jayeshrulz From India, joined Apr 2007, 1027 posts, RR: 2 Posted (1 year 10 months 1 week 4 days 14 hours ago) and read 3567 times:
Ive been working with my batchmates hard, to come up with a good concept for an low cost airline. The tagline is "Your fastest reach to the skies".
Any ad concept that you can think of? The targets are the corporates who fly at the last minute.
Problem with this is that most people (not including aneters) don't want to reach the sky. They want to reach their destination. And they want reliable and friendly service, clean planes, and dependability.
The most successful campaigns are short and easy to remember:
Fly the friendly skies.
Doing what we do best.
Now, if the target is last minute flyer, I assume that they are paying higher fares, right? Will the airline be full service?