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AA Five-Star Service  
User currently offlineckfred From United States of America, joined Apr 2001, 5235 posts, RR: 1
Posted (3 years 6 months 5 hours ago) and read 7691 times:

I just got this e-mail from AA.

"When you need VIP travel assistance — whether it's for departure, arrival or connection — count on Five Star ServiceSM from American Airlines. For only $125 per person for U.S. domestic locations, we'll do more than meet and assist you in the airport. Our representatives will work behind the scenes to monitor the status of your flights and make any accommodations that may be necessary.

From curbside to boarding and everywhere in between, we'll take care of the details so you can be on your way. Five Star Service includes:
Meeting you at curbside or at your arrival gate
Assisting you with baggage and check in*
Providing day of travel access to Admirals Club® lounges**
Escorting you to your gate and assisting with pre-boarding
And much more
Visit www.aa.com/fivestarservice to learn more about American Airlines Five Star Service, including complete pricing information and how to make a reservation."

Now, who do you have to be, to get this service for free? I remember reading an article in the Chicago Tribune some years ago. There was a person at ORD who was the head of AA's VIP services. Her job was to take care of well-known politicians (the Governor of Illinois, the Mayor of Chicago, and such), Hollywood actors, well-known business types (my father once saw W. Clement Stone, the insurance tycoon, getting on an AA flight years ago) and the major road warriors (well above 100K miles annually).

I would assume that if someone like Sandra Bullock or Tom Hanks is flying for personal reasons, and not related to a movie, they aren't shelling out $125 to get the VIP treatment at LAX.

16 replies: All unread, jump to last
 
User currently offlinecaptainstefan From United States of America, joined May 2007, 429 posts, RR: 0
Reply 1, posted (3 years 6 months 5 hours ago) and read 7603 times:

Quoting ckfred (Thread starter):
the major road warriors (well above 100K miles annually).

I can't see many of these 'road warriors' going for this - regardless of who's footing the bill, the only benefit I would see here for them is the Admirals Club access. Most of these guys/girls don't need help/assistance with anything, and most of them get to board first due to their status or ticket already. Not to mention how many of them already have Admirals Club access. Not saying there isn't a market for this, but this little niche of the market probably won't be the focus.



Long Live the Tulip!
User currently offlineA340600 From United Kingdom, joined Aug 2003, 4105 posts, RR: 51
Reply 2, posted (3 years 6 months 5 hours ago) and read 7525 times:

Isn't this all just a lot of parade? Most of this would be provided to frequent travellers anyway, and those not at that status are even more unlikely to shell out for it. It will also further saturate premium lounges and pre-boarding with people who just pay extra but may still be sat down the back.


Despite the name I am a Boeing man through and through!
User currently offlinemah4546 From Sweden, joined Jan 2001, 32776 posts, RR: 72
Reply 3, posted (3 years 6 months 5 hours ago) and read 7502 times:

This is actually separate from the celebrity VIP services which are only offered at LAX, MIA and JFK. People actually pay for this, believe it or not, and select HSBC (very) elite clients get the service for free.


a.
User currently offlineckfred From United States of America, joined Apr 2001, 5235 posts, RR: 1
Reply 4, posted (3 years 6 months 4 hours ago) and read 7154 times:

Quoting captainstefan (Reply 1):
Quoting ckfred (Thread starter):
the major road warriors (well above 100K miles annually).

I can't see many of these 'road warriors' going for this - regardless of who's footing the bill, the only benefit I would see here for them is the Admirals Club access. Most of these guys/girls don't need help/assistance with anything, and most of them get to board first due to their status or ticket already. Not to mention how many of them already have Admirals Club access. Not saying there isn't a market for this, but this little niche of the market probably won't be the focus.

Having thought about this, I remembered that what the VIP director at ORD basically did was:

a) say hello to the road warrior

b) gave the crew a head's up that they had a road warrior on board (make sure that he or she gets offered all entree choices)

c) track down the major road warriors, if there are delays and/or cancellations, to make sure they get rebooked ASAP

This was back in the 1990s, because the more I thought it, I remembered that Jim Edgar was mentioned as being Governor of Illinois, and he left office in January of 1999.

Quoting mah4546 (Reply 3):
This is actually separate from the celebrity VIP services which are only offered at LAX, MIA and JFK. People actually pay for this, believe it or not, and select HSBC (very) elite clients get the service for free.

What is offered at ORD? I remember in 2004 seeing former U.N. weapons inspector riding in a cart on K concourse. He had been in town as part of his book tour, and he wound up on my flight to LGA.


User currently offlinemah4546 From Sweden, joined Jan 2001, 32776 posts, RR: 72
Reply 5, posted (3 years 6 months 3 hours ago) and read 6984 times:

Quoting ckfred (Reply 4):
What is offered at ORD? I remember in 2004 seeing former U.N. weapons inspector riding in a cart on K concourse. He had been in town as part of his book tour, and he wound up on my flight to LGA.

AA or any airline will go out of it's way to do this at any station. JFK, MIA and LAX have dedicated staff that work exclusively with celebrity clients, since the three airports see so much celebrity traffic on a daily basis.



a.
User currently offlineAJMIA From United States of America, joined Dec 2005, 733 posts, RR: 15
Reply 6, posted (3 years 5 months 4 weeks 1 day 22 hours ago) and read 6397 times:

Most people would never dream of using this service, but it is very popular with the few people who use it and it is some added revenue for AA.

There are a lot of B list celebrities and government officials who used to get VIP service for free who no longer get it. With this new service they now have the option to pay for it and many of them do.

