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Topic: New AA.com
Username: martinrpo1
Posted 2013-01-18 04:51:17 and read 13051 times.

AA revealed yesterday its new and highly controversial branding. Today they released their new webpage. It looks pretty good, definitely better than United.com and Delta.com. The new livery and branding are definitely growing on me. Take a look. What do you think?

www.aa.com

Topic: RE: New AA.com
Username: qf002
Posted 2013-01-18 05:33:37 and read 12856 times.

I like it. Fresh and unique. Love the branding, still waiting for the livery to grow on me.

Still can't believe how much they are misrepresenting that livery in their press/marketing materials though. It does not look that bright and shiny in any of the actual photos I've seen.

Topic: RE: New AA.com
Username: AABB777
Posted 2013-01-18 05:38:29 and read 12798 times.

Quoting martinrpo1 (Thread starter):
AA revealed yesterday its new and highly controversial branding

Not sure why you would term the new AA brand as 'highly controversial' other than some people not happy with the change/update and others very satisfied.

Back to the topic of AA.com, the site looks good. Nice refresh.

Topic: RE: New AA.com
Username: EaglePower83
Posted 2013-01-18 05:42:36 and read 12748 times.

I like it!
It does indeed look new, fresh, professional, sleep.......all those good adjectives.
It also makes UA's site look that much worse, LOL.

Topic: RE: New AA.com
Username: commavia
Posted 2013-01-18 05:45:53 and read 12714 times.

I agree - new website design looks good. Not all of the pages have been redone yet, so a lot of the site content is still just the old pages with the new design overlay, but you can definitely see where the overall look and feel is heading, and I like it.

Topic: RE: New AA.com
Username: HermansCVR580
Posted 2013-01-18 06:04:10 and read 12561 times.

Weird if you look on their site there are still traces of their old AA logo. For example the Citi bank AA cards and towards the bottom there is the gift AA miles. Still don't know what to make of this pull tab eagle yet.

Topic: RE: New AA.com
Username: Braniff747SP
Posted 2013-01-18 06:09:25 and read 12512 times.

Quoting HermansCVR580 (Reply 5):
Weird if you look on their site there are still traces of their old AA logo. For example the Citi bank AA cards and towards the bottom there is the gift AA miles. Still don't know what to make of this pull tab eagle yet.

They've had the same logo for 45 years. You expect them to change everything in a day?


I like the site; nice and clean... much better than the AA.com of the old.

Topic: RE: New AA.com
Username: martinrpo1
Posted 2013-01-18 06:16:19 and read 12459 times.

Quoting qf002 (Reply 1):

The livery actually looks much better in real pictures than on their marketing representations and video mocks.

Topic: RE: New AA.com
Username: 757gb
Posted 2013-01-18 06:22:20 and read 12397 times.

Quoting AABB777 (Reply 2):
Not sure why you would term the new AA brand as 'highly controversial' other than some people not happy with the change/update and others very satisfied.

Personally I think that by doing something unexpected (most people expected the logo and/or eagle in the tail) they have accomplished something. People are talking about it more. As I mentioned in the livery thread I suspect that was part of the objective all along. That and the great job they did keeping everything under wraps created a great marketing effect IMHO.

I agree with most people so far. I like the way the website looks and feels.

Topic: RE: New AA.com
Username: Triple7Lr
Posted 2013-01-18 06:38:44 and read 12312 times.

Did anyone notice all of the travel deals were flights from Atlanta? They're really going after DL huh first the status match for Diamonds and now this lol. It makes me wonder how much business DL was able to steal from American when they were suffering from a poor operation.

Topic: RE: New AA.com
Username: dtw757
Posted 2013-01-18 06:45:15 and read 12264 times.

Quoting Triple7Lr (Reply 9):
Did anyone notice all of the travel deals were flights from Atlanta?

No, the travel deals are for whatever you set your home airport to on previous visits or what airport you used on previous searches. My travel deals don't say ATL at all

Topic: RE: New AA.com
Username: sccutler
Posted 2013-01-18 06:48:11 and read 12223 times.

The web site is dramatically better than before - clean, well laid-out. I am very impressed.

Still don't care for the Cubana tail, though.

Topic: RE: New AA.com
Username: FriendlySkies
Posted 2013-01-18 07:26:35 and read 11980 times.

