2838 posts, RR: 4
Reply 5, posted (6 years 3 months 3 weeks 6 days 5 hours ago) and read 7272 times:
AIRLINERS.NET CREW
HEAD MODERATOR



Quoting Pe@rson (Reply 2):
I understand where you're coming from, but I was thinking more about reactions... i.e. expensive or good value or poor quality or fresh or tasty or inconsistent, etc, etc.

Oooooooo. Ok. I think of bad value because the package has almost nothing in it. And typically its not that good tasting. Stuff like the snack boxes on NW are just horrible.
Blue



All of the opinions stated above are mine and do not represent Airliners.net or my employer unless otherwise stated.
User currently offlinePITIngres From United States of America, joined Dec 2007, 1163 posts, RR: 13
Reply 6, posted (6 years 3 months 3 weeks 6 days 4 hours ago) and read 7258 times:

1) boring, uninteresting, cardboard, never changes, yuck.

2) hardly ever, mostly because buy-on-board is usually predictable, crappy, and expensive. if I'm really hungry and didn't bring my own snack on, I might buy. Best improvement? mix it up a little, don't push the same carb-enriched junk for months on end.

3) buy-on-board is a non starter because it's a pain, a lousy value, and because it's difficult or impossible to expense. Pre-sell the food with the ticket and I might be more tempted.

My answers relate to food buy-on-board, drink is an entirely different thing. I won't pay for water. Non-alcoholic drinks, only if the fare was Ryanair-style cheap and the carrier makes everyone pay. I don't mind paying for my booze (here again, a pre-sale would be even better, sort of like the WN drink tickets for B.S.)



Fly, you fools! Fly!
User currently offlineAnsett767 From Australia, joined May 1999, 1021 posts, RR: 2
Reply 7, posted (6 years 3 months 3 weeks 6 days 3 hours ago) and read 7256 times:

1.

Soft drinks

2.

If the flight is under an hour generally no. If longer I will as I tend to get thirsty or peckish

3.

offer deals on multi purchases e.g. on drink + sandwich + chips (easyjet)

IN fact, by offering prices that are low, lower than airport prices whcih is not hard to do, people will tend to buy on board. I noticed that for example sandwiches at Nice airport were around 5-7 Euros and they were below par so the next time I flew easyjet I bought a hot cheese and pepproni sandwich (more like a pizza!) AND a drink (drinks were 3 euro alone on the ground) for just more than a sandwich price on the ground and it was delish! (and im by no means a fan of airline food usually)


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