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Alaska Airlines Question!  
User currently offlineAirbusGeek From United States of America, joined Apr 2013, 146 posts, RR: 0
Posted (1 year 6 months 4 days 13 hours ago) and read 3393 times:

Why is Alaska Airlines called Alaska when they are based in Seattle? Last time I checked, Seattle wasn't in Alaska!

AirbusGeek


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26 replies: All unread, showing first 25:
 
User currently offlineStitch From United States of America, joined Jul 2005, 31439 posts, RR: 85
Reply 1, posted (1 year 6 months 4 days 12 hours ago) and read 3346 times:
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http://www.alaskaair.com/content/about-us/history/overview.aspx

User currently offlineBoeingGuy From United States of America, joined Dec 2010, 3258 posts, RR: 7
Reply 2, posted (1 year 6 months 4 days 12 hours ago) and read 3310 times:

Quoting Stitch (Reply 1):
http://www.alaskaair.com/content/about-us/history/overview.aspx

I was just looking at exactly the same thing and didn't find a single reference on AS's History page on their web site. The OP asks an excellent question. Good link to post, but doesn't answer the question.

I haven't found the answer yet either as to when they moved HQ from Alaska to Seattle (city of Sea-Tac, actually).

Of course now days you can fly Alaska Airlines from SAN-PVR or SJC-LIH or LAX-DCA which is obviously not in the state in which their name reflects. So far, AS has not tried to change their name to reflect their current route structure, which is wise in my personal opinion. The have great brand recognition all over so if it ain't broke, don't fix it.


User currently offlineL-188 From United States of America, joined Jul 1999, 29840 posts, RR: 58
Reply 3, posted (1 year 6 months 4 days 12 hours ago) and read 3279 times:

I hate the fact it is headquartered in that awful city too. Seattle for decades have made their money ripping off Alaska.mbut I don't think we at ever going to see that happen especially with their now extensive lower forty eight route map.

Working from memory here so correct me if I am wrong.

The story is that the airline was started here and the a New York based junk salesman by the name Raymond Marshall bought the company and moved the headquarters to Seattle so it would be closer to his headquarters. That was late thirties I believe.

Eventually the CAA got so fed up with the management of Alaska that i the 1950's they ordered Marshall to not have anyone to do with the airline and hired a guy named David Nelson who then got the company on the straight and narrow,

Marshall did try on several occasions to wield influence with the airline since he still owned stock. I believe he was the one that bought Charles Wills on to run it in the 1960's before he was outed for Cosgrove.



OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently onlinesteex From United States of America, joined Jun 2007, 1765 posts, RR: 9
Reply 4, posted (1 year 6 months 4 days 12 hours ago) and read 3269 times:

Quoting BoeingGuy (Reply 2):
I was just looking at exactly the same thing and didn't find a single reference on AS's History page on their web site. The OP asks an excellent question. Good link to post, but doesn't answer the question.

I would say that it does answer that question:

Quote:
A merger with Star Air Service in 1934 created the largest airline in Alaska. After several more mergers, the name was changed a couple of times—until they found one that stuck: Alaska Airlines.

If being the largest airline in Alaska isn't enough reason for the choice in name, I don't know what it is.

A change in focus to their flying (and a move in HQ) over time doesn't suggest that they should change their name anymore than any of the directional airlines should have, and indeed Southwest still stands prominently today.


User currently offlineLH707330 From United States of America, joined Jun 2012, 849 posts, RR: 0
Reply 5, posted (1 year 6 months 4 days 12 hours ago) and read 3269 times:

It's the classic Seattle "gateway to Alaska" pitch, just like with the Klondike Gold Rush 100ish years ago. To an extent their route map reflects this concept, with flights to a bunch of the small places in Alaska down to Seattle and then radiating out the rest of the 48.

User currently offlineairportugal310 From United States of America, joined Apr 2004, 3719 posts, RR: 2
Reply 6, posted (1 year 6 months 4 days 12 hours ago) and read 3198 times:

Quoting steex (Reply 4):

How does that quote answer the question?