Quoting EaglePower83 (Reply 3):
It also makes UA's site look that much worse, LOL.

If the UA website was outdated before, it's just downright embarassing now (along with the rest of their branding).

Topic: RE: New AA.com
Username: SonomaFlyer
Posted 2013-01-18 07:38:50 and read 11892 times.

I'm impressed with the steps AA is taking to remake itself.

Livery: Yea I actually preferred one of the suggestions which was posted a few weeks ago (bold blue and red tail with a new style eagle) but the rest of the livery is good.

Website: Night and day difference from the old - fantastic.

Updating technology/interior - AA will vault to the forefront of U.S. based carriers with their new a/c and updated existing a/c. Having 110v plugs and USB jacks is huge given the fact so many folks travel with their own smart phones and tablets.

Service: I hope to see their soft product match the new hard product.

I've avoided AA for years given the problems I've seen with everything from the site to the antiquated interiors of their old and inefficient a/c and spotty service. I'm looking forward to giving them a try once again once the new a/c/interiors arrive.

YES - the UA site was bad before and looks even worse now that the new AA.com is live.

Topic: RE: New AA.com
Username: AeroWesty
Posted 2013-01-18 07:40:38 and read 11872 times.

Perhaps the images are scaled for iDevices or something, but the front page graphics and text on my laptop are HUGE in relation the rest of the site, and much larger than they need to be. And we still can't sort fares, so much of its functionality as a logical resource to go to to buy travel still isn't there. I rate it a work in progress, nothing to gush over yet.

Topic: RE: New AA.com
Username: BC77008
Posted 2013-01-18 07:48:11 and read 11789 times.

Quoting FriendlySkies (Reply 13):

If the UA website was outdated before, it's just downright embarassing now (along with the rest of their branding).

I love their branding. Keeping the classic Continental livery and globe was the way to go! It was well executed. But I agree, their website could use a facelift... all in due time. United is busy shoring up and improving other aspects of it's business at the moment.

Topic: RE: New AA.com
Username: whatusaid
Posted 2013-01-18 08:05:18 and read 11687 times.

Booking a flight this morning on AA was a breeze - just a freshening of the skins. Hate the frustration that comes from a new website that's just not user friendly, such as at UA. I'll say this, I'm looking forward to the new narrow-bodies (given I am at FAT) and the resulting improved performance and hopefully inflight service. Maybe it's just a string of bad luck, but four of my last five flights have been cancelled because of mechanicals and it's getting very old, quick (as are the mad dogs).

Topic: RE: New AA.com
Username: ckfred
Posted 2013-01-18 08:14:45 and read 11607 times.

I notice that if you pull up the page about aircraft, they are all photos of aircraft in the old livery, except for the A320 family and 787, which are renderings in the old livery.

They couldn't have created renderings of every aircraft type in the new livery?

I am curious as to how soon Citibank will start offering cards with the new livery. Also, how soom will AA start replacing AAdvantage elite cards with the new logo? I'm due for a new card next month.

Topic: RE: New AA.com
Username: NYCAAer
Posted 2013-01-18 08:17:12 and read 11591 times.

Just one word for the new website- awesome!

Topic: RE: New AA.com
Username: EaglePower83
Posted 2013-01-18 08:18:31 and read 11571 times.

Quoting BC77008 (Reply 17):
I love their branding. Keeping the classic Continental livery and globe was the way to go! It was well executed. But I agree, their website could use a facelift... all in due time. United is busy shoring up and improving other aspects of it's business at the moment.

I could not disagree more........but these are our opinions.....

I will say this; how as AA been able to handle bankruptcy, hard, soft, media, merger, marketing issues and changes all at once.....while UA is just barely able to get their operations in order?
Sorry if that got a bit off-topic....

Topic: RE: New AA.com
Username: flashmeister
Posted 2013-01-18 08:18:32 and read 11568 times.

Such a nice change, overall. I love AA's new logo, and the site is nice and fresh and easy to use, much nicer than really any of the other majors. UA's site is a complete technological ghetto when compared to AA's, and Delta's just doesn't seem as polished and well-thought.

My biggest gripe with the AA booking flow is that I wasn't able to see the aircraft type as I was presented different itinerary options. I had to select flights and proceed to the next screen to see what equipment would operate the flights.

