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Topic: New Livery For Avianca
Username: KarelXWB
Posted 2013-05-03 07:44:49 and read 30602 times.

Avianca has a new livery! It has been spotted on a brand new A320 in TLS:


(picture uploaded by Clément Alloing)

The old livery:


(picture uploaded by Globespotter)

So, what do we think about it?  

Topic: RE: New Livery For Avianca
Username: CX288
Posted 2013-05-03 07:53:47 and read 30575 times.

No doubt, I do prefer the hold one. But lets see how the final version is going to look like.

Topic: RE: New Livery For Avianca
Username: LZ129
Posted 2013-05-03 07:54:15 and read 30562 times.

To me it looks like almost every new livery theses days - with one very nice detail though: the way they painted the sharklets.

Topic: RE: New Livery For Avianca
Username: Birdwatching
Posted 2013-05-03 07:54:31 and read 30568 times.

Noooooo! This can't be happening! AV had one of the world's last great looking liveries!

Soren   

Topic: RE: New Livery For Avianca
Username: scbriml
Posted 2013-05-03 07:56:01 and read 30555 times.

In my view that's a step in the wrong direction.  

Topic: RE: New Livery For Avianca
Username: TPAfan
Posted 2013-05-03 07:57:21 and read 30505 times.

I actually liked their old livery alot, sad to see it go. Along with that, their new livery is ugly and boring.

Topic: RE: New Livery For Avianca
Username: Giancavia
Posted 2013-05-03 08:09:00 and read 30369 times.

Its a steaming pile of crap like every other new livery. Massively bland step backwards. Year after year the sky gets more boring.

Topic: RE: New Livery For Avianca
Username: AR385
Posted 2013-05-03 08:12:56 and read 30323 times.

Looks like they tried to incorporate the TACA brand. Massive fail.

Topic: RE: New Livery For Avianca
Username: boswashsprstar
Posted 2013-05-03 08:13:40 and read 30331 times.

Reminds me of Asiana. Maybe somebody got the names confused.  

Topic: RE: New Livery For Avianca
Username: falkerker
Posted 2013-05-03 08:40:00 and read 30131 times.

Although it is a bad copy of AA, I do think it gives a more corporate feeling which is probably what they are aiming for. Would have loved to see the 787 on the old livery, however since it is more than a year from being delivered we will probably have to get used to this...

Is it only me, or are marketing depts doing the exact same thing all over the industry?

Topic: RE: New Livery For Avianca
Username: cargolex
Posted 2013-05-03 08:49:35 and read 30034 times.

Another airline goes from a great livery to a mediocre one.

Topic: RE: New Livery For Avianca
Username: ba319-131
Posted 2013-05-03 08:55:51 and read 29966 times.

Quoting Birdwatching (Reply 3):
Noooooo! This can't be happening! AV had one of the world's last great looking liveries!

- I second that, the new one looks awful!

Topic: RE: New Livery For Avianca
Username: Jambost
Posted 2013-05-03 08:59:04 and read 29918 times.

Quoting ba319-131 (Reply 11):
Quoting Birdwatching (Reply 3):
Noooooo! This can't be happening! AV had one of the world's last great looking liveries!

- I second that, the new one looks awful!

Third! I do hope it is unfinished, so many ways to describe how boring and soul destroying it is compared to their old livery.

Topic: RE: New Livery For Avianca
Username: RCS763AV
Posted 2013-05-03 09:08:29 and read 29847 times.

Quoting Jambost (Reply 12):
Third! I do hope it is unfinished, so many ways to describe how boring and soul destroying it is compared to their old livery.

Unfortunately this was leaked in colombian aviation forums a few weeks ago and the only thing it's missing is the Avianca titles at the front of the fuselage. Everyone was hoping this wouldn't be it but apparently it was. The logo is a cheap copy from AA, pathetic.

Quoting LZ129 (Reply 2):
To me it looks like almost every new livery theses days - with one very nice detail though: the way they painted the sharklets.

Yes, the finish on the sharklets is probably the only stylish thing about this look.

