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Topic: Is A Virgin Caribbean Feasible?
Username: Yellowtail
Posted 2008-06-11 10:55:58 and read 1903 times.

With all the Virgin brands around (America, Atlantic, Nigeria, Austrailia), would it be worthwhile for virgin to buy out a struggling carrie like JM and make it Virgin Caribbean. It goes with their target markets, JM would be relatively Cheap and a hub at MBJ or BGI could be tied into Virgin Atlantic and America operations.

Also might provide a springboard to S. America.

I await the flames!

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 11:09:35 and read 1874 times.



Quoting Yellowtail (Thread starter):
would it be worthwhile for virgin to buy out a struggling carrie like JM and make it Virgin Caribbean. It goes with their target markets, JM would be relatively Cheap and a hub at MBJ or BGI could be tied into Virgin Atlantic and America operations.

You answered your own question! However, a "Virgin Caribbean" will not set up a hub operation in BGI.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Rleiro
Posted 2008-06-11 11:27:23 and read 1842 times.

Given that the main market of the caribbean is covered by charter operators from Europe and Canada, and considering that there is a forthcoming economic meltdown due to oil prices, a venture such as "Virgen Caribbean" would not succeed IMHO.

Saludos,

Roberto.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 11:48:01 and read 1821 times.



Quoting Rleiro (Reply 2):

VX just received a cash injection of $100 million to help offset their loses.
The costs of a "Virgin Caribbean" operating in the Caribbean is less than VX operating in the US IMHO. What are your reasons as to why they would not succeed in the Caribbean/Latin American market?

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Rleiro
Posted 2008-06-11 12:39:55 and read 1762 times.

Hi there:
Assuming that is true that the operation costs might be lower in the Caribbean than in the US (I don't have the figures that would support such assumption), this startup should face not only a strong competition from airlines such as Caribbean Airways and Air Caraibes, not to mention Air Jamaica (which in this hypothetical case woulld be rebranded as Virgin Caribbean), but also from European operators (such as Thomas Cook and Air Berlin, for example) with a consolidated market share.

Quoting SCL767:
VX just received a cash injection of $100 million to help offset their loses.

Considering this, as well as the general condition of the US airline industry, and specially the fact that AA is closing several flights in / out SJU that give me enough reasons to believe that starting up a "Virgin Caribbean" right now is not a feasible business.

Saludos,

Roberto.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 12:49:16 and read 1736 times.



Quoting Rleiro (Reply 4):
this startup should face not only a strong competition from airlines such as Caribbean Airways and Air Caraibes

Not true, JM and BW have totally different route networks and Air Caraibes doesn't fly to KIN, MBJ, BGI, or POS.

Quoting Rleiro (Reply 4):
but also from European operators (such as Thomas Cook and Air Berlin, for example) with a consolidated market share

VS flies to many Caribbean destinations and can use KIN as a hub to route passengers onto other destinations in the Western Caribbean and Latin America.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Yellowtail
Posted 2008-06-11 13:10:47 and read 1702 times.



Quoting SCL767 (Reply 5):
VS flies to many Caribbean destinations and can use KIN as a hub to route passengers onto other destinations in the Western Caribbean and Latin America.

That was my thinking...If they had VS flights LHR/LGW and VX flights from JFK, SFO, LAX, ORD and MIA to MBJ or KIN hub then VCARIB have flights to PTY, SJO, CUR, CCS, BGI, POS, ANU, CUN it could work..especially if the fleet was resized to E195s

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 13:54:46 and read 1645 times.



Quoting Yellowtail (Reply 6):

Correct, finally someone gets it!

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Lambert747
Posted 2008-06-11 14:07:29 and read 1604 times.



Quoting Rleiro (Reply 4):
Considering this, as well as the general condition of the US airline industry, and specially the fact that AA is closing several flights in / out SJU that give me enough reasons to believe that starting up a "Virgin Caribbean" right now is not a feasible business

San Juan does claim the yield that Bridgetown does.. It is fairly inexpensive due to the throngs of flights into and out of Puerto Rico..

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Rleiro
Posted 2008-06-11 14:11:00 and read 1607 times.



