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JK To Introduce New Logo - Vote Now!  
User currently offlineOta1 From Germany, joined Apr 2008, 399 posts, RR: 0
Posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5714 times:
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According to this article (in Spanish) Spanair is looking for a new logo, livery and all over company image. This comes as JK has been acquired by a group of Catalan investors planning to reposition it as the leading carrier at BCN. Both employees and customers can elect one of the two logos posted below (until May 10th).

http://estaticos01.expansion.com/imagenes/2009/05/05/1241524059_1.jpg

Both have been designed by Morillas Brand Design

You may vote for the new logo at www.spanair.com (Spanish site)


Wonder what the corresponding liveries look like...

[Edited 2009-05-05 13:49:46] link added

[Edited 2009-05-05 14:03:35]

23 replies: All unread, jump to last
 
User currently offlineShamrock350 From Ireland, joined Mar 2005, 6338 posts, RR: 14
Reply 1, posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5643 times:

I like the orange and blue combination as it's more likely to produce an interesting livery but both designs remind me of telephone company logos for some reason.

User currently offlineSeemyseems From United Kingdom, joined Jan 2009, 967 posts, RR: 7
Reply 2, posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5632 times:

Those to proposed ones look very nice, I always thought the JK livery looked a bit oldy. Will they introduce a new livery too?


seemyseems
User currently offlineUSFlyer MSP From United States of America, joined May 2000, 2124 posts, RR: 0
Reply 3, posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5582 times:

I dislike both, wayyyyyy too generic.....if I had to choose, I guess I would choose the all-blue one as it is cleaner. The blue and orange one reminds me of Turkish for some reason.

User currently offlineSeemyseems From United Kingdom, joined Jan 2009, 967 posts, RR: 7
Reply 4, posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5554 times:



Quoting USFlyer MSP (Reply 3):
I dislike both, wayyyyyy too generic.....if I had to choose, I guess I would choose the all-blue one as it is cleaner. The blue and orange one reminds me of Turkish for some reason.

Plus the text used on the blue one looks much nicer than the other one.



seemyseems
User currently offlineSQ_EK_freak From United Kingdom, joined Dec 2000, 1633 posts, RR: 20
Reply 5, posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5516 times:

Isn't the font and the color combo of the first logo pretty much the same as Lufthansa? The second one reminds me of Dreamliner for some reason, but to me looks really boring. They both do. If I had to pick I'd say the second one, just because they might have more potential to do something cool with that one once they actually paint their planes.


Keep Discovering
User currently offlineOa260 From Ireland, joined Nov 2006, 26996 posts, RR: 57
Reply 6, posted (5 years 4 months 2 weeks 3 days 20 hours ago) and read 5506 times:



Quoting Shamrock350 (Reply 1):
I like the orange and blue combination

Me too it looks very nice.


User currently offlineOta1 From Germany, joined Apr 2008, 399 posts, RR: 0
Reply 7, posted (5 years 4 months 2 weeks 3 days 19 hours ago) and read 5376 times:
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Judging from what the logos will most probably look like tickets, boarding passes and so on, I like the orange logo better... maybe they should combine the orange logo with the other font...


User currently offlineShamrock350 From Ireland, joined Mar 2005, 6338 posts, RR: 14
Reply 8, posted (5 years 4 months 2 weeks 3 days 19 hours ago) and read 5346 times:



Quoting Ota1 (Reply 7):
maybe they should combine the orange logo with the other font...

I think that would look nice, the orange is the only reason I like the first logo as it adds a bit of colour but the font is really cheap looking whereas the second logo is very boring but the font is much smarter would look quite good with the orange.


User currently offlineLHboyatDTW From , joined Dec 1969, posts, RR:
Reply 9, posted (5 years 4 months 2 weeks 3 days 18 hours ago) and read 5223 times:



Quoting Ota1 (Reply 7):
maybe they should combine the orange logo with the other font...

agreed

Is it just me, or does the font with the orange logo look familiar to LH?


User currently offlineBrianDromey From Ireland, joined Dec 2006, 3920 posts, RR: 9
Reply 10, posted (5 years 4 months 2 weeks 3 days 18 hours ago) and read 5191 times:



Quoting LHboyatDTW (Reply 9):
Is it just me, or does the font with the orange logo look familiar to LH?

I was thinking that too. It looks very similar to LH.



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User currently offlineVasu From United Kingdom, joined Apr 2005, 3916 posts, RR: 0
Reply 11, posted (5 years 4 months 2 weeks 3 days 5 hours ago) and read 4857 times:



Quoting Ota1 (Reply 7):
I like the orange logo better... maybe they should combine the orange logo with the other font...

