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What Would You Do If You Were AA's CEO?  
User currently offlineSHUPirate1 From United States of America, joined Sep 2003, 3670 posts, RR: 16
Posted (9 years 9 months 6 days 12 hours ago) and read 5220 times:

In another thread, http://www.airliners.net/discussions/general_aviation/read.main/1929119/, the joke came up that I was going to be named CEO of American Airlines (please note that the rumor is entirely false). However, I did come up with a business plan for the airline, and was asking for evaluation, as well as your own ideas.

Short-term plans:

-Continue and accelerate the simplification of aircraft into hubs (ie. no 738's at ORD, no M80's at MIA)

-Put MRTC back into all aircraft, at 35 inches on the 777's, 767's, 738's, and M80's, and 33 inches on the AB6's and 757's

-Scale down ORD, to a more O&D focused airport, moving as much connecting traffic as possible to STL, as that 777 going to Heathrow should not be delayed at ORD so somebody can fly from Dubuque to Huntsville, through O'Hare

-Attempt to improve employee morale in any reasonable way possible, ideally leading to the decertification of the unions, and hopefully removing certain scope clauses (perhaps imbedded in the terms of the contract)

-Move American Connection out of STL, making all non-mainline flying American Eagle

-Move all ER3 and ERD flying out of LGA and BOS, and all ERD and ER4 flying out of ORD, in the meantime acquiring more CR7's that would make the aircraft the smallest aircraft flown at ORD and the ER4 the smallest at LGA (the slot rules prevent use of larger aircraft for regional flights) and BOS

-Acquire the Saabs from Chicago Express, primarily for use at STL

-Place an order for 7E7-3's, to create a long-range plan to remove the AB6's from the fleet, for commonality reasons

-Find other ways to improve unit revenue, ideally as little as possible at the expense of unit cost, and streamline operations

-Provide reasonable compensation (ie. hotels, meals) for all inconvenienced passengers, for whatever reason

Long-term plans:

-Add the regional gates back into the JFK project

-Build a new terminal at BOS, with FIS facilities, and convert Boston and New York-Kennedy into the major transatlantic gateways

-Build a new terminal at SJC, with FIS facilities, and turn SJC into the Pacific hub

-Purchase 7E7-8's, to expand and eventually replace the 767's to Europe and South America, and to expand in Asia

-Work with Boeing for a short-range, high-cycle aircraft to eventually replace the MD-80

-Have Executive Air purchase the Q-400 turboprop to eventually replace the ATR-72 on the Caribbean routes from Miami and San Juan


Burma's constitutional referendum options: A. Yes, B. Go to Insein Prison!
14 replies: All unread, jump to last
 
User currently offlineAAgent From United States of America, joined Mar 2001, 560 posts, RR: 14
Reply 1, posted (9 years 9 months 6 days 11 hours ago) and read 5130 times:

It sounds like you've got some really good ideas but the one I have the most passion for is the restoration of MRTC. The More Room Throughout Coach configuration was an American Airlines feature that is sorely missed by many travelers.

Regards,
AAgent



War Eagle!
User currently offlineAeroWesty From United States of America, joined exactly 10 years ago today! , 20751 posts, RR: 62
Reply 2, posted (9 years 9 months 6 days 11 hours ago) and read 5133 times:

Build a new terminal at SJC, with FIS facilities, and turn SJC into the Pacific hub

A lot of us west coast flyers are tired of AA playing peek-a-boo at SJC. DL did a Pacific hub up the coast here at PDX and pulled an AA after a few years. It takes committment, committment, committment, and dependability that the flights will be there to gain the patronage of the passengers and take up on the idea of an SJC hub again.

Just my 2¢.  Smile

Cheers.



International Homo of Mystery
User currently offlineFLY2LIM From United States of America, joined May 2004, 1185 posts, RR: 10
Reply 3, posted (9 years 9 months 6 days 11 hours ago) and read 5113 times:

This is what I wrote as a reply to the other thread. I think your plan is nice, sounds great, has good "spirit", but I believe it would drive the company to the ground as it's very expensive, or so it appears. I am an exclusive AA flyer and I have no business background. However, I do notice that you would re-establish all the strategies that they have eliminated as a cost cutting measure. So, using simple logic, your plan wouldn't make sense. My reply follows:

After seeing SHUPirate1's "strategy" for AA, I am starting to think that Arpey is the perfect man for the job. I'm afraid Pirate would finish the job and drive AA straight to liquidation.  Smile

FLY2LIM



Faucett. La primera linea aerea del Peru.
User currently offlineMidway2airtran From United States of America, joined Jul 2003, 864 posts, RR: 2
Reply 4, posted (9 years 9 months 6 days 11 hours ago) and read 5101 times:

As a former employee of JI (Midway Airlines). It is my duty to turn down the position to obtain a position to compete against AA!!

[Edited 2005-01-28 21:08:52]


"Life is short, but your delay in ATL is not."
User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 85
Reply 5, posted (9 years 9 months 6 days 11 hours ago) and read 5098 times:


-Place an order for 7E7-3's, to create a long-range plan to remove the AB6's from the fleet, for commonality reasons


What commonality reasons?

Don't get me wrong, I think the 7E3 is perfect to replace AA's AB6, but I don't follow your reasoning.

