Hawaiian Airlines today unveiled it's new turbo prop carrier "Ohana By Hawaiian" which will provide service from HNL to both LNY and MKK airports utilizing 48 seat ATR42 Aircraft. The new service will begin this summer although no firm date has been given for the first flights. Photos and more information are here:

http://www.hawaiianairlines.com/ohan...mp=Facebook_ohana-landing_20130212


http://investor.hawaiianairlines.com...-newsArticle&ID=1783846&highlight=



Aloha,
HALFA

Very cool, Wonderful to see HA back at LNY & MKK. Any thoughts on if Ohana would be looking to further destinations in the Islands, like JHM? I can remember taking HA to MKK or LNY on various SD-330's, Dash-7's or DC-9's in the past.

[Edited 2013-02-11 12:17:32]

Love the livery! Original and colorful, which is always nice to see!

That's a nice looking plane.

The Hawaiian "Family" continues to grow! Nice to see!

bb

I'm so glad lots of thought went into this branding! Slapping "Hawaiian Express" along side Pualani would have been such a cop out and a signal HA isn't all that committed to the brand. What they've come up with is stunning and genuinely Hawaiian. Well done.

Does anyone know when service starts? I am going to Molokai in December.

bye bye Island Air...

Quoting azjubilee (Reply 5): I'm so glad lots of thought went into this branding! Slapping "Hawaiian Express" along side Pualani would have been such a cop out and a signal HA isn't all that committed to the brand. What they've come up with is stunning and genuinely Hawaiian. Well done.

You are correct. Lots of thought really did go into the name, as well as the livery and design of the art work on the fuselage.
If you have time, watch this video. It is a detailed explanation from the artist that designed the look of the new aircraft. He is renowned island artist Sig Zane, and he explains in great detail the thought that went into his designs. I thought it was fascinating.

http://www.youtube.com/watch?v=OiS9K16F04I


Aloha,
HALFA

Quoting HALFA (Reply 8): If you have time, watch this video. It is a detailed explanation from the artist that designed the look of the new aircraft. He is renowned island artist Sig Zane, and he explains in great detail the thought that went into his designs. I thought it was fascinating. http://www.youtube.com/watch?v=OiS9K16F04I Aloha,

Thanks for sharing the link to this video. Fantastic story and probably the first time that I've heard and airline branding explained in a way that felt sincere and not just some marketing story. Beautiful design and very evocative of the culture.

Quoting HALFA (Reply 8): http://www.youtube.com/watch?v=OiS9K16F04I

Its great to see a true designer craft an airline logo/livery rather than a marketing consultant. So much thought and cultural understanding is present in this design. I totally identify with the interest in the lines of the interisland route map, as I often "doodle" the connecting lines between our islands when I'm bored. I'm really glad they were able to incorporate that with the kapa stamp designs...very original and truly Hawaiian. I can't wait to see it in person.

-Aloha!

It's a unique, intricate, well-thought design. I'm sure it will look just as great, if not better, in person.

Well done, HA!

That tail is sexy!!!! Great job Hawaiian! I hope it will work for them. Anyone have any high rez shots of the plane?

plane isn't painted yet, at least that's the word out of Empire in Boise...

Hawaiian is a class act. I just viewed the video link in the original posting and have to say how refreshing it is to see a U.S. carrier create a brand identity with such intention that is reflective of the carrier's origins, history, and culture. I think their brand identity is one of the best in the industry.

On another note, it has gratified me immensely to watch Hawaiian blossom into a major international carrier and hope to see the company's financial metrics improve significantly in the coming year. I just love seeing the "Pualani" tails of HA's aircraft grace the capital airports across Asia and hope that their corporate strategy is a winning one for years to come...

I'm surprised at how small the plane looks. It must not hold many passengers.

Quoting usxguy (Reply 13): plane isn't painted yet, at least that's the word out of Empire in Boise...

Empire is based in Coeur d'Alene/Hayden, ID, not Boise.

Quoting JAAlbert (Reply 15): I'm surprised at how small the plane looks. It must not hold many passengers.

48 passengers

Quoting USAIRWAYS321 (Reply 16): Empire is based in Coeur d'Alene/Hayden, ID, not Boise.

Err sorry.... email signature says Hayden, Idaho.. my bad.. I just assumed it was near Boise.

Quoting usxguy (Reply 17): Err sorry.... email signature says Hayden, Idaho.. my bad.. I just assumed it was near Boise.

No need to apologize. I wasn't trying to be a jerk by correcting you, just being informative.

Hayden is in north Idaho, near Spokane, WA. Boise is almost 400 miles south.

Quoting JAAlbert (Reply 15): I'm surprised at how small the plane looks. It must not hold many passengers.

48 as previously stated, but with the intricate design and color from tail to mid fuselage with the design ending around the wing area, it creates a virtual halfway point with white up front and color behind. the one solid color up front combined with the 3 toned colors in the rear give the illusion of the rear being very short and therefore the whole aircraft appearing smaller than it would look if it were say all one solid color.

