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Good Moment To Change CX Livery?  
User currently offlineJust7four7 From Hong Kong, joined Oct 2009, 64 posts, RR: 0
Posted (4 years 8 months 1 week 3 days 1 hour ago) and read 10158 times:

Of all the major asian carriers Cathay has one drab (cheerless, boring) aircraft livery. The bird-image/brushstroke calligraphy tail logo I find a little hard to fall in love with, the half white-half grey body coloring lacking spirit. The cabins are equally dull and a bit out of fashion.
They generally have good contemporary design for their lounges and premium check-in, but it seems there is a disconnect to their fleet hardware.

CX being such a premium international carrier, they ought to improve their aircraft image.
But even if they wanted to change, how do you pick a good moment to do that? It might look like they are being defensive..? The introduction of a new aircraft to the fleet might pose a good occasion. But nothing on the horizon.

40 replies: All unread, showing first 25:
 
User currently offlineStitch From United States of America, joined Jul 2005, 30576 posts, RR: 84
Reply 1, posted (4 years 8 months 1 week 3 days 1 hour ago) and read 10154 times:
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I don't know. I think it would be one of the best-looking liveries when applied to an A388 based on artist impressions.

User currently offlineNA From Germany, joined Dec 1999, 10654 posts, RR: 9
Reply 2, posted (4 years 8 months 1 week 3 days ago) and read 10029 times:

I like the CX livery. Better than most Asian carriers schemes. If there is one large Asian airline that has a bad and outdated livery in urgent need of replacement its Air China.

User currently offlineJust7four7 From Hong Kong, joined Oct 2009, 64 posts, RR: 0
Reply 3, posted (4 years 8 months 1 week 3 days ago) and read 10023 times:

380 has the novelty factor, so any livery would look exiting, at first.

As far as the tail logo, I am not sure most people even get it. In that case it is even more unfortunate: Some odd bird...?! I appreciate the cultural reference, but it's just not working very well I think, and not fresh and modern.

A good bird logo: LH. Clear, timeless, sophisticated.


User currently offlineWillyj From United States of America, joined Oct 2005, 468 posts, RR: 0
Reply 4, posted (4 years 8 months 1 week 3 days ago) and read 9972 times:

Cathay has one of my favorite liveries.

User currently offlineWowpeter From Hong Kong, joined Oct 2006, 151 posts, RR: 0
Reply 5, posted (4 years 8 months 1 week 2 days 22 hours ago) and read 9712 times:

I think the Cathay livery works quite well... especially the brush stroke livery being very distinctive asian design that stands out from the crowd... I personally think that the Cathay livery still look amazingly modern even thought it was design and release in the mid-90s... and it is probably one of the better livery out there amount all of the airlines in the world  Smile

User currently offlineArgonaut From UK - Scotland, joined Dec 2004, 422 posts, RR: 1
Reply 6, posted (4 years 8 months 1 week 2 days 19 hours ago) and read 9507 times:



Quoting Just7four7 (Reply 3):
As far as the tail logo, I am not sure most people even get it. In that case it is even more unfortunate: Some odd bird...?!

I've never been able to see it as anything other than a chicken wing.  boggled 

rj.



'the rank is but the guinea stamp'
User currently offlineThe Coachman From Australia, joined Apr 2001, 1425 posts, RR: 0
Reply 7, posted (4 years 8 months 1 week 2 days 19 hours ago) and read 9453 times:

If you think the CX livery is outdated then it's for a number of reasons.

1) DL has had 3 livery changes, since CX did its last update in 1995.
2) You haven't seen SQ...
3) Brand recognition after 15 years is quite high.
4) Art is a matter of subjective interpretation.



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User currently offlineBirdseed From United Kingdom, joined Nov 2006, 57 posts, RR: 0
Reply 8, posted (4 years 8 months 1 week 2 days 17 hours ago) and read 9067 times:

I quite like the Cathay livery, though I did prefer their previous one.

Quoting Just7four7 (Reply 3):
A good bird logo: LH. Clear, timeless, sophisticated.

I think Lufthansa's aircraft always look great, but that's nothing much to do with the livery - it's because they're always shiny and clean. The livery, though indeed timeless, I find insanely boring.


User currently offlineEbbUK From , joined Dec 1969, posts, RR:
Reply 9, posted (4 years 8 months 1 week 2 days 16 hours ago) and read 8626 times:



Quoting Just7four7 (Thread starter):
CX being such a premium international carrier, they ought to improve their aircraft image.

Conservative airline, conservative logo. Majority of premium customers? Conservative. Are you spotting a common thread? Why bite the hand that feeds you?


User currently offlineEGTESkyGod From United Kingdom, joined Jun 2005, 1712 posts, RR: 12
Reply 10, posted (4 years 8 months 1 week 2 days 16 hours ago) and read 8596 times:
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And for all those wondering what a Cathay Pacific A380 would look like...


