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Topic: First V Australia 77W In Full Livery At PAE
Username: Thorben
Posted 2008-08-22 23:21:11 and read 14665 times.

You can see it here:

http://microvoltradio.com/kpae1120.htm

http://microvoltradio.com/images/kpae3972.jpg

Looks rather boring IMHO, and it reminds a lot of QF with that white fuselage and red tail. They should have created a more interesting livery.

Edited for misspelling.

[Edited 2008-08-22 23:26:38]

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: WILCO737
Posted 2008-08-22 23:23:58 and read 14663 times.



Quoting Thorben (Thread starter):
Looks rather boring IMHO,

Yeah indeed. Nothing special.

Quoting Thorben (Thread starter):
and it reminds a lot of QF with that white fuselage and red tail

Maybe they did that intentionally  Wink

WILCO737 (MD11F)
 airplane 

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: JpetekYXMD80
Posted 2008-08-22 23:25:20 and read 14659 times.



Quoting Thorben (Thread starter):
Thy should have created a more interesting livery.

For sure, i'm not feeling this one at all.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: AlitaliaMD11
Posted 2008-08-22 23:27:48 and read 14633 times.

Must have been in the paint shops last week. When I was visiting PAE I was keeping a very close eye out for it!

Looks good in IMO, I like the silver and red.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Lufthansa
Posted 2008-08-22 23:58:01 and read 14529 times.

bit on the boring side but I wonder if they've done this in the hope of soon "rebranding" the aircraft with virgin titles? This livery could very quickly and cheaply be turned into a VS like scheme.

Last year there was a lot of talk of SIA selling their stake in VS...and with that would go SIA's veto right and objection to the virgin brand being used in this market (an objection based primarily on the fact SIA wants to fly these very routes itself)

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Bochora
Posted 2008-08-23 00:16:05 and read 14450 times.

Looks ok!
I think they're trying to go for the sleek silver look and I like it.
Do they have plans to fly to the UK?

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Powercube
Posted 2008-08-23 00:18:49 and read 14435 times.

Is it just me, or does it look really similar to TAM's new livery?

[Edited 2008-08-23 00:19:18]

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Acey
Posted 2008-08-23 01:00:31 and read 14304 times.

I guess I'm the only one that likes it! I think it looks classy.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: WILCO737
Posted 2008-08-23 01:07:00 and read 14289 times.



Quoting Acey (Reply 7):
I guess I'm the only one that likes it! I think it looks classy.

I didn't say I don't like it. I just said: a bit boring  Wink it looks classy for sure. but not an eyecatcher  Wink

WILCO737 (MD11F)
 airplane 

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Virginblue4
Posted 2008-08-23 02:29:10 and read 14101 times.

I really like their livery! Very nice!

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: SAN787
Posted 2008-08-23 02:54:58 and read 14031 times.

I really really like it!! It's clean yet has appeal!!

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Kiwiandrew
Posted 2008-08-23 03:03:18 and read 13998 times.

a bit dull - and what's with the faint Union flag on the rear part of the fuselage? that won't please a lot of Aussies - will they rework the scheme when Australia becomes a republic

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Iluv747400
Posted 2008-08-23 03:16:39 and read 13922 times.

What's the ANA aircraft behind the V Australia aircraft? Is it a 787?? Is there a 787 in ANA livery yet?

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Thorben
Posted 2008-08-23 03:28:16 and read 13861 times.



Quoting Kiwiandrew (Reply 11):
nd what's with the faint Union flag on the rear part of the fuselage?

Probably to make it look like the Australian flag, which has a little Union Jack and those stars that the V Australia plane has on the tail. Only the big star seems to be missing.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: BMIFlyer
Posted 2008-08-23 03:33:49 and read 13851 times.



Quoting Kiwiandrew (Reply 11):
a bit dull - and what's with the faint Union flag on the rear part of the fuselage? that won't please a lot of Aussies - will they rework the scheme when Australia becomes a republic

Erm, itsn't the union jack part of the Ozzie flag? At least it was when I last looked.  Wink

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: VivaGunners
Posted 2008-08-23 03:39:40 and read 13822 times.



Quoting Iluv747400 (Reply 12):
What's the ANA aircraft behind the V Australia aircraft? Is it a 787?? Is there a 787 in ANA livery yet?

I believe that's a 763. ANA are still receiving brand new 767 pax. Don't know how many more.

As for the V Australia livery, well, nothing special as many already said...

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Tayser
Posted 2008-08-23 03:39:33 and read 13812 times.

The Federation ("big") star is to right and down a bit of the union flag - just behind the wing.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Owleye
Posted 2008-08-23 03:56:55 and read 13746 times.

This is alas a not very creative company logo design and aircraft colourscheme. How poor that logo is wobbling at the front of the aircraft. Australia has a number of good designers and agencies, seems V Australia missed them. Not a good start for a new airline.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Lufthansa
Posted 2008-08-23 03:59:13 and read 13735 times.