Quoting AR385 (Reply 7):
Looks like they tried to incorporate the TACA brand. Massive fail.

Indeed. TACA's livery was the blandest of all the latin american liveries. It's sad to see that they didn't keep the iconic red, pathetic.

They could have gone with something more creative, like keeping the planes red but instead of the AV condor incorporate the TA parrots. But you know, ad agencies these days scream of mediocrity.

Topic: RE: New Livery For Avianca
Username: babybus
Posted 2013-05-03 09:49:05 and read 29568 times.

No thank you. Repaint the aircraft into its old livery again before it's too late.

What was the point of changing the livery when the old one was better?

Topic: RE: New Livery For Avianca
Username: trent772
Posted 2013-05-03 10:16:55 and read 29381 times.

I'm so sad to see this beautiful livery go, Avianca will no longer stand out from the crowd at every airport we fly to.
this is not a step backwards, it is more like a marathon.

Topic: RE: New Livery For Avianca
Username: LAXintl
Posted 2013-05-03 10:20:58 and read 29390 times.

It looks like it adopted most of TACA's livery.


View Large View Medium
Click here for bigger photo!

Photo © Stefan Sonnenberg



=

Topic: RE: New Livery For Avianca
Username: XEspecialist
Posted 2013-05-03 10:55:56 and read 29160 times.

Not a fan. One can hope for some last "wow factor" element to be added, however it appears that two neat liveries (old Avianca and older TACA) were diluted into one blah, bland scheme.

It's almost like cafeteria food: excellent in concept, depressing in execution!

Topic: RE: New Livery For Avianca
Username: N766UA
Posted 2013-05-03 11:12:56 and read 29062 times.

Hey check it out, looks like every other airline on the planet! Great.

Topic: RE: New Livery For Avianca
Username: mfc
Posted 2013-05-03 11:49:01 and read 28576 times.

It reminds me of Germanwings' new one and also of the aborted Iberia's new livery. It's fresh and modern but I still prefer the old one.

[Edited 2013-05-03 11:51:38]

Topic: RE: New Livery For Avianca
Username: rj777
Posted 2013-05-03 11:53:56 and read 28475 times.

It's going to be interesting to see what the positioning and the styling of the Avianca titles is going to be.

Topic: RE: New Livery For Avianca
Username: 777way
Posted 2013-05-03 12:00:58 and read 28286 times.

the livery wasn't even a decade old, I was glad when they dropped the Suma livery and got the one thats going and now this.

[Edited 2013-05-03 12:20:51]

Topic: RE: New Livery For Avianca
Username: bohica
Posted 2013-05-03 12:11:40 and read 28085 times.

Quoting KarelXWB (Thread starter):
So, what do we think about it?

Please tell me that is not the finished product. The livery looks unfinished and lacking any creativity. In fact it looks like a clone of Taca's horrible livery.   

Topic: RE: New Livery For Avianca
Username: BritishB747
Posted 2013-05-03 12:14:57 and read 27978 times.

Absolute rubbish. I take it there is just one guy designing every airline livery these days as they are all the same boring look.

I liked the 80s/90s Avianca livery. It was a very good look. Was upset when they changed it but the new one wasnt all that bad. This however is very bad compared to what they had before.

Regards

Topic: RE: New Livery For Avianca
Username: Viscount724
Posted 2013-05-03 12:15:11 and read 27972 times.

The new livery should be cheaper to paint. I expect that's one consideration that goes into such decisions these days.

Topic: RE: New Livery For Avianca
Username: psa188
Posted 2013-05-03 13:19:16 and read 27098 times.

Add me to the list of folks that are unimpressed with this mediocre paint scheme. That said, however, it's orders of magnitude better than that awful "Summa" look of a few years back.

Topic: RE: New Livery For Avianca
Username: AwysBSB
Posted 2013-05-03 13:24:28 and read 27053 times.

Quoting RCS763AV (Reply 13):
The logo is a cheap copy from AA, pathetic.

Totally agree. If they were inspired only by their first logo which can be found here, they would be showing something unique.
I hope they have chosen a good font (the simplest possible) for the name Avianca.