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I'll let you decide your own opinion about whether you like it or not!  Wink I think it's OK.

I like the Cathay Pacific paintscheme but at the same time I reckon a new slant on it would look pretty cool too. Qantas updated theirs without changing it drastically...


I came, I saw, I Concorde! RIP Michael Jackson
User currently offlineDugong From Australia, joined Apr 2007, 10 posts, RR: 0
Reply 11, posted (4 years 8 months 1 week 2 days 13 hours ago) and read 7745 times:

I see the EVA AIR livery every week and it is a really washed out green - very unexciting. I like CX's colour scheme and their flight attendants red uniforms are excellent - overall impresion is very favourable to my eyes.

User currently offlineJust7four7 From Hong Kong, joined Oct 2009, 64 posts, RR: 0
Reply 12, posted (4 years 8 months 1 week 2 days 13 hours ago) and read 7706 times:

All in good spirits: I am surprised to see how you like the white and grey and questionable tail-logo, that I find make the 747 and 777 look so without any spirit and just plain boring. (At the very least, it's not the all white)

I take the "conservative" point, but think that is just not enough anymore. Cathay has little incentive to change, as the neighboring mainland chinese carriers are equally drab, yes, Air China in particular.

But CX competes with Qantas, Korean, ANA, Singapore, Thai, all much stronger images and not un-conservative either.

As another reference: Hong Kong as a city is trying hard and somewhat struggling to produce a fresher, more creative image of itself. Very much a similar case I think. Been living here for a while and observing that.


User currently offline787seattle From United States of America, joined Feb 2008, 641 posts, RR: 0
Reply 13, posted (4 years 8 months 1 week 2 days 13 hours ago) and read 7666 times:

If the this wasn't on a TU-154, I wouldn't mind seeing this livery for CX:


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Student - KELN
User currently offlineFiestaflight From United States of America, joined Mar 2009, 54 posts, RR: 0
Reply 14, posted (4 years 8 months 1 week 2 days 13 hours ago) and read 7626 times:

That hypothetical CX A380 is fantastic. Finally a livery to break up the whale jet optic.
Euro white liveries are just horrible on that thing.
As a designer, I think CX is just fine right now. The rectangular green color pop on the nose is distinctive and great for spotting from long distances. I hate it when you can't i.d. a plane until the tail is right on top of you. Very Hong Kong to me. I dig it.

The big travesty of the year for me was the new Delta rollout. Yawn. So many people hated the Deltaflot phase, but I kind of dug that one too. Go figure.

Having a unique livery is what makes spotting fun.


User currently offlinePellegrine From United States of America, joined Mar 2007, 2362 posts, RR: 8
Reply 15, posted (4 years 8 months 1 week 2 days 13 hours ago) and read 7592 times:

Cathay's livery is absolutely iconic.

Perhaps they should modernize small cues, but honestly I would wait a couple years to do that if I were running CX.

Thus, they should not change anything.



oh boy!!!
User currently offline9V-SVC From Singapore, joined Oct 2001, 1797 posts, RR: 10
Reply 16, posted (4 years 8 months 1 week 2 days 12 hours ago) and read 7451 times:

You must be kidding with me , CX's livery is one of the nicest out there, I hope they will never ever change their current livery!


Airliners is the wings of my life.
User currently offlineJust7four7 From Hong Kong, joined Oct 2009, 64 posts, RR: 0
Reply 17, posted (4 years 8 months 1 week 2 days 11 hours ago) and read 7312 times:

Wow, I am surprised. Only positive livery comments.
Ok, I take the green mustache, that is unique, distcintive and quite ok.

But the rest? And the faux bird? Please. So crude and not elegant. It is not even true calligraphy. Obviously an abstraction, but you never see the tiny brush strokes in calligraphy.

Ok, enough. Just find it awful and CX ready for thrashing it. As the business is changing, it might be sooner than later they will, due to mergers, consolidation, etc.

The TU154 very funny. What a thought: The spiffy 154 with any western airline.


User currently offlineOP3000 From United States of America, joined Jun 2009, 1761 posts, RR: 2
Reply 18, posted (4 years 8 months 1 week 2 days 11 hours ago) and read 7245 times:

As to the survey on the livery, I say CX's isn't very exciting, but I do find it appealing and classy. It does not stand out in a bad way.

I would suggest forgetting the white and going for the metal look that the CX Cargo planes carry. That one stands out and in a good way. But I doubt they will change it soon, save for perhaps eliminating the Swire logo towards the back of the fuselage next time that CA buys another 5% of shares.


User currently offlineBabybus From , joined Dec 1969, posts, RR:
Reply 19, posted (4 years 8 months 1 week 2 days 11 hours ago) and read 7168 times:



Quoting Just7four7 (Thread starter):
Of all the major asian carriers Cathay has one drab (cheerless, boring) aircraft livery.

In your opinion, that is.  Yeah sure

I really like it and they would be foolish in these tough trading conditions to spend money on a re-brand.

