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What Legacy Airline Name Will Be The Next To Go?  
User currently offlineC5LOAD From United States of America, joined Sep 2008, 917 posts, RR: 0
Posted (4 years 5 months 3 weeks 2 days 17 hours ago) and read 11268 times:

With Northwest Airlines (RIP) now a memory, I wonder what big legacy airline name will be the next to go? TWA, America West are two recent ones, and now NW. I can't hink of any off the top of my head because I think each one is too big to merge into another. But then again, that's what I thought about NW and look what happened.

[Edited 2010-02-08 19:34:04]


"But this airplane has 4 engines, it's an entirely different kind of flying! Altogether"
41 replies: All unread, showing first 25:
 
User currently offlinenws2002 From United States of America, joined Feb 2008, 883 posts, RR: 0
Reply 1, posted (4 years 5 months 3 weeks 2 days 16 hours ago) and read 11232 times:

Continental or United, unfortunately the Continental name will probably be the one to go in that merger.

The only other choices left are:
American
Delta
US Airways
Alaska (some do, some do not consider them a legacy)


User currently offlineM11Stephen From United States of America, joined Aug 2008, 1247 posts, RR: 1
Reply 2, posted (4 years 5 months 3 weeks 2 days 16 hours ago) and read 11209 times:

NWA isn't really dead. The name is dead but all of its employees and airplanes at the moment are flying under the name Delta. The "new" Delta is kind of like the 21st century Pan Am if you think about it.

Anyways, CO and UA have been rumored to be merging. I really hope it doesn't happen.



My opinions, statements, etc. are my own and do not have any association with those of any employer.
User currently offlineNWADC9 From United States of America, joined May 2004, 4896 posts, RR: 10
Reply 3, posted (4 years 5 months 3 weeks 2 days 16 hours ago) and read 11040 times:

I'm willing to put money down on Continental being the next to go. If they merge with United, they're going to keep the United name guaranteed.


Flying an aeroplane with only a single propeller to keep you in the air. Can you imagine that? -Capt. Picard
User currently offline0NEWAIR0 From United States of America, joined May 2007, 939 posts, RR: 0
Reply 4, posted (4 years 5 months 3 weeks 2 days 16 hours ago) and read 11020 times:

CONTINENTAL! (...or United, but I think United would be the name that will be kept in the event of a merger)


"The future belongs to those who believe in the beauty of their dreams."
User currently offlineweb500sjc From United States of America, joined Sep 2009, 728 posts, RR: 0
Reply 5, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 11003 times:

I'd put my money on US, they still haven't gotten over the HP merger, and they are trying to be a LCC with legacy costs.


Boiler Up!
User currently offlinenewark777 From United States of America, joined Dec 2004, 9348 posts, RR: 30
Reply 6, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 10981 times:

Quoting M11Stephen (Reply 2):
NWA isn't really dead.

They're just in a vegetative state, with the plug almost pulled...



Why grab a Heine when you can grab a Busch?
User currently onlineLHCVG From United States of America, joined May 2009, 1546 posts, RR: 1
Reply 7, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 10909 times:

Quoting web500sjc (Reply 5):
I'd put my money on US, they still haven't gotten over the HP merger, and they are trying to be a LCC with legacy costs.

That's an interesting thought, especially since with all the name changes over the years I wouldn't be too surprised if customers don't have all that tight a brand loyalty to the "US Airways" moniker anyway.


User currently offlineDeltaGuy767 From United States of America, joined Jun 2005, 660 posts, RR: 2
Reply 8, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 10835 times:

US and CO are in jeopardy, US for its overall weakness as a carrier while CO would be dumped in favor of the UA name in the event of a UA/CO merger. AA is weak through its heavy debt load and high cost structures, but I think it will be safe to say that AA won't be going the way of the dodo anytime soon.

Cheers from BDL,   
DeltaGuy767



A Good Landing is one you walk away from!
User currently offlineJBo From Sweden, joined Jan 2005, 2313 posts, RR: 0
Reply 9, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 10826 times:

Although not legacy, it still remains to be seen what will ultimately happen with Frontier and Midwest.