Topic: RE: New Livery For Avianca
Username: na
Posted 2013-05-03 13:35:29 and read 27267 times.

Is this a bad joke? Are you sure this is a new AV livery? If so, very sad and totally unnecessary, as the current one is one of the best around.

Topic: RE: New Livery For Avianca
Username: SXDFC
Posted 2013-05-03 13:49:29 and read 27225 times.

Quoting Viscount724 (Reply 24):
The new livery should be cheaper to paint. I expect that's one consideration that goes into such decisions these days.

  

I am not sure why people are surprised that all these airlines are going for much more "simpler/ boring" liveries.. These colorful liveries especially AV don't really look very nice when they fly around with a faded red top and a filthy underbelly.. I like the new colors, and I hope they manage to keep it a bit more cleaner than their previous livery..

One thing I am a bit curious about is if they will introduce a new interior with this new livery? Their current seat fabric design has been around for awhile..

Topic: RE: New Livery For Avianca
Username: cybergus
Posted 2013-05-03 13:54:25 and read 26962 times.

Quoting KarelXWB (Thread starter):
So, what do we think about it?

Just one word....BUUUUURRRRRNNNNN!!!!

Quoting na (Reply 27):
as the current one is one of the best around.

Totally agree. Specially the tail with the flag colors being mixed. I really loved the current AV livery. If someone had to change their paint in the AV-TA mix, that should be TA. Their livery is rather boring and not appealing. Why just don't do what they did with AV-Brazil? Just change the colors of the tail with their respective country's flag color.

Cheers.

Topic: RE: New Livery For Avianca
Username: N766UA
Posted 2013-05-03 13:55:33 and read 26901 times.

Quoting mfc (Reply 19):
It's fresh and modern

I agree, if by "fresh" you mean "drab" and by "modern" you mean "awful."

Topic: RE: New Livery For Avianca
Username: TK773
Posted 2013-05-03 15:28:17 and read 25403 times.

As Falkerker said, I too believe it is in the interests of corporates. Though the old livery was original for us, the new one could be more appealing for customers who are after 'modern' liveries which give the company a sense of development....

Topic: RE: New Livery For Avianca
Username: mesaflyguy
Posted 2013-05-03 15:31:24 and read 25364 times.

Aw man, another great livery gives way to a boring scheme. From what I can see in the pics posted it reminds me of what was supposed to be IB's new colorscheme.

Topic: RE: New Livery For Avianca
Username: rg787
Posted 2013-05-03 15:36:58 and read 25288 times.

I think they needed to change the liveries, it was reflecting Colombian flag colors while Avianca has turned into a south american airline.

Quoting cybergus (Reply 29):
Why just don't do what they did with AV-Brazil? Just change the colors of the tail with their respective country's flag color.

The colors of AV-Brazil are the same from Avianca Colombia. They used to be green and yellow I think, but that was when it was still called OceanAir. After the rebranding to Avianca, the colors reflect those from Colombia flag colors, and anyone that pays a little more attention to the plane will notice this.
The new livery is not perfect but the old one needed to be changed. Nice move by AV.

Topic: RE: New Livery For Avianca
Username: falkerker
Posted 2013-05-03 15:53:02 and read 25072 times.

Quoting SXDFC (Reply 28):
One thing I am a bit curious about is if they will introduce a new interior with this new livery? Their current seat fabric design has been around for awhile..

The newest frames are coming with leather Y seats (I've seen them on A318 and A320, not sure on A330). I think they should upgrade their soft product somewhat as usually the catering has much to be desired... Service is usually good, though (if you speak spanish)

Topic: RE: New Livery For Avianca
Username: TheAviator380
Posted 2013-05-03 15:55:50 and read 25164 times.

Sharklets looking nice  

Topic: RE: New Livery For Avianca
Username: stipica
Posted 2013-05-03 15:59:47 and read 24985 times.

pure catastrophe Avianca ... but red pigment is very expensive so ...

Topic: RE: New Livery For Avianca
Username: NASCARAirforce
Posted 2013-05-03 16:11:04 and read 24822 times.