Quoting steex (Reply 4):
If being the largest airline in Alaska isn't enough reason for the choice in name, I don't know what it is.

...doesn't answer the question of why it's based in Seattle



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User currently offlinetomassjc From United States of America, joined Jan 2010, 911 posts, RR: 2
Reply 7, posted (1 year 6 months 4 days 12 hours ago) and read 3128 times:
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Quoting airportugal310 (Reply 6):
...doesn't answer the question of why it's based in Seattle


I thought the question was "Why is it called Alaska....when it's based in Seattle?" Alaska Airlines was called Alaska long before it was based in Seattle. The name stayed the same. Didn't change. Isn't it that simple? Or do we need pages and pages of discussion?

 
Tomas in SJC



When once you have tasted flight, you will forever walk the Earth with your eyes turned skyward -Leonardo DaVinci
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 8, posted (1 year 6 months 4 days 12 hours ago) and read 3118 times:

Quoting tomassjc (Reply 7):
we need pages and pages of discussion?

We need pages and pages of discussion, with significant analysis of all potential merger partners.



International Homo of Mystery
User currently offlineghifty From United States of America, joined Jul 2010, 891 posts, RR: 0
Reply 9, posted (1 year 6 months 4 days 12 hours ago) and read 3093 times:

McGee Airways, one of the two airlines which formed AS was formed in 1932. It was hq'd in Anchorage, AS. McGee later merged with Star Air Service (inc'd in ANC as well) and they formed the AS we have now.

Alaska Airlines, though it no longer calls Alaska home, still owes it's heritage to Alaska.

On that note:

-Delta doesn't service the original delta river airport it started operations in.. that airport even has a huge widget in front of it! Regardless, Delta's name is still Delta.
-Southwest doesn't service just the Southwest.
-NWA didn't service just the Northwest.
-And UA isn't really "United."
  



Fly Delta Jets
User currently offlinemtnwest1979 From United States of America, joined Nov 2005, 2485 posts, RR: 1
Reply 10, posted (1 year 6 months 4 days 12 hours ago) and read 3088 times:

Quoting airportugal310 (Reply 6):
why it's based in Seattle

...I'll say because it may be cheaper to be hq'd in Seattle, or the management team at the time thought that Seattle would be more appealing to any hq folks working for them. Or they get better tax rates, or whatever reason.

Whatever the reasoning, I am glad they are doing well in servicing their namesake state, save the change to QX ANC-FAI/ADQ coming up.



"If it ain't broke, don't fix it!"
User currently offlineBoeingGuy From United States of America, joined Dec 2010, 3258 posts, RR: 7
Reply 11, posted (1 year 6 months 4 days 12 hours ago) and read 3088 times:

Quoting steex (Reply 4):
ly 4, posted Wed Jun 26 2013 13:27:08 your local time (35 minutes 15 secs ago) and read 181 times:

Quoting BoeingGuy (Reply 2):
I was just looking at exactly the same thing and didn't find a single reference on AS's History page on their web site. The OP asks an excellent question. Good link to post, but doesn't answer the question.

I would say that it does answer that question:

Quote:
A merger with Star Air Service in 1934 created the largest airline in Alaska. After several more mergers, the name was changed a couple of times—until they found one that stuck: Alaska Airlines.

They question is why it's based in Seattle, not why it's called Alaska Airlines.


User currently offlineBoeingGuy From United States of America, joined Dec 2010, 3258 posts, RR: 7
Reply 12, posted (1 year 6 months 4 days 12 hours ago) and read 3076 times:

Quoting ghifty (Reply 9):
Delta doesn't service the original delta river airport it started operations in.. that airport even has a huge widget in front of it! Regardless, Delta's name is still Delta.

I had hoped we could go through an entire thread on AS and not mention a certain other airline. Darn.  