I'd take the awe of understanding over the awe of ignorance any day.
User currently offlineweb500sjc From United States of America, joined Sep 2009, 728 posts, RR: 0
Reply 10, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 10811 times:

Quote:
Although not legacy, it still remains to be seen what will ultimately happen with Frontier and Midwest.

I think Republic Airlines has a nice ring to it.



Boiler Up!
User currently offlineJMackey From United States of America, joined Apr 2009, 294 posts, RR: 0
Reply 11, posted (4 years 5 months 3 weeks 2 days 15 hours ago) and read 10771 times:

Quoting web500sjc (Reply 10):
I think Republic Airlines has a nice ring to it

I agree. In the case that America West became US Airways, the name Republic might speak better to a nationwide route system.



I love the smell of jet fuel in the morning
User currently offlineVC10er From United States of America, joined Feb 2007, 2866 posts, RR: 10
Reply 12, posted (4 years 5 months 3 weeks 2 days 14 hours ago) and read 10630 times:
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If, and it seems like a BIG IF, UA & CO were to merge, and United Airlines were to be the brand to be kept, have their been discussions about what happens to all the aircraft: like all heavy international aircraft be 3 classes with the new UA First, Business and Economy plus configuration? Same UA renovated interior colors? Channel 9!!!
Frankly if it had all that from UA and service and management and vision and food from Continental - I would fly NO other airline...ever! Except United needs to start serving their unique version of garlic focaccia bread again and the Eli's caramel cheesecake!



The world is missing love, let's use our flights to spread it!
User currently offlineSASD209 From British Indian Ocean Territory, joined Oct 2007, 642 posts, RR: 0
Reply 13, posted (4 years 5 months 3 weeks 2 days 14 hours ago) and read 10578 times:

Quoting M11Stephen (Reply 2):
NWA isn't really dead.

Unless I can book a flight on NWA website on a NWA owned plane, it really is dead. Sorry to break the news.
  


User currently offlinePEET7G From Hungary, joined Jan 2007, 695 posts, RR: 0
Reply 14, posted (4 years 5 months 3 weeks 2 days 13 hours ago) and read 10462 times:

With all respect... why is it so obvious that in a CO - UA merger scenerio the UA brand remains standing? Is the UA brand so much widely known or what? I tought in case of a merger CO would be the financially stronger part and the better established.
For us ( I mean myself and others I chat with at the company) CO entering StarAlliance is a blessing, because it gives us the obvious choice of CO over UA when flying to the U.S. The way my experience goes is that when I book CO I KNOW I am going to get wonderful service, and if I book UA, well that is a lottery. Altough I have to agree with VC10er... a combination of UA interior and seats with CO management and on-board services would really be a winner combination.



Peet7G
User currently offlinestar_world From Ireland, joined Jun 2001, 1234 posts, RR: 0
Reply 15, posted (4 years 5 months 3 weeks 2 days 12 hours ago) and read 10389 times:

Quoting PEET7G (Reply 14):
With all respect... why is it so obvious that in a CO - UA merger scenerio the UA brand remains standing? Is the UA brand so much widely known or what? I tought in case of a merger CO would be the financially stronger part and the better established.

It's pretty certain that if such a merger did happen, CO would be the dominant company. From a brand perspective though, I would say it's slightly more likely that the United brand name would be kept. Either would be possible though.


User currently offlinem11stephen From United States of America, joined Aug 2008, 1247 posts, RR: 1
Reply 16, posted (4 years 5 months 3 weeks 2 days 2 hours ago) and read 9962 times:

Quoting SASD209 (Reply 13):
Unless I can book a flight on NWA website on a NWA owned plane, it really is dead. Sorry to break the news.

The NWA name is dead but all of the NWA "stuff" is now flying under the name Delta. I consider dead to be an airline like Skybus or Eastern.