I also know some HSBC customers who get it free. They love it.

Lastly I have seen some people use the service for their elderly parents and older children who are no longer UMNRs.

AJMIA



Lady it's a jet... not a kite.
User currently offlinecatiii From United States of America, joined Mar 2008, 3031 posts, RR: 4
Reply 7, posted (3 years 5 months 4 weeks 1 day 22 hours ago) and read 6297 times:

Quoting mah4546 (Reply 5):
AA or any airline will go out of it's way to do this at any station. JFK, MIA and LAX have dedicated staff that work exclusively with celebrity clients, since the three airports see so much celebrity traffic on a daily basis.

I believe Delta calls it a protocol officer, or something similar.


User currently offlineN62NA From United States of America, joined Aug 2003, 4469 posts, RR: 7
Reply 8, posted (3 years 5 months 4 weeks 1 day 22 hours ago) and read 6271 times:

Quoting mah4546 (Reply 3):
This is actually separate from the celebrity VIP services which are only offered at LAX, MIA and JFK. People actually pay for this, believe it or not, and select HSBC (very) elite clients get the service for free.

Ah, but even the mighty VIPs still get stuck on the 757 at the gate for the usual 1 hr mx delay.  


User currently offlineDashTrash From United States of America, joined Aug 2006, 1527 posts, RR: 2
Reply 9, posted (3 years 5 months 4 weeks 1 day 19 hours ago) and read 5757 times:

Quoting N62NA (Reply 8):

Ah, but even the mighty VIPs still get stuck on the 757 at the gate for the usual 1 hr mx delay.

Sometimes, but they're usually on the phone using their NetJets share when that happens.


User currently offlinetoobz From Finland, joined Jan 2010, 784 posts, RR: 0
Reply 10, posted (3 years 5 months 4 weeks 1 day 19 hours ago) and read 5611 times:

I was thinking I would use this for example when my grandma that doesnt speak any english, and isnt familiar with airports, comes to visit lol that's about the only reason I would. but hey, I think it's a awesome service for whoever needs or wants it.

User currently offlinecaptainstefan From United States of America, joined May 2007, 429 posts, RR: 0
Reply 11, posted (3 years 5 months 4 weeks 1 day 19 hours ago) and read 5226 times:

Quoting ckfred (Reply 4):
c) track down the major road warriors, if there are delays and/or cancellations, to make sure they get rebooked ASAP

This is the one aspect of the Service that I think most of the 'road warriors' would go for. Other than that, I can't see them gaining much. Some, of course, will use and enjoy the service, but I don't want to pay extra just to have someone greet me curbside. Sending my UM child? Sure, but I can handle myself and I don't see the need for that. Merely my own   



Long Live the Tulip!
User currently offlinefbgdavidson From United Kingdom, joined Oct 2004, 3706 posts, RR: 28
Reply 12, posted (3 years 5 months 4 weeks 1 day 19 hours ago) and read 5177 times:

Quoting ckfred (Thread starter):
the major road warriors (well above 100K miles annually).

Well over for 100k for sure, EXPs are far too commonplace to have this service offered to them. A couple of years back I was on a flight with a 25MM EXP and he got no special treatment at any stage.

AA do have an invitation Concierge Key level for those who provide a certain amount of revenue and I believe these services are offered to them gratis, although not in a 'Concierge Key members can take advantage of AA Five-Star Service every time they fly with us' kind of a way.

Quoting A340600 (Reply 2):
and those not at that status are even more unlikely to shell out for it. It will also further saturate premium lounges and pre-boarding with people who just pay extra but may still be sat down the back.

Aren't those statements somewhat contradictory?  

Personally I think these new revenue streams are rather interesting, I'd rather see airlines explore these than reduce costs at the expense of the passenger "experience".



"My first job was selling doors, door to door, that's a tough job innit" - Bill Bailey
User currently offlinetyler81190 From United States of America, joined Feb 2009, 687 posts, RR: 0
Reply 13, posted (3 years 5 months 4 weeks 1 day 17 hours ago) and read 4406 times:

I wonder if I could use this service as a Non-rev? lol

User currently offlineluv2fly From United States of America, joined May 2003, 12110 posts, RR: 48
Reply 14, posted (3 years 5 months 4 weeks 1 day 3 hours ago) and read 3753 times:
Support Airliners.net - become a First Class Member!

It is kinda sad that the only "five star" treatment from an airline is on the ground and you have to pay to get it.


You can cut the irony with a knife
User currently offlinefxramper From United States of America, joined Dec 2005, 7298 posts, RR: 85
Reply 15, posted (3 years 5 months 3 weeks 6 days 4 hours ago) and read 3675 times:
Support Airliners.net - become a First Class Member!

Quoting luv2fly (Reply 14):
It is kinda sad that the only "five star" treatment from an airline is on the ground and you have to pay to get it.

Sad? Try pathetic...   


User currently offlineB777A340Fan From United States of America, joined Oct 2005, 774 posts, RR: 0
Reply 16, posted (3 years 5 months 3 weeks 6 days 3 hours ago) and read 3670 times:

Service is only available in these locations:
Boston
Chicago O'Hare
Dallas Fort Worth
Miami
Los Angeles
New York Kennedy
New York LaGuardia
San Francisco
Washington, D.C. Reagan
Buenos Aires, Argentina
London Heathrow, England
Milan, Italy
Tokyo-Narita, Japan
Sao Paulo, Brazil

IMO, it's kind of limited. What if you're flying BOS-CDG? Does that mean you pay half?


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