True... I think that would look nicer too


User currently offlineRajrs From India, joined Aug 2007, 139 posts, RR: 0
Reply 12, posted (5 years 4 months 2 weeks 3 days 5 hours ago) and read 4777 times:



Quoting Shamrock350 (Reply 1):
I like the orange and blue combination as it's more likely to produce an interesting livery but both designs remind me of telephone company logos for some reason.

At very first look , orange logo remind me Sony Ericsson logo. It is not same but ..


Rajrs.


User currently offlineA330Fan1 From United States of America, joined Jul 2003, 856 posts, RR: 11
Reply 13, posted (5 years 4 months 2 weeks 3 days 5 hours ago) and read 4715 times:

The orange and blue, hands down. The orange gives the overall image a nice kick that the other logo doesn't offer.

User currently offlineAirCatalonia From Spain, joined Nov 2007, 558 posts, RR: 0
Reply 14, posted (5 years 4 months 2 weeks 3 days 4 hours ago) and read 4626 times:

Both logos look boring and not very innovative to me.

The orange one looks like LH and the blue-white looks like a futuristic version SAS.


User currently offlineCrimsonNL From Netherlands, joined Dec 2007, 1871 posts, RR: 41
Reply 15, posted (5 years 4 months 2 weeks 3 days 3 hours ago) and read 4581 times:
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I voted for the orange one, people will remember a logo much better then some curved line!


Nothing's worse then flying the same registration twice, except flying it 4 times..
User currently offlineManfredj From United States of America, joined Mar 2007, 1132 posts, RR: 0
Reply 16, posted (5 years 4 months 2 weeks 3 days 3 hours ago) and read 4517 times:

Orange logo with the blue font....if that's all we have to choose from.


757: The last of the best
User currently offlineLH417AF025 From United States of America, joined Jan 2006, 276 posts, RR: 0
Reply 17, posted (5 years 4 months 2 weeks 3 days 3 hours ago) and read 4395 times:

i am all for the change in branding... but i wish that they would have been able to incorporate the current "swoosh" into it!!

User currently offlineChootie From Germany, joined May 2007, 290 posts, RR: 0
Reply 18, posted (5 years 4 months 2 weeks 3 days 3 hours ago) and read 4306 times:

Would have hoped that more of a choice would be offered. Or a contest similar to the Alaska Airlines competition. Since there are only two, most assured orange and blue(mundo).


chootie
User currently offlineKiwiandrew From New Zealand, joined Jun 2005, 8565 posts, RR: 13
Reply 19, posted (5 years 4 months 2 weeks 3 days 3 hours ago) and read 4256 times:
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shouldnt this be in "polls and prefs" ?

anyway , I agree that the one on the left is better and also agree with the comment below about the font

Quoting LHboyatDTW (Reply 9):
agreed

Is it just me, or does the font with the orange logo look familiar to LH?




Moderation in all things ... including moderation ;-)
User currently offlineOwlEye From Netherlands, joined Feb 2006, 959 posts, RR: 2
Reply 20, posted (5 years 4 months 2 weeks 2 days 12 hours ago) and read 3437 times:



Quoting LHboyatDTW (Reply 9):
Is it just me, or does the font with the orange logo look familiar to LH?

No, it's not just you... it looks like an affiliate of LH though the best logo of the two.

Vote: logo # 1


User currently offlineFlySSC From United States of America, joined Aug 2003, 7412 posts, RR: 57
Reply 21, posted (5 years 4 months 1 week 6 days 6 hours ago) and read 3329 times:

I would vote for the "LUFTHANSPANAIR" orange/blue logo ...

User currently offlineSQ773 From Spain, joined Apr 2005, 197 posts, RR: 0
Reply 22, posted (5 years 4 months 1 week 6 days 1 hour ago) and read 3307 times:

I have immediately visited the page and....saw the two choices. To my surprise, one of the options is extremly similar to that of Lufthansa : same type of wrtitting, same color...and a rounded orange logo. From my point of view the only thing missing is the Crane to cry Bingo !

My question is : Is that legal ? Is there no other way to create a new identity than copying one that is recognisable all around the world ?

I home this option is not the one winning the survey...

cheers

sq773


User currently offlineLinglesou From Australia, joined Apr 2009, 123 posts, RR: 0
Reply 23, posted (5 years 4 months 1 week 5 days 12 hours ago) and read 3266 times:

It's true, the orange logo does look quite similar to the Sony Ericsson logo - I reckon a sortof hybrid orange one with the font of the blue line one would look rather nice...


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