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Why The Word "Livery" For The Branding Design?  
User currently offlineVC10er From United States of America, joined Feb 2007, 3511 posts, RR: 15
Posted (4 years 5 months 2 weeks 5 days 7 hours ago) and read 4817 times:
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Where (if anyone knows or can take a guess) the term "Livery" comes from to refer to the branding and graphic design used on the external surface of an aircraft. I looked it up in the dictionary and no part of any definition of the word would give one a clue as to how it got translated to the design on a plane, or truck or anything else: except for use as a way to describe a uniform on a person.


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1 replies: All unread, jump to last
User currently offlinedumbell2424 From United Kingdom, joined Apr 2009, 1075 posts, RR: 2
Reply 1, posted (4 years 5 months 2 weeks 5 days 4 hours ago) and read 4779 times:

Well one of the Merriam-Webster definitions may be on to something:

an identifying design (as on a vehicle) that designates ownership

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