Quoting Owleye (Reply 17):
Australia has a number of good designers and agencies, seems V Australia missed them. Not a good start for a new airline.

actually that's virgin blue's style...they do a lot of stuff in-house to save money that other companies would call in outsiders who are professionals for.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Owleye
Posted 2008-08-23 04:07:12 and read 13696 times.



Quoting Lufthansa (Reply 18):
actually that's virgin blue's style...they do a lot of stuff in-house to save money that other companies would call in outsiders who are professionals for.

That's a wrong way of saving money. Not every design company is as expensive as many think....  wink 

By the way I like the combo of the tail and the Jack but for the rest....?

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Lufthansa
Posted 2008-08-23 04:16:44 and read 13614 times.



Quoting Owleye (Reply 19):
That's a wrong way of saving money. Not every design company is as expensive as many think....

I couldn't agree more!!! some company directors don't fully appreciate the full value of image and branding (accountant think.. they can't stick an exact dollar amount on the improvements in popularity/preferences better branding achieves so they just see a cost).
Unfortunately Virginblue have a bit of a track record of getting it wrong in this regard, trying to stick to a trick doctrine of 'pay for what you use'. They stuffed up by opening up lounges originally where nothing was included inside the lounge... surprise surprise it wasn't a hit..and they had to relaunch it and rebrand it and start including all the snacks and wine etc and guess what? It's popular now. Next case in point, they've just launched a business class....that has been called premium economy. It costs a small fortune but doesn't include proper catering etc... surprise surprise its not popular. Some stupid accountant can't see by rasing the price $10 more and including the catering they'd have a far more appealing product... so yes.. Virginblue accountant think happening here. Not all accountants are so short sighted but some struggle to understand concepts of consumer behavior.
So yes, I couldn't agree more. WRONG place to cutback.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Vasu
Posted 2008-08-23 04:21:36 and read 13545 times.

Hmm... it could just be the lighting, but I personally don't feel this one... but, unless I saw it in person, who am I to judge?

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Vhqpa
Posted 2008-08-23 04:32:23 and read 13457 times.

It's alright I'm not too sure on the titles though looks way too small. IMHO this edit looks much better. It's got to be better then DJ's domestic red livery though.



Vhq

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: NZ107
Posted 2008-08-23 05:16:54 and read 13066 times.

Looks to me like a massive merge of the VS livery hitting Australia, combined with the QF livery. I would have preferred a livery more similar to DJ/Pacific Blue than that silver..

Quoting BMIFlyer (Reply 14):

If a referendum took place now in Australia, it'd nearly be a 50/50 split to becoming a republic cf staying in the Commonwealth.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Kiwiandrew
Posted 2008-08-23 05:25:56 and read 12978 times.



Quoting NZ107 (Reply 23):
If a referendum took place now in Australia, it'd nearly be a 50/50 split to becoming a republic cf staying in the Commonwealth.

OT I know but you can be a republic and stay in the commonwealth .

I still think they could have done so much more - but maybe this is an interim scheme - as has been mentioned before if SQ manage to unload their stake in VS then Virgin will be allowed to use the name internationally out of Australia and then we can say goodbye to the uninspired V Australia name and branding . I guess it is reasonable for them to not put much effort into something that may only be for an interim period

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: OyKIE
Posted 2008-08-23 05:39:58 and read 12840 times.

Going a bit of topic, but what kind of plane is that white one among all the 777 airplanes? It looks like a 767-400ER, but is it the angle that makes it look like a 767-400ER?

http://microvoltradio.com/images/kpae3972.jpg

The V Australia is not as nice as the VS or Virgin America CS, but it is not bad either. That strange thins is the lack of the Virgin Logo. Maybe our fellow member Lufthansa is right on the reasons behind. Seems very possible to me.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: SevenHeavy
Posted 2008-08-23 05:49:33 and read 13211 times.

What was it doing in DXB  Wink (see second pic)

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: NA
Posted 2008-08-23 05:53:13 and read 13137 times.

The livery is fine, its the aircraft that is not.
The silver on silver Union Jack is nice, the red tail maybe a bit too much Qantas, but with the stars it reminds of Ansett too. Its clear where they try to dig.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Thestooges
Posted 2008-08-23 05:57:36 and read 13069 times.

I think it looks pretty good, but not the faint Union Jack on the back, that completely ruins it. I know the Union Jack is part of the Australian flag but it looks really out of context in this livery and I think it will cause some issues with the Australian public for making the plane look too "British".

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Jetfuel
Posted 2008-08-23 06:03:14 and read 13009 times.



