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Annoying Southwest Baggage Commericals  
User currently offlineHOOB747 From United States of America, joined Nov 2006, 438 posts, RR: 0
Posted (4 years 7 months 3 weeks 6 days 2 hours ago) and read 6120 times:

Is it just me, is there anyone else that can't stand those patronizing, fake and insincere commercials starring their ground staff? The notion that their bags fly for free is fine, but the execution of the commercials, complete with the fake sentimentality by the "actors" posing as ground staff rubs me wrong. I hate that commercial. Its one of those reverse-psychology tactics, creating a fake situation to point out something about a competitor. Yes, your bags are free, but your commercial is insulting! Anyone else? Or is it just me?


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18 replies: All unread, jump to last
 
User currently offlineSW733 From United States of America, joined Feb 2004, 6299 posts, RR: 9
Reply 1, posted (4 years 7 months 3 weeks 6 days 1 hour ago) and read 6107 times:



Quoting HOOB747 (Thread starter):
patronizing, fake and insincere commercials

Huh? I get fake, it's a commercial, but how is it patronizing or insincere?

Quoting HOOB747 (Thread starter):
sentimentality by the "actors" posing as ground staff rubs me wrong

So you're criticizing that they use actors in a commercial? What about the 99% of other commercials that use actors?


The commercials are not my favorite, but I guess I don't get enraged by them like you do. It's a commercial, plain and simple. Marketing is all about making the consumer choose your product over a competitor's, and that is what WN is doing here. They are pointing out a very real fact that they are just about the only airline in the US offering free baggage, and that's the whole point of the commercial. It does it effectively.


User currently offlineHOOB747 From United States of America, joined Nov 2006, 438 posts, RR: 0
Reply 2, posted (4 years 7 months 3 weeks 6 days 1 hour ago) and read 6102 times:



Quoting SW733 (Reply 1):
Huh? I get fake, it's a commercial, but how is it patronizing or insincere?


I suppose I find it patronizing to the audience watching, because the entire exercise rings so false with me. The fake crying, fake sentimentality, really bad acting. I suppose Southwest is trying to play up the blue-collar aspect, but crying over checked bags is just too much. For me...

Quoting SW733 (Reply 1):
So you're criticizing that they use actors in a commercial? What about the 99% of other commercials that use actors?

And oh gosh! I hope they are actors. Or that would be so embarrassing to the actual baggage handlers!



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User currently offlineAyubogg From UK - Scotland, joined Mar 2007, 218 posts, RR: 0
Reply 3, posted (4 years 7 months 3 weeks 6 days 1 hour ago) and read 6092 times:



Quoting HOOB747 (Thread starter):

I don't mind the commercials. I think it's typical WN attitude and it doesn't hurt anyone as long as it's some good, healthy, competitive advertising. You want annoying and fake?

Watch this I'm sure it's not Southwest official ad but it did annoy the hell out of me and wanted my almost three minutes back!

Kind regards,

Ayubogg



Alba gu bràth
User currently offlineXT6Wagon From United States of America, joined Feb 2007, 3390 posts, RR: 4
Reply 4, posted (4 years 7 months 3 weeks 6 days ago) and read 6078 times:

yawn, yet another F.U. Southwest post.

no, I actualy don't find them bad at all. Doesn't seem to really get across the brand or the point as well as it should IMO, but they are different from the normal so thats good atleast.


User currently offlineHOOB747 From United States of America, joined Nov 2006, 438 posts, RR: 0
Reply 5, posted (4 years 7 months 3 weeks 6 days ago) and read 6077 times:



Quoting XT6Wagon (Reply 4):
yawn, yet another F.U. Southwest post.

Well, I suspect Southwest is trying to be cute, and maybe they are appealing to a different audience. But to me, the ad rings false, and I wonder what customer they are going after. I'm not anti-Southwest, but are they trying to win over customers who don't want to travel where they fly? And I don't see this as another F.U. Southwest post, just trying to be enlightened on the appeal of what I consider to be a manipulative ad.



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User currently offlineLAXintl From United States of America, joined May 2000, 24796 posts, RR: 46
Reply 6, posted (4 years 7 months 3 weeks 5 days 21 hours ago) and read 6055 times:

Commercials especially by large companies are rarely released blindly.