Looks like Virgin America - BLAH.... ZZZZZZZZZ....Phooey!!!

I wish Avianca would bring back their 80s livery

Topic: RE: New Livery For Avianca
Username: AirPacific747
Posted 2013-05-03 16:20:15 and read 24650 times.

I think it would look nicer if it only had more colours, but I wasn't too fond of the old one, so the new one is definitely a step in the right direction. Less white, and it would be perfect to me.

Topic: RE: New Livery For Avianca
Username: bogota
Posted 2013-05-03 16:42:10 and read 24308 times.

Horrible !!!! Sad day for Avianca.

Topic: RE: New Livery For Avianca
Username: boeingguy26
Posted 2013-05-03 17:30:05 and read 23708 times.

IMO I think it looks good. Tail is what stands out most to me.

Topic: RE: New Livery For Avianca
Username: olddominion727
Posted 2013-05-03 17:50:05 and read 23520 times.

this livery will go down as one of the worst ever, only the match DL two transitional livieries and AA's new livery.

Topic: RE: New Livery For Avianca
Username: danimarroquin
Posted 2013-05-03 20:10:55 and read 22058 times.

great !!!! just another white airline in the world ! Av really screw this one up , and the bird its exactly the same one as AA . SAD VERY SAD NEWS

Topic: RE: New Livery For Avianca
Username: PM
Posted 2013-05-03 22:07:42 and read 21136 times.

Why?!      

Topic: RE: New Livery For Avianca
Username: AR385
Posted 2013-05-03 22:13:51 and read 21013 times.

Quoting RCS763AV (Reply 13):
Indeed. TACA's livery was the blandest of all the latin american liveries. It's sad to see that they didn't keep the iconic red, pathetic.

They could have gone with something more creative, like keeping the planes red but instead of the AV condor incorporate the TA parrots. But you know, ad agencies these days scream of mediocrity.

That sounds incredibly funny, but you are right. It´s what would have made the most sense. Not this bland, identityless, neutral, PC, corporate "we are all monochromatic" color thingie they came up with. I see this plane and I have no idea what country it belongs to.

Topic: RE: New Livery For Avianca
Username: FlyHossD
Posted 2013-05-03 22:17:48 and read 21065 times.

Quoting Giancavia (Reply 6):
Massively bland step backwards.

  

Quoting Giancavia (Reply 6):
Year after year the sky gets more boring.

  

Quoting AR385 (Reply 7):
Massive fail.

  

Quoting N766UA (Reply 18):

Hey check it out, looks like every other airline on the planet! Great.

  

Topic: RE: New Livery For Avianca
Username: lollomz
Posted 2013-05-03 23:09:47 and read 20641 times.

The old one is 100 times better!!! Another beautiful livery will disappear........ SAD! 

Topic: RE: New Livery For Avianca
Username: BMI727
Posted 2013-05-03 23:36:32 and read 20381 times.

This isn't a huge change and not a bad one either. It saves money and somewhat refreshes the image. Let's face it, as much as some hate the "Eurowhite" look, most of the livery is the tail since that's the best canvas for branding and isn't nearly as often obscured by other aircraft, jetways, ground equipment, etc. so that's where the investment in a livery is best used while practicality can weigh more heavily on the fuselage.

Topic: RE: New Livery For Avianca
Username: rikkus67
Posted 2013-05-03 23:56:52 and read 20225 times.

Everybody gasped when AC introduced their current livery. But, like it or hate it, you can always identify an AC aircraft especially when its outside Canada against a sea of Eurowhite. Same thing goes with current AV scheme...Orange top fuselage? ...yup, it's AV.

While the new tail colours may hold some promise (hoping something additional goes over the various layers of orange), the overall look is no longer unique. Too bad for AV.

Topic: RE: New Livery For Avianca
Username: Braybuddy
Posted 2013-05-04 00:38:31 and read 19882 times.

What on Earth are they thinking of? Replacing one of the smartest liveries out there with something bland like this just doesn't make sense. It's not as if the current one needed changing: how old is it, five,six years old?