N


User currently offlineTommy767 From United States of America, joined Aug 2003, 6691 posts, RR: 9
Reply 6, posted (9 years 9 months 6 days 11 hours ago) and read 5097 times:

AA is my favorite airline. I'll give a go about my ideas: OH and these ideas being if AA had more cash to play around with.

Continue to build up MIA

Retrofit the 757s and A300s with new interiors.

Add PTVs to 767s (international runs)

Downsize LGA, add more domestic at JFK in preparation for new terminal.

MRTC? I am not quite sure if AA was smart in doing this or not. I would keep it very "2003" and add it back to 777, 738, MD-80, and 767, and keep A300 and 757 as leisure birds.

Order 10 7E7 for the eventual replacement of the A300.

ADD: Routes
EWR-SJC or EWR-SFO
RDU-LAX


Wishful thinking  Smile




"KEEP CLIMBING" -- DELTA
User currently offlineUshermittwoch From Germany, joined Jan 2004, 2965 posts, RR: 16
Reply 7, posted (9 years 9 months 6 days 11 hours ago) and read 5090 times:

I would change the livery!
 Smile

Especially if ordering some 787's! The composite materials just don't go well with the "bare" look, IMHO.



Where have all the tri-jets gone...
User currently offlineSHUPirate1 From United States of America, joined Sep 2003, 3670 posts, RR: 16
Reply 8, posted (9 years 9 months 6 days 11 hours ago) and read 5085 times:

Gigneil-The AB6 is the only Airbus plane remaining in the fleet. Once those are gone, you have an all-Boeing fleet with the exception of the trillions of MD-80-series aircraft (of course, there are people that will argue that the MD-80's ARE Boeing)


Burma's constitutional referendum options: A. Yes, B. Go to Insein Prison!
User currently offlineMoman From United States of America, joined Aug 2004, 1054 posts, RR: 4
Reply 9, posted (9 years 9 months 6 days 11 hours ago) and read 5068 times:

Shup:

All your goals sound great to me and I support each one, especially this one:

-Scale down ORD, to a more O&D focused airport, moving as much connecting traffic as possible to STL, as that 777 going to Heathrow should not be delayed at ORD so somebody can fly from Dubuque to Huntsville, through O'Hare

This makes the absolute most sense to me (and not only because I'm a STL supporter). STL has less weather problems, less congestion, and is a simpler airport to navigate.

Where are you going to move American Connection to? What about the small towns in the midwest?

Moman



AA Platinum Member - American Airlines Forever
User currently offlineSHUPirate1 From United States of America, joined Sep 2003, 3670 posts, RR: 16
Reply 10, posted (9 years 9 months 6 days 11 hours ago) and read 5045 times:

"Where are you going to move American Connection to? What about the small towns in the midwest?"

That's why I included acquiring the Chicago Express Saabs, because those small towns in the midwest would instead be served with those Saabs. American Connection, and American's contracts with Chautauqua, Corporate, and Trans-States, would simply cease to exist.



Burma's constitutional referendum options: A. Yes, B. Go to Insein Prison!
User currently offlineERJ170 From United States of America, joined Apr 2004, 6778 posts, RR: 17
Reply 11, posted (9 years 9 months 6 days 9 hours ago) and read 4985 times:

Here's a suggestion...

Upgrade the remaining EMB orders to the E170 for Eagle.. there are enough E135, E140, E145... and what about my hometown.. no mention.. also, allow AE to serve some of the small airports around the NC, VA, GA, SC, through my home airport (which shall remain nameless cause I talk about it way too much)..

Don't forget to scale down BNA if you are going to make STL more active.. no need in having all those flights out of BNA is STL is close enough and can handle all the same destinations..



Aiming High and going far..
User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 85
Reply 12, posted (9 years 9 months 6 days 8 hours ago) and read 4940 times:

Gigneil-The AB6 is the only Airbus plane remaining in the fleet. Once those are gone, you have an all-Boeing fleet with the exception of the trillions of MD-80-series aircraft (of course, there are people that will argue that the MD-80's ARE Boeing)

That doesn't really matter that the brand is the same. The 7E7 will offer zero commonality with any of the rest of their fleet, and add another sparing and maintenance plan.

Then, there's always the argument that a single-source solution is simply bad business. I know I would never run my business that way.

N


User currently offlineAerobalance From United States of America, joined Sep 2000, 4683 posts, RR: 47
Reply 13, posted (9 years 9 months 6 days 8 hours ago) and read 4924 times:

Buy the A380 (we'll even subsidize your purchase).

Signed,
The European Union



"Sing a song, play guitar, make it snappy..."
User currently offlineA350 From Germany, joined Nov 2004, 1101 posts, RR: 22
Reply 14, posted (9 years 9 months 6 days 7 hours ago) and read 4884 times:

SHUPirate1 ,
sorry, but your program paves the way into bankruptcy. If you see the state of the industry, the vast majority of pax want the flight to be:

1) cheap
2) cheap
3) cheap

so, forget about MRTC.

Furthermore, AA simply is not in the position to make big investments, they have to reduce losses first. And it's doubtful if pax will honor new terminals for reasons mentioned above.

787s would well fit into the fleet for sure, but how to pay for? The A300s, finally, are still money-makers, why change?

The biggest fleet issue is the future of the Mad Dogs. The 738s are excellent replacements, but again, where to get the money?

Greetings from Berlin

A350



Photography - the art of observing, not the art of arranging
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