It very likely the Southwest commercial was viewed by multiple test audiences and scored well with the target group and carried the message the carrier was trying to convey.



From the desert to the sea, to all of Southern California
User currently offlineTeo747 From United States of America, joined Nov 2006, 140 posts, RR: 0
Reply 7, posted (4 years 7 months 3 weeks 5 days 21 hours ago) and read 6051 times:

I don't particularly enjoy the ads (especially since Southwest doesn't fly anywhere near where I live), but I also think they're probably very effective. The ads are certainly unique enough to be memorable, and I think a lot of people will respond to the message about the bag fees. Let's face it, most of us book our flights with a top priority of getting the lowest fare possible, and while Southwest's lack of bag check fees don't automatically make them the lowest price option, it can certainly help a lot especially if you are traveling with your family with multiple checked bags.

User currently offlineJohnboy From United States of America, joined Aug 1999, 2576 posts, RR: 7
Reply 8, posted (4 years 7 months 2 weeks 1 hour ago) and read 5837 times:

Are those actors? They look like the real deal to me!

User currently offlineZippyjet From United States of America, joined Sep 2001, 5475 posts, RR: 13
Reply 9, posted (4 years 7 months 1 week 6 days 20 hours ago) and read 5828 times:

I'm part of the formidble competition FL so of course, I find those commercials stupid. I like ours better especially the one about the age of our planes. But what makes me want to hurl are 99.9% of the Christmas commercials. Sorry if I'm flying off course here but, to me almost all the Christmas commercials are trite, patronizing and take us the consumer for granted. I especially hate the ones where carrolers sing a line to each stupid customer's shopping/gifting dilemmas. Best Buy and Chevrolet come to mind and they make the WN commercials almost cool beans in comparison. And, I hate those Gap commercials where dancers do cheer/dance routines with XMAS bells. Give me a f&*(ing break please. And referring to Radio Shack as 'HE SHACK re-damn diculous!


http://www.youtube.com/watch?v=m0mMbswXa54



I'm Zippyjet & I approve of this message!
User currently offlineThegreatRDU From United States of America, joined Mar 2006, 2310 posts, RR: 4
Reply 10, posted (4 years 7 months 1 week 6 days 10 hours ago) and read 5801 times:



Quoting HOOB747 (Reply 2):
I suppose I find it patronizing to the audience watching, because the entire exercise rings so false with me. The fake crying, fake sentimentality, really bad acting. I suppose Southwest is trying to play up the blue-collar aspect, but crying over checked bags is just too much. For me...

I don't like them either also...I'm not a huge WN fan so maybe that explains it....

Quoting Zippyjet (Reply 9):
I suppose I find it patronizing to the audience watching, because the entire exercise rings so false with me. The fake crying, fake sentimentality, really bad acting. I suppose Southwest is trying to play up the blue-collar aspect, but crying over checked bags is just too much. For me...

Those commercials are so damn annoying!! And also the zales, kay, and jarret ones!



Our Returning Champion
User currently offlineMaverick623 From United States of America, joined Nov 2006, 5562 posts, RR: 6
Reply 11, posted (4 years 7 months 1 week 5 days 17 hours ago) and read 5740 times:



Quoting XT6Wagon (Reply 4):
yet another F.U. Southwest post.

And he can't even do it right:

Quoting HOOB747 (Thread starter):
complete with the fake sentimentality by the "actors" posing as ground staff

Hate to break it to ya.... they're real rampers.



Quoting HOOB747 (Thread starter):
Or is it just me?

Just you.

Quoting HOOB747 (Reply 2):
Or that would be so embarrassing to the actual baggage handlers!

As a baggage handler, I consider that an insult to my work group. Do you honestly think they'd do it if it was embarrassing?



"PHX is Phoenix, PDX is the other city" -777Way
User currently offlineHOOB747 From United States of America, joined Nov 2006, 438 posts, RR: 0
Reply 12, posted (4 years 7 months 1 week 5 days 2 hours ago) and read 5718 times:



Quoting HOOB747 (Thread starter):
Is it just me, is there anyone else that can't stand those patronizing, fake and insincere commercials starring their ground staff?



