readytotaxi From United Kingdom, joined Dec 2006, 3169 posts, RR: 2 Posted (2 years 2 months 3 weeks 2 hours ago) and read 4669 times:
Which airline out there has the best magazine in the seatback, the one you want and do take home with you?
Not talking about a gastly shopping/dutyfree book but one with interesting articles in, well written with god pics.
The BA offering used to be good a few years back but now tetters on dull to okay.
you don't get a second chance to make a first impression!
Yes I remember HighLife back in the late 1990s/early 2000s and it was a great magazine. I flew BA for the first time in 8 years in January and was disappointed to see how far downhill it had gone (unfortunately it was somewhat representative of the entire airline )
PMUS Attache was a great read as well.
More vote goes to Qantas Australian Way. It always has interesting and well written stories in it, which canvas just about everything from places to visit in Australia and overseas to "lifestyle interest" (or whatever they call them!)
Quoting Checo77 (Reply 7): In the USA, my favorite is Delta´s Sky Magazine.
It's definitely the best I know in the USA.
At the other end of the heap, I can't stand Virgin Blue Voyeur. A lot of the articles read as though they were written by an American media group and then sold to various magazines. I don't mean anything against Americans by that comment, it's just that you can tell by a story's perspective that it wasn't written for an Australian audience.
What a great article! I really enjoyed reading it.
From the three magazines I'm familiar with (QF, DL, NZ) I have to say that I thought the descriptions (while slight tongue-in-cheek) were pretty accurate.
As an example, this is Australian Way perfectly condensed into a few lines... I read it cover-to-cover every month, and I'm shocked at how accurate it is:
Basics: Big, glossy, bold, brassy
Perfect reader: Every polite yet rambunctious Australian you’ve ever met.
Words: The focus is almost exclusively on luxe travel, which the magazine delivers with hearty self-confidence, imparting both its smartest tips (how to find the hidden glories the Mexican state of Chihuahua) and dumbest jokes (that same story’s sub-head: “Small dog, big destination”).
Look: The overall design could use renovation, but sprawling photos of amazing Down Under landscapes are an unbeatable trump card.
Gold star: The voluminous travel content is packed with actionable info.
Black mark: Cheese. They can’t resist a headline pun (golf feature: “Fairways to Heaven;” coastal destination profile: “Life’s a Beach”).
Final verdict: Like a chatty, informed seatmate who’s had a cocktail or two.
My only question mark is EK coming in at #2. I've flown EK many many times, and have virtually no recollection of their magazine. That's not to say it's not good, just unmemorable.