That's a small gripe, though... if that's the smallest complaint, I think that it shows how well AA's team approached designing the new site. If that team had designed the new livery, perhaps it wouldn't have been such a total calamity.

Topic: RE: New AA.com
Username: rsmith6621a
Posted 2013-01-18 08:24:39 and read 11508 times.

Looks like a website for Greyhound Bus.

Topic: RE: New AA.com
Username: alexwings
Posted 2013-01-18 08:27:12 and read 11491 times.

Quoting BC77008 (Reply 17):
I love their branding. Keeping the classic Continental livery and globe was the way to go! It was well executed. But I agree, their website could use a facelift... all in due time. United is busy shoring up and improving other aspects of it's business at the moment.

AA's new site looks great.
The new logo still reminds me of Carnival every time I see it. Plane looks better in the mockup than in photos.

I agree United's website really looks outdated and deficient in some areas. However, when it comes to flight bookings (including mileage plus awards) I find it works great. Display of flight options and fares are clear, ability to search for a specific fare types using codes, preview of the actual seat occupancy etc. are great features.

I have to say I think when it comes to functionality UA's site is better than the Asian airlines even like CX's or SQ's. CX's website IMO looks even worse than UA's.

Topic: RE: New AA.com
Username: EaglePower83
Posted 2013-01-18 08:28:30 and read 11530 times.

Seriously....the Greyhound and Cubana comparisons are getting old.
I don't see them and they sound like desperate stretches by humbuggers.

Topic: RE: New AA.com
Username: deltaffindfw
Posted 2013-01-18 08:31:34 and read 11653 times.

Quoting flashmeister (Reply 22):
My biggest gripe with the AA booking flow is that I wasn't able to see the aircraft type as I was presented different itinerary options. I had to select flights and proceed to the next screen to see what equipment would operate the flights.

If you do the 'price and schedule" option, you can click the little "+" button and it will show you the equipment before you select the flight.

Topic: RE: New AA.com
Username: AeroWesty
Posted 2013-01-18 08:32:08 and read 11669 times.

Quoting alexwings (Reply 24):
I agree United's website really looks outdated and deficient in some areas. However, when it comes to flight bookings (including mileage plus awards) I find it works great. Display of flight options and fares are clear, ability to search for a specific fare types using codes, preview of the actual seat occupancy etc. are great features.

That's really the bottom line, isn't it. I'm all for fresh and clean looking, but only if doesn't come before the underpinnings working efficiently. That was a defect with DL's new website that AA didn't learn from. UA's site may look prehistoric to some, but at least it works as intended.

Topic: RE: New AA.com
Username: FriendlySkies
Posted 2013-01-18 08:37:55 and read 11766 times.

Quoting EaglePower83 (Reply 21):
while UA is just barely able to get their operations in order?

To be fair, when pmUA exited bankruptcy, their updated branding was arguably the best of any airline at the time (minus the snails pace to repaint the fleet).

I'm really impressed with what AA has managed to do, and it shows how much time was invested to do it right. As I said in another thread, the "new" UA should be taking a lot of notes.

Topic: RE: New AA.com
Username: B747forever
Posted 2013-01-18 08:41:41 and read 11744 times.

Quoting EaglePower83 (Reply 14):
Here's a comparison of some sites.
It is now 2013.......which one of us is not like the other? Which one of us does not belong?

The new AA.com is better than the old one, but still like DL.com more.

BTW, on that photo, you seem to be logged in on your AAdvantage account.

Topic: RE: New AA.com
Username: RyeFly
Posted 2013-01-18 08:46:40 and read 11728 times.

You would think American would have at least waited to get the 777 in the background painted as well before the unveiling. Maybe that's American's way of saying they are raising the white flag for US.  

View Large View Medium
Click here for bigger photo!

Photo © Joe Statz

Topic: RE: New AA.com
Username: rwy04lga
Posted 2013-01-18 08:55:37 and read 11572 times.

Quoting EaglePower83 (Reply 25):
Seriously....the Greyhound and Cubana comparisons are getting old.

Feel free to skip over them. Just like I skip over the ones that say 'fresh' or 'exciting'. Cubana's is understated elegance. AA's new edition is amateurishly busy. With just 84 posts under your belt, there's a lot more bumpy rides ahead. Don't let the naysayers rile you.


