Quoting opethfan (Reply 4): I appreciate the female form as much as the next guy, but that was just gratuitous soft core porn, not an airline commercial.
I think that may have been the worst airline commercial ever. It doesn't tell us anything about the product or service they offer!! If anything, flying them will be a let down since I'm willing to bet the crew isn't *that*& hot AND they certainly won't be strutting around in wet bikinis!!
Aloha Airlines - The Spirit Moves Us. Gone but NEVER Forgotten. Aloha, A Hui Hou!
EmiratesEK231 From United States of America, joined Jul 2013, 63 posts, RR: 0 Reply 6, posted (2 months 2 weeks 1 day 14 hours ago) and read 3033 times:
There are going to be a million different opinions, but my faves are the Delta Air Lines commercials from the mid-90s featured Karl Jenkins "Adiemus," and the British Airways commercials of the late-80s.
I think that they're time has now passed, but I always loved the "I Still Call Australia Home" Qantas commercials. They were definitely for the Australian market, and to the best of my knowledge they were never run abroad, but the theme was used for well over a decade, and is still used today for "big" events (e.g. sports matches). As a branding exercise I thought that they were masterful. This was the last incarnation:
YQBexYHZBGM From Canada, joined May 2009, 200 posts, RR: 1 Reply 22, posted (2 months 2 weeks 1 day 11 hours ago) and read 2279 times:
BA's Manhattan Landing commercial... I personally never cared for it, but if I recally correctly it won several major advertising awards, and some advertising experts have named it the best commercial of all time: http://www.youtube.com/watch?v=izkgAdISB4Q
The song is in Spanish but there is a line near the end that roughly says ¨Proudly wearing the name VIASA and our flag around the world, that´s flying, only with VIASA, always with Viasa¨ I miss VIASA.
You can see in one shot there is a bag with an orange tag that reads CCCT Pre-dispatched. CCCT is an upscale mall in Caracas and VIASA had an office there where you could check-in and drop your bags... we are talking about the 1980s here, and VIASA was already offering this services.
Ohh... if I were a millionnaire, I would buy the name from Iberia, relaunch the airline with a kick-ass fleet (Airbus A340-500 with all the bells and whistles, oil is cheap in Venezuela so fuelling those planes won´t be a problem )
Akiestar From Philippines, joined May 2009, 748 posts, RR: 0 Reply 31, posted (2 months 1 week 5 days 12 hours ago) and read 1929 times:
Mine would have to be PR's ads from the late 1980s-early 1990s, when it was still running the "Shining Through" campaign. This is also PR's best-known campaign to date, with the 60-second version of the ad making it to the finals of the Clio Awards (the Oscars of the advertising industry).
YQBexYHZBGM From Canada, joined May 2009, 200 posts, RR: 1 Reply 34, posted (2 months 1 week 2 days 16 hours ago) and read 1671 times:
Quoting n729pa (Reply 33): "You're goin' like us T--W--A" is another one. I will have to look through youtube for some more.
I cited that one in my last post. Interesting, I didn't think the same advert would have aired in the UK.
Regarding British Caledonian, in the mid-1980s, they showed an advert featuring historical and cultural sites in the UK, each preceded by "I am," e.g., "I am the ruins of Tintern Abbey," finishing off with a pair of smiling flight attendants with the slogan "I am the best of Great Britain, I am British Caledonian Airways." While it was not a particularly memorable advert in most senses, the Enya-esque background music was quite beautiful. I have never been able to find it online.
n729pa From UK - England, joined Jan 2011, 347 posts, RR: 0 Reply 35, posted (2 months 4 days 21 hours ago) and read 1465 times:
Quoting RyanairGuru (Reply 18): I think that they're time has now passed, but I always loved the "I Still Call Australia Home" Qantas commercials. They were definitely for the Australian market, and to the best of my knowledge they were never run abroad
We had it in the UK, it chokes me a bit because I consider Australia as my second home. They had another one for a season, where at the end of the ad the girl turns to the camera and says "..and where the bloody hell are ya?"
The BA ads leading up to the London Olympic were quite good, especially the one suitcase sprint through T5 with the bags coming off different flights and therefore different nationalities.
Reffado From Brazil, joined Feb 2012, 194 posts, RR: 0 Reply 36, posted (2 months 4 days 11 hours ago) and read 1419 times:
While maybe it can't beat some of the ones here, but VARIG had, for most of it's almost 80 years, a christmas jingle, and this was the last version ever made, for christmas 2005 and also wishes a happy 2006. Sure, song's in portuguese, but you get where I'm going. Also, quite simply made, with PP-VRA (the first 777 received by RG, and the company flagship until it's demise) in a hangar at GIG.
dirktraveller From Singapore, joined Jan 2011, 380 posts, RR: 0 Reply 43, posted (2 months 1 hour ago) and read 1065 times:
Not the best in terms of enthusiasts perspective, but I do laugh when I first saw this commercial, and still remembers this advertisement after three years. Now let's hope the ad delivered the right message to everyone . From Cathay Pacific back in 2010.
Also personally I found this American Airlines advertisement was good, probably because I am currently spending most of my time away from home. Wished airlines in Asia could have done something like this for their home market!
YQBexYHZBGM From Canada, joined May 2009, 200 posts, RR: 1 Reply 44, posted (2 months ago) and read 1064 times:
I liked Delta's "Spirit in the Sky" campaign. In addition to the heavily distorted psychedelic-era sound, the commercial had edgier visuals than one would normally expect in an airline commercial. However, despite the easy substitution of "when I fly" to replace the original lyrics of the Norman Greenbaum song, I think most listeners knew that the original lyrics were "when I die," which is definitely NOT something an airline wants potential passengers to think of. I'm not sure if this was the reason, but the campaign did not last long. Too bad, really.
I also have to give Delta credit for "We love to fly and it shows." Stick with that slogan and theme song, Delta, you can easily get 20 years of positive brand recognition out of it. In a similar vein, word to American: go back to "Doing what we do best."