LanAlemania From Germany, joined Oct 2003, 191 posts, RR: 0 Posted (9 years 4 months 2 weeks 6 days 20 hours ago) and read 1885 times:
Today, I received my FlyingBlue Ivory Status Card, and I have to say that I personally like the name "Ivory Status" for a FFP card very much. It sounds very classy and not as boring as "Blue Status" or something similar on other FFPs.
On the other hand, the name "FlyingBlue" in my opinion is not very creative... names like "LanPass" or "Executive Club" sound much better.
What are, in your opinion, the best/worst names for FFPs / status cards?
ExFATboy From United States of America, joined Jul 2003, 2974 posts, RR: 8
Reply 6, posted (9 years 4 months 2 weeks 5 days 11 hours ago) and read 1835 times:
Names I like:
TrueBlue (B6) - good name, too bad the program is weak.
Rapid Rewards (WN) - gets the point across, although with the end of double-credits for on-line booking, the name sort of rubs it in a bit.
Dividend Miles (US) - I like the "stock market" motif
FlightFund (HP) - again, sort of a cool financial-market sound
Names I'm Ambivalent About:
AAdvantage (AA) - a little clumsy, but fits into the overall "AA" marketing scheme OK (although there's limits to that - "TrAAin" just grates on my nerves for some reason)
SkyMiles (DL) - good, but a little plain
Mileage Plus (UA) - blah, and what's the "plus"?
Miles and More (LH) - same issue, what's the "more"? Words like "more" and "plus" just don't say anything, really.
Qantas Frequent Flyer - gets the point across, but geez guys, could you have at least tried?
Midwest Miles - yawn!
Names I Dislike:
WorldPerks (NW) - it sounds like it should have something to do with coffee, not flying.
OnePass (CO) - means nothing, and sounds like it's a toll system for the highways, like EZ-Pass.
A+ Rewards (FL) - clumsy, it just doesn't roll off the tongue well.
Executive Club (BA) - boooorrrrriiinnnnggggg!
EarlyReturns (F9) - Sounds like an election reporting website, or post-Christmas shopping, or something. Inspired by "Rapid Rewards", perhaps?