dolphinflyer From Canada, joined May 2005, 194 posts, RR: 1 Posted (3 years 10 months 1 day 16 hours ago) and read 14150 times:
The new UA logo/livery for the combined United/Continental seems like a quick fix to me which leaves much to be desired. United in the Continental font doesn't look good, and has nothing to do with the Continental globe. I've always liked the "double-U" design of United since the 1970s. Perhaps best to come up with a completely new design. What about a Lufthansa-ish theme with blue and yellow. If they want to keep a predominantly Continental-style livery, what about a blue belly ala United?
Adam T. From United States of America, joined Jun 2000, 957 posts, RR: 6
Reply 3, posted (3 years 10 months 1 day 16 hours ago) and read 14093 times:
I respect the idea behind the new UA logo in trying to keep everything a merger of equals but honestly UA has really become synonymous with the tulip design. If they want to adopt the globe logo and brand for UA I would say keep the current United titles and just use the globe. The font is what throws the logo way off.
Airport From , joined Dec 1969, posts, RR:
Reply 8, posted (3 years 10 months 7 hours ago) and read 13821 times:
Here were my logo/livery ideas which kind of spread through the internet like wildfire. I was astonished to see these all over flyertalk/facebook and other forums and blogs. Someone even had my logo as their facebook profile pic! Yowza.
Here were my ideas...
Or if you really wanted to shed the UA tulip altogether and insisted on going all-globe...
Anyway, that was my design, I have about 30 different variations on that concept as well as a whole bunch of other liveries and designs.
I sent it into UA/CO headquarters, as well as about 10 different email addresses within both companies including Glenn Tilton and Jeff Smisek after getting massive amounts of feedback from UA/CO employees on facebook and here on airliners.net . I had fun designing it, and never thought anything would come of the quick 15 minute photoshop job which started it all (view my profile for the original). I have yet to hear from either UA or CO, and I seriously doubt they'd implement any of my ideas, but it was fun, and I learned a lot about branding in the process.
PI4EVER From United States of America, joined May 2009, 599 posts, RR: 2
Reply 10, posted (3 years 10 months 5 hours ago) and read 13792 times:
I really like what you've done with fuselage colors and blending the globe into the tulip. Part of my problem with this whole logo/branding is that United is no longer a red, white and blue airline. jetblast clearly illustrated what is widely known as United's iconic brand emblem. That tulip U dates back many years, and obviously we need an airline named United to have red, white and blue in its scheme.
Remember the old CP colors of blue belly, gray and red stripe and white crown with the 5 point stripes on the tail? There was a recent photo of a 737-200 in this scheme on a.net, and that was one good looking airplane. It could easily be adapted as UA's new colors incorporating the blue, gray and red stripe under the windows and white crown, with black UNITED and the tulip U in matching red and blue colors. What would the globe look like in red, white and blue instead of blue and gold?
You are obviously a whiz at photoshop. If you decide to play further with any ideas, would you play around with my CP idea to determine what an A/C would look like? I know not the first thing about photoshop or how to create these looks and I admire your ability to produce such realistic images. Thanks for sharing with us,
WESTERN737800 From United States of America, joined Feb 2008, 691 posts, RR: 2
Reply 11, posted (3 years 9 months 4 weeks 14 hours ago) and read 13620 times:
I like the fact that they are trying to incorporate parts of both airlines on the new paint job. I think they should put the United name on like it is on the current UA paint scheme and put the tulip right in front or behind it. I think they should keep the globe on the tail. Another good possibility would be incorporating the tulip and globe toeghter on the tail like airport had in pictures 3-11 on reply 8. I think the newly created livery will be tweaked before we see an airplane get painted.
I like your designs with the globe incorporated into the "tulip". I'd go with one of those, the titles in the current UA font, keeping the existing CO livery but with a cheat line added. Just changing the tail logo to incorporate both airlines and keeping the existing UA livery would work too, but for employee-relations reasons I can see the need to balance the "Continental" and "United" aspects of the new livery...actually, the announced new livery is too "Continental", IMO.
RIXrat From United States of America, joined Nov 2005, 784 posts, RR: 0
Reply 13, posted (3 years 9 months 3 weeks 4 days 23 hours ago) and read 13431 times:
I believe the reason that you are not getting any acknowlegement from the UA or CO brass is that once they acknowledge your submission, if they come close to your design for their final logo, you would be in a position to sue them for infringing on your creative idea. Believe me, that is not far-fetched and a number of companies have had to take a dive by paying out some hard bucks.
Let me give you an example. I was advertising supervisor for the largest natural gas utility in the U.S., when we decided to change the logo which included a gas flame. At first we thought it would be a good idea to have employees and their families participate in this new design, until our law department put a stop to it, because of the reasons stated above.
So, the job of redesigning the flame went to our Ad agency and our PR agency. Once they came up with about eight different variations, we were able to comment whether the flame was too high, too low, or too wide, etc. We were not allowed to pencil in exactly the fault we found. Once we found it acceptable to the utility's advertising department, then we sent the logo up to the marketing vp, the PR vp, the president of the company and finally to the chairman.