Just7four7 From Hong Kong, joined Oct 2009, 59 posts, RR: 0 Posted (4 years 3 weeks 5 days 18 hours ago) and read 9583 times:
Of all the major asian carriers Cathay has one drab (cheerless, boring) aircraft livery. The bird-image/brushstroke calligraphy tail logo I find a little hard to fall in love with, the half white-half grey body coloring lacking spirit. The cabins are equally dull and a bit out of fashion.
They generally have good contemporary design for their lounges and premium check-in, but it seems there is a disconnect to their fleet hardware.
CX being such a premium international carrier, they ought to improve their aircraft image.
But even if they wanted to change, how do you pick a good moment to do that? It might look like they are being defensive..? The introduction of a new aircraft to the fleet might pose a good occasion. But nothing on the horizon.
Just7four7 From Hong Kong, joined Oct 2009, 59 posts, RR: 0 Reply 3, posted (4 years 3 weeks 5 days 18 hours ago) and read 9448 times:
380 has the novelty factor, so any livery would look exiting, at first.
As far as the tail logo, I am not sure most people even get it. In that case it is even more unfortunate: Some odd bird...?! I appreciate the cultural reference, but it's just not working very well I think, and not fresh and modern.
A good bird logo: LH. Clear, timeless, sophisticated.
Wowpeter From Hong Kong, joined Oct 2006, 138 posts, RR: 0 Reply 5, posted (4 years 3 weeks 5 days 15 hours ago) and read 9137 times:
I think the Cathay livery works quite well... especially the brush stroke livery being very distinctive asian design that stands out from the crowd... I personally think that the Cathay livery still look amazingly modern even thought it was design and release in the mid-90s... and it is probably one of the better livery out there amount all of the airlines in the world
Dugong From Australia, joined Apr 2007, 10 posts, RR: 0 Reply 11, posted (4 years 3 weeks 5 days 6 hours ago) and read 7170 times:
I see the EVA AIR livery every week and it is a really washed out green - very unexciting. I like CX's colour scheme and their flight attendants red uniforms are excellent - overall impresion is very favourable to my eyes.
Just7four7 From Hong Kong, joined Oct 2009, 59 posts, RR: 0 Reply 12, posted (4 years 3 weeks 5 days 6 hours ago) and read 7131 times:
All in good spirits: I am surprised to see how you like the white and grey and questionable tail-logo, that I find make the 747 and 777 look so without any spirit and just plain boring. (At the very least, it's not the all white)
I take the "conservative" point, but think that is just not enough anymore. Cathay has little incentive to change, as the neighboring mainland chinese carriers are equally drab, yes, Air China in particular.
But CX competes with Qantas, Korean, ANA, Singapore, Thai, all much stronger images and not un-conservative either.
As another reference: Hong Kong as a city is trying hard and somewhat struggling to produce a fresher, more creative image of itself. Very much a similar case I think. Been living here for a while and observing that.
Fiestaflight From United States of America, joined Mar 2009, 54 posts, RR: 0 Reply 14, posted (4 years 3 weeks 5 days 6 hours ago) and read 7051 times:
That hypothetical CX A380 is fantastic. Finally a livery to break up the whale jet optic.
Euro white liveries are just horrible on that thing.
As a designer, I think CX is just fine right now. The rectangular green color pop on the nose is distinctive and great for spotting from long distances. I hate it when you can't i.d. a plane until the tail is right on top of you. Very Hong Kong to me. I dig it.
The big travesty of the year for me was the new Delta rollout. Yawn. So many people hated the Deltaflot phase, but I kind of dug that one too. Go figure.
Having a unique livery is what makes spotting fun.
OP3000 From United States of America, joined Jun 2009, 1678 posts, RR: 2 Reply 18, posted (4 years 3 weeks 5 days 4 hours ago) and read 6670 times:
As to the survey on the livery, I say CX's isn't very exciting, but I do find it appealing and classy. It does not stand out in a bad way.
I would suggest forgetting the white and going for the metal look that the CX Cargo planes carry. That one stands out and in a good way. But I doubt they will change it soon, save for perhaps eliminating the Swire logo towards the back of the fuselage next time that CA buys another 5% of shares.
Huaiwei From Singapore, joined Oct 2008, 1097 posts, RR: 1 Reply 20, posted (4 years 3 weeks 5 days 4 hours ago) and read 6545 times:
Quoting Just7four7 (Reply 12): All in good spirits: I am surprised to see how you like the white and grey and questionable tail-logo, that I find make the 747 and 777 look so without any spirit and just plain boring. (At the very least, it's not the all white)
Airbus_A340 From Hong Kong, joined Mar 2000, 1558 posts, RR: 20 Reply 21, posted (4 years 3 weeks 5 days 3 hours ago) and read 6288 times:
I believe the brushstroke is quite a clever. The use of a cultural brushstroke that looks like a wing, gives a modern twist. The livery itself is still very modern after almost 15 years, and if it needs changing, it's not the logo. I agree with the posts above with it being conservative, and that's exactly the target market that flies with us. It wouldn't be smart for cx to spend money on re-branding in times when staff are taking unpaid leave too!
People. They make an airline. www.cathaypacific.com