Kudos to HA and looking forward to seeing these on the ground and in the air here in HNL!

Empire has a ton of experience with the ATR-42 and the -72. It was one of the first operators of the -42's for the FedEx Connector fleet, flying out of GEG.

Empire also has a maintenance base at GEG for the ATR fleet. When they took delivery of the ex-Eagle -42's from FedEx, I believe Empire carried out the conversions on at least a few at GEG.

Empire also has the heavy maintenance contract for Horizon's Q400 fleet. Those are carried out in Coeur D'Alene.

Quoting usxguy (Reply 13): plane isn't painted yet, at least that's the word out of Empire in Boise...

I'll take a guess it'll be painted at GEG at the Associated Painters hangar.

Very nice indeed! I have always admired Hawaiian Air. Such a shame that Air Canada wasn't more creative when they rebranded our regional division .. Jazz (my employer), Skyregional and Georgian become " Express". So creative don't you think?........uuugh.

How will they ferry it over there?With Aux-Tanks or by ship?

[Edited 2013-02-12 07:14:12]

They'll deliver the ‘Ohana ATR42s with ferry tanks in the cabin.

As far as Island Air goes, with Larry Ellison being the purported buyer, he's planning to invest some $$$ into the airline. Before Ellison's purchase, MKU announced that they would have 3 ATR72s and 3 ATR42s over the next few years. Not sure if Ellison will keep with that plan ... The most Dash8-100s MKU had at one time was 8.

If any airline should feel threatened, it probably will be go! In the past 6+ years, all go! has done, has been to rotate CRJ100s and 200s out when heavy maintenance is required. Their fleet size has not grown above 6 planes. People only fly go!, because their fares are cheap. However, cargo & large bags (read: coolers, golf bags, and surfboards) are a challenge for go! pax.

Quoting CptRegionalJet (Reply 22): How will they ferry it over there?With Aux-Tanks or by ship?

I was thinking the same thing...bladder tanks would probably work.

Quoting CptRegionalJet (Reply 22): How will they ferry it over there?With Aux-Tanks or by ship?

Quoting United_fan (Reply 24): I was thinking the same thing...bladder tanks would probably work.

I believe Island Air recently recently ferried of a couple of new ATR's to HNL via MMV with aux tanks, something like 8 hours IIRC.

Quoting usxguy (Reply 7): bye bye Island Air...

I don't think we will see the end of Island Air as it provides a niche that is not been flown by any one and I still think that there is room in the market for two airlines for inter island travel.

Quoting bluewave 707 (Reply 23): If any airline should feel threatened, it probably will be go! In the past 6+ years, all go! has done, has been to rotate CRJ100s and 200s out when heavy maintenance is required. Their fleet size has not grown above 6 planes. People only fly go!, because their fares are cheap. However, cargo & large bags (read: coolers, golf bags, and surfboards) are a challenge for go! pax.

They probably don't need any more aircraft then that. How many destinations do they serve? 7? Why would they need any more aircraft then that?

Quoting brilondon (Reply 26): I don't think we will see the end of Island Air as it provides a niche that is not been flown by any one and I still think that there is room in the market for two airlines for inter island travel.

Mokulele is flying load factors in the mid 80%'s and Island Air barely hovers at 50%.... and looking at DOT T100 data, Island Air cancels up to 25% of their flights and I've read horror stories online about Island Air being hours late. And lets not forget that Island Air's Dash 8s have 37 seats, so a 50% load factor in a Dash 8 does NOT equal profit in a 64 seater airplane.

So when your #1 codeshare partner decides to bring in their own equipment on 2 trunk routes, and you have Mokulele & Pacific Wings just pounding you everywhere else, I'm not sure there IS room for two airlines of the same caliber.

Quoting Crj 900 (Reply 21): Very nice indeed! I have always admired Hawaiian Air. Such a shame that Air Canada wasn't more creative when they rebranded our regional division .. Jazz (my employer), Skyregional and Georgian become " Express". So creative don't you think?........uuugh.

I always liked Air Canada's creativity .... Air Canada Jazz, Air Canada Tango, Air Canada Jetz, Air Canada Zip, Air Canada Rouge. But, I think the end of Air Canada Jazz, really does forecast the end of Air Canada Jazz/Chorus and it is starting to show. Air Canada Express can be flown by anyone, and will, whereas Jazz could only be flown by Jazz.

But the bottom line is the bottom line. Would more people fly Air Canada Jazz than Air Canada Express ... no. Would more people fly Hawaiian Air Express than Ohana by Hawaiian ... no. But it does show what a few people have mentioned, a level of creativity, and that Hawaiian is a class act.

I recently had the pleasure of flying Hawaiian from HNL-LAX, the first time in 20 years and that they are ... a class act. They treated me, and my crew extremely well, and I can now understand their Customer loyalty.

