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Topic: Air Canada Rouge Launch Trendy Uniforms
Username: nicholasjet
Posted 2013-05-27 08:50:34 and read 18339 times.

(Full catalogue of images in this link)

http://thedesignair.net/2013/05/27/a...e-launch-their-uber-cool-uniforms/

Air Canada Rouge have launched their new uniforms, bright and colourful, I do like it, but what do you think about the last comment on this site's review?

"However with this shift into more casual attire for cabin crew, I can’t help but feel there is a lack of authority in the outfits, meaning in an emergency the cabin crew will be hard to identify and also, makes it harder for them to take control of a situation on board if one arose with difficult customers, as uniforms always provide a subtle sense of authority. "

I have to agree, I think I prefer the uniforms that obviously look like uniforms don't you?

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: rutankrd
Posted 2013-05-27 09:11:19 and read 18214 times.

Like the shoes trilby not so much

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: rutankrd
Posted 2013-05-27 09:15:21 and read 18163 times.

Just want a trim down the barbers perhaps !

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: AeroWesty
Posted 2013-05-27 09:20:18 and read 18100 times.

Those cardigans are going to make staff look like clowns in the cabin. They're so out of place, especially for the ages which will be wearing them. The Trilbys just complete the look.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: timboflier215
Posted 2013-05-27 09:31:02 and read 18036 times.

Will only work with young, thin, geek-chic type people wearing them. Unless AC can select their crew using these criteria, the uniform risks looking just a tad sad

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: mtbga
Posted 2013-05-27 09:44:38 and read 17936 times.

There is also an article in the Toronto Star. Here is a link:

http://www.thestar.com/business/2013...new_flight_attendant_uniforms.html

I do like what they are trying to convey. Unfortunately I am not a big fan of burgandy and can not see why Air Canada likes to pair it with red (see old old old livery).

In the pictures, it does look good...just not sure if it will actually look good or professional when worn by "real people". Bit of a gangster look going on with the hat (IMHO).

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: kanban
Posted 2013-05-27 09:46:03 and read 17925 times.

Quoting timboflier215 (Reply 4):
Will only work with young, thin, geek-chic type people wearing them.

maybe they are only trying to appeal to geek/nerds with high water pants and too small cots and vests. The addition of the hats brings back the Blues Brothers.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: jayeshrulz
Posted 2013-05-27 09:46:35 and read 17912 times.

I honestly feel like its a school uniform!
Sure trendy, but lacks authority, and reminds me of school. Damn!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: GRUIAD
Posted 2013-05-27 09:56:21 and read 17826 times.

The ties scream AVIANCA !

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: chepos
Posted 2013-05-27 10:03:53 and read 17754 times.

I'm not sure this look will work for anyone over 40. If only young fit peeps are working those uniforms maybe it might work, that's not the reality for Air CAnada though.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: whiteguy
Posted 2013-05-27 10:09:53 and read 17703 times.

Quoting chepos (Reply 9):

I'm not sure this look will work for anyone over 40. If only young fit peeps are working those uniforms maybe it might work, that's not the reality for Air CAnada though.


Fly the Flag!!!!

Rouge is hiring their own flight attendants!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: smi0006
Posted 2013-05-27 10:10:40 and read 17685 times.

I think it looks amazing!! I wish it was my uniform! I think it will look great on all sizes and shapes, and ages. I like the inclusion of shoes, as this is where a uniform is often lost amongst its employees , particularly female. A hat for men is different! I like it, but then I am a 24year old university student - I also work for a ground handling agency, so I wouldn't mind wearing a cool hat in or out of work, my more mature coworkers though.... I am not sure also about encouraging employees to not do up their ties and push their sleeves up, even for a low-cost carrier thats a little too casual.

