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The Most Unchanged Liveries.  
User currently offlineTheAviator380 From UK - England, joined Feb 2013, 415 posts, RR: 0
Posted (1 year 8 months 4 days 11 hours ago) and read 16437 times:

Hello aviation friends !

Which airline has got a livery which is in use for very long period of time without undergoing many major significant changes? We see lot of little changes and twicks been done on some carriers but I am talking about something very obvious changes. I am also curious to know do EK or LH have got any plans to come up with some livery changes in near future? both liveries looks like in use for very long time...I just picked them as they are one of the popular carriers which gets discussed so many times (if I am not wrong) !

52 replies: All unread, showing first 25:
 
User currently offlineg500 From United States of America, joined Oct 2011, 1015 posts, RR: 0
Reply 1, posted (1 year 8 months 4 days 9 hours ago) and read 16156 times:
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American had been very consistent until they came up with that ridiculous livery..

User currently offlineEricR From United States of America, joined Jul 2010, 1904 posts, RR: 1
Reply 2, posted (1 year 8 months 4 days 9 hours ago) and read 16097 times:

Korean Air's current livery has been around since 1984.

User currently offlineHPRamper From United States of America, joined May 2005, 4097 posts, RR: 8
Reply 3, posted (1 year 8 months 4 days 8 hours ago) and read 16045 times:

"Most unchanged" liveries...no double negatives  

Until now, AA had to have been very high on the list. None of the other North American carriers would make it. LH also has been standard for quite a while. I think the current livery, for the most part, appeared in the late 1960s.


User currently offlineUA735WL From United States of America, joined Apr 2012, 154 posts, RR: 0
Reply 4, posted (1 year 8 months 4 days 8 hours ago) and read 16002 times:

SQ comes to mind. They've had the same basic livery (with only minor changes) since their inception (as Singapore airlines)



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[Edited 2013-03-21 11:42:08]


"One test is worth a thousand expert opinions" -Tex Johnston
User currently offlineTobias2702 From Germany, joined Sep 2008, 722 posts, RR: 0
Reply 5, posted (1 year 8 months 4 days 8 hours ago) and read 15975 times:

Oh dear, once again of these "depends on definition" subjects.

So, what does "least unchanged" mean? Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

What about KLM? Did they ever have a complete livery change? I guess the logo is still the original one, as well as the light blue overall color. Or Alitalia (yeah I know, technically they were newly founded not too long ago...)?



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User currently offlineflyingalex From Germany, joined Jul 2010, 1019 posts, RR: 0
Reply 6, posted (1 year 8 months 4 days 8 hours ago) and read 15958 times:

Quoting TheAviator380 (Thread starter):
I am also curious to know do EK or LH have got any plans to come up with some livery changes in near future? both liveries looks like in use for very long time...

They both have simple, timeless, easy to maintain and highly recognisable liveries.

Why should either of them spend money to fix what isn't broken?



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User currently offlineFWAERJ From United States of America, joined Jun 2006, 3804 posts, RR: 2
Reply 7, posted (1 year 8 months 4 days 8 hours ago) and read 15892 times:

Quoting Tobias2702 (Reply 6):
So, what does "least unchanged" mean? Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

And the typeface used to spell "Lufthansa" has changed... it wasn't Helvetica (now synonymous with LH) until the delivery of their first 727.



"Did he really need the triple bypass? Or was it the miles?"
User currently offlineN766UA From United States of America, joined Jul 1999, 8337 posts, RR: 23
Reply 8, posted (1 year 8 months 4 days 8 hours ago) and read 15854 times:

Quoting 9VSIO (Reply 3):
Least unchanged? Doesn't that mean the most changed?

Absolutely it does. This thread is either about liveries that are constantly changing, or its title is enormously confusing... or both.



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User currently offlineER757 From Cayman Islands, joined May 2005, 2586 posts, RR: 7
Reply 9, posted (1 year 8 months 4 days 8 hours ago) and read 15824 times:

Quoting Tobias2702 (Reply 6):
Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white - so removing the cheatline and painting the formerly bare metal white is a pretty significant change IMO

Quoting Tobias2702 (Reply 6):
What about KLM? Did they ever have a complete livery change?

