SlamClick From United States of America, joined Nov 2003, 10062 posts, RR: 65
Reply 2, posted (10 years 3 months 3 weeks 2 days 6 hours ago) and read 6281 times:
A friend and I once toyed with the idea of starting a low-cost with some recently-parked 727-100s. They were selling for the exact cost of the three engines. In other words, buy three engines and they'll give you an airframe to haul them home. We figured for the price of a new 737 we could buy ten mid-time 727-100s and operate them for a year or more including fuel.
We agreed on the name: "Airline"
And the livery: Solid yellow with a barcode on the tail.
Happiness is not seeing another trite Ste. Maarten photo all week long.
Skywatch From United States of America, joined Mar 2005, 923 posts, RR: 5
Reply 9, posted (10 years 3 months 3 weeks 18 hours ago) and read 6178 times:
How about a LCC named for its chief snack-Peanuts Air. The airline would have a Charles Schulz "Penuts" livery theme, but with slight variations in each aircraft. The names of each aircraft would be according to the showcased character on each one(i.e. Snoopy, Charlie Brown, etc.) Sounds Great! If only I had an extra billion lying around..........
2H4 From United States of America, joined Oct 2004, 8957 posts, RR: 58
Reply 14, posted (10 years 3 months 2 weeks 5 days 16 hours ago) and read 6130 times:
I'd operate Bombardier Q300s or Q400s, and really market their efficiency over traditional regional jets.
"Eco" would symbolize both economy (low-fare service), and ecology (the study of the detrimental effects of modern civilization on the environment).
I'd really push the "green" aspect of the company, making it clear that our aircraft burn less fuel and operate more efficiently than traditional, gas-guzzling turbojets. I'd also cultivate a very environmentally-conscious corporate culture (lots of recycling and responsible business practices), and strongly market that corporate image, as well. The livery would incorporate shades of green. Our logo would be a single leaf, and would be featured on the vertical stabs:
"Jet" would be an intended contradiction. Those who are in the know would realize that the Q-Series are powered by jet engines, and those who are not would do what every marketing department wants; they would talk about the company, and (hopefully) the more efficient turboprop technology would be brought up, and thus emphasized.
The goal would be to appeal to the customer's sense of responsibility and make them feel good about doing their part for the environment (a real stretch here in the US, I know). Each ticket stub would have a personalized thank-you line, and would also tell them how much fuel (relative to a DC-9, for example) they saved on that particular route by selecting EcoJet. For example: "You saved xxx gallons of jet fuel by choosing EcoJet!". Little touches like that.
Overall, the airline operations of the company would be modeled after WN and B6, and the marketing would be modeled after (and targeted at the customers of) Volkswagen and Apple.
DeltaGator From United States of America, joined Sep 2005, 6341 posts, RR: 12
Reply 15, posted (10 years 3 months 2 weeks 5 days 7 hours ago) and read 6122 times:
El Cheapo Airlines
Thrifty Airlines (a subsidiary of the rental car firm)
Dirt Cheep Airlines (with a little twittering bird as its logo)
SuperCheapAirMagnifico Airways (SCAM Airways for short)
Clark Howard Air or Clark Howard's Friday Flier
All the stewardesses wear khaki shorts and if you live in Atlanta you have to drive to Birmingham to use them. If you listen to his radio show you understand. If you don't...look him up.
"If you can't delight in the misery of others then you don't deserve to be a college football fan."
BCAL From United Kingdom, joined Jun 2004, 3384 posts, RR: 14
Reply 16, posted (10 years 3 months 2 weeks 5 days 2 hours ago) and read 6105 times:
Well if I were to name a new LCC in the UK, it would be called TescoAir.
Tesco is the UK's leading food retailer in terms of profit, and they are synonmous with poor service, low quality and cheap prices. Not only are they opening massive superstores on a large scale, but they are also opening smaller Tesco Expresses everywhere, usually killing smaller and independent retailers in the process. Their expansion is so grand, that there is a new word in the English Dictionary- Tesconisation, so it is only a matter of time before they tesconise the LCCs.
MOL on SRB's latest attack at BA: "It's like a little Chihuahua barking at a dying Labrador. Nobody cares."