Quoting Lufthansa (Reply 4):
bit on the boring side but I wonder if they've done this in the hope of soon "rebranding" the aircraft with virgin titles? This livery could very quickly and cheaply be turned into a VS like scheme

You hit the jackpot with that

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Stitch
Posted 2008-08-23 06:05:39 and read 12974 times.

When I saw it, the first thing that popped into my mind was "Virgin Atlantic".

And I imagine that was the point - brand tie-in.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: JetA380
Posted 2008-08-23 06:29:00 and read 12770 times.

An explanation of the livery was released by V Australia in a media release on the 25 July 2007. But it does not explain the red colour on the tail, other than to say the livery will be keeping in touch with it's Virgin Blue roots.

In the attached media release link you will see Brett GODFREY (Virgin Blue Airlines Australia Group Chief Executive) holding a model of the 777 with the new livery on it. This model has a darker silver to it than what appears to have come out on the actual plane. The darker silver on the model 777 looked quite nice, almost the same as the colour coding scheme on the Vodafone Formula 1 car driven by Lewis Hamilton.

I am a little disappointed that they didn't choose to go with the darker silver on the actual aircraft. I think it would have looked alot nicer and made a distinctive look from the QF planes.

http://www.vaustralia.com.au/about-u.../view-media-releases/U_001148.html

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: A388
Posted 2008-08-23 06:32:49 and read 12656 times.

Indeed pretty boring. I expected a similar red fuselage as with the Virgin Blue aircraft with the white tail. That would be much nicer!

A388

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Ben175
Posted 2008-08-23 06:49:29 and read 12482 times.

To me it looks like a blend of QF, NW and VS. My god what a dissapointing scheme though, I guess they're not trying to go for a "low cost" look. I do like the contrast of the grey and red, but it's getting pretty overused these days and V Australia could of done alot better.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Brendows
Posted 2008-08-23 07:01:17 and read 12334 times.



Quoting OyKIE (Reply 25):
Going a bit of topic, but what kind of plane is that white one among all the 777 airplanes? It looks like a 767-400ER, but is it the angle that makes it look like a 767-400ER?

If you're referring to the gray painted aircraft close to the Boeing delivery center, then yes, that's a 764ER (which was supposed to become a E-10A, but that project lost its funding last year IIRC.)

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Jfk777
Posted 2008-08-23 07:11:35 and read 12205 times.

I hope V Australia brings Virgin Atlantic stle to teh USA to Aussie route, its too boring with Qantas and UAL.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: SXDFC
Posted 2008-08-23 07:20:35 and read 12071 times.

Quoting JetA380 (Reply 31):
This model has a darker silver to it than what appears to have come out on the actual plane. The darker silver on the model 777 looked quite nice, almost the same as the colour coding scheme on the Vodafone Formula 1 car driven by Lewis Hamilton.

With silver doesn't that change depending on where the a/c is parked? (i.e. clouds, shade,etc)

I kind of like this livery its a bit of a change and hey just imagine it could have been another eurowhite victim!

I wonder what the inside is going to look like?

[Edited 2008-08-23 07:22:54]

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Roseflyer
Posted 2008-08-23 07:50:37 and read 11749 times.



Quoting Owleye (Reply 17):
This is alas a not very creative company logo design and aircraft colourscheme. How poor that logo is wobbling at the front of the aircraft. Australia has a number of good designers and agencies, seems V Australia missed them. Not a good start for a new airline.

I would have thought that they would use Teague, to work on their livery since it is the design company that Boeing uses and usually works with all the airlines to integrate their livery on the actual airplanes. Teague is actually housed inside of Boeing along with the regular engineers, although it's a bit weird to see artistic people using apple computers right next to engineers at CATIA drafting stations.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: MCOflyer
Posted 2008-08-23 08:17:19 and read 11426 times.

The ANA a/c is a 763ER as you can see the emergency exit doors along the port side (left).

A little cheesy for the livery. As for the member who referred to TAM; I do not think so. It sorta looks like the new Asiana livery.

Hunter

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: CXA330300
Posted 2008-08-23 08:27:08 and read 11280 times.

The branding seems more appropriate for a brand of napkins or sports gear rather than an airline.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: UA868
Posted 2008-08-23 09:41:24 and read 10503 times.

Looking at those pictures I saw the TAAG 777, now that is a good looking bird!

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Boeing777/747
Posted 2008-08-23 09:57:10 and read 10290 times.



Quoting UA868 (Reply 40):
Looking at those pictures I saw the TAAG 777, now that is a good looking bird!

Where did you see that?

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Srbmod
Posted 2008-08-23 10:04:50 and read 10270 times.

The faint Australian flag on the fuselage reminds me of the tail on bmi's livery:


View Large View Medium
Click here for bigger photo!

Photo © Howard J Curtis



The livery would look better if the red covered the entire rear of the fuselage. Leaving it white makes it stand out, but had they painted it red, it would not look so out of sorts.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: MAX550
Posted 2008-08-23 10:37:25 and read 9780 times.

