Cedars747 From Norway, joined Dec 2005, 2686 posts, RR: 23 Posted (7 years 2 months 4 days 10 hours ago) and read 4017 times:
After traveling many times in business class onboard different airlines ,i believe that the best name that attracted my attention is MAGNIFICA class by Alitalia.What are the best names for business class?
Ciao Alitalia
Alex!!!
B747-4U3 From United Kingdom, joined Jan 2002, 982 posts, RR: 0 Reply 5, posted (7 years 2 months 4 days 8 hours ago) and read 3917 times:
Quoting EHHO (Reply 4): Club World is it for me.. Or even better, when the crew or agent just casually says "Club"
That word sums it all up in a way..
Just my
I agree with you here, "Club" is the best. In fact, such is power of the marketing of that class, that in the UK many people refer to other airlines business class products as "Club".
Ikramerica From United States of America, joined May 2005, 21025 posts, RR: 60 Reply 12, posted (7 years 2 months 4 days 7 hours ago) and read 3808 times:
Quoting HAM (Reply 10): My favorite is "Business Class" by Lufthansa. It best describes business class.
But it doesn't best describe what LH brings to business class, since so many other carriers use the same exact name for their middle cabin. It's German efficient, but not distinct branding.
BusinessFirst by CO is far better, because it says many things:
It's business class (duh)
We treat business class like first class
It's as good as first, but we charge a business fare
Our airline cares about your business first and foremost
At our airline, the business traveler comes first
Not too many other names have that many ways they can be read.
I also like Club World, which speaks more to the old world business club life style. It makes you feel part of something friendly.
I think Upper Class is meant to be pretentious and it does it's job. Not sure it is meant to imply a business class, or just a class that presents luxury and prestige, though.
BusinessElite tries to be pretentious, too, and fails. Just sounds pompous.
Raffles is a nice name, but loses it's meaning for people who aren't familiar with it. It's definitely an "in the know" kind of name.
Executiva is to the point, and more formal sounding than business. Are there any airlines that call their product "Executive" class?
Envoy is a cool sounding name, but it's more political than business, really.
Affaires may sound cool to non-french speakers, but it just means business in French, so it's no more innovative than any other airline with generic business class naming.
Emirates calls theirs "business" on the English site, but do they have a more interesting name in arabic with more meaning?
Of all the things to worry about... the Wookie has no pants.
Kiwiandrew From New Zealand, joined Jun 2005, 8435 posts, RR: 15 Reply 13, posted (7 years 2 months 4 days 7 hours ago) and read 3808 times:
Quoting Ikramerica (Reply 12): Raffles is a nice name, but loses it's meaning for people who aren't familiar with it. It's definitely an "in the know" kind of name.
but uneducated people shouldn't be in business or first class anyway - it should only be for those 'in the know'
Moderation in all things ... including moderation ;-)
RoseFlyer From United States of America, joined Feb 2004, 8737 posts, RR: 52 Reply 16, posted (7 years 2 months 4 days 3 hours ago) and read 3655 times:
Business Class. A simple name used by many airlines. It isn't confusing and is clear and to the point. It is quite difficult to keep up with all the airlines out there. I honestly thought Club World was economy the first time I heard it.
Quoting Kiwiandrew (Reply 13): but uneducated people shouldn't be in business or first class anyway - it should only be for those 'in the know'
So are you implying that Mr. Executive earning 7 figures a year should find time to research what the names of the different classes are? haha
If you have never designed an airplane part before, let the real designers do the work!
Kiwiandrew From New Zealand, joined Jun 2005, 8435 posts, RR: 15 Reply 17, posted (7 years 2 months 4 days 3 hours ago) and read 3655 times:
Quoting RoseFlyer (Reply 16): So are you implying that Mr. Executive earning 7 figures a year should find time to research what the names of the different classes are? haha
earning?! how vulgar ! wealth should be inherited , not earned ...are they permitting merchants and tradesmen into the premium cabins now ? O , Tempora! O , Mores !
Moderation in all things ... including moderation ;-)
Nitrohelper From United States of America, joined Mar 2005, 463 posts, RR: 5 Reply 18, posted (7 years 2 months 4 days 3 hours ago) and read 3605 times:
Kiwiandrew,reply=3
I agree with "Raffles" on Singapore, it means much more to those folks that have walked
around, or had a stay at the Hotel. I like the tie-in with the City ,the Hotel, & fine service.
Also , I like the fact that its not an ad agency "made-up" thing.
ToTheStars From United States of America, joined Jan 2005, 262 posts, RR: 0 Reply 20, posted (7 years 2 months 4 days 2 hours ago) and read 3550 times:
Timboflier215 From United Kingdom, joined May 2005, 1236 posts, RR: 1 Reply 23, posted (7 years 2 months 4 days 2 hours ago) and read 3522 times:
raffles is definitely great. even for those who dont know the significance, it still sounds classy and cool! on a side note, what did PanAm and TWA call their various classes? did they have special names for them or were they just economy, business and first?!
EIN145 From , joined Dec 1969, posts, RR: Reply 24, posted (7 years 2 months 4 days 2 hours ago) and read 3522 times:
I like Club and Envoy
25 ToTheStars: When I started at TWA, first class was called "Royal Ambassador class," business class was called "Ambassador class" and coach was called the main cab
26 Timboflier215: oohh, i like the sounds of TransWorldONE. v grand! so sad its not still flying today
27 Shilla: Ethiopian Airlines: Cloud Nine (it´s like dreaming away) EVA Air: Premium Laurel Class (very stylish name) Biman Bangladesh: Maslin Executive Class (
28 Door5Right: LOL. Quite right, Mr. KiwiAndrew - let us keep it that way!
29 767-332ER: Quote taken from the Matrix Revolutions: "I have sampled every language, French is my favourite - fantastic language, especially to curse with. Nom d
30 Cedars747: C'est vrais ! French gives an elegant touch like Frequence plus and l'espace affaires Alex!!!
31 RootsAir: SAME HERE otherwise in the practical point of view is Bsuiness plus of IB. Certainly not a very original name but it tells you its just more than a b
32 UAalltheway: "Business" All the other special names some airlines give to their premium classes just confuse me.
33 Worldjet777: I think its great when all the adjectives are added to the name like "Royal Emperor's Supreme Service Buisness Class"...haha no I'm a fan of the "Club
34 Doona: But they named it after one of the ugliest cars in the world! Cheers Mats
35 Molykote: I like "Envoy" - I think it's only used on international flights so it seems like a good use of branding. A bit pompous perhaps - but this is consiste
36 Debonair: I think a wonderful name is TAP's 'Navigator Class'! It still remembers and reflect Portugals rich history in seafaring... like Vasco da Gama, Pedro Ã
37 Cedars747: I like the name Navigator class but unfortunately TAP changed to TOP EXECUTIVE CLASS for their business class Greetings from Brazil Alex!!!
38 JAGflyer: Air France - L'espace Affair�s Air Canada- Executive-First Class (makes you sound like a somebody!)
39 FlyboyOz: I like Businessfirst (Ansett and Continental used it)
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