Topic: RE: New Livery For Avianca
Username: MATURRO727
Posted 2013-05-04 01:05:00 and read 19758 times.

very sad indeed....

Quoting rj777 (Reply 20):
It's going to be interesting to see what the positioning and the styling of the Avianca titles is going to be.

this is how it will look like when finished:





regards


MATURRO727

[Edited 2013-05-04 01:05:37]

[Edited 2013-05-04 01:20:42]

Topic: RE: New Livery For Avianca
Username: Tomassjc
Posted 2013-05-04 01:09:39 and read 19646 times.

Quoting rj777 (Reply 20):
going to be interesting to see what the positioning and the styling of the Avianca titles is going to be.

Maybe that will give it a bit more flavor! (Other than Vanilla)

Tomas SJC

Topic: RE: New Livery For Avianca
Username: na
Posted 2013-05-04 02:03:26 and read 19298 times.

Around 2000 AV already had a miserable livery called "Summa" which fortunately disappeared quickly. I hope that this austerity scheme will suffer the same fate.
Its so sad, all niceties in aviation slowly disappear these days, diversity, trijets, quads, nice liveries. If this goes on 10 years more I might well have to chance my hobby...

Topic: RE: New Livery For Avianca
Username: aerdingus
Posted 2013-05-04 04:49:49 and read 18005 times.

Nooooooooooooooooooooooooo they had such a great livery, really made their A330s stand out in BCN....it actually kinda looks like that awful new IB livery...oh Dios!!!

Topic: RE: New Livery For Avianca
Username: WesternA318
Posted 2013-05-04 06:17:05 and read 17251 times.

Quoting Tomassjc (Reply 51):
Maybe that will give it a bit more flavor! (Other than Vanilla)

Yep it did..it went from anilla to Vanilla Bean...good lrd what an ugly (or a better term would be lack of) livery...srely the brand designers couldve come up with something far better than a red version of jetBlue....

Topic: RE: New Livery For Avianca
Username: AA94
Posted 2013-05-04 07:18:15 and read 16635 times.

Quoting MATURRO727 (Reply 50):

I am a huge fan of their current livery, but I don't think this redesigned version would be SO awful if not for the huge solid red space on the tail. It just makes the entire plane look awkward, like someone forgot to place a graphic there. If they integrated more of the current color into a mosaic-type pattern on the tail, it would be much improved.

Seriously, who comes up with these ideas?

Topic: RE: New Livery For Avianca
Username: asterix
Posted 2013-05-04 07:29:42 and read 16546 times.

This looks perfectly UGLY .... who the hell could come up with something that aweful ?

Topic: RE: New Livery For Avianca
Username: Giancavia
Posted 2013-05-04 07:31:38 and read 16513 times.

Quoting MATURRO727 (Reply 50):
this is how it will look like when finished:

The new Tail is ridiculous, Looks like a bunch of miss matched red stuck in the wrong place.. I just really dont understand the logic behind airlines choices. They are all awful, The only one that took a bigger step backward then Avianca is TAME.. Theirs went from unique to abysmal.

Topic: RE: New Livery For Avianca
Username: kgaiflyer
Posted 2013-05-04 07:58:26 and read 16323 times.

Quoting Jambost (Reply 12):
I do hope it is unfinished

Funny -- that's what I was thinking.

Perhaps the design agency is gauging it's work by it's A.net reception.  

Topic: RE: New Livery For Avianca
Username: fn1001
Posted 2013-05-04 08:03:24 and read 16269 times.

Is Avianca a subcontractor of GERMANWINGS or did they hire the same designer? Looks nice, but somehow not genuine...

Topic: RE: New Livery For Avianca
Username: kgaiflyer
Posted 2013-05-04 08:13:40 and read 16310 times.

Quoting kgaiflyer (Reply 58):
Quoting Jambost (Reply 12):I do hope it is unfinished

Funny -- that's what I was thinking.
Quoting MATURRO727 (Reply 50):
this is how it will look like when finished:



Oh. Well that's better.

Topic: RE: New Livery For Avianca
Username: B738FlyUIA
Posted 2013-05-04 08:51:00 and read 16169 times.

