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Recent Virgin Atlantic Liveries - Your Views  
User currently offlinePsych From United Kingdom, joined Nov 2004, 3048 posts, RR: 58
Posted (3 years 8 months 3 weeks 4 days 18 hours ago) and read 5630 times:
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I just did a search on this topic, but didn't come up with anything, so apologies if this has been discussed before.

I was talking with some friends recently about the revised Virgin livery, and its 'metallic' paint. Initially I wasn't a fan of the bigger titles and the revised look (e.g. losing the Union Flag on the winglets), but now I am not so sure. It does look great in the sunshine.

Which of these relatively recent schemes do you prefer? I have looked for examples from a similar vantage point to make the direct comparisons easy.

View Large View Medium
Click here for bigger photo!

Photo © Paul Markman


View Large View Medium
Click here for bigger photo!

Photo © Paul Markman


View Large View Medium
Click here for bigger photo!

Photo © Paul Markman



Given the relatively minor alterations to the livery we can see above, I would be interested to learn more from anyone as to the reasoning behind the changes, and also how much it would actually cost to repaint an aircraft such as G-VXLG above.

Cheers.

Paul

17 replies: All unread, jump to last
 
User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3197 posts, RR: 1
Reply 1, posted (3 years 8 months 3 weeks 4 days 17 hours ago) and read 5498 times:

I think the concern is that what are relatively young B747s based at LGW / MAN with the beach fleet are falling apart on the inside. Even some of the B744s painted in the middle scheme above look like c**p already on the outside and the insides are unloved.

I flew EWR-LHR on a Virgin A340 of the same age and the A343 fleet seems to be in way better shape IMHO.

The new colours look "slutty" with that shade of red  

[Edited 2010-11-02 09:39:30]

User currently offlinemhodgson From United Kingdom, joined Dec 2002, 5047 posts, RR: 25
Reply 2, posted (3 years 8 months 3 weeks 4 days 16 hours ago) and read 5315 times:

I saw the metallic paint in the flesh at MAN on Saturday, and have to admit I like it. Would like to see the Union Flag winglets retained, but overall the new livery has grown on me!


No trees were harmed by this message. However, several million electrons were terribly inconvenienced
User currently offlineAlgoz66 From UK - England, joined Oct 2010, 77 posts, RR: 0
Reply 3, posted (3 years 8 months 3 weeks 4 days 15 hours ago) and read 5225 times:

I think the font on the new livery is much too light - needs to be smaller and bolder - looks very school-arty-work to me. Just my opinion - no flaming please!  

User currently offlineDunaA320 From UK - England, joined Feb 2009, 613 posts, RR: 8
Reply 4, posted (3 years 8 months 3 weeks 4 days 15 hours ago) and read 5207 times:

The new colours look nice, however I'm not a fan of the titles or underbelly titles or the lack of Union Jack on the winglets.

My favourite colours are the 2005/2006 scheme.


User currently offlinePsych From United Kingdom, joined Nov 2004, 3048 posts, RR: 58
Reply 5, posted (3 years 8 months 3 weeks 4 days 14 hours ago) and read 5084 times:
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There is a excellent quality time lapse video on a 'well known video-sharing' website of G-VROC being transformed recently at Air Livery, Manchester from livery No. 3 in the photos above to livery No. 1 over 15 days apparently. An interesting watch.

Interesting to see how much work goes into it.

Having had the chance to photograph a few examples in the new livery, one thing that is notable is how different the colour looks in different lighting and different angles - very significant.

Do any other liveries have similar metallic paint?

Paul


User currently offlinemogandoCI From , joined Dec 1969, posts, RR:
Reply 6, posted (3 years 8 months 3 weeks 4 days 14 hours ago) and read 5053 times:

count me as another vote for the Union Jack

it's one of the most distinct and recognizable flags in the world, which also represents its lineage and prestige. Ignore it is like throwing half your brand away.

Give me Brand, not bland.


User currently offlinesasd209 From British Indian Ocean Territory, joined Oct 2007, 642 posts, RR: 0
Reply 7, posted (3 years 8 months 3 weeks 4 days 14 hours ago) and read 4998 times:

The Union Jack is a must, IMO as I've come to associate it with Virgin. I am a big fan of the metallic red as captured by some of the Manchester spotters/photogs....I'm not sure if they caught the light 'just right' or if it really looks that well in person, but I'm liking it.

User currently offlinena From Germany, joined Dec 1999, 10645 posts, RR: 9
Reply 8, posted (3 years 8 months 3 weeks 4 days 14 hours ago) and read 4964 times:

The scheme introduced in 1999 (the first of the silver ones) is the most distinctive. Red and purple together I´ve never seen before on an airplane and I must say I liked it.
I like the metallic red on the new scheme bcause its unique, but the titles are awful. Too big and too thin. Also the disposal of the Union Jack isnt a change for the better.


User currently offlineryand36 From United Kingdom, joined Oct 2008, 19 posts, RR: 0
Reply 9, posted (3 years 8 months 3 weeks 4 days 14 hours ago) and read 4933 times:

I personally prefer the new metallic red, and really like the tail.

I HATE the fact that the union jacks are gone... It is a very virgin thing IMO to fly the flag as it competes against BA. Bland V's on a winglet are just like the ryanair bland white ones.

I like the larger titles but i think they are too big and should be wider. Billboard style looks great but this looks stretched...

