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Why The Word "Livery" For The Branding Design?  
User currently offlineVC10er From United States of America, joined Feb 2007, 2941 posts, RR: 10
Posted (2 years 10 months 2 weeks 1 day 2 hours ago) and read 3683 times:
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Where (if anyone knows or can take a guess) the term "Livery" comes from to refer to the branding and graphic design used on the external surface of an aircraft. I looked it up in the dictionary and no part of any definition of the word would give one a clue as to how it got translated to the design on a plane, or truck or anything else: except for use as a way to describe a uniform on a person.

Curious!


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1 replies: All unread, jump to last
 
User currently offlinedumbell2424 From United States of America, joined Apr 2009, 932 posts, RR: 2
Reply 1, posted (2 years 10 months 2 weeks 23 hours ago) and read 3645 times:
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Well one of the Merriam-Webster definitions may be on to something:

Quote:
an identifying design (as on a vehicle) that designates ownership
http://www.merriam-webster.com/dictionary/livery


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