Quoting kgaiflyer (Reply 60):
Oh. Well that's better.

Agree   But a first thought is that the "bird" before the name is "copy/paste & modified" from the new AA livery!!

Topic: RE: New Livery For Avianca
Username: boeingguy26
Posted 2013-05-04 09:53:09 and read 15950 times.

Quoting boeingguy26 (Reply 40):

Okay, nevermind. I thought the old livery was the new livery (misread the descriptions). Not a very good change lol

Topic: RE: New Livery For Avianca
Username: VC10er
Posted 2013-05-04 10:02:31 and read 15909 times.

Wow! How sad!
Who designed it? Any branding agency claiming credit?

Also, if the intent is to get big, more widebodies, fight LATAM (even with long hauls from Brazil) this looks so ordinary. The old one was vibrant and distinctive. What kind of CMO decides "let's make our airline look more like the others, undifferenciated, as we plan to fight a behemoth" ???

Topic: RE: New Livery For Avianca
Username: 777way
Posted 2013-05-04 11:45:49 and read 15661 times.

Quoting TK773 (Reply 31):

So now costumers care about liveries? after all the arguments on here that they couldn't care less.

Eurowhite liveries only work in two situations to me.

1) if the livery its replacing was outdated like Philippine Airlinees or senseless for the times Garuda in the 1980s

2) if it replaces a really tasteless bold, colourful livery cant find any example as such but lets say Air Pacific 1980s look compared to the much nicer Eurowhite they reworked in 2003, the interim one was boring.

Avianca does not fall in either of the two categories.

Topic: RE: New Livery For Avianca
Username: KarelXWB
Posted 2013-05-04 13:13:13 and read 15640 times.

Another picture:

http://2.bp.blogspot.com/-qHN1VBri-X8/UYP5ysI90aI/AAAAAAAAWW8/zwU24Wv09UM/s1600/A320_FWWBM_030513gr.JPG
(source: xfw-spotter.blogspot.ca)

Topic: RE: New Livery For Avianca
Username: VC10er
Posted 2013-05-04 14:39:30 and read 15296 times.

It now looks like they wanted to look like TAM...and who the hell would want that! Avianca really stood out at SDU and CGH. Now just the odd Azul and VARIG planes will.

[Edited 2013-05-04 14:44:05]

Topic: RE: New Livery For Avianca
Username: N766UA
Posted 2013-05-04 15:16:32 and read 15218 times.

Am I the only one who's sick of these abstract, ribbony looking tails? It just looks so incomplete, like someone just took a paint roller to it and said "eh, whatever."

Topic: RE: New Livery For Avianca
Username: Viscount724
Posted 2013-05-04 15:35:07 and read 15277 times.

Quoting rikkus67 (Reply 48):
Everybody gasped when AC introduced their current livery. But, like it or hate it, you can always identify an AC aircraft especially when its outside Canada against a sea of Eurowhite.

Ironically, the new AV livery looks quite a bit like the new AC rouge LCC design.

Topic: RE: New Livery For Avianca
Username: Giancavia
Posted 2013-05-04 15:47:39 and read 15152 times.

Quoting N766UA (Reply 67):
Am I the only one who's sick of these abstract, ribbony looking tails? It just looks so incomplete, like someone just took a paint roller to it and said "eh, whatever."

I hate them also, Because they make no sense.. They keep getting rid of logos and icons for wavy random lines that mean nothing. Even the colours have no relevance, its horrible.

Topic: RE: New Livery For Avianca
Username: Jambost
Posted 2013-05-04 17:41:13 and read 14933 times.

Quoting kgaiflyer (Reply 58):
Quoting Jambost (Reply 12):
I do hope it is unfinished

Funny -- that's what I was thinking.

Perhaps the design agency is gauging it's work by it's A.net reception.  

I hope your right, do the right thing Avianca do not change a bit! Stay classy looking like IB , EI etc

Topic: RE: New Livery For Avianca
Username: xiaotung
Posted 2013-05-04 19:45:57 and read 14858 times.

http://www.vanguardia.com/actualidad...anca-estrena-imagen-de-multilatina

So the official launch will be 28 May. I wonder if that will be the date TACA gets rebranded as well.

