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Topic: Does US Have Any Plans For The HP Brand?
Username: UA735WL
Posted 2013-01-25 19:55:20 and read 6027 times.

I've gotten to wondering- what does US plan on doing with the HP brand? They own the name ( & everything else associated) but are not using it, which ( if my understanding is correct) means that the name will eventually become public domain due to inactivity. They already have renamed two of their regional carriers to preserve ownership of their other inactive brands (PSA & Piedmont)....... so is there any chance that they will do the same with America West? ( Or revive it in some other way?  )


Cheers,

PCJ

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: mesaflyguy
Posted 2013-01-25 20:51:36 and read 5887 times.

It would be amusing to see an E-170 being operated by "America West" wouldn't it?  

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: JBo
Posted 2013-01-25 20:59:31 and read 5853 times.

I do believe they have so many years before the trademark expires.

US kept Allegheny, PSA, and Piedmont as regionals to keep the trademarks alive, but they have since folded Allegheny into Piedmont, rendering that name inactive as well.

They will probably just let the America West name pass ... just as Delta will do with Northwest.

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: Beardown91737
Posted 2013-01-25 22:18:01 and read 5637 times.

US still has HP and AL logo jets. They should count as exercising their trademarks.

Old HP at LAS, New HP at LAX

View Large View Medium
Click here for bigger photo!

Photo © Hediye Akyuez
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Click here for bigger photo!

Photo © Alex Khan



AL at PHL, PI at CLT

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Click here for bigger photo!

Photo © Richard Chase
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Click here for bigger photo!

Photo © flightdeckimages



PS at BOS

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Click here for bigger photo!

Photo © Christopher Villandry

edited to get the thumbnail links corrected

[Edited 2013-01-25 22:27:58]

[Edited 2013-01-25 22:33:41]

[Edited 2013-01-25 22:34:39]

[Edited 2013-01-25 22:38:29]

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: FlyDeltaJets
Posted 2013-01-25 22:25:39 and read 5612 times.

All of US Airways aircraft have a sticker with the logos of US and HP by the doorway.

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: IMissPiedmont
Posted 2013-01-26 06:44:45 and read 5227 times.

The trademark is safe since the corporate name is America West.

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: maxpower1954
Posted 2013-01-26 06:52:12 and read 5197 times.

Quoting IMissPiedmont (Reply 5):
The trademark is safe since the corporate name is America West.

And what is your cite for that interesting piece of information?

http://en.wikipedia.org/wiki/America_West_Holdings_Corporation

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: gigneil
Posted 2013-01-26 16:04:56 and read 3059 times.

Quoting IMissPiedmont (Reply 5):
The trademark is safe since the corporate name is America West.

Yeah that's definitely not true.

NS

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: Beardown91737
Posted 2013-01-26 17:01:22 and read 2732 times.

Quoting FlyDeltaJets (Reply 4):
All of US Airways aircraft have a sticker with the logos of US and HP by the doorway.

  


+PS
+PI
+AL

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: D L X
Posted 2013-01-26 17:31:36 and read 2514 times.

Quoting JBo (Reply 2):

I do believe they have so many years before the trademark expires.

This is not true. A trademark (unlike a copyright or a patent) expires when you stop using the mark. That's probably the reason that the America West logo appears on every US Airways plane.

Topic: RE: Does US Have Any Plans For The HP Brand?
Username: burnsie28
Posted 2013-01-26 18:53:10 and read 2065 times.

Quoting D L X (Reply 9):
This is not true. A trademark (unlike a copyright or a patent) expires when you stop using the mark. That's probably the reason that the America West logo appears on every US Airways plane.

Which is all subject to factors too, such as selling merchandise (like models, t-shirts, etc) apparently does not count towards "using the marks"


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