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Air Asia Launch Freq Flyer/Loyalty Programme  
User currently offlineEDICHC From , joined Dec 1969, posts, RR:
Posted (4 years 6 months 3 weeks 3 days 21 hours ago) and read 3703 times:

Just got an e-mail from Air Asia X, informing me of the launch of Air Asia's new loyalty programme, BIG.

Is this a first for a LCC?

4 replies: All unread, jump to last
User currently offlinecol From Malaysia, joined Nov 2003, 2274 posts, RR: 22
Reply 1, posted (4 years 6 months 3 weeks 3 days 21 hours ago) and read 3662 times:

Southwest have one already. But this is great news.

User currently offlineWestJet747 From Canada, joined Aug 2011, 1971 posts, RR: 11
Reply 2, posted (4 years 6 months 3 weeks 3 days 18 hours ago) and read 3488 times:

WestJet has had one for years. I hadn't even bothered signing up because unless you purchase at least $1,500 in 12 months then you don't earn a dime. These policies were changed a couple days ago so hopefully I can start earning something on my frequent YYZ-YUL trips...

As for Air Asia X, good for them. Are these points transparent between Air Asia subsidiaries and Air Asia X? There was a time a few months ago when I was flying Air Asia Thailand just about every three days, this program would have been helpful!

Flying refined.
User currently offlineLondonCity From United Kingdom, joined Nov 2008, 1768 posts, RR: 0
Reply 3, posted (4 years 6 months 3 weeks 3 days 18 hours ago) and read 3473 times:

It would suggest the LCC market in Asia/Australasia is becoming more competitive so Air Asia is seeking to retain loyalty. The arrival of SIA's Scoot in 2012 will not help the situation for Air Asia..

User currently offlineRogerThat From United States of America, joined Dec 2003, 566 posts, RR: 0
Reply 4, posted (4 years 6 months 3 weeks 3 days 7 hours ago) and read 3362 times:

Quoting col (Reply 1):
Southwest have one already

Southwest invented the airline loyalty program soon after start-up in the 1970s when Braniff undercut Southwest's fares. Instead of getting into a fare war, Southwest gave away a bottle of scotch to any passenger who traveled on full fare. For a while, the biggest liquor distributor in the State of Texas was Southwest.

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