PS, C'mon, it DOES look like Greyhound!

[Edited 2013-01-18 08:59:55]

Topic: RE: New AA.com
Username: slcdeltarumd11
Posted 2013-01-18 08:56:22 and read 11602 times.

I Hate It   I want the old American back. It was so classic this looks like Us Airways.

Topic: RE: New AA.com
Username: jayunited
Posted 2013-01-18 09:01:44 and read 11506 times.

I thinks Americans new look is great. I'm not sure I like tail of the aircraft but I'm sure it will grow on me in time. It just going be a little strange not seeing AA on the tail of their aircraft in the coming years.

I also agree that AA.com does look better that United.com but most passengers don't care how a website looks as long as it is functional, easy to navigate/understand and puts all the information that they need on their screen as quickly as their internet connection will allow them. But remember United.com isn't a new a website it is a carryover from Continental.com and while it is not as clean and crisp as AA.com it still gets the job done.

Topic: RE: New AA.com
Username: IrishAyes
Posted 2013-01-18 09:35:06 and read 11371 times.



Quoting rwy04lga (Reply 31):
PS, C'mon, it DOES look like Greyhound!

 checkmark 

Quoting slcdeltarumd11 (Reply 32):

I Hate It   I want the old American back. It was so classic this looks like Us Airways.

 checkmark 

The new AA.com is better than the old one, but it has nothing on Delta.

The new livery is ugly and the market reactions are lukewarm, at best. That is never a good sign.

Worst of all, the new livery goes against everything that American is trying to be: refreshed and unique. For a company that has fallen off the bandwagon (in spite of its rich heritage of pioneering innovation and loyalty) the new logo does indeed incur images of Greyhound, Cubana and Carnival cruiselines.

That is NOT what re-branding is supposed to entail. A revised corporate identity cannot, and should not, look like cheap knock-offs of other brands.

I am hugely disappointed by this as are many others and I am unfortunately not impressed with Horton and his team.

[Edited 2013-01-18 09:36:49]

Topic: RE: New AA.com
Username: panam330
Posted 2013-01-18 09:56:01 and read 11227 times.

Yesterday when I saw the livery revealed, it made me borderline angry. There's a lot of emotional attachment to the now old AA brand (good and bad), but the more I look at it, the only thing I'm still truly against is the tail on the livery. The rest of the branding is fairly well presented, though I will miss the 1968 brand forever.

Topic: RE: New AA.com
Username: EaglePower83
Posted 2013-01-18 11:00:59 and read 10754 times.

Quoting FriendlySkies (Reply 28):
To be fair, when pmUA exited bankruptcy, their updated branding was arguably the best of any airline at the time (minus the snails pace to repaint the fleet).
[quote=FriendlySkies,reply=28]I'm really impressed with what AA has managed to do, and it shows how much time was invested to do it right. As I said in another thread, the "new" UA should be taking a lot of notes.

Completely agree.

Quoting B747forever (Reply 29):
BTW, on that photo, you seem to be logged in on your AAdvantage account.

 Wow!
Thanks for seeing that.

Topic: RE: New AA.com
Username: HOONS90
Posted 2013-01-18 11:05:39 and read 10666 times.

Absolutely love it! Very fresh and modern.

Let the renaissance of AA begin!

Topic: RE: New AA.com
Username: Mcoov
Posted 2013-01-18 11:31:33 and read 10257 times.

They seem to have taken a few queues from Google's design scheme.

And can someone explain to me what the logo is supposed to be? It looks like a multicolored squeegee.

Topic: RE: New AA.com
Username: shamrock350
Posted 2013-01-18 11:39:22 and read 10109 times.

Very nice!

I usually dislike airline websites that use a lot of white but this really works. United should take note.

Topic: RE: New AA.com
Username: Acey
Posted 2013-01-18 11:50:01 and read 9927 times.

New site looks great. Now they just need these same people to redo the livery and we'll be all set.

Topic: RE: New AA.com
Username: EaglePower83
Posted 2013-01-18 12:11:16 and read 9663 times.

Very nice, AA. I like it.
Here's some other sites for comparison.
United should take note......"which one of us is not like the other? which one of us does not belong?"

