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Topic: Kulula's Proposed New Livery
Username: BreninTW
Posted 2013-05-22 21:24:33 and read 7499 times.

I was just on the Comair (South Africa) website and noticed that there's a media release for a proposed new livery for Kulula.

I'm not sure about it ... I like the South African flag on the tail, but to me, it's just too close to the SA livery to go unchallenged.

Source.

Topic: RE: Kulula's Proposed New Livery
Username: SXDFC
Posted 2013-05-22 21:46:49 and read 7407 times.

Its basically a rip-off of South African's livery.. From the tail to the font its basically the same, and I am sure the folks at South African wouldn't be too fond of that. Since they claim to be the only privately owned airline of South Africa, why not differentiate from the flag carrier of South Africa..

Topic: RE: Kulula's Proposed New Livery
Username: mesaflyguy
Posted 2013-05-22 21:48:12 and read 7399 times.

They could do much better. I like the South African flag, but as you said, it too closely resembles SA. Plus, I don't think that slogan will be unchallenged either.

I like Kulula's current livery and hope they won't make any poor decisions with the pivery change like many airlines have been as of late.

Topic: RE: Kulula's Proposed New Livery
Username: rj777
Posted 2013-05-22 21:49:43 and read 7399 times.

Quoting SXDFC (Reply 1):
ts basically a rip-off of South African's livery.. From the tail to the font its basically the same, and I am sure the folks at South African wouldn't be too fond of that.

Can we say..... copyright violation? Plagiarism? LAWSUIT?

Topic: RE: Kulula's Proposed New Livery
Username: 777way
Posted 2013-05-22 22:04:06 and read 7332 times.

looks like an April fool thingy maybe the 1 March should read 1 April and March is a typo.

Topic: RE: Kulula's Proposed New Livery
Username: BreninTW
Posted 2013-05-22 22:17:21 and read 7288 times.

Quoting 777way (Reply 4):
looks like an April fool thingy maybe the 1 March should read 1 April and March is a typo.

That was my first thought as well ...

Ahhhh, seems that it was an advertising gimmick ... one that really riled SA.

SAA threatens legal action over Kulula "ambush ad".

SAA not impressed with Kulula's new ad.

Topic: RE: Kulula's Proposed New Livery
Username: Airport
Posted 2013-05-22 22:20:39 and read 7275 times.

The livery is so close to SA it has to be intentionally mocking them. The fact that the tail is identical to SA, and that hierarchically the most dominant text is "South African Airways" being the largest titles at the front of the aircraft makes it seem pretty clear.

[Edited 2013-05-22 22:21:46]

Topic: RE: Kulula's Proposed New Livery
Username: DexSwart
Posted 2013-05-22 22:56:16 and read 7152 times.

Okay, so Kulula has had an ad campaign over the past few months.
The ads claim Kulula is "The Most South African...Airways"

There have been publicity flights, billboards and radio and tv ads.
If y'all have a look on YouTube, you'll find quite a few things.

The reason Kulula is "proposing the livery" is part of its ad campaign. The billboards all have the image of the "new livery".

Kulula is known for its daring and eye catching ads, stunts and liveries.
Yes, SA got riled up about it, but that's exactly what Kulula wants.

Topic: RE: Kulula's Proposed New Livery
Username: garpd
Posted 2013-05-22 23:22:00 and read 7080 times.

I like Kulula. They strike me as a well oiled outfit that stands it's ground and has no fear in squaring up to the big leagues.
Love their livery with all the labels "The Big Cheese", "Black box" etc. Great fun to see.

Topic: RE: Kulula's Proposed New Livery
Username: DexSwart
Posted 2013-05-23 02:13:11 and read 6763 times.

Quoting garpd (Reply 8):
Love their livery with all the labels "The Big Cheese", "Black box" etc. Great fun to see.

Flying 101 is a great livery, but so far, all Kulula aircraft have different liveries.

With their new B738s coming in factory delivered and Sky Interior, I'm assuming they'll all wear the "k dot" livery, which is the newest one, with the white "K" and the blue dot on the tail.

Topic: RE: Kulula's Proposed New Livery
Username: iFlyLOTs
Posted 2013-05-23 07:34:10 and read 6278 times.

Isn't this what Kulula kind of does for their advertising? I remember for the World Cup they were the "Unofficial Airline of That Big Thing Happening" or something like that, they go for shock and awe style advertising, and it works well for them because it gets their name out there.

Topic: RE: Kulula's Proposed New Livery
Username: 9252fly
Posted 2013-05-23 08:00:50 and read 6182 times.

Jokes aside,would Comair be a viable option to take over SA? Seems they are a well run organization.

Topic: RE: Kulula's Proposed New Livery
Username: drgmobile
Posted 2013-05-23 11:11:43 and read 5910 times.

Quoting 9252fly (Reply 11):
Jokes aside,would Comair be a viable option to take over SA? Seems they are a well run organization.

This is a great idea. Get it out of government hands. They've done nothing but muck it up, as governments always do.

Topic: RE: Kulula's Proposed New Livery
Username: DexSwart
Posted 2013-05-23 14:38:33 and read 3744 times.

Quoting 9252fly (Reply 11):
Jokes aside,would Comair be a viable option to take over SA? Seems they are a well run organization.

Comair are an excellent airline. But, I think not, unfortunately. It just doesn't have the means to make long haul travel work. Then there's the little thing about how if Comair took over, "British Airways" would be handling most flights into and out of South Africa.

They were supposed to start ops from DUR to LHR for BA with a 767. That's what I heard last, though.
They are well run, profitable, both ventures, actually, and just really good all round. But now, I don't think they'll make it with such expansion. Not now.


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