Yes, but it was quite a long time ago


User currently offlineflyingalex From Germany, joined Jul 2010, 1019 posts, RR: 0
Reply 10, posted (1 year 8 months 4 days 8 hours ago) and read 15810 times:

Quoting Tobias2702 (Reply 6):
What about KLM? Did they ever have a complete livery change?

Yes, twice. But you need to go back quite a few years:

1950s:


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1960s:


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since 1970s:


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User currently offlinezckls04 From United States of America, joined Dec 2011, 1436 posts, RR: 4
Reply 11, posted (1 year 8 months 4 days 8 hours ago) and read 15799 times:

Colors and logos in liveries don't matter. It's all about fonts. Old liveries, particularly those of the 50s and 60s, had way, way cooler fonts. Now those fonts are out of fashion so the liveries look like crap.

Bring back 60s fonts!



If you're not sure whether to use a piece of punctuation, it's best not to.
User currently offlineflyingalex From Germany, joined Jul 2010, 1019 posts, RR: 0
Reply 12, posted (1 year 8 months 4 days 8 hours ago) and read 15777 times:

Quoting ER757 (Reply 10):
I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white

The belly is grey.


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User currently offlineAirAfreak From United States of America, joined Apr 2012, 732 posts, RR: 0
Reply 13, posted (1 year 8 months 4 days 7 hours ago) and read 15626 times:
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The tail from AIR FRANCE to AIRFRANCE seems the least unchanged IMHO...

Bon Voyage,

Air Afreak



Do you lead an Intercontinental life?
User currently offlineER757 From Cayman Islands, joined May 2005, 2586 posts, RR: 7
Reply 14, posted (1 year 8 months 4 days 4 hours ago) and read 15073 times:

Quoting flyingalex (Reply 13):
Quoting ER757 (Reply 10):
I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white

The belly is grey.

Right you are - I stand corrected. The engine cowlings are grey as well - they were silver in the previous livery


User currently offlineTWA772LR From United States of America, joined Nov 2011, 2307 posts, RR: 1
Reply 15, posted (1 year 8 months 4 days 3 hours ago) and read 14596 times:

KLM has had very little change. EK went from small titles to billboard titles, not a drastic change there. Korean has had their scheme for a long time now.

I guess one can still count CO's livery. The ONLY change is just a sticker on slapped on the airplane! 



Go coogs! \n//
User currently offline9lflyguy From United States of America, joined Jan 2010, 167 posts, RR: 0
Reply 16, posted (1 year 8 months 4 days 3 hours ago) and read 14563 times:

In their 40 plus years of operation WN has only had two different liveries.


My opinions do not represent the opinions of my company. They are solely the opinion of the poster.
User currently onlineBoeingGuy From United States of America, joined Dec 2010, 3208 posts, RR: 7
Reply 17, posted (1 year 8 months 4 days 2 hours ago) and read 14134 times:

Quoting flyingalex (Reply 7):
Why should either of them spend money to fix what isn't broken?

Yep, I see no reason at all why AA had to change their livery. It was classic and timeless. Some companies spend more time trying to rebrand than they just do focusing on putting out a better product.

AS's livery has been around a long time too.


User currently offlineboacvc10 From United States of America, joined Jul 2006, 618 posts, RR: 0
Reply 18, posted (1 year 8 months 4 days 2 hours ago) and read 13971 times:

Quoting UA735WL (Reply 5):
SQ comes to mind. They've had the same basic livery (with only minor changes) since their inception (as Singapore airlines)

perhaps I am mistaken: is the slope of the wings of the logo (kris..) on SQ aircraft, always parallel to the vertical stabilizers leading edge? That should imply each family of aircraft has a different tail logo (matching the slope of the leading edge) and it is not a simple decal uniform across the fleet.

Wrong, right? comments welcome. It just IMHO looks so cool.