User currently offlineHH65MAN From Australia, joined Feb 2013, 109 posts, RR: 0
Reply 13, posted (1 year 6 months 4 days 12 hours ago) and read 3061 times:
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.....er.....because if .... well Seattle Airlines with a Starbucks logo next to the main cabin door would look terrible.....

User currently offlineL-188 From United States of America, joined Jul 1999, 29840 posts, RR: 58
Reply 14, posted (1 year 6 months 4 days 11 hours ago) and read 3050 times:

Add Sig Hansens ugly mug to the tail HH65MAN


OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 15, posted (1 year 6 months 4 days 11 hours ago) and read 2994 times:

Quoting BoeingGuy (Reply 11):
They question is why it's based in Seattle, not why it's called Alaska Airlines.

The question is why is it called Alaska Airlines if it's based in Seattle.

Simple answer, it's because before the move to Seattle, it was based in Alaska, and named Alaska Airlines back then. Why the HQ was moved to Seattle wasn't asked.



International Homo of Mystery
User currently offlinergreenftm From United States of America, joined Jan 2008, 300 posts, RR: 0
Reply 16, posted (1 year 6 months 4 days 11 hours ago) and read 2974 times:

Perhaps it has to do with the fact that -

Seattle is the 13th largest MSA with a population estimate of 4,399,332.
Anchorage is the 124th largest MSA with a population estimate of 392,535.

When you have 11 times the population of the largest city in the state, it becomes much easier to attract top/qualified talent and fill positions with those people allowing you to remain competitive and strategic.


User currently offlineL-188 From United States of America, joined Jul 1999, 29840 posts, RR: 58
Reply 17, posted (1 year 6 months 4 days 11 hours ago) and read 2924 times:

Welty see my reply#4

Raymond w Marshall wanted the headquarters closer to his NYC offices, so he moved the headquarters from Merill Field to Paine Field.



OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently offlineAeroWesty From United States of America, joined Oct 2004, 20822 posts, RR: 62
Reply 18, posted (1 year 6 months 4 days 11 hours ago) and read 2898 times:

Quoting L-188 (Reply 17):
Welty see my reply#4

Yeah, I saw that, I was just clarifying what the question was and wasn't.  



International Homo of Mystery
User currently offlinePolot From United States of America, joined Jul 2011, 2374 posts, RR: 1
Reply 19, posted (1 year 6 months 4 days 11 hours ago) and read 2822 times:

Quoting L-188 (Reply 3):
The story is that the airline was started here and the a New York based junk salesman by the name Raymond Marshall bought the company and moved the headquarters to Seattle so it would be closer to his headquarters. That was late thirties I believe.

AS didn't officially move their headquarters until 1953, and Marshall owned the airline since 1941. I'm not sure how big a role he played in moving the headquarters versus the president of the company. The whole Marshall moved it to be closer to his NY headquarters sounds like one of those urban legends started by people who didn't like him, but it could be true.

Incidentally there is a whole chapter available online on Marshall's leadership from the book Character & Characters: The Spirit of Alaska Airlines. (Looking at it the whole book may be available online). It doesn't really give any insight as to why the headquarters were moved however.


User currently offlineL-188 From United States of America, joined Jul 1999, 29840 posts, RR: 58
Reply 20, posted (1 year 6 months 4 days 9 hours ago) and read 2654 times:

My source is what I remember readin in the book, "The Alaska Airlines Story". It came out about 1980ish.

Since I don't have access to the book at the moment I am working for memory, so I fully encourage you to take any dates I give with a grain of salt and I concede it is open to correction.



OBAMA-WORST PRESIDENT EVER....Even SKOORB would be better.
User currently offlinewedgetail737 From United States of America, joined Aug 2003, 5951 posts, RR: 6
Reply 21, posted (1 year 6 months 4 days 8 hours ago) and read 2468 times:
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Quoting AirbusGeek (Thread starter):
Why is Alaska Airlines called Alaska when they are based in Seattle?

