Airliners.net forum: New Livery For Korean Air Coming Out This Year

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Topic: New Livery For Korean Air Coming Out This Year
Username: Airmale
Posted 2004-03-25 16:45:15 and read 3070 times.

KE have decided to change their livery, contrary to what many thought wasnt happening, Landor have been appointed to re-do their image and according to another forum the logo from the tail will be dropped to be replaced by something else, considering what Landor did with JAL and Austrian Airlines, we may see another disappointing scheme.

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: ScottysAir
Posted 2004-03-25 16:48:06 and read 3029 times.

How, When or what? Can you think about KE get new livery?

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: Alitalia744
Posted 2004-03-25 16:49:42 and read 2999 times.

another one bites the dust.

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: ReguPilot
Posted 2004-03-25 16:54:10 and read 2963 times.

What is Landor? Is it a company for AC schemes? I though it was BA's "landor" schemes. Sorry for the ignorance, but that's why I ask!

Thanks!

Ragu

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: Airmale
Posted 2004-03-25 17:04:47 and read 2937 times.

Landor Associates is a corporate image/branding consultant, they have done Varig, Alitalia, Qantas amongst others.

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: MaverickM11
Posted 2004-03-25 17:23:19 and read 2869 times.

www.landor.com

They've done so many airlines and I think they've done an excellent job with the exception of FedEx and VARIG, although the rebranding from Federal Express to FedEx was a great idea. I love the new JAL and Austrian compared to the older ones. They did not, however, do QANTAS.

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: Starlionblue
Posted 2004-03-25 17:26:30 and read 2823 times.

They also did the previous BA one, with the grey top and blue bottom and the crest on the fin. It's called "Landor" on the BA website.

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: As739x
Posted 2004-03-25 17:29:35 and read 2798 times.

If I read correct MAV, Landor wasn't the ones that came up with FedEx. They just came up with the livery after FedEx told them what they wanted. A separate company that does physiological stuff came up with the new name. Just like Disani water for Coke, I think a GT University affiliate came up with that name!

ASSFO

Topic: RE: New Livery For Korean Air Coming Out This Year
Username: JGPH1A
Posted 2004-03-25 18:36:49 and read 2674 times.

Did Landor do the new Austrian c/s - if they did, they should be VERY ashamed. Yuck !!

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