Up, up and Away!
User currently offlineBraybuddy From Nepal, joined Aug 2004, 5793 posts, RR: 32
Reply 19, posted (1 year 8 months 4 days 2 hours ago) and read 13914 times:

Nineteen posts and nobody has mentioned Iberia?   

User currently offlineHBGDS From , joined Dec 1969, posts, RR:
Reply 20, posted (1 year 8 months 4 days 1 hour ago) and read 13433 times:

AF (I like the livery because it was Concorde's, but the alleged "revision," though fine, is a travesty.)

Perhaps I'm wrong, but what about Southwest? The variations are the one-of-a-kind liveries, but the basic fleet?


User currently offlineRJA321 From Jordan, joined Mar 2009, 69 posts, RR: 0
Reply 21, posted (1 year 8 months 4 days 1 hour ago) and read 13411 times:

Since becoming Royal Jordanian, it has only adjusted a few bits here and there. So I guess RJ 'qualifies'.


Hurry up, before we all come to our senses!
User currently offlinemtnwest1979 From United States of America, joined Nov 2005, 2478 posts, RR: 1
Reply 22, posted (1 year 8 months 4 days ago) and read 13017 times:
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Well to answer OP question as posed: I'll say United. I can think of 6 liveries since 1973. So they may be up there in "least unchanged".  


"If it ain't broke, don't fix it!"
User currently offlinekpitrrat From United States of America, joined Oct 2011, 194 posts, RR: 0
Reply 23, posted (1 year 8 months 4 days ago) and read 12955 times:

Quoting mtnwest1979 (Reply 23):
Well to answer OP question as posed: I'll say United. I can think of 6 liveries since 1973. So they may be up there in "least unchanged".  

Shall we also include the B6 tails and new name placement on the fuselage?

Couldnt resist. SORRY   


User currently offlineFlyFree27 From United States of America, joined Feb 2013, 20 posts, RR: 0
Reply 24, posted (1 year 8 months 3 days 22 hours ago) and read 11972 times:

Least Unchanged, that would be United, Delta, Air Canada has had a few just to answer the thread correctly.

User currently offlineLH707330 From United States of America, joined Jun 2012, 826 posts, RR: 0
Reply 25, posted (1 year 8 months 3 days 21 hours ago) and read 12138 times:

Quoting ER757 (Reply 10):
Quoting Tobias2702 (Reply 6):
Lufthansa, for example, never really changed its livery at all. The crane logo and yellow-blue colors date back from the 1920s (then again, one could argue that LH was only founded in 1953...). The only thing that varied was the cheatline.

I would disagree about LH not changing much - below the aforementioned cheatline, the entire underbelly was polished silver, now it's all white - so removing the cheatline and painting the formerly bare metal white is a pretty significant change IMO

Lufthansa made a huge number of changes to their livery since 1953: they started out with the best one (IMHO) with the blue cheatline with yellow trim and the blue swoop down the nose:

Then this oddball in 1960:

In 1962, they went to a simple blue stripe that ended at the radome:

In 1966 they changed the nacelle cranes from the core to the bypass duct, moved the reg, and lost the little bit of white under the cheatline:

1968 livery was another big change, they got the encircled cranes on the all-blue tail, circles on the nacelles, and the helvetica on all 707s:

Then in 1989 with the 747-400 we got the current one:


User currently offlineTJCAB From Canada, joined Oct 2004, 335 posts, RR: 0
Reply 26, posted (1 year 8 months 3 days 21 hours ago) and read 11959 times:

Quoting BoeingGuy (Reply 18):
Yep, I see no reason at all why AA had to change their livery. It was classic and timeless. Some companies spend more time trying to rebrand than they just do focusing on putting out a better product.

Personally I hated that 70's AA look. Definately not timeless to me, more like remained in the past. Old doesn't always mean good. That's my SUBJECTIVE point of view. I know many here will disagree, and I respect that. I hated the new livery when it came out (although I preferred it to the old one), but, now it has grown on me and I "get it" and love it.


