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Topic: Braathens Returns!
Username: hotplane
Posted 2013-03-26 07:55:44 and read 8067 times.

It appears Golden Air of Sweden have taken over the old Braathens name. Did they buy it from SAS or by some other means?

www.skyliner-aviation.de/viewphoto.main?LC=nav2&picid=8279

Edit: Should have looked here first ! www.braathensregional.com/news/golden-air-becomes-braathens-regional

[Edited 2013-03-26 08:01:49]

Topic: RE: Braathens Returns!
Username: someone83
Posted 2013-03-26 08:03:49 and read 8023 times.

Golden Air is owned by Braathens Aviation. Which is the company to some of the Braathens family member that used to own the airline

Topic: RE: Braathens Returns!
Username: Mortyman
Posted 2013-03-26 08:54:28 and read 7725 times.

Quoting someone83 (Reply 1):
Braathens Aviation

I beleave Golden Air is owned by the Norwegian holding Company Braganza ( even though the Wiki page don't specifically mention this Company ) wich is owned by Per G. Braathen of the Braathens Family. The holding Company also owns Malmö Aviation and Sverige Flyg among other Companies.

http://en.wikipedia.org/wiki/Braganza_(company)

http://en.braganza.no/

From Golden air web site ( using Google translator Sad

In February 2012 Braathens Aviation bought Golden Air Flight AB , Braathens Aviation which owns Malmö Aviation and the year before also bought up Sverige Flyg. January 2013 Braathens Aviation decided that the route Trollhattan Bromma should move to Sverige Flyg , directing and forming a new company for the line that used the name Golden Air. The aircraft and the pilots changed its name to Braathens regional.

[Edited 2013-03-26 08:55:32]

Topic: RE: Braathens Returns!
Username: TS-IOR
Posted 2013-03-26 10:39:00 and read 7361 times.

I think many Norwegians aviation fans would appreciate the ressurection of Braathens. It was a great airline, and remember they were among the first airlines using B762s...

Topic: RE: Braathens Returns!
Username: Mortyman
Posted 2013-03-26 17:33:51 and read 6585 times.

Quoting TS-IOR (Reply 3):
I think many Norwegians aviation fans would appreciate the ressurection of Braathens. It was a great airline, and remember they were among the first airlines using B762s...

It will not be the same Braathens like the old one. Not the same livery, not the same network, not the same Aircraft etc

Topic: RE: Braathens Returns!
Username: IndianicWorld
Posted 2013-03-27 00:07:32 and read 5466 times.

Quoting Mortyman (Reply 4):
It will not be the same Braathens like the old one. Not the same livery, not the same network, not the same Aircraft etc

Correct. Companies love to try and leverage off old brand names but the value of this is questionable.

Topic: RE: Braathens Returns!
Username: KiwiRob
Posted 2013-03-27 02:16:09 and read 4638 times.

My wife and a lot of her friends worked for the original Braathens, many of them are now SAS employees.

Quoting Mortyman (Reply 4):
It will not be the same Braathens like the old one.

It's nice to see the name back. It would be interesting if the group purchased Widerø and re-branded it as Braathens, with the existing name recognition it could work.

Topic: RE: Braathens Returns!
Username: KiwiRob
Posted 2013-03-27 08:00:42 and read 2340 times.

Quoting IndianicWorld (Reply 5):
Correct. Companies love to try and leverage off old brand names but the value of this is questionable.

But in this instance there is a very real and tangible link between old and new Braathens, it's the same family.

Topic: RE: Braathens Returns!
Username: someone83
Posted 2013-03-31 09:46:55 and read 1794 times.

Quoting KiwiRob (Reply 7):
But in this instance there is a very real and tangible link between old and new Braathens, it's the same family

Yes, looking at the tail, the aircraft carry the logo to the old Braathens shipping company, which the original Braathen SAFE was a spinoff

Topic: RE: Braathens Returns!
Username: Asturias
Posted 2013-03-31 09:59:49 and read 1760 times.

I really like seeing the Braathens name once again! It was always a pleasure flying with them, but of course it isn't exactly the same company.. still nice to see  

-a

Topic: RE: Braathens Returns!
Username: Invaders
Posted 2013-03-31 13:22:58 and read 1557 times.

Asuming that they buy WF from SAS, I wonder if they will paint all the aircrafts or let the WF-scheme live.

Topic: RE: Braathens Returns!
Username: CO38
Posted 2013-03-31 14:41:32 and read 1467 times.

Quoting Invaders (Reply 10):
Asuming that they buy WF from SAS, I wonder if they will paint all the aircrafts or let the WF-scheme live.

Id be hugely surprised if they would change the WF name. It has a pretty strong brand name. I would guess way stronger than "Braathens", seeing they have been gone from Norway for 10 years or so.

Topic: RE: Braathens Returns!
Username: KiwiRob
Posted 2013-04-01 00:46:08 and read 1288 times.

Quoting CO38 (Reply 11):
I would guess way stronger than "Braathens", seeing they have been gone from Norway for 10 years or so.

I think most Norwegians remember Braathens. I guess SAS probably own the Braathens name in Norway.

Topic: RE: Braathens Returns!
Username: Mortyman
Posted 2013-04-01 01:53:17 and read 1208 times.

Quoting KiwiRob (Reply 12):
I guess SAS probably own the Braathens name in Norway.

Not sure about that ... The Braathens Family has just started up an airline using the name Braathens Regional in Sweden. If they can use the name in Sweden, it would be a bit strange if they did not have controll over their name in Norway too, would'nt it ?

Anyway I doubt it will ever get back to looking like this again:

http://www.youtube.com/watch?v=BBxYALvY-Hs

[Edited 2013-04-01 01:57:02]


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