As an Australian, it is very 'Canadian' to me, kinda outdoorsie, very liberal, bit out there, classy yet fun! I think it is a perfect uniform for a fun low-cost carrier and, it looks much nicer (although admittedly lacking in premium elements) then Air Canada's mainline uniform! I think that AC needs a new uniform, with the addition of uniform shoes.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: brilondon
Posted 2013-05-27 10:12:22 and read 17678 times.

Quoting mtbga (Reply 5):
There is also an article in the Toronto Star. Here is a link:

http://www.thestar.com/business/2013...new_flight_attendant_uniforms.html

I do like what they are trying to convey. Unfortunately I am not a big fan of burgandy and can not see why Air Canada likes to pair it with red (see old old old livery).

In the pictures, it does look good...just not sure if it will actually look good or professional when worn by "real people". Bit of a gangster look going on with the hat (IMHO).

Bad paper, nice uniforms. I like the look although they could lose the hat, that looks stupid. I have always found that the hats that the F/As wear are stupid and they should not be part of the uniform.

As usual, the A-Net naysayers will come out of the woodwork and poo poo the uniforms.

[Edited 2013-05-27 10:14:47]

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: AA737-823
Posted 2013-05-27 10:28:08 and read 17574 times.

The women look great, the men look waaaay too campy.

Quoting nicholasjet (Thread starter):
but what do you think about the last comment on this site's review?

Honestly, I think it doesn't make any sense. The flight attendants will be readily-identifiable as flight attendants. The end.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: thegoldenargosy
Posted 2013-05-27 10:30:38 and read 17561 times.

I really like the female uniform. It's what an LCC uniform should look like. I think that most ages would be able to pull it off well. The male uniform just looks like someone trying to be a hipster and failing. I don't think it will wear well outside of younger FA's.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: SQSFO
Posted 2013-05-27 11:51:05 and read 16853 times.

I think AC's rouge strategy would require to have a low-cost labor market to hire younger, "fresher" members of the labor market to make the strategy work for the low-cost division. Who knows, maybe such a move will push carriers to hire cabin crew that is more healthier and fit to fly, I often wonder on domestic flights, how some Flight Attendants pass there medical, and fitness tests! Not that I am being materialism or a crass, but yes it is all about that image and attracting customers to choose your product over the competition, and some eye candy never hurts  

Going back to the Uniform, I think they look very nice, elegant, yet simplistic and easier to move in! I have always criticized North American Carriers lack of (or lost) iconization, and this new moves definitely is suggestive of the contemporary arts, and image of Air Canada. Because the Cabin attendants will be the only people with that uniform, identifying them in case of an emergency wouldn't be hard! Not to mention the name badge, and if all else fails, Flight attendant's directing passengers in case of an emergency and taking charge should sure be a sign of who to take direction from!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: A346Dude
Posted 2013-05-27 12:07:48 and read 16579 times.

This new uniform is laughable. Truly terrible, I can't believe they are going to wear this.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: canadianpylon
Posted 2013-05-27 12:16:25 and read 16386 times.

Quoting thegoldenargosy (Reply 14):
The male uniform just looks like someone trying to be a hipster and failing

That was the first thing I thought when I saw them. Total hipster. I can't even ironically like them...

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: FaddyPainter
Posted 2013-05-27 12:46:20 and read 15920 times.

Interesting Soviet-esque cap badge for the FO there.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: aer
Posted 2013-05-27 12:50:50 and read 15854 times.

John Fluevog shoes??? Wow, those are expensive for a uniform; cool but expensive. About USD$250+ the pair.

And the ties do scream Avianca.

[Edited 2013-05-27 12:52:33]

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: DeltaMD90
Posted 2013-05-27 12:57:58 and read 15736 times.

Well I'm young but I wouldn't consider myself "trendy..." and that being said, I think they look very ugly. Maybe I don't have an eye for trendiness, who knows. I personally like more "professional looking" uniforms but you can look professional without being bland. I think DL does a good job at that (vs UA's new uniforms which just look professional but are very bland.)

I don't know, does anyone else think they look kinda goofy?