User currently offlineSASMD82 From Netherlands, joined Mar 2007, 798 posts, RR: 0
Reply 27, posted (1 year 8 months 3 days 20 hours ago) and read 12202 times:

What about IB? Their orange-yellow-red kit seemed to go on forever. Now they have a new livery but it lasted very long.

User currently offlineDevilfish From Philippines, joined Jan 2006, 4930 posts, RR: 1
Reply 28, posted (1 year 8 months 3 days 20 hours ago) and read 12273 times:

Before most on here were born.....

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.....and Kai Tak looked like this.....

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To a tail missing the current sunburst but with PAL title and revised logo, a few years later.....

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"Everyone is entitled to my opinion." - Garfield
User currently offlinen729pa From UK - England, joined Jan 2011, 431 posts, RR: 0
Reply 29, posted (1 year 8 months 3 days 18 hours ago) and read 11214 times:

Some obvious ones already mentioned.

How about.....(not withstanding a slight tweak of the font or a very minor change)

Alitalia...not that different fundamentally from the 1970s
Qantas ....from about early 80s when the 743s arrived
Luxair
JAL maybe? If someone from 1975 came back and saw today's "new scheme" they'd recognise it and wonder where the cheatlines had gone. But I'm glad the crane came back personally.
ANA .....must be mid-late 80s?
Alaska's been around for a while now
Austrian could be argued isn't that different from the DC9 days
Iran Air
Kuwait Airways isn't that different from the 1970s/80s


User currently onlineFly-K From Germany, joined May 2000, 3158 posts, RR: 51
Reply 30, posted (1 year 8 months 3 days 18 hours ago) and read 10993 times:
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Air China just changed the logo (from flag to the phoenix) and titles over the CAAC days.


Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been...
User currently offline777law From Monaco, joined Jul 2006, 203 posts, RR: 0
Reply 31, posted (1 year 8 months 3 days 17 hours ago) and read 10346 times:

Hawaiian Air stikes me as having a pretty consistent livery over the years. Although the lay out has changed it is consistent in terms of having the Hawaiian girl logo on the tail. The general Hawaiian Air livery has always been instantly recognizable.


UA- Premier Platinum, AF / KL - Flying Blue Petroleum, BA Executive Club Silver
User currently offlineautothrust From Switzerland, joined Jun 2006, 1603 posts, RR: 9
Reply 32, posted (1 year 8 months 3 days 16 hours ago) and read 9949 times:

Quoting Braybuddy (Reply 19):

Nineteen posts and nobody has mentioned Iberia?

Indeed, even more so as Iberia is one of the oldest airlines in the world. Since the 80's the livery is still the same.



“Faliure is not an option.”
User currently offlineinfinit From Singapore, joined Jul 2008, 598 posts, RR: 1
Reply 33, posted (1 year 8 months 3 days 15 hours ago) and read 9149 times:

Quoting boacvc10 (Reply 18):
perhaps I am mistaken: is the slope of the wings of the logo (kris..) on SQ aircraft, always parallel to the vertical stabilizers leading edge? That should imply each family of aircraft has a different tail logo (matching the slope of the leading edge) and it is not a simple decal uniform across the fleet.

Wrong, right? comments welcome. It just IMHO looks so cool.

It didn't occur to be that the SQ logo is actually meant to resemble a Keris!
Somehow I missed that all these years lol

I would describe SQ's livery as a tweaked success to quote another user in an earlier thread on liveries.
I think the most obvious difference is the yellow and blue has been changed to gold and blue and the blue seems slightly darker.

I think the initial yellow was inspired by the black and yellow of the preceding Malaysia-Singapore Airlines.