Topic: RE: New AA.com
Username: foppishbum
Posted 2013-01-18 12:16:49 and read 9554 times.

I like it! Clean and simple. Also, the updated America Airlines iOS app has a new function that will save a virtual AAdvantage card in your Passbook. It's actually pretty cool.  

Topic: RE: New AA.com
Username: AeroWesty
Posted 2013-01-18 12:29:02 and read 9391 times.

Quoting EaglePower83 (Reply 40):
"which one of us is not like the other? which one of us does not belong?"

Let me take a stab at it. The one where its large font size and graphics spill over the edge of your screen? Did I get that right?  

Topic: RE: New AA.com
Username: EaglePower83
Posted 2013-01-18 12:31:57 and read 9360 times.

Quoting foppishbum (Reply 41):

Yup just updated mine.
The AAdvantage card is in Passbook now with a QR patch.
Very slick.

Topic: RE: New AA.com
Username: hotje
Posted 2013-01-18 12:50:19 and read 9090 times.

I like the new branding and logo, however i don't understand how that new tail design on the livery ever passed the corporate approval process. Livery looks great until you get to the tail.

Topic: RE: New AA.com
Username: n515cr
Posted 2013-01-18 12:57:04 and read 8994 times.

Quoting sccutler (Reply 11):
The web site is dramatically better than before - clean, well laid-out. I am very impressed.

+1

Quoting flashmeister (Reply 21):
UA's site is a complete technological ghetto when compared to AA's,

Couldn't say it better myself. UA's site feels like it's the 1990s.

Quoting flashmeister (Reply 21):
and Delta's just doesn't seem as polished and well-thought.

To say call Delta's new site 'cluttered' and 'difficult to navigate' would be a massive understatement.

Topic: RE: New AA.com
Username: lufbra
Posted 2013-01-18 12:58:52 and read 8942 times.

the setup reminds me of the old DL webpage. hm, i think it's kind of boring, everything looks good in white or black, but try and bring in some more color and then get a good feedback is worth more IMO. but i have to admit it's simple and you can't do anything wrong. it's easier to navigate through it than most other webpages. But it does look like it's not quite done yet. to me it looks unfinished and kind of empty.

Topic: RE: New AA.com
Username: Wingtips56
Posted 2013-01-18 14:10:57 and read 8118 times.

Quoting AeroWesty (Reply 15):
Perhaps the images are scaled for iDevices or something, but the front page graphics and text on my laptop are HUGE in relation the rest of the site, and much larger than they need to be.

Yes, the pages are huge for me too. Overscaled. I was thinking they were blowing it up for the first day or two to show off the new brand, but now I assume it's something in my computer making it too big.

Quoting RyeFly (Reply 29):
You would think American would have at least waited to get the 777 in the background painted as well before the unveiling

They did well to pull off painting the 737 under wraps ... it would have been harder to sneak around with the 773.

Quoting ckfred (Reply 18):
I notice that if you pull up the page about aircraft, they are all photos of aircraft in the old livery, except for the A320 family and 787, which are renderings in the old livery.

They couldn't have created renderings of every aircraft type in the new livery?

I am curious as to how soon Citibank will start offering cards with the new livery. Also, how soon will AA start replacing AAdvantage elite cards with the new logo? I'm due for a new card next month.

There is a lot to update in so many areas....having it all done and ready for the announcement yesterday would have involved too many people and companies to keep it secret. I'm sure it's going to take a while to get caught up.

[Edited 2013-01-18 14:11:42]

Topic: RE: New AA.com
Username: ckfred
Posted 2013-01-18 14:37:15 and read 7813 times.

Quoting EaglePower83 (Reply 24):
Seriously....the Greyhound and Cubana comparisons are getting old.

If you go to the Greyhound website, the buses are now silver and something between slate blue and teal. They aren't red, white, and blue anymore. Also, the font used for Greyhound branding is very art deco. AA is using something that is updated, but still resembles Helvetica.

If anything, the AA tail looks like the jerseys for the U.S. national soccer team, red and white horizontal stripes with blue on the collar and sleeve hems.

Topic: RE: New AA.com
Username: YYZAMS
Posted 2013-01-18 17:41:57 and read 6161 times.

It's amazing what you can now spend your money on now that all debt has been wiped out through bankruptcy. Those pesky bills and loans just vanish! POOF! Now we can try to make ourselves look like an attractive investment for a buyer or merger!