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: Polaris
Posted 2013-05-27 13:01:31 and read 15652 times.

Excellent uniform for Air Canada's leisure division and for the more youthful attendants on Rouge!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: SpaceshipDC10
Posted 2013-05-27 13:04:59 and read 15582 times.

I like them, both men and women.

Quoting nicholasjet (Thread starter):
I have to agree, I think I prefer the uniforms that obviously look like uniforms don't you?

Rouge uniforms still look more like uniforms than what was tried by AC and CP during the '70s with their "non-uniforms" uniform. Several airlines, mostly or only LCC, have had their employees wore polo shirts. In Europe, Lauda Air flight attendants were dressed with jeans at one time.

Quoting whiteguy (Reply 10):
Rouge is hiring their own flight attendants!

A necessary step for a LCC.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: AeroWesty
Posted 2013-05-27 13:08:41 and read 15522 times.

Quoting DeltaMD90 (Reply 20):
I don't know, does anyone else think they look kinda goofy?

If the men kept their sleeves rolled down, buttoned the sweater at the bottom, ditched the hat and added 20 years, it wouldn't look half bad. The model in the jacket and hat which covers the sweater, looks much more age-appropriately stylish, even a look which could span quite a number of decades of age.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: dforce1
Posted 2013-05-27 13:21:18 and read 15321 times.

I am truly not impressed by the uniforms but what I am impressed by is Air Canada's decision to invest in training by Disney for all of their Rouge flight attendants down in Florida. This seems to be quite a unique and innovative approach that could leave a much better perception of Air Canada customer service. Has anyone else heard of an airline doing this? While I appreciate the fresh approach applied to Rouge, I think that Air Canada mainline and Air Canada Express flight attendants need the Disney training more!

"Air Canada rouge flight attendants will receive customized service excellence training at the Disney Institute in Florida in addition to industry-leading safety and regulatory training from Air Canada at its Toronto and Montreal training centers."

“We’re investing in the Disney Institute’s service excellence training to ensure our customers’ vacations truly start when they board our aircraft. By offering exceptional customer service, uncompromising safety, a relaxed inflight environment and a host of Air Canada and Air Canada Vacations benefits, we’re confident Air Canada rouge will soon be the leading choice for leisure travel.”


http://worldairlinenews.com/2013/05/...canada-rouge-unveils-its-uniforms/

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: DeltaMD90
Posted 2013-05-27 13:26:08 and read 15450 times.

Quoting AeroWesty (Reply 23):

I think I narrowed it down to the gray, just looks odd. And with the models they chose, it looks like they were trying to make them look like a bunch of hipsters. But again, I'm hardly into fashion. I wear plain dark t-shirts and jeans or shorts so maybe I'm not the best judge. I'm more impressed with professional looking outfits anyway

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: TeamInTheSky
Posted 2013-05-27 13:26:19 and read 15463 times.

Hi All,

Rarely do I stray into discussions that are not about a SkyTeam airline as I like to stick to what I know; however, looking at the link has compelled me to comment.

What the heck are they thinking? If they want to attend an art school in Toronto or NYC, by all means, go for it, but this drive to casual uniforms is absurd in my own humble opinion. In my eyes, when FR flight attendants look more professional than you, that is a problem. While my office has casual or jeans day occasionally, normally I am expected in a suit or at least in business casual; if accountants can dress professionally, I would presume that people that are responsible for others safety should as well.

Regards,

Team

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: nclmedic
Posted 2013-05-27 13:32:07 and read 15479 times.

Wait, the kids from Glee work for an airline now?

Quoting GRUIAD (Reply 8):
The ties scream AVIANCA !

Exactly what I thought!

That said, I like that AC have tried to do something a bit different. The burgundy isn't my favourite, but still miles better than the hideous new QF uniforms, or the laughable UA uniforms that apparently warranted a 'product launch'!

They do look like a Glee choir, but hey it's different.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: PRAirbus
Posted 2013-05-27 15:01:43 and read 14213 times.