User currently offlineTheAviator380 From UK - England, joined Feb 2013, 415 posts, RR: 0
Reply 34, posted (1 year 8 months 3 days 15 hours ago) and read 9131 times:

SQ and KL does look like they are the one who haven't made any significant changes ..I know for EK and LH there is no need to change as everything is going fine, but sometimes it's good to come up with something different just may be one off change say changing 3-4 birds in their fleet. Look at ANA or EVA..they do some fantastic work to bring on some exciting stuff. Saying that their rival JAL is having one of the blandest liveries around   

User currently offlinelaolao From Laos, joined May 2008, 26 posts, RR: 0
Reply 35, posted (1 year 8 months 3 days 15 hours ago) and read 8958 times:

Is there a hidden rule? Financial stability and prosperity means enduring livery (i.e. SQ, EK, NH, LH, AA, FR, U2, WN, QF)

Financial turbulences and problems lead to several livery changes (i.e. UA, CO, DL, AC, OS, SR, AB, GF, JL, SA)

[Edited 2013-03-22 04:56:34]

User currently offlineVC10er From United States of America, joined Feb 2007, 2964 posts, RR: 13
Reply 36, posted (1 year 8 months 3 days 14 hours ago) and read 8587 times:
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From a LANDOR perspective many of Walter's original liveries have remained much the same:

SQ: we did the Kris and livery and came back to make the tweaks eg: adding the orange line on the tail and cheatline
Alitalia: one of Walter's first liveries, it has changed little since the 1960's
Thai: the livery was changed from the cheatline but the symbol and colors have remained unchanged
Southwest: done in the 70's, they added the blue much later but the idea of the colors of the land which inspired it remains
EVA: we did it but we never talk about it, I hate it
New Zealand: they have moved stuff around since the original LANDOR livery but has always remained close, no wholesale change like UA's history. (IMHO nothing beat the Saul Bass work)
Iberia: Walter did that livery in the stone age and I don't believe it's changed much
Cathay: may only be about 18 years old but hasn't changed since we did it

BA: too bad one of LANDOR's best ever was changed! I loved that livery.

We have done our fair share of "tweak" projects. They are always done for the same reason, the client knows that they have a great identity but they feel after about 2 decades it needs to be freshened up. So the mission is to enhance the look but not throw the baby out. Wholesale changes often come when an airline is in a turnaround mode and needs to really shout that things are new and different (like old Cathay to the new Cathay where the client says "nothing is sacred, we need an entirely new image) OR a new CEO's wife wants him to change it  



The world is missing love, let's use our flights to spread it!
User currently offlineTheAviator380 From UK - England, joined Feb 2013, 415 posts, RR: 0
Reply 37, posted (1 year 8 months 3 days 14 hours ago) and read 8079 times:

Quoting laolao (Reply 35):

Very interesting point that...good one. It may be possible, can see some correlation for sure.


User currently offlineflyingalex From Germany, joined Jul 2010, 1019 posts, RR: 0
Reply 38, posted (1 year 8 months 3 days 14 hours ago) and read 7832 times:

Quoting BoeingGuy (Reply 17):
Yep, I see no reason at all why AA had to change their livery. It was classic and timeless. Some companies spend more time trying to rebrand than they just do focusing on putting out a better product.

I agree to an extent, but I have heard that the AA livery was actually fairly expensive to maintain. This is the advantage LH's and EK's simpler liveries have.

Quoting TheAviator380 (Reply 34):
I know for EK and LH there is no need to change as everything is going fine, but sometimes it's good to come up with something different just may be one off change say changing 3-4 birds in their fleet. Look at ANA or EVA..they do some fantastic work to bring on some exciting stuff.

Changing liveries is bad for your brand recognition and bad for your bank account balance. Doing so for no reason other than to do "something different" suggests that management has more money than sense.

However, that's not to say that a special livery now and then is a bad idea. Here are a few of the things LH have done over the years:


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The first advertises their frequent flyer program for children, JetFriends. The second advertises a popular German TV show for children, Die Sendung mit der Maus ("The Show with the Mouse").

Then there is their retro livery, which I am happy to say they have recently put onto a second A321:


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Who could forget the famous "football noses" for the FIFA World Cup 2006?


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They also had the "50 Years with Boeing" titles:


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And when they were the first carrrier to introduce inflight internet, they had this:


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And then there was the jet marking the 100th anniversary of HAM:


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It says "Lufthansa says thank you for the many years of partnership" and features Hamburg landmarks.


The key to all of the above is that they are small touches that don't mess with the livery itself (retro-jets aside). This helps to keep brand recognition high and costs low.