My opinions, statements, etc. are my own and do not have any association with those of any employer.
User currently offlineVC10er From United States of America, joined Feb 2007, 2866 posts, RR: 10
Reply 17, posted (4 years 5 months 3 weeks 2 days 2 hours ago) and read 9855 times:
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I think that UA is a much more famous brand internationally than CO. Although maybe for the wrong reasons sometimes! But, by all surveys UA is being viewed as a "come-back" brand. Still a long way to go to repair the damage done over the past 10 years. I work for a branding company and UA's brand health scores are improving. Recently some German clients of mine were forced to fly UA instead of LH and at first were dreading it, but after their ride in F and C on a 767 they were blown away. They couldn't stop talking about it. One woman said she's switching for good because of the new C seat. I told her to make sure she's on a 767 or 747 before booking for the next year or so. A trip on a 777 in C is still like the stone age.
But I think once the 777 fleet is converted so will peoples opinions.



The world is missing love, let's use our flights to spread it!
User currently offlineTVNWZ From United States of America, joined Feb 2006, 2359 posts, RR: 2
Reply 18, posted (4 years 5 months 3 weeks 2 days 2 hours ago) and read 9826 times:

Quoting m11stephen (Reply 16):
I consider dead to be an airline like Skybus or Eastern.

Eastern "stuff" is being flown by others.


User currently offlineWesternA318 From United States of America, joined Oct 2004, 5647 posts, RR: 24
Reply 19, posted (4 years 5 months 3 weeks 2 days 1 hour ago) and read 9811 times:

Quoting nws2002 (Reply 1):
Continental or United, unfortunately the Continental name will probably be the one to go in that merger.

Most likely, but hey, I can still hope and dream.

Quoting nws2002 (Reply 1):
Delta

I have no idea what theyre debt load is now after the merger, but out of all the choices to pick, I'd pick this one to go under first.

Quoting nws2002 (Reply 1):
Alaska (some do, some do not consider them a legacy)

They most indeed are a legacy.

Quoting M11Stephen (Reply 2):
Anyways, CO and UA have been rumored to be merging. I really hope it doesn't happen.

Amen to that...

Quoting JMackey (Reply 11):
I agree. In the case that America West became US Airways, the name Republic might speak better to a nationwide route system.

Well since it was America West that bought US, I am hoping the same might happen with CO and UA, retinaing everything CO.

Quoting SASD209 (Reply 13):
Unless I can book a flight on NWA website on a NWA owned plane, it really is dead.

My thoughts exactly. NWA is no more.

Quoting PEET7G (Reply 14):
With all respect... why is it so obvious that in a CO - UA merger scenerio the UA brand remains standing? Is the UA brand so much widely known or what? I tought in case of a merger CO would be the financially stronger part and the better established.
For us ( I mean myself and others I chat with at the company) CO entering StarAlliance is a blessing, because it gives us the obvious choice of CO over UA when flying to the U.S. The way my experience goes is that when I book CO I KNOW I am going to get wonderful service, and if I book UA, well that is a lottery. Altough I have to agree with VC10er... a combination of UA interior and seats with CO management and on-board services would really be a winner combination.

As I said above, I hope it ends up being CO as the purchaser, then using CO's managerial talent and reputation, as well as service levels and ditching ANYTHING that had to do with United.



Next trip: SLC-LAX-JFK-LAX-SLC on AA, gotta say goodbye to my beloved 762!
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 20, posted (4 years 5 months 3 weeks 2 days 1 hour ago) and read 9812 times:

Quoting JMackey (Reply 11):
In the case that America West became US Airways, the name Republic might speak better to a nationwide route system.

The problem with that logic is that, like the America West name, the Republic name is not as well known nationwide as Frontier is. Hence why HP went to the US branding solely because of that, IIRC.



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlineWesternA318 From United States of America, joined Oct 2004, 5647 posts, RR: 24
Reply 21, posted (4 years 5 months 3 weeks 2 days 1 hour ago) and read 9757 times:

Quoting AirframeAS (Reply 20):
The problem with that logic is that, like the America West name, the Republic name is not as well known nationwide as Frontier is.

I still think of Herman the Duck when Republic is mentioned...      



Next trip: SLC-LAX-JFK-LAX-SLC on AA, gotta say goodbye to my beloved 762!
User currently offlineAirframeAS From United States of America, joined Feb 2004, 14150 posts, RR: 24
Reply 22, posted (4 years 5 months 3 weeks 2 days 1 hour ago) and read 9744 times:

Quoting WesternA318 (Reply 21):
I still think of Herman the Duck when Republic is mentioned...