Quoting Maverick623 (Reply 11):
As a baggage handler, I consider that an insult to my work group. Do you honestly think they'd do it if it was embarrassing?

So I guess your answer is no. That's fine, everyone has their opinions. But you should have left the smart-ass attitude and rudeness out of your post.



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User currently offlineMaverick623 From United States of America, joined Nov 2006, 5562 posts, RR: 6
Reply 13, posted (4 years 7 months 1 week 5 days 1 hour ago) and read 5713 times:



Quoting HOOB747 (Reply 12):
But you should have left the smart-ass attitude and rudeness out of your post.

I was referring to this:

Quoting HOOB747 (Reply 2):
I hope they are actors. Or that would be so embarrassing to the actual baggage handlers!

And I'm being rude?

Whatever.



"PHX is Phoenix, PDX is the other city" -777Way
User currently offlineIsitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 24
Reply 14, posted (4 years 7 months 1 week 2 days 12 hours ago) and read 5626 times:

FREEFREEFREEFREEFREEFREE...........
FREEFREEFREEFREEFREEFREE...........
They are getting a point across and for the not so often flyers and its sinking in.
Just in time for holiday travel, too. So, keep em comin.

They also do the other intent and thats to
ENTERTAIN YOU.
safe



If two people agree on EVERYTHING, then one isn't necessary.
User currently offlineExFATboy From United States of America, joined Jul 2003, 2974 posts, RR: 9
Reply 15, posted (4 years 7 months 1 week 2 days 6 hours ago) and read 5616 times:



Quoting Isitsafenow (Reply 14):
They also do the other intent and thats to ENTERTAIN YOU.

Actually, the problem is they don't entertain me. They annoy me. ESPECIALLY the "free, free, free, free, free..." jerk. They do communicate their point, but they actually make me less likely to fly Southwest, all other things being equal. Since I don't like Southwest to begin with, it probably doesn't matter that much.)

(And since I get a free bag on JetBlue, or two free bags on CO thanks to the Presidential Plus MasterCard, the free bags themselves aren't really much of a draw.)


User currently offlineIsitsafenow From United States of America, joined Feb 2004, 4984 posts, RR: 24
Reply 16, posted (4 years 7 months 1 week 2 days 4 hours ago) and read 5612 times:



Quoting ExFATboy (Reply 15):
Actually, the problem is they don't entertain me

Switch the channel or hit the mute. Thats what I do with the Progressive Insurance adds.

I read your last post and I guess you travel a bit more than Joe Average Guy.
Please re read my post especially the line under FREEFREEFREE.........
safe



If two people agree on EVERYTHING, then one isn't necessary.
User currently offlineExFATboy From United States of America, joined Jul 2003, 2974 posts, RR: 9
Reply 17, posted (4 years 7 months 1 week 2 days 2 hours ago) and read 5607 times:



Quoting Isitsafenow (Reply 16):
I read your last post and I guess you travel a bit more than Joe Average Guy.

Not since getting laid off, my mileage for 2009 will be half of 2008.
I actually meant to get rid of the PresPlus card this year, but forgot the renewal date.

I do agree with you that the ads get the point across.
I don't agree that they're entertaining, "entertaining" and "annoying" are mutually exclusive.

Quoting Isitsafenow (Reply 16):
Switch the channel or hit the mute. Thats what I do with the Progressive Insurance adds.

The WN ads always seem to come on when I'm in the kitchen, out of remote range!  Silly
I don't mind the Progressive ads, the campaign is tired but not that bad...sort of like "Rhapsody in Blue" for UA.


User currently offlineZippyjet From United States of America, joined Sep 2001, 5475 posts, RR: 13
Reply 18, posted (4 years 7 months 1 week 1 day 20 hours ago) and read 5597 times:



Quoting Isitsafenow (Reply 16):
Switch the channel or hit the mute. Thats what I do with the Progressive Insurance adds.

I do that when he went to Jared, I'm Lovin It and there are a dozen more that make me want to hurl!

You mean you have the Hatorade for Flo? She's a looker and I for one would tap that if I could.  rotfl 





I'm Zippyjet & I approve of this message!
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