Topic: RE: New Livery For Avianca
Username: AA767LOVER
Posted 2013-05-04 21:40:26 and read 14624 times.

For all practical purposes, I am going to jump to AV's defense and vote in favor of this livery not so much for aesthetic reasons but for economic reasons. Less paint on it for now will lighten the weight, lessen the fuel prices, and hopefully lower the fares. However, I think that is a smart move economically as they need to absorb the costs of integration. Once it becomes more established, then maybe then modify the livery later?

Topic: RE: New Livery For Avianca
Username: trent772
Posted 2013-05-04 23:26:32 and read 14475 times.

Quoting AA767LOVER (Reply 72):
hopefully lower the fares.

Not in a million years.

Topic: RE: New Livery For Avianca
Username: PRAirbus
Posted 2013-05-05 09:07:04 and read 14026 times.

Why would they copy AA's latest logo??? I bet AV/TA will have to modify it; it'll create too much confusion and both airlines belong to Star not oneworld. Way too similar to "new AA's" eagle!  Wow!

Topic: RE: New Livery For Avianca
Username: carmenlu15
Posted 2013-05-05 21:57:26 and read 13426 times.

Eh... I'm not too convinced by this new livery, even though it resembles the current TA livery (and I do have a soft spot for that one, emotional attachment and all). The current AV livery looks better IMO.

Quoting xiaotung (Reply 71):
So the official launch will be 28 May. I wonder if that will be the date TACA gets rebranded as well.

Correct, it's the same date.

Topic: RE: New Livery For Avianca
Username: rikkus67
Posted 2013-05-05 23:18:58 and read 13318 times.

Quoting Viscount724 (Reply 68):
Ironically, the new AV livery looks quite a bit like the new AC rouge LCC design.

Let's hope AC Rouge scheme & AV new scheme are BOTH stort-lived!

Topic: RE: New Livery For Avianca
Username: EddieDude
Posted 2013-05-06 07:43:28 and read 13060 times.

I like the tail, the winglets and the engine cowlings. It is a pity that the rest of the fuselage is now all-white. Hopefully it will look better once the "Avianca" letters are applied.

Topic: RE: New Livery For Avianca
Username: RICARIZA
Posted 2013-05-06 14:37:04 and read 12745 times.

This livery makes me sad... I will miss the red so much   and this is such a poor design.

On the other hand, at least we end up keeping the name of the airline as Avianca, so oh well... what can you do...  

Topic: RE: New Livery For Avianca
Username: aer
Posted 2013-05-06 16:03:37 and read 12537 times.

Fist thing that came to mind was an ambulance... just put the strobe lights and siren on top and there you go.

Topic: RE: New Livery For Avianca
Username: abrelosojos
Posted 2013-05-06 23:54:13 and read 12188 times.

As much as I think Avianca is a mediocre airline, I loved their iconic livery.

This just looks horrible. Sad rebranding effort.

Saludos,
Alex

Topic: RE: New Livery For Avianca
Username: tavong
Posted 2013-05-07 08:38:58 and read 11858 times.

I hate it, i love the Actual livery but this "new" seems more ha American and Taca merged.

Sad, sad move.


Gus
SKBO

Topic: RE: New Livery For Avianca
Username: A388
Posted 2013-05-07 10:02:20 and read 11804 times.

I also have to get used to this new livery (their current livery is much better) but I think over time I will get used to it just as I now find the new AA livery to be very nice. Maybe that's because I like new things (cars, houses, aircraft and airline liveries) 

A388

Topic: RE: New Livery For Avianca
Username: A388
Posted 2013-05-07 10:03:32 and read 11792 times.

I also have to get used to this new livery (their current livery is much better) but I think over time I will get used to it just as I now find the new AA livery to be very nice. Maybe that's because I like new things (cars, houses, aircraft and airline liveries) 

A388

Topic: RE: New Livery For Avianca
Username: OB1504
Posted 2013-05-09 16:23:22 and read 9223 times.