As said on here many times, the majority of people don't recognise liveries or the aircraft they are flying in.


User currently offlineHuaiwei From Singapore, joined Oct 2008, 1113 posts, RR: 2
Reply 20, posted (4 years 8 months 1 week 2 days 11 hours ago) and read 7120 times:



Quoting Just7four7 (Reply 12):
All in good spirits: I am surprised to see how you like the white and grey and questionable tail-logo, that I find make the 747 and 777 look so without any spirit and just plain boring. (At the very least, it's not the all white)



Quoting Just7four7 (Reply 3):
A good bird logo: LH. Clear, timeless, sophisticated.

You do realise that LH bird is on an all-white body, don't you? Big grin

Quoting Just7four7 (Reply 12):
But CX competes with Qantas, Korean, ANA, Singapore, Thai, all much stronger images and not un-conservative either.

I am surprised you mentioned SQ. They hadn't changed their basic design since 1972, although they did make small changes for the past ten years or so.

Korean Air changed theirs in 1983, ANA in 1989, Thai in 2003. Qantas had an "update" in 2007, but its design is still based on the one since 1947!



It's huaiwei...not huawei. I have nothing to do with the PRC! :)
User currently offlineAirbus_A340 From Hong Kong, joined Mar 2000, 1560 posts, RR: 20
Reply 21, posted (4 years 8 months 1 week 2 days 10 hours ago) and read 6863 times:

I believe the brushstroke is quite a clever. The use of a cultural brushstroke that looks like a wing, gives a modern twist. The livery itself is still very modern after almost 15 years, and if it needs changing, it's not the logo. I agree with the posts above with it being conservative, and that's exactly the target market that flies with us. It wouldn't be smart for cx to spend money on re-branding in times when staff are taking unpaid leave too!


People. They make an airline. www.cathaypacific.com
User currently offlineJQFlightie From Australia, joined Mar 2009, 945 posts, RR: 1
Reply 22, posted (4 years 8 months 1 week 2 days 9 hours ago) and read 6700 times:

I think CX has a nice livery, especially the 'Asia's World City' livery.... now could you imagine that on a A380 ... would be very nice!
SQ are the ones that desperately need a livery update!

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User currently offlineCloudyapple From Hong Kong, joined Jul 2005, 2454 posts, RR: 10
Reply 23, posted (4 years 8 months 1 week 2 days 9 hours ago) and read 6592 times:



Quoting 787seattle (Reply 13):
If the this wasn't on a TU-154, I wouldn't mind seeing this livery for CX:

You mean like this?


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Photo © Morris Biondi




A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
User currently offlineCloudyapple From Hong Kong, joined Jul 2005, 2454 posts, RR: 10
Reply 24, posted (4 years 8 months 1 week 2 days 9 hours ago) and read 6578 times:



Quoting JQFlightie (Reply 22):
'Asia's World City' livery.... now could you imagine that on a A380

 thumbsup 



A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
25 Post contains links and images EGTESkyGod : Something like this you mean? Aviation-Design.Net:Design © HK CathayTemplate © French Frogs AirSlides
26 JQFlightie : omg you really are a Sky God! that would look amazing!
27 EGTESkyGod : Hahaha, let's not go nuts... Just a case of knowing where to look!
28 JQFlightie : but that would have to be the best looking A380 if that was ever done!
29 Post contains links and images Aaron747 : You can't be serious. Cathay's recent cabin products feature excellent modern design, certainly on par with or better than most in the region.
30 CXB77L : I don't think that's how it will look. Like on the 747, the blue section will go beyond the lower deck and stop just short of the upper deck windows,
31 NA : Agreed. That livery is getting old. What they use is just an update of a livery from the mid-70s. Time to change. The World City livery would indeed
32 Cloudyapple : Please do not go off topic. This thread is about bashing everything Cathay as suggested by the thread starter: Let's see how long before humour polic
33 Jfk777 : Cathay should use more of the Emerald Green color on the fuselage as replacement for all the white used.
34 Huaiwei : There is no need to take things so personally dude. Nah that would look horrible...and probably be remembered as a flying cucumber. The current white
35 Chris7217 : Well, I would like to see a new livery to Cathay. Personally I like the tail logo quite a lot but the colours look for me rather boring/odd and "dirty
36 MogandoCI : branding takes time to accumulate, and you should only change it when your branding is stale and not bringing in business. SQ's only change is to enla
37 SQ772 : Now that you mentioned it, it actually does look like a chicken wing!! haha Having said that, I think CX's tail looks unique, and I do like the very
38 EGTESkyGod : Well I didn't design it... don't shoot me! Also, you do know the pic is a fake, right?
39 CXB77L : I never said you did! And yes, I know that picture is but a graphic illustration.
40 Post contains links and images Zeke : Some people think this will be be the next CX livery .... View Large View MediumPhoto © Mario Serrano
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