Topic: RE: New AA.com
Username: YYZAMS
Posted 2013-01-18 17:47:07 and read 6109 times.

Quoting lufbra (Reply 46):

I agree. It is almost a spitting image of Delta's website before Delta's most recent upgrade. I still think Delta's is better though it could use some work. Maybe Greyhound is buying American, like previously mentioned, and they are just getting their colour schemes in check so they can put passengers on the bus instead of the plane.

Topic: RE: New AA.com
Username: airjamaica
Posted 2013-01-18 19:05:14 and read 5419 times.

Quoting hotje (Reply 44):
I like the new branding and logo, however i don't understand how that new tail design on the livery ever passed the corporate approval process. Livery looks great until you get to the tail.

Agree 100%. Personally I think the shade of blue/red on the current fleet of planes suit it better than the shades on the new livery. But the main issue I have is with the tail " design ". As for the new website, it is OK I guess. Simple and fresh looking.

Topic: RE: New AA.com
Username: doulasc
Posted 2013-01-18 19:42:19 and read 5041 times.

when will we see this new AA scheme on American Eagle planes?

Topic: RE: New AA.com
Username: deltaffindfw
Posted 2013-01-18 19:54:29 and read 4938 times.

I just checked in using the new iPhone app, and I noticed my Passbook boarding pass is now black (for exec plat) instead of the light blue as it was previously. So, it looks like the mobile bp will be color coded to status.

Topic: RE: New AA.com
Username: Acey559
Posted 2013-01-18 20:08:59 and read 4800 times.

Quoting doulasc (Reply 52):

Should start fairly soon. The plan is to have half the current fleet in the new paint by late 2014. Basically that means that since we're getting rid of about half of our current planes that all of our fleet will be painted by next year.

Topic: RE: New AA.com
Username: B377
Posted 2013-01-18 21:57:40 and read 4103 times.

Quoting doulasc (Reply 52):
when will we see this new AA scheme on American Eagle planes?

I expect it on the first Skywest aircraft operating in the DFW area shortly:



Topic: RE: New AA.com
Username: turn720
Posted 2013-01-18 22:16:51 and read 3964 times.

Fresh new look. The same old compamy.

Topic: RE: New AA.com
Username: DocLightning
Posted 2013-01-18 22:23:46 and read 3936 times.

The content and layout are excellent, I think. The most common functions a user would need are all simply laid out as soon as you are there. "Who are you and what do you want to do?" All nice and bright and bold.

If you want something unusual (information about the corporation or looking up a policy or something), you just scroll down and it's all laid out neatly.

As for the visual appeal, I think the new branding looks GREAT! It's amazing how much better it all gets when you just ignore that stupid tail livery.

I think it's very well-done.

Topic: RE: New AA.com
Username: BOACCunard
Posted 2013-01-19 01:23:44 and read 3213 times.

The new design looks very nice, but the old site still shows through as soon as you leave the home page. For the most part, the header/footer/navigation elements are new, but the primary content hasn't been changed (including old fonts, logos, colors...). Still, the overall effect isn't bad. It's certainly way better than the hideous UA web site, though it's not as cohesive as DL's yet (which is understandable given how long ago the DL rebranding was now).

Topic: RE: New AA.com
Username: brilondon
Posted 2013-01-19 04:26:28 and read 2347 times.

I like it, the way it gives you the total cost of the trip all the way through the booking process. Everything else that they kept from the old site, which is good. I have always found it easy to use and there was never a question as to what was the options.

Topic: RE: New AA.com
Username: awacsooner
Posted 2013-01-19 04:39:46 and read 2281 times.

IMO, that's the worst livery for a US major I've ever seen. It looks like someone on that modified airline photos site won a contest or something.

The website isn't anything new and fresh either.

The bare metal worked...the interiors, not so much. So why couldn't they just re-furb the interiors and promote that?

Topic: RE: New AA.com
Username: kgaiflyer
Posted 2013-01-19 05:43:14 and read 2101 times.

Quoting martinrpo1 (Thread starter):
definitely better than United.com

"Better than?"

I don't know how.

After the redesigned opening screen, everything is as it was before.

But if you're already used to the way aa.com works, that's a good thing, yes?


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