Remember, there is more people out there than A.net. Most of those people have never heard of RW.



A Safe Flight Begins With Quality Maintenance On The Ground.
User currently offlinePHLBOS From United States of America, joined Mar 2004, 7511 posts, RR: 24
Reply 23, posted (4 years 5 months 3 weeks 2 days 1 hour ago) and read 9668 times:

Quoting PEET7G (Reply 14):
With all respect... why is it so obvious that in a CO - UA merger scenerio the UA brand remains standing?

Additionally, with all due respect, why is everyone thinking that UA and CO are going to merge AT ALL; especially given the current Administration's views/opinions regarding mergers?

Switching alliances (CO from Skyteam to Star) is one thing; a full-blown merger is another.

Keep in mind that the DOJ (under a Republican Administration, mind you) flat out REJECTED UA's proposal to merge w/US (East) several years ago; and US was, and still is post-HP merger, a smaller carrier than CO.

Back to the topic at hand:

Quoting web500sjc (Reply 5):
I'd put my money on US, they still haven't gotten over the HP merger, and they are trying to be a LCC with legacy costs.

   That would be my guess as well; no offense to those who work for US out there. To add, US would probably go by way of Chapter 7 en lieu of merging with anyone else.



"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
User currently offlineDL767captain From United States of America, joined Mar 2007, 2539 posts, RR: 0
Reply 24, posted (4 years 5 months 3 weeks 2 days 1 hour ago) and read 9634 times:

I think the most probable would be US Airways or Continental/United. These 3 airlines seem the most likely to be merger candidates meaning their name would go. I would expect CO to merge with UA and most likely keep the UA name but with CO management (which would actually be nice). US Airways could be bought out by another airline (I don't think they would go under) but i'm not sure who would buy them out.

25 Post contains images lightsaber : Sadly, I must agree. The finances do not look pretty.    CO is known for better service, but UA has been a far larger carrier for a long time. Ligh
26 AirframeAS : But what's better? The service or the larger carrier? I guess that's more of an opinion than anything else. You can't please everyone.
27 Post contains images kingFriday013 : Is UA so much better known than CO? Most people I know say CO is known as being better than UA... so why not keep the Continental name? It would be re
28 TVNWZ : And Midwest is more highly regarded. If you believe all those travel magazine rankings.
29 Jetstar315 : I notice everyone is talking about US Legacy carriers. My money is on BA which would come as a huge shock to everyone. How long can they continue perf
30 spud757 : over in the UK I think CO is better known as it flies from at least 6 airports whereas UA only flies out of LHR
31 Breiz : You remarked it just before I did. Apart from the US legacy airlines, we can think of SAS, CSA, Finnair as candidates.
32 mtaabq : With all due respect, Midwest is more highly regarded than what? Or whom? Midwest is a shadow of its former self. Years ago EVERY seat was a 'Signatu
33 viscount724 : Shorter names are better in my opinion. And in Eruope, the first thing many people think of when they hear the name Continental is the German tire co
34 JFKLGANYC : I imagine US Airways will continue to shrink. What's left will be bought (not merged) by a larger airline.
35 Post contains links SupraZachAir : Higher than any legacy, #3 in N. America for 2009. http://www.concierge.com/tools/trave...wards/readerschoice/transportation
36 Packcheer : What's to say that just because an airline is bigger it should be the one that is kept? Alot of people (read as paying passengers) continually have is
37 BoeingPride800 : I hope Continental and United never have any sort of relationship. Continental has built up their service and reputation so much and they really have
38 JHCRJ700 : For what reasons would the United name survive over the Continental name? IMO Continental has a much better product.
39 m11stephen : The RJ craze has gone insane. RJs were meant to provide service from small cities to airline hubs within the same region. Thus the name regional jet.
40 laxboeingman : I as thinking of either UA or CO, but those talks have been going on for a while, and recently nothing seems to be happening. I think that US will be
41 Flytravel : There is definitely merit to that. ValuJet : AirTran name. I think even if ValuJet 592 never had that crash, the ValuJet name would have given the se
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