Quoting tavong (Reply 81):
I hate it, i love the Actual livery but this "new" seems more ha American and Taca merged.

   Agreed. The old AA livery desperately needed a refresh, but the AV color scheme was fine as it is.

Topic: RE: New Livery For Avianca
Username: scbriml
Posted 2013-05-09 16:38:03 and read 9199 times.

I'd rather they brought back this beauty:

View Large View Medium
Click here for bigger photo!

Photo © Steve Brimley

Topic: RE: New Livery For Avianca
Username: Juced
Posted 2013-05-09 18:07:55 and read 9076 times.

Quoting trent772 (Reply 73):

haha ofcourse  

with the livery, i prefer the new one, looks better  

Topic: RE: New Livery For Avianca
Username: SJOtoLIR
Posted 2013-05-09 20:19:27 and read 8943 times.

Quoting AR385 (Reply 7):
Looks like they tried to incorporate the TACA brand

It indeed makes a resemblance with the current livery of TACA.
The TACA brand will definitely disappear and their customers will experience a gradual process involving the unification into AV: frequent flyer program, commonality in flight designators, new image of the airline and other factors which cannot be clearly understood for the average of their customers.

Regards.

Topic: RE: New Livery For Avianca
Username: RAGAZZO777
Posted 2013-05-09 20:35:19 and read 8898 times.

Quoting SJOtoLIR (Reply 87):
frequent flyer program

AV and TA already share the same frequent flyer programme.

Topic: RE: New Livery For Avianca
Username: aer
Posted 2013-05-09 22:46:29 and read 8808 times.

Something I'm wondering is how are they gonna manage the flags; will all aircraft be painted with the Colombian flag, or will some keep the other flags?

Topic: RE: New Livery For Avianca
Username: asterix
Posted 2013-05-19 04:21:45 and read 7363 times.

I have been reviewing the pix of the new livery again and again. This livery must be a joke. It is primitive. It is ugly. It completely removes Avianca's 'red', which is recognized everywhere. Stupid decision.

Topic: RE: New Livery For Avianca
Username: 777way
Posted 2013-05-19 04:27:27 and read 7355 times.

Quoting aer (Reply 89):

I don't understand why they got two flags on the aircraft one near cockpit is sufficient, the tail one is interfering with the design and needs to go.

Topic: RE: New Livery For Avianca
Username: airjamaica
Posted 2013-05-19 04:41:57 and read 7334 times.

Quoting Giancavia (Reply 6):
Its a steaming pile of crap like every other new livery. Massively bland step backwards. Year after year the sky gets more boring.

Agree 100%. It is amazing how much creativity is lacking from '' new '' aircraft liveries nowadays. Boring personified !! Everyday the sky is getting more and more boring indeed. I thought the " new " AA was awful...this is even worst IMO. Such a shame. ( Big Yawn )

Topic: RE: New Livery For Avianca
Username: RCS763AV
Posted 2013-05-19 07:28:21 and read 7223 times.

Quoting 777way (Reply 91):
I don't understand why they got two flags on the aircraft one near cockpit is sufficient, the tail one is interfering with the design and needs to go.


Colombian legislation requires it.

Topic: RE: New Livery For Avianca
Username: garpd
Posted 2013-05-19 08:04:15 and read 7155 times.

What I don't get is the reason for this livery change. They only relatively recently introduce the current one.

Was there recently any sort of change within Avianca? A management change? Or perhaps a merger of some sort?

Topic: RE: New Livery For Avianca
Username: Polot
Posted 2013-05-19 09:36:57 and read 7061 times.

Quoting garpd (Reply 94):
Was there recently any sort of change within Avianca? A management change? Or perhaps a merger of some sort?

Avianca has merged with TACA and is dropping the TACA brand. No doubt that is why this new livery looks to be partially inspired by the current TACA livery.

Topic: RE: New Livery For Avianca
Username: garpd
Posted 2013-05-19 09:46:35 and read 7046 times.

Ah, that would make sense. The merger had escaped my attention.
You learn something new every day  


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