I'm really hoping it's one of those paint schemes that looks a lot better in person than in a picture. I'm assuming the flag and everything is like the titles SAS uses, where you can't really see it from certain angles. I've always liked that, but I'm getting more and more sick of white paint. At least this one is slightly different from all the euro-white schemes.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Norcal773
Posted 2008-08-23 11:29:21 and read 9206 times.

I thought this bird was gonna be all red per some pictures a while back!

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Clickhappy
Posted 2008-08-23 11:43:40 and read 9063 times.

too bad we have to wait two months to see it fly

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Pawsleykat
Posted 2008-08-23 13:01:10 and read 8328 times.



Quoting Owleye (Reply 19):
By the way I like the combo of the tail and the Jack but for the rest....?

I agree with that

I love the tail, the stars are nice and so is the Union Flag  Smile

The rest of it is soooo boring. The engines make me wanna cry they're so dull  Sad

Still love the 777 though  Smile

JG  Yeah sure

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Jbernie
Posted 2008-08-23 13:59:43 and read 7891 times.



Quoting Kiwiandrew (Reply 11):
a bit dull - and what's with the faint Union flag on the rear part of the fuselage? that won't please a lot of Aussies - will they rework the scheme when Australia becomes a republic

So as a republican in the Australian sense (ie not pro monarchy) I really dislike the fact the "faint" Union Jack isn't rally that faint, and well it is just too damn big.

It is too boring, not overly imaginative, leaves them open to some potential confusion with QF with the red/white tail though at least I can't see any Kangaroos for now.  Smile. I could see a non Australian who isn't familar with JetStar wondering if it was a QF budget airline given the common colours on the tail.

Personally I think a little more effort could have been put into the design to make them stand out more and make it easier on the Advertising.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: ClassicLover
Posted 2008-08-23 14:36:19 and read 7529 times.



Quoting Thestooges (Reply 28):
I think it will cause some issues with the Australian public for making the plane look too "British

Hardly... us Aussies are well aware of what our flag looks like you know.

Meanwhile, I don't like it. The stars remind me of the 1990s short lived Ansett tail (only it was blue), and the red sweeping under looks like QF. It's not unique enough really... though it doesn't look as crappily low cost as the Virgin Blue livery, so there's one plus I can think of.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Travelhound
Posted 2008-08-23 15:22:59 and read 7164 times.

I like it. I think the marketing people have done a good job.

1. The plane presents itself as a stable sophisticated operation (white colour / union jack / clean lines)
2. The Brand "V Australia" is easily recognisable from all angles. It's easy to see it's not a plane from QANTAS or some other airline.
3. The graphic of the plane can be used like a logo with other advertising mediums (letters / media releases / print media). Neutral and won't take away from the content intended.

I must admit the V Australia brand seems a little questionable, but if the Virgin name does become available to them, hey, it can easily be retrofitted to the current scheme.

It does it's job!

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Oceanic
Posted 2008-08-23 15:31:47 and read 7084 times.

Don't know if anyone else noticed, but there are several lighter-grey stars on the fuselage. I think the lighting is hiding a lot of the subtle details of the livery.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Erhard
Posted 2008-08-23 15:47:34 and read 6868 times.

I Like it, looks clean and easy on the eye. I'm sure it'll look even better when seen in 'person'.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: CRJmx
Posted 2008-08-23 18:16:43 and read 5930 times.

It actually looks much better up close. It's more of a pearl white with fine silver flakes in the paint. I think the red has flake in it too. I had the pleasure of rolling this one out of the paint hangar.

 bigthumbsup 

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Ruscoe
Posted 2008-08-23 18:23:37 and read 5869 times.

I like it but not as much as the undercarriage!

Ruscoe

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Vasu
Posted 2008-08-23 20:32:37 and read 5165 times.



Quoting Oceanic (Reply 50):
Don't know if anyone else noticed, but there are several lighter-grey stars on the fuselage. I think the lighting is hiding a lot of the subtle details of the livery.

Now that you say it, I honestly notice the same... I think the light is too "bright" in the origninal photo to appreciate that. Probably SAS-stylee.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Aussieindc
Posted 2008-08-23 21:08:32 and read 4969 times.

It will be interesting to see it in person. To me, the livery including the Union Jack, the Southern Cross and the Federation star just don't flow for me. I agree with other posters though, the silver/grey in the press release certainly looks a darker shade than what the photo's show in that light.

Topic: RE: First V Australia 77W In Full Livery At PAE
Username: Jfk777
Posted 2008-08-24 16:05:31 and read 3814 times.

I like teh stars and the union jack but its so gray. Its looks like a flying gray tube of battleship gray, only an admiral oculd love it. More Virgin Red or Blue would help the otherwise beautiful 77W.


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