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SkyMall Research Project - Please Participate!  
User currently offlineflyusairways From United States of America, joined Dec 2005, 178 posts, RR: 3
Posted (2 years 5 months 4 days 22 hours ago) and read 2463 times:

Hello everyone,

As part of a marketing project at Christopher Newport University in Newport News, Virginia, I am part of a team of students tasked with formulating improvements to the branding and market strategy of SkyMall, the shopping magazine often found in airline seatback pockets. If you have a few minutes of time, I would very much appreciate it if you could answer several opinion-based questions at the following link regarding this research. I also encourage you to add any additional comments and suggestions you have regarding SkyMall to this thread.

Survey Website

Thank you very much for your help! We certainly appreciate any and all feedback you are able to provide.  

Best regards,

Adam
Flyusairways


All nonstop flights are direct, but not all direct flights are nonstop!
7 replies: All unread, jump to last
 
User currently offlineSA7700 From South Africa, joined Dec 2003, 3431 posts, RR: 26
Reply 1, posted (2 years 5 months 4 days 17 hours ago) and read 2426 times:
AIRLINERS.NET CREW
HEAD MODERATOR

I just completed the survey. Best of luck with your research!


Rgds

SA7700



When you are doing stuff that nobody has done before, there is no manual – Kevin McCloud (Grand Designs)
User currently offlineplaneguy727 From United States of America, joined Mar 2007, 1239 posts, RR: 1
Reply 2, posted (2 years 5 months 4 days 13 hours ago) and read 2410 times:

It's interesting that you didn't include an income variable with the other demographics. I also recommending having a gender option beyond the standard binary.

Was this study approved by the Institutional Review Board?

How about questions about frequency of taking the skymall catalog when leaving the plane? Frequency of visits to the skymall website.

If your protocol allows, do share your aggregate findings and any recommendations from the research.



I want to live in an old and converted 727...
User currently offlineLonghornmaniac From United States of America, joined Jun 2005, 3275 posts, RR: 45
Reply 3, posted (2 years 5 months 4 days 6 hours ago) and read 2384 times:

Done, but I would follow the above post by saying requiring people to include their gender and race seems a bit in poor taste. Those types of things are never required, and understandably so.

Best of luck with your research! Having been there not too long ago, I know what you're going through!

Cheers,
Cameron


User currently offlineflykev From United Kingdom, joined Jan 2006, 1379 posts, RR: 1
Reply 4, posted (2 years 5 months 3 days 23 hours ago) and read 2346 times:
AIRLINERS.NET CREW
FORUM MODERATOR

Just completed your survey, hope it helps you.

Kev.



The white zone is for immediate loading and unloading of passengers only
User currently offlineWestJet747 From Canada, joined Aug 2011, 1830 posts, RR: 10
Reply 5, posted (2 years 5 months 3 days 17 hours ago) and read 2323 times:

Done. A very well put-together survey.

Quoting Longhornmaniac (Reply 3):
requiring people to include their gender and race seems a bit in poor taste. Those types of things are never required, and understandably so.

Your statement would be true in a society ripe with overbearing political correctness. But market research is paramount for businesses studying any range of market dynamics for their product/service, and gender and race aren't exclusive of that.



Flying refined.
User currently offlineflyusairways From United States of America, joined Dec 2005, 178 posts, RR: 3
Reply 6, posted (2 years 5 months 3 days 16 hours ago) and read 2320 times:

Thanks for the responses and the encouragement, everyone!

I certainly appreciate the comments and the feedback, and I will be happy to report back our general findings after my team and I compile the results. We are up to 105 responses so far, and I'm glad to see that number continuing to rise.

Thanks again!



All nonstop flights are direct, but not all direct flights are nonstop!
User currently offline4holer From United States of America, joined Feb 2002, 2996 posts, RR: 9
Reply 7, posted (2 years 4 months 3 weeks 4 days 15 hours ago) and read 1871 times:

How about if they answer MY survey for them?
Question 1: What's the deal with "The Zombie of Montclaire Moors" anyway?
http://www.skymall.com/shopping/detail.htm?pid=102876212

End of survey.



Ghosts appear and fade away.....................
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