It's probably a good idea for airlines with a URL that's not the one you would guess, like Olympic or SAS, where the "olympic.com" and "sas.com" addresses were taken first by other companies. That used to be the case for a few other airlines also. I remember when "delta.com" took you to the large U.S. plumbing fixtures company. DL made a deal to take over their URL, mo doubt for a significant payment. If memory correct, CO had the same problem at one time.
Luke From United Kingdom, joined Apr 2005, 181 posts, RR: 0
Reply 6, posted (5 years 4 months 4 days 14 hours ago) and read 2582 times:
It does often look tacky, but since airline websites are usually now one of the main booking channels for airlines they are a crucial front end of the business and need to be solidly promoted by the airline.
Planeguy727 From United States of America, joined Mar 2007, 1285 posts, RR: 1
Reply 7, posted (5 years 4 months 4 days 12 hours ago) and read 2563 times:
Despite the progress in booking engines housed in the airline sites, many people still use other sources for finding airfares - especially if s/he is seeking the lowest possible cost. As such a company needs to remind travelers there are benefits to booking directly with the airline. And I firmly believe that airlines are doing this to try and keep traffic away from the other sites.
If you remember, many airlines offered bonus ff miles for booking on their website (at least in the USA). US brought this back recently, though only for the first flight booked on the new site and only if you registered for the bonus.
Quoting Luke (Reply 6): airline websites are usually now one of the main booking channels for airlines they are a crucial front end of the business and need to be solidly promoted by the airline.
Exactly - it's a business decision. And by putting it on the plane it can, potentially, be seen by a wider audience.
NA From Germany, joined Dec 1999, 11049 posts, RR: 9
Reply 8, posted (5 years 4 months 4 days 8 hours ago) and read 2543 times:
Webadresses usually look tacky, cheap and like an afterthought on aircraft.
But LH does it in a subtle way, same colour, same typeface as the logo.
Not that I think this is necessary. To find LHs website is the easiest thing. Someone must be quite stupid to need the webaddress on the plane to find it on the net.
Anyway, as much as I heard every LH mainline aircraft will soon carry this sticker.