David M Rowell aka The Travel Insider has put together a series of web pages at his site dealing with airline slogans. The list is long and full of ones I've never heard of. It's here:
http://thetravelinsider.info/airlines/airlineslogans.htm

I'm sure he'd appreciate finding out about slogans not on the list. His email is dr4@thetravelinsider.info

Interesting site. I just e-mailed him an update for SFO Helicopter, their rarely remembered "The Beeline". (I would post a photo link to one of their Sikorskys painted up as a bee, but that'd probably break the forum rules.)

I was the one who alerted him to SFO Helicopter, but I think he looked at this page
http://www.airtimes.com/cgat/usc/sfo.htm

This doesn't make it clear that there were two carriers by this name, one went bust around 1976 and a new one operated during the early 1980s.

Nonetheless the slogan list is pretty extensive.

Thanks for the list. My favorite was the PSA "Catch our Smile."
I enjoyed the link to the SFO Helicopter Airlines... I recall seeing those birds flying across the bay to Oakland International Airport.

I submitted one. AA's post 9/11 campaign was Proud to bear the name 'American'. We'll see if he adds it to the list.

I just sent an update - the list shows Qantas as using "The Spirit of Australia" into the '90s, they actually still use it today, but with the "The" dropped.

And my esoteric contribution: Air 21's slogan "Your Low Cost Airline for the Twenty-First Century", possibly the clumsiest slogan ever.

Actually, he should have a separate section for sarcastic re-writes of slogans - when I worked for an airfreight forwarder in the '90s we had many of them, most rotating around certain airlines' propensity to lose things:

"Emery..It's As Good As Lost!"
"Fly Eastern, America's Favorite Way to Lose Air Freight..."
"Delta, We'll Get You There, But You'll Pay Through The A**"

(we didn't have contract rates with Delta and paid the same rates as anyone walking in off the street would, so as a result Delta was our absolute last-choice carrier,.which was a shame because they were extremely reliable!)

Quoting ExFATboy (Reply 6): Actually, he should have a separate section for sarcastic re-writes of slogans - when I worked for an airfreight forwarder in the '90s we had many of them, most rotating around certain airlines' propensity to lose things:

Braniff: Bankruptcy Repeating And Never Insuring Full Financing.
USAir: Unfortunately Still Allegheny In Reality
USAirways: Unfortunately Still Allegheny In Reality-Why Alter Your Signs?
TWA: Tourists Washing Ashore
Delta: Doesn't Ever Leave The Airport
BOAC: Better On A Camel
BOAC: Bring Over American Cash

Quoting Psa188 (Reply 7): TWA: Tourists Washing Ashore

That's vile.

Try these instead:

Tires Without Air
Try Walking Across

Quoting Psa188 (Reply 7):

United: U Never Imagined The Ensuing Disaster

Quoting Psa188 (Reply 2): http://www.airtimes.com/cgat/usc/sfo.htm

Aha! "The BEELINE to your airline." I'd been wracking my brain for the complete slogan.

Quoting Psa188 (Reply 7): Braniff: Bankruptcy Repeating And Never Insuring Full Financing. USAir: Unfortunately Still Allegheny In Reality USAirways: Unfortunately Still Allegheny In Reality-Why Alter Your Signs? TWA: Tourists Washing Ashore Delta: Doesn't Ever Leave The Airport BOAC: Better On A Camel BOAC: Bring Over American Cash

SABENA - Such A Bloody Experience Never Again
PIA - Please Inform Allah
AI - Already Informed

 

My favorite is Western- The Champagne Airline. I do remember when VS had the 4 Engines 4 Longhaul. My dream was AA or CO would respond with: 2 engines 2 go farther as AA used 777's to compete on the NYC-LHR route and CO using 777's on longer routes (ie NYC-HKG).

KH