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Which Other Airlines Had A Bad Livery Reception?  
User currently offlinejonnyclark From United Kingdom, joined Feb 2011, 114 posts, RR: 0
Posted (1 year 9 months 3 days 16 hours ago) and read 3744 times:

So American has had petitions against it's tail, and the original designer and critics have slated it... What other airlines have had a similar reaction to an updated livery? I know British Airways famously got slated for it's world tails... Any others ever get such a reaction?


Jonny, commercial pilot & founder of Thedesignair
15 replies: All unread, jump to last
 
User currently offlineCapEd388 From United States of America, joined Feb 2011, 233 posts, RR: 0
Reply 1, posted (1 year 9 months 3 days 16 hours ago) and read 3697 times:

I think the list of airlines that have NOT received a bad reception will be shorter lol.


I went back to the "New Delta Livery" thread from 2007 and it seems that livery also had a pretty bad reception.

Quoting jonnyclark (Thread starter):
the original designer

Of course he did. They are getting rid of the symbol, livery and over all brand that he created. Its only natural that he will dislike the new brand.



388 346 77W 787
User currently offlineZSOFN From United Kingdom, joined Jun 2005, 1413 posts, RR: 5
Reply 2, posted (1 year 9 months 3 days 16 hours ago) and read 3688 times:

I'd say two recent examples would be Finnair and JAL - and both for similar reasons.


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(Although I must say the new livery is growing on me - that dark blue is a great colour)


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User currently offline817Dreamliiner From Montserrat, joined Jul 2008, 2478 posts, RR: 2
Reply 3, posted (1 year 9 months 3 days 15 hours ago) and read 3582 times:

Well to be honest, AA's new livery has only had a bad reception here more than anywhere else... at least from what ive seen.


Reality be Rent. Synapse, break! Vanishment, This World!
User currently offlineskipness1E From United Kingdom, joined Aug 2007, 3290 posts, RR: 1
Reply 4, posted (1 year 9 months 3 days 15 hours ago) and read 3430 times:

The case study in how not to rebrand was the Royal Mail which briefly tried to become Consignia. Briefly.

User currently offlineCXfirst From Norway, joined Jan 2007, 3075 posts, RR: 1
Reply 5, posted (1 year 9 months 3 days 15 hours ago) and read 3421 times:

Quoting CapEd388 (Reply 1):
I think the list of airlines that have NOT received a bad reception will be shorter lol.

I was thinking the same thing.

Just about every new livery gets complaints about things like "eurowhite" etc.

There have been some with good reception, but more with bad reception at a.net. However, many of the ones with bad receptions at the start do grow on people and get better with time, and I honestly think the same will happen with American.

This is actually rather expected in an aviation forum. Most of us love aviation and really take notice of liveries. These liveries become the identity of the airlines and any drastic change almost always become conflicted with the identity that we have given the airlines. Change to things we love always creates bitterness.

I don't think American could have done anything that would have gotten 80%+ approval here (except possibly keeping old livery even though it wouldn't have worked with newer aircraft).

-CXfirst



From Norway, live in Australia
User currently offlineSpaceshipDC10 From Canada, joined Jan 2013, 1865 posts, RR: 3
Reply 6, posted (1 year 9 months 3 days 15 hours ago) and read 3361 times:

Air Transat when they introduced that livery:


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Pretty quiclky they changed it into this one:


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I wish I was a glow worm.
User currently offlineseahawk From Germany, joined May 2005, 1134 posts, RR: 0
Reply 7, posted (1 year 9 months 3 days 15 hours ago) and read 3361 times:

Was the return of the old JAL symbol on the tail not generally seen as a step in the right direction?

User currently offlineCX Flyboy From Hong Kong, joined Dec 1999, 6619 posts, RR: 55
Reply 8, posted (1 year 9 months 3 days 14 hours ago) and read 3303 times:

Don't forget Air India which introduced this livery long enough for part of the fleet to be painted before changing back.


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Then Air India tried to introduce this scheme but as far as I remember it was scrapped before they even took delivery of it


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We can't forget Biman's scheme they introduced on their leased 777-200 and A310s:


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Then TAAG Angola tried to introduce this scheme but again never even got delivered wearing it:


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[Edited 2013-01-24 02:04:49]

Lufthansa trialled this scheme but was not very popular either:


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Closer to home (mine anyway) was of course the "Silver bullet". This scheme was dropped not because of marketing reasons but because the financial savings were not as great as previously thought.


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[Edited 2013-01-24 02:15:15]

User currently offlinealoges From Germany, joined Jan 2006, 8726 posts, RR: 43
Reply 9, posted (1 year 9 months 3 days 14 hours ago) and read 3167 times:

Quoting jonnyclark (Thread starter):
Which Other Airlines Had A Bad Livery Reception?

ContiNited/UNental, whatever you prefer

The United tulip was iconic, the Continental globe was less so.



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
User currently offlinefactsonly From Montserrat, joined Aug 2012, 950 posts, RR: 0
Reply 10, posted (1 year 9 months 3 days 13 hours ago) and read 3129 times:

Experience tells us that small - more regular - changes to an airline's livery are more easily accepted than big changes. Yet, over time these changes keep an airline's livery fresh and modern looking.

LUFTHANSA - 1960-today:


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KLM - 1960-today:


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User currently offlinebananaboy From United Kingdom, joined Oct 2004, 1581 posts, RR: 22
Reply 11, posted (1 year 9 months 3 days 13 hours ago) and read 3070 times:

I remember that people on here (myself included) were sad to see this...


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change slowly to this...


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In the real world, however, I only really remember people talking about the British Airways World Tails scheme, many of which I thought were pretty awful. I liked the tartan one though, particularly on the 727.   


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Mark



All my life, I've been kissing, your top lip 'cause your bottom one's missing
User currently offlinePolot From United States of America, joined Jul 2011, 2261 posts, RR: 1
Reply 12, posted (1 year 9 months 3 days 12 hours ago) and read 2808 times:

Quoting CX Flyboy (Reply 8):
Then Air India tried to introduce this scheme but as far as I remember it was scrapped before they even took delivery of it

That is because they merged with Indian Airlines, so they altered the livery to reflect the new carrier.

Quoting CX Flyboy (Reply 8):
Then TAAG Angola tried to introduce this scheme but again never even got delivered wearing it:

Change in management is to blame for that.


User currently offlinePacNWJet From United States of America, joined Sep 2000, 980 posts, RR: 0
Reply 13, posted (1 year 9 months 3 days 8 hours ago) and read 2596 times:

Quoting CapEd388 (Reply 1):
I think the list of airlines that have NOT received a bad reception will be shorter lol.

Anecdotal evidence would seem to suggest that people loved the change from this:


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to this:


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Photo © Gerard Helmer



User currently offlineViscount724 From Switzerland, joined Oct 2006, 25653 posts, RR: 22
Reply 14, posted (1 year 9 months 3 days 2 hours ago) and read 2549 times:

Quoting CXfirst (Reply 5):
I don't think American could have done anything that would have gotten 80%+ approval here (except possibly keeping old livery even though it wouldn't have worked with newer aircraft).

I don't see why the old AA llivery wouldn't have worked with aircraft that must be painted. It would have worked fine with the metallic silver type of paint used in the final NW livery, Germanwings and several others.


User currently offlineBraniff747SP From United States of America, joined Oct 2008, 2997 posts, RR: 1
Reply 15, posted (1 year 9 months 2 days 8 hours ago) and read 2489 times:

On Airliners, every livery has had a bad reception... people seem to hate change here more than anywhere else.


The 747 will always be the TRUE queen of the skies!
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