Quoting Yellowtail:
That was my thinking...If they had VS flights LHR/LGW and VX flights from JFK, SFO, LAX, ORD and MIA to MBJ or KIN hub then VCARIB have flights to PTY, SJO, CUR, CCS, BGI, POS, ANU, CUN it could work..especially if the fleet was resized to E195s

It sounds interesting. However, PTY and SJO are very well served by both COPA and TACA, CCS has not granted to Spirit clearance to operate to / from FLL (But it could be a future destination as is in need of more flights to / from US). Rather than serving these ones, I'd select some destination in Dominican Republic (such as SDQ or Punta Cana), and open at least one flight to SJU.

Saludos,

Roberto.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 14:22:58 and read 1576 times.

A "Virgin Caribbean" can fly, e.g. KIN  arrow  GCM, BZE, HAV, PAP, CUN, SJO, PTY, PLS, NAS, AUA, CUR, CCS etc.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Yellowtail
Posted 2008-06-11 14:39:15 and read 1545 times.



Quoting SCL767 (Reply 10):
A "Virgin Caribbean" can fly, e.g. KIN    GCM, BZE, HAV, PAP, CUN, SJO, PTY, PLS, NAS, AUA, CUR, CCS etc.

timed to connect into a US an UK bank.

There is quite a bit of regional high yield traffic between all these destinations...especially as business ties build between CentAm and Caribbean. For example..Courts is now owned by the Siman Group (El Salvador) so all those execs are going back and forth, Guardian Life is expanding in to Cent America etc etc...

Topic: RE: Is A Virgin Caribbean Feasible?
Username: VC2009
Posted 2008-06-11 15:15:55 and read 1516 times.

I agree that Virgin can do more in the Caribbean. But, they cannot use the Virgin name on a International service unless Singapore Airlines allow it. Hence, V Australia is not Virgin Australia. Need to come up with another name.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 15:20:17 and read 1508 times.

Would SQ object to the Virgin Brand being used in the Caribbean? Nonetheless, it can be called "V Caribbean"; however, we are only speculating here.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: VC2009
Posted 2008-06-11 15:27:24 and read 1494 times.

You might be right. Virgin Nigeria does fly internationally, so SQ must have made an exception. I doubt SQ has anything planned for the Caribbean, so, unless SQ and VS are not happy partners, the use of Virgins name in the Caribbean shouldn't be a problem. Using V Caribbean just doesn't have the marketing punch that Virgin Caribbean has.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: BigGSFO
Posted 2008-06-11 16:08:32 and read 1438 times.

There was discussion on these boards some time ago about Virgin America launching service from MIA to various islands in the Caribbean. MAH would probably know more.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 16:47:25 and read 1411 times.

Quoting BigGSFO (Reply 15):

Could be possible, since NK's International Operations at FLL look very appealing to some low-cost carriers.

[Edited 2008-06-11 16:53:04]

Topic: RE: Is A Virgin Caribbean Feasible?
Username: Jfk777
Posted 2008-06-11 17:35:06 and read 1359 times.



Quoting BigGSFO (Reply 15):
There was discussion on these boards some time ago about Virgin America launching service from MIA to various islands in the Caribbean. MAH would probably know more.

FRom Miami any hub is a bad idea, remember AA will protect its MIA hub at any cost. Virgin America has little east coast presence to launch Caribean flights with. IF Virgin America wanted to fly to islands Hawaii would be a better venture, but all the big airlines fly to Hawaii too. Virgin America flying to Miami from SFO or LAX would be a good way to serve Miami.

VA needs to fly to Florida and Boston from the west coast.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: BigGSFO
Posted 2008-06-11 17:43:51 and read 1353 times.



Quoting Jfk777 (Reply 17):
FRom Miami any hub is a bad idea, remember AA will protect its MIA hub at any cost. Virgin America has little east coast presence to launch Caribean flights with. IF Virgin America wanted to fly to islands Hawaii would be a better venture, but all the big airlines fly to Hawaii too. Virgin America flying to Miami from SFO or LAX would be a good way to serve Miami.

VA needs to fly to Florida and Boston from the west coast.

Agreed. Was just relaying what was discussed at some point about this topic.

Topic: RE: Is A Virgin Caribbean Feasible?
Username: SCL767
Posted 2008-06-11 17:48:08 and read 1350 times.



Quoting Jfk777 (Reply 17):
Virgin America has little east coast presence to launch Caribean flights with.

Do you now understand why NK is building up its FLL hub to look like a "mini" MIA?


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