Very cool, refreshing! Kudos for the designing team!  . Wow

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: CdnCactus
Posted 2013-05-27 15:34:52 and read 13801 times.

Hipsters are taking over the world. Vancouver is swarming with them.

Personally I'm indifferent. Rouge is supposedly a casual, LLC outfit anyway. That said, Fluevog shoes?? They are comfortable, durable and cool to the extreme but you can fly somewhere and back for less than what you'll pay for a pair. Not so LCC there.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: brilondon
Posted 2013-05-27 15:35:39 and read 13791 times.

Quoting SQSFO (Reply 15):
I think AC's rouge strategy would require to have a low-cost labor market to hire younger, "fresher" members of the labor market to make the strategy work for the low-cost division. Who knows, maybe such a move will push carriers to hire cabin crew that is more healthier and fit to fly, I often wonder on domestic flights, how some Flight Attendants pass there medical, and fitness tests! Not that I am being materialism or a crass, but yes it is all about that image and attracting customers to choose your product over the competition, and some eye candy never hurts  

That is OK if you are running a bar, but I would just like to point out the failure of Hooters Air a few years ago about having "eye candy" as you put it for the F/As.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: SpaceshipDC10
Posted 2013-05-27 15:40:13 and read 13696 times.

Quoting CdnCactus (Reply 29):
They are comfortable, durable and cool to the extreme but you can fly somewhere and back for less than what you'll pay for a pair. Not so LCC there.

What's the point to be a LCC if you have to invest time and time again for cheap shoes that wont last for long when you can simply buy some more expensive that will last longer. Buy for cheap doesn't always mean saving.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: EricR
Posted 2013-05-27 15:59:37 and read 13467 times.

Terrible, nerdy look.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: threepoint
Posted 2013-05-27 16:21:24 and read 13281 times.

Quoting CdnCactus (Reply 29):
Hipsters are taking over the world. Vancouver is swarming with them.

Personally I'm indifferent. Rouge is supposedly a casual, LLC outfit anyway. That said, Fluevog shoes?? They are comfortable, durable and cool to the extreme but you can fly somewhere and back for less than what you'll pay for a pair. Not so LCC there.

Vancouver is swarming with hipsters today, Portland was swarming with them a few years ago, and soon they'll be replaced with whatever new lifestyle is next in the pipe, leaving us to mock the uniforms as "soooo 2013..."

While Fluevog shoes generally retail for a decent sum, you can bet the bulk wholesale price makes them a viable option.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: PEK777
Posted 2013-05-27 16:28:30 and read 13174 times.

i am not impressed with these uniforms. I hate this whole 'hipster thing. a bunch of 'creative' types who can't cut it in the real world.

[Edited 2013-05-27 16:32:51]

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: B727FA
Posted 2013-05-27 18:29:08 and read 12019 times.

>>That is OK if you are running a bar, but I would just like to point out the failure of Hooters Air a few years ago about having "eye candy" as you put it for the F/As.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: N202PA
Posted 2013-05-27 18:53:38 and read 11793 times.

Those uniforms look just plain ridiculous. Clown suits would be better.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: MaverickM11
Posted 2013-05-27 21:51:42 and read 10517 times.

Dumb uniforms for a dumb idea. Why the hell not. Put a bird on it! 

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: RyanairGuru
Posted 2013-05-27 22:08:28 and read 10403 times.

What is it with airlines and Trilby hats at the moment?



Quoting FaddyPainter (Reply 18):
Interesting Soviet-esque cap badge for the FO there.

It looks like it was designed by Comrade Lenin himself   

Quoting TeamInTheSky (Reply 26):
when FR flight attendants look more professional than you, that is a problem



I'm sorry, but Ryanair crew look [admittedly, very surprisingly] very professional. IMHO it's one of the smartest LCC uniforms out there.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: Aeri28
Posted 2013-