Also the underside writing to me offers no advantage and just wastes money.... Maybe just the Virgin logo on the underbelly would look better. But having Virgin Atlantic in thin writing is hardly striking from the ground.

I think they would have been better keeping the 2006 livery already painted on most the 747's and just making the titles larger....

Simpler... Cheaper.... Still a good brand image

I don’t see the need to keep chagrin the airlines logo! It adds no real value when it comes to customers choosing to fly with the airline. Most of us care more about the seat we'll sit in, not how shiny and new the airline name looks....


User currently offlinePsych From United Kingdom, joined Nov 2004, 3048 posts, RR: 58
Reply 10, posted (3 years 8 months 3 weeks 4 days 13 hours ago) and read 4865 times:
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Quoting sasd209 (Reply 7):
I'm not sure if they caught the light 'just right' or if it really looks that well in person, but I'm liking it.

I can only speak for my own photos, but I can assure you they are an accurate representation of how the aircraft looks.

To illustrate the way the colour looks different, here are two images of 'Lima Golf' landing at Manchester, separated by a matter of seconds. Same exposure, no change in the lighting. The only difference is the angle of the light relative to the fuselage:

G-VXLG



View Large View Medium
Click here for bigger photo!

Photo © Paul Markman



In cloudy conditions it looks different again - distinctly un-red, more plum-like. I am presuming this is one of the features of the paint that resulted in it being chosen?

Paul


User currently offlineFlyNWA727 From United States of America, joined Jan 2010, 305 posts, RR: 0
Reply 11, posted (3 years 8 months 3 weeks 4 days 13 hours ago) and read 4858 times:

I hate the livery when it first debuted, but after flying an aircraft with the new livery in FS2004, I think I've fallen in love with it. It looks really elegant, as simple as it is. I love the Emirates-like underbelly titling. But I do agree with others... the Union Jack on the winglets is a must. Deleting it makes no sense.

http://i991.photobucket.com/albums/af32/Dreamz84/Virgin744NC1.png

http://i991.photobucket.com/albums/af32/Dreamz84/Virgin744NC2.png



First flight aboard a Northwest B727-251ADV out of BWI Thurgood Marshall Airport, my hometown airport.
User currently offlineJetBlue777 From Canada, joined Jul 2009, 1451 posts, RR: 1
Reply 12, posted (3 years 8 months 3 weeks 4 days 12 hours ago) and read 4806 times:

I love the new livery, especially the metallic red engines and tail! Love it. I also like the font, its modern and sleek; however; it looks like "Atlantic" is misspelled on the starboard side.


It's a cultural thing.
User currently offlineUltimateDelta From United States of America, joined Sep 2007, 2092 posts, RR: 6
Reply 13, posted (3 years 8 months 3 weeks 4 days 12 hours ago) and read 4802 times:

I like the metallic paint of the newest version, but I still hate the titles. The belly logo has grown on me, though it would be better in the other typeface.


Midwest Airlines- 1984-2010
User currently offlineaerokiwi From New Zealand, joined Jul 2000, 2683 posts, RR: 4
Reply 14, posted (3 years 8 months 3 weeks 3 days 22 hours ago) and read 4763 times:

The metallic red has definitely grown on me.

I think an improvement would be the reduction in size of the titling so that the letters fit between the windows of the upper and lower decks. I'm not sure how this was missed as it looks messy overlapping the windows and out of proportion.

Also, I think they should carry the red from the tail back over the APU. Again, looks clumsy leaving it the fuselage colour.

The middle livery shown by the OP was good, but the application of the purple to the tail was very clumsy. the white shading looked much more professional and it's a shame they couldn't find another way of integrating purple in there.

I think the oldest livery shown above had the best fuselage colour, but I was never a fan of the "patch" design for the tail that's been carried over to other Virgin-branded airlines. Clumsy.


User currently offlineCXB77L From Australia, joined Feb 2009, 2596 posts, RR: 5
Reply 15, posted (3 years 8 months 3 weeks 3 days 20 hours ago) and read 4747 times:
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Quoting mhodgson (Reply 2):
I saw the metallic paint in the flesh at MAN on Saturday, and have to admit I like it. Would like to see the Union Flag winglets retained, but overall the new livery has grown on me!

That's pretty much the way I look at it was wel - I love the metallic shiny red in VS's new livery, but I miss the Union Flag winglets. The new font for the VS titles, however, is ugly. Bring back the old font, and it'd be better.



Boeing 777 fanboy
User currently offlineB6JFKH81 From United States of America, joined Mar 2006, 2872 posts, RR: 7
Reply 16, posted (3 years 8 months 3 weeks 3 days 9 hours ago) and read 4709 times:

Love the metallic red. I miss the silver fuselage which would have looked great with this metallic red. The billboard titles is where I am not liking this. The font is not right, too thin or something, can't tell. I'm also mising the Union Jack on the winglets. As far as the belly titles go...while I don't mind belly titles, I am thinking they should have stuck with the wing box area, it's just too much, maybe done the tail logo underneath or something.


"If you do not learn from history, you are doomed to repeat it"
User currently offlineVasu From United Kingdom, joined Apr 2005, 3856 posts, RR: 0
Reply 17, posted (3 years 8 months 3 weeks 22 hours ago) and read 4627 times:

I have to agree with many of the people on this thread... In my opinion the newest one is absolutely fine, but BRING BACK THE UNION JACK WINGLETS!!

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