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User currently offlineYYCSpotter From Canada, joined Jul 2012, 193 posts, RR: 0
Reply 39, posted (1 year 8 months 3 days 13 hours ago) and read 7094 times:

Although not a large airline, WS has not changed their livery at all since the introduction of their 1st 732s in around 1996. They are a younger airline, but their logo has stayed the same.. same goes for ryanair as well.


I
User currently offlineMountainFlyer From United States of America, joined Jul 2005, 477 posts, RR: 0
Reply 40, posted (1 year 8 months 3 days 13 hours ago) and read 7043 times:

How about AS?

The Eskimo on the tail is largely unchanged since the early 1970s, and the current "Alaska" titles have been around now for over 20 years.


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User currently offlineflyingalex From Germany, joined Jul 2010, 1019 posts, RR: 0
Reply 41, posted (1 year 8 months 3 days 13 hours ago) and read 6986 times:

Quoting YYCSpotter (Reply 39):
but their logo has stayed the same.. same goes for ryanair as well.

Ah, you missed the controversy when Ryanair give the angel in their logo bigger breasts then?



"Ryanair, a European airline which handles 24 million passengers a year, has given its flying angel logo—bigger breasts.

The earlier logo is pretty gender-ambiguous and while the new version isn't too ambitious, it is clearly more feminine.

Chief Executive Michael O'Leary is said to have ordered the "image boost" on 150 of their new Boeing 737-800 aircraft and that the bustier logo will adorn the fuselages of the whole fleet by 2005.

A spokesman for Ryanair said, 'We decided to give our customers a more uplifting experience. We think she is rather aerodynamic.' "

While looking for that, I found something else as well. If you want to see an excellent - but not suitable for children - suggestion for a logo Ryanair could adopt, enter "Ryanair new logo" into Google Images.  Wow!



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User currently offlinewhales From Zimbabwe, joined Oct 2006, 351 posts, RR: 0
Reply 42, posted (1 year 8 months 3 days 12 hours ago) and read 6283 times:
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Air Zimbabwe livery has been around for about 20 to 30 years before they started to change, some are still in the first Air Zimbabwe colours, not the colours taken over form Air Rhodesia.

Old livery


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New Livery


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User currently offlinefactsonly From Montserrat, joined Aug 2012, 988 posts, RR: 0
Reply 43, posted (1 year 8 months 3 days 12 hours ago) and read 6101 times:

Surely...the airline that wins the cake must be 'Good Old'......British Midland Airways.

Sir Michael was the world's Livery Champ. A new one every few years!!


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....AAHHHHHH ......the memories!!


User currently offlineRyanairGuru From Australia, joined Oct 2006, 5901 posts, RR: 5
Reply 44, posted (1 year 8 months 3 days 12 hours ago) and read 5665 times:

QF is one which hasn't really changed in 3 decades. Even in the 80s the change wasn't massive: the roo had its wings clipped and they removed the cheatline/bare belly.

The fundamental concept: white fuselage, red stabiliser with a white kangaroo on it goes back to the 70s.


There was of course the "new livery" in 2006 which was so subtle most people didn't even notice, and they still haven't bothered fully rolling out. I'm not just talking repainting (which is only being done when necessary) but also terminal signage etc. In fact, if you look closely at Qantas baggage tags then you will see that they have the "old" logo on 7 years later!



Worked Hard, Flew Right
User currently offlineJalap From Belgium, joined Oct 2007, 355 posts, RR: 1
Reply 45, posted (1 year 8 months 3 days 11 hours ago) and read 5368 times:

One mostly unchanged since mid '70's is TAAG. They did have an experiment, but luckily they didn't push that one through:

1975:
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Photo © Bob Harrington - Bobqat Photographs


1981:
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Photo © Michel Gilliand


1990:
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Photo © Ralf Manteufel


1997:
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Photo © Thomas Greenlandy Williges


2004:
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Photo © Carlos A. Morillo Doria


2006:
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Photo © Nick Goodwin


2006:
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Photo © José Pinto


2006:
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Photo © Royal S King


2007:
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Photo © Rui da Silva - Lisbon Spotters


2013:
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Photo © Rainer Bexten



User currently offlineTheAviator380 From UK - England, joined Feb 2013, 415 posts, RR: 0
Reply 46, posted (1 year 8 months 3 days 11 hours ago) and read 5337 times:

Quoting factsonly (Reply 43):

Wow BMI has gone through loads of changes when it comes to decorating their aircrafts  

Their most recent livery before BA bought them looked so fantastic, I have flown of their A330-200 but with Star Alliance livery...


User currently offlinen729pa From UK - England, joined Jan 2011, 431 posts, RR: 0
Reply 47, posted (1 year 8 months 3 days 9 hours ago) and read 4689 times:

Quoting factsonly (Reply 43):
Sir Michael was the world's Livery Champ. A new one every few years!!

Yes but....

A number of those featured were never "official", they were temporary liveries for leased in planes or adaption following a take over. The white bodied 732 is a case in point, BD never owned 732s so a short term lease may not have necessated a full livery. Star Alliance schemes don't really count .


[quote=TheAviator380,reply=34]Is there a hidden rule? Financial stability and prosperity means enduring livery

There is a tendancy to keep a corporate identity if successful.....coke tins are much the same now as they were 50 years ago, but if they changed to black and yellow say, 99% of their brand identity would be lost. Likewise if you've problems, there is school of though that by sending more money rebranding with new colours etc., people will forget how poor you were or how some issue (ie safety record, scandal or money problems) has now been consigned to the past.

Doesn't always figure, look at Alitalita, bankrupt and still using the same basic scheme as the early 70s, but good or bad it can be argued Alitalia is a recognisble brand in the eyes of the general public. Olympic never really changed either for much the same reason, and yet they failed eventually.


User currently offlineKL5147 From Netherlands, joined Aug 2005, 335 posts, RR: 0
Reply 48, posted (1 year 8 months 3 days 7 hours ago) and read 4434 times:

Quoting flyingalex (Reply 10):
Yes, twice. But you need to go back quite a few years:

In think 3 times,


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Photo © R.A.Scholefield

from 1957 onwards

and this scheme was the inspiration for the the retro scheme on PH-BXA from jan. 1st 2009

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Photo © Ruud Brinks - Aerospray




"The world is just a click away!"
User currently offlineLH707330 From United States of America, joined Jun 2012, 826 posts, RR: 0
Reply 49, posted (1 year 8 months 3 days 5 hours ago) and read 4208 times:

Quoting flyingalex (Reply 38):
The first advertises their frequent flyer program for children, JetFriends. The second advertises a popular German TV show for children, Die Sendung mit der Maus ("The Show with the Mouse").

In the case of D-AIRY, that was the plane built on the show. I watched it as a kid and was annoyed when the mouse would "disrupt" the fun stuff.


User currently offlineboeingrulz From United States of America, joined Sep 1999, 481 posts, RR: 1
Reply 50, posted (1 year 8 months 3 days 5 hours ago) and read 4108 times:
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TAAG. Even the slight redesign of 2006 was not delivered to the airline.

User currently offlineViscount724 From Switzerland, joined Oct 2006, 25838 posts, RR: 22
Reply 51, posted (1 year 8 months 3 days 2 hours ago) and read 3862 times:

Until ET's current livery was introduced in 2003 they had made very few changes since the 1950s, except for deleting the "EAL" from the tail at some point.


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Photo © John Varndell
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Photo © Gerhard Plomitzer


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Photo © Sam Chui



User currently offlinealoges From Germany, joined Jan 2006, 8730 posts, RR: 42
Reply 52, posted (1 year 8 months 2 days 10 hours ago) and read 3569 times:

Has Royal Air Maroc really not been mentioned yet?    Anyway, here goes:

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Photo © Mel Lawrence
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Photo © Dn280

almost exactly the same since at least 1962



Walk together, talk together all ye peoples of the earth. Then, and only then, shall ye have peace.
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