DL757FAN From United States of America, joined Feb 2008, 32 posts, RR: 0 Posted (1 year 8 months 1 week 2 days 8 hours ago) and read 2369 times:
Does anyone know the ratio/percentage of elite flyers (i.e., silver/gold/platinum) one airline may typically have? If there are breakdown per status level, that would be even better. I did a quick search on this topic but didn't find any answers.
BD338 From United States of America, joined Jul 2010, 703 posts, RR: 0
Reply 1, posted (1 year 8 months 1 week 2 days 8 hours ago) and read 2319 times:
a very closely guarded secret I believe. Though I recall reading somewhere a while ago that DL had around 70 million Skymiles members and 2-3% were estimated as 'elite' level. That info could well be very out of date now. I've no idea how many of the 70M were active members or any split on the 2-3%.
AAIL86 From Finland, joined Feb 2011, 409 posts, RR: 3
Reply 3, posted (1 year 8 months 1 week 2 days 3 hours ago) and read 1985 times:
When I worked at AA I always heard that elites made up 15% of the passengers and contributed 33% of the revenue.
Each particular flight manifest would show break down the type and number of elites - some flights would have none (very rare) and some could have 50-75 or more ...
LAXintl From United States of America, joined May 2000, 25049 posts, RR: 46
Reply 4, posted (1 year 8 months 1 week 2 days 3 hours ago) and read 1931 times:
For an unnamed European airlines --
Total mileage members - ~2.6mil
General member - ~2.3mil
Elite tier 1 - ~250,000
Elite tier 2 - ~60,000
Top tier - ~15,000
So in this case about 12% of members are some form of elite.
Ultimately a well proportioned program will look like a pyramid. Wide base with tons of general members, narrowing as one moves up in the elite levels till reaching the top level which will be a very small percentage of elites.
Many say AAdvantage last year rewrote its lifetime elite level earnings method as it was getting too heavy at the higher levels.
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