connies4ever From Canada, joined Feb 2006, 4066 posts, RR: 14
Reply 2, posted (4 years 9 months 3 weeks 2 days 5 hours ago) and read 7743 times:
Air Canada's A319 in Trans-Canada Airlines 'nearly' retro look is eye-catching. I wish however that they had applied the white paint on the upper fuse and tail to complete the look. It might also be useful to do a Canadian Pacific retro jet (a 767 might be a good candidate) and then also something for the earleir regionals: Eastern Provincial, Maritime Central, Austin, Great Lakes, Transair, Pacific Western, Nordair, and any others I may have missed.
SU184 From Egypt, joined Feb 2004, 257 posts, RR: 10
Reply 3, posted (4 years 9 months 3 weeks 2 days 5 hours ago) and read 7646 times:
I've seen Air France A320, Iberia A319 and Lufthansa A321 which I like most, but really those retro liveries on the new aircrafts add something, maybe because they are one-offs we are so much attracted to them. Waiting for a retro BOAC on the A380, it would be just wonderful.
lh526 From Germany, joined Aug 2000, 2412 posts, RR: 14
Reply 4, posted (4 years 9 months 3 weeks 2 days 5 hours ago) and read 7571 times:
AIRLINERS.NET CREW FORUM MODERATOR
The answer: Marketing for one, CID for another but most of all .. stubborn and hesitating CEOs and Boards.
Don't get me started on Design, Branding and Airlines. Few ones got it right here, as there are eg Swiss, Lufthansa and Virgin USA.
On the other hand, retro liveries on modern airliners always look a little odd. 1950s-1970s aircraft design was always more edgy, pinpoint and sharp compared to modern smooth CADed B777 and A320 series.
Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
NZdsgnr From New Zealand, joined Jul 2008, 261 posts, RR: 0
Reply 5, posted (4 years 9 months 3 weeks 2 days 5 hours ago) and read 7533 times:
i think they look good but only because there are so rare and special. If an airline were to have their whole fleet in a retro look it just wouldn't be so nice and people would start saying they need to update.
macsog6 From United States of America, joined Jan 2010, 558 posts, RR: 0
Reply 6, posted (4 years 9 months 3 weeks 2 days 5 hours ago) and read 7489 times:
I find this thread quite interesting in that there are several threads in here which are quite critical of certain carriers for not updating their livery, AA comes immediately to mind. So I am in complete agreement with our Kiwi member above who feels that, were this to occur, people would start wanting an update.
Besides some of the older schemes were pretty poor, not all were as good as the ones cited.
Sixty Plus Years of Flying! "I fly because it releases my mind from the tyranny of petty things." - Saint Ex
MEA-707 From Netherlands, joined Nov 1999, 4466 posts, RR: 33
Reply 7, posted (4 years 9 months 3 weeks 2 days 4 hours ago) and read 7407 times:
retro schemes are fun but also because of the novelty factor of it, I wonder if we would really want to see full fleets of them. They all have more small details and lettering and look a bit old fashioned for the general traveller who is more used to simple billboard style lettering.
You mention KLM, the downward sloping stripes would be weird on a new livery, marketing/psychologist types state these stripes don't associate with speed but with 'diving down' instead. Their current blue is fresh and colourful.
Another example BA's 1986-1996 livery (Landor) is often praised as being nicer and more elegant then the current one, I would love if they do one retro bird but it wouldn't work anymore fleetwide in 2010 as it is also quite stuffy. You imagine they come with Elizabeth II stiff upperlip style flight attendants and that you have to be grafeful that you are allowed on board while wearing jeans.
nobody has ever died from hard work, but why take the risk?
26point2 From United States of America, joined Mar 2010, 915 posts, RR: 0
Reply 9, posted (4 years 9 months 3 weeks 2 days 3 hours ago) and read 7237 times:
In the US the National Football League has for several years been using "Throwback" uniforms for the occasional game. Sort of like an old livery it's a reminder of "the good ol' days" for some but that's about it really.
It's all about marketing and marketing in those good ol' days was a different animal. No airline wants to appear to living in the past.
f4f3a From United Kingdom, joined Jul 2004, 247 posts, RR: 0
Reply 10, posted (4 years 9 months 3 weeks 2 days 3 hours ago) and read 7176 times:
n the US the National Football League has for several years been using "Throwback" uniforms for the occasional game. Sort of like an old livery it's a reminder of "the good ol' days" for some but that's about it really.
Well not quite true the england football team has a classic take on the 60s kit but not as a one off. Also if you look at car manufacturers they often market their designs as retro.
I think the marketing of the legacy carriers retro schemes wants people to remember the lineage of the airline, and that the brand still stands for quality and service that people associate with that period in aviation.
PS is talking of AA do they have a retrojet in their old scheme?
nycdave From United States of America, joined Aug 2010, 547 posts, RR: 1
Reply 11, posted (4 years 9 months 3 weeks 2 days ago) and read 6892 times:
I think some of the retro liveries were just... BETTER than a lot of the current, focus-grouped, artless abominations. By trying to please everyone, you wind up pleasing no one... just look at what The Gap went through with their attempted "new" logo! Branding isn't just about being totally inoffensive to anyone -- it's about conveying a certain character.
Just look back at the discussions of the CO/UA livery. Almost everyone, regardless of preference, all pretty much agreed that the classic UA "rainbow" livery was the best of them all. Heck, I'd even prefer the old golden CO to the blandly corporate one they have now.
There's nothing stopping airlines from coming up with brilliant new designs that are even better... they just have to have the will to do so, take some risks, and let a real artist work, rather than a committee!
(one exception to my general assessment: US. They have had a history of some of the ugliest liveries in God's blue sky... their current one, by comparison, is clean and classy).
mav75 From United States of America, joined Dec 2000, 228 posts, RR: 1
Reply 12, posted (4 years 9 months 3 weeks 1 day 21 hours ago) and read 6434 times:
Quoting NZdsgnr (Reply 5): i think they look good but only because there are so rare and special. If an airline were to have their whole fleet in a retro look it just wouldn't be so nice and people would start saying they need to update.
I wish a.net had a "like" button. NZdsgnr is absolutely right. The traveling public almost always wants the opposite of what they have.
Viscount724 From Switzerland, joined Oct 2006, 27502 posts, RR: 22
Reply 16, posted (4 years 9 months 3 weeks 1 day 19 hours ago) and read 5284 times:
Quoting f4f3a (Reply 10): AA do they have a retrojet in their old scheme?
Yes, I think their "retro" 738 is still in the mid-1960's "Astrojet" livery which I believe was introduced with delivery of their first 727 in 1964. It only lasted about 4 years as the current AA livery was introduced in 1968.
aviasian From Singapore, joined Jan 2001, 1489 posts, RR: 13
Reply 17, posted (4 years 9 months 3 weeks 1 day 9 hours ago) and read 2443 times:
My favourite retro must surely be one of the following:
- Thai Airways International B747-400
- All Nippon Airways B767-300ER
- Martinair B767-300ER
- KLM Royal Dutch Airlines B737-800
I don't think that the beauty of retro liveries is solely founded on the novelty factor. I personally feel that airline liveries from a bygone era were more carefully designed and aesthetics was achieved more by design than by accident.
Hoping that more airlines will show off their retro liveries.