Quoting longhauler (Reply 28): I always liked Air Canada's creativity

That was partly by necessity since they wanted names that didn't need translation from English to French.

Of course WestJet calling their new subsidiary Encore actually makes more sense in French than English.

Quoting longhauler (Reply 28): But it does show what a few people have mentioned, a level of creativity, and that Hawaiian is a class act.

Calling it Ohana gives it a bit more of a specifically Hawaiian image to set it apart from others. I also suspect that avoiding "Express" or "Connection" names is desirable because by now the flying public is pretty wise to the fact that such names usually indicate that you will find yourself on a small plane with little seat space and even less baggage storage.

Humm, 48 seat ATR 42s that are much more efficient for sort hops vs. 50 seat RJs. This could very well be a back door into sealing Go's fate.

Quoting dsuairptman (Reply 30): Humm, 48 seat ATR 42s that are much more efficient for sort hops vs. 50 seat RJs. This could very well be a back door into sealing Go's fate.

They will definitely not be using them on their routes.

Are these atr's new? What series aircraft?

Well longhauler, i was really expressing that i wish AC had been more creative with the new "express branding" and how much I like the Ohana branding, not whether more people would fly on a Jazz branded or Express branded aircraft. Funny how you can turn a conversation about creative branding into the doom amd gloom demise of a company.....good on ya man!

What a drop dead stunning livery. That truly is one of the most amazing looking planes I have ever seen. I think it might even outdo the HA mainline livery in my opinion.

Quoting bluewave 707 (Reply 23): People only fly go!, because their fares are cheap

And why would this be a problem?

Quoting bluewave 707 (Reply 23): However, cargo & large bags (read: coolers, golf bags, and surfboards) are a challenge for go! pax.

If they can't get coolers and golf bags in the bin of a CRJ then the rampers must have no idea how to load one of those. Neither of those items should be an issue. The only thing I could possibly see being a issue would be the surf board depending on the size.

As exciting as this is, I bet it would have been much more exciting to ride the 717 in and out MKK, what with its 4,494 ft runway! But, the 717 was far too big of a plane for the MKK and LNY markets, so I absolutely understand HA's decision...

Quoting usxguy (Reply 27): Mokulele is flying load factors in the mid 80%'s and Island Air barely hovers at 50%.... and looking at DOT T100 data, Island Air cancels up to 25% of their flights and I've read horror stories online about Island Air being hours late. And lets not forget that Island Air's Dash 8s have 37 seats, so a 50% load factor in a Dash 8 does NOT equal profit in a 64 seater airplane. So when your #1 codeshare partner decides to bring in their own equipment on 2 trunk routes, and you have Mokulele & Pacific Wings just pounding you everywhere else, I'm not sure there IS room for two airlines of the same caliber.

Things change. If the figures you mention above are true, do you think a new owner for Island Air, especially someone like Ellison, would sit around and let that continue? What I'm wondering about them is why the bigger ATR's?

[Edited 2013-02-12 22:46:45]

Quoting dsuairptman (Reply 30): Humm, 48 seat ATR 42s that are much more efficient for sort hops vs. 50 seat RJs. This could very well be a back door into sealing Go's fate

From your lips to Gods ears. I am not a fan based upon their alleged role in the demise of AQ.

Quoting BMI727 (Reply 29): Calling it Ohana gives it a bit more of a specifically Hawaiian image to set it apart from others.

!00% Agreed. The name Ohana really means something, and I see Ohana as a way of HA targeting the local markets of LNY and MKK, by tying in those kaamaina to HA's network. Of course It Will likely bring the tourists into LNY but other than the Wavecrest, is there any local accommodations on Molokai any longer? I know not many tourists went there, my folks did.

Quoting SurfandSnow (Reply 36): As exciting as this is, I bet it would have been much more exciting to ride the 717 in and out MKK, what with its 4,494 ft runway! But, the 717 was far too big of a plane for the MKK and LNY markets, so I absolutely understand HA's decision

Not a 717, But I did get to enjoy a HA DC9 a couple of times, HNL-MKK-LNY-OGG, the MKK-LNY leg was ten mins wheels up to wheels down, a great takeoff from either airport. I still wonder if Ohana will ever look to add JHM? Especially if something bad ends up happening with WP as has been suggested earlier in this thread.

Quoting T prop (Reply 37): What I'm wondering about them is why the bigger ATR's?

Maybe these were aircraft ordered prior to HA announcing it's intentions with Ohana, and WP changing hands. I'd expect whatever the reason, WP ordered those planes prior to knowing how bad things would become. I hope it works out for the employees at WP, there will be enough lift even if WP cuts back some for a while why they get things back on track.

Quoting jrfspa320 (Reply 32): Are these atr's new? What series aircraft?

the 2 are ex-CSA, of the -500 series.