Is that like asking why is Southwest Airlines named "Southwest" when it's based in Dallas? Nobody is going to convince me that Dallas is in the Southwest. Why was Northwest Airlines called "Northwest" when it was based at MSP?

Alaska may not have a whole lot of brand recognition out East compared to the West Coast, Alaska, Hawaii and even Mexico. But to change the Alaska name would be a bad decision.


User currently offlineCitationJet From United States of America, joined Mar 2003, 2469 posts, RR: 3
Reply 22, posted (1 year 6 months 4 days 7 hours ago) and read 2404 times:

Quoting airportugal310 (Reply 6):
...doesn't answer the question of why it's based in Seattle

 
Quoting BoeingGuy (Reply 11):
They question is why it's based in Seattle, not why it's called Alaska Airlines.

 
Quoting AeroWesty (Reply 15):
The question is why is it called Alaska Airlines if it's based in Seattle.

     

The OP:

Quoting AirbusGeek (Thread starter):
Why is Alaska Airlines called Alaska when they are based in Seattle?



Boeing Flown: 701,702,703;717;720;721,722;731,732,733,734,735,737,738,739;741,742,743,744,747SP;752,753;762,763;772,773.
User currently offlineCdnCactus From Canada, joined Mar 2013, 201 posts, RR: 0
Reply 23, posted (1 year 6 months 4 days 7 hours ago) and read 2397 times:

Quoting HH65MAN (Reply 13):

.....er.....because if .... well Seattle Airlines with a Starbucks logo next to the main cabin door would look terrible.....

With the way Starbucks is taking over the world, maybe one day there will be a Starbucks Airlines with green and white livery plus the logo on the tail of Boeing planes, of course, based in Seattle. Never say never.


User currently offlineCitationJet From United States of America, joined Mar 2003, 2469 posts, RR: 3
Reply 24, posted (1 year 6 months 3 days 18 hours ago) and read 2338 times:

Quoting AeroWesty (Reply 15):
The question is why is it called Alaska Airlines if it's based in Seattle.

Simple answer, it's because before the move to Seattle, it was based in Alaska, and named Alaska Airlines back then.

I agree. Alaska Airlines only flew to one US city outside of Alaska (SEA) as late as 1975. See their 1975 route map:
http://www.departedflights.com/AS020175.html

They added PDX and SFO in the early 1980's following deregulation. Alaska Airlines flew exclusively within Alaska (except for SEA) for 50 years, from 1932 to 1982. They have only flown to US cities outside of Alaska (other than SEA) for the past 30 years. They obviously believe that the name they have had since 1943 works well for them, and is consistent with their heritage.
http://www.company-histories.com/Ala...Air-Group-Inc-Company-History.html



Boeing Flown: 701,702,703;717;720;721,722;731,732,733,734,735,737,738,739;741,742,743,744,747SP;752,753;762,763;772,773.
User currently offlineBoeingGuy From United States of America, joined Dec 2010, 3258 posts, RR: 7
Reply 25, posted (1 year 6 months 3 days 13 hours ago) and read 2326 times:

Quoting CitationJet (Reply 24):
I agree. Alaska Airlines only flew to one US city outside of Alaska (SEA) as late as 1975. See their 1975 route map:
http://www.departedflights.com/AS020....html

On a side note, I didn't know that AS once flew to Valdez. Now it's prop-jets only. What type of equipment did AS fly there, 727s?


User currently offlineCitationJet From United States of America, joined Mar 2003, 2469 posts, RR: 3
Reply 26, posted (1 year 6 months 3 days 13 hours ago) and read 2322 times:

Quoting BoeingGuy (Reply 25):
I didn't know that AS once flew to Valdez. Now it's prop-jets only. What type of equipment did AS fly there, 727s?

This 1970 timetable shows Valdez service was with "light aircraft".
http://home.comcast.net/~damiross/AlaskaAirlines70-09-14.pdf



Boeing Flown: 701,702,703;717;720;721,722;731,732,733,734,735,737,738,739;741,742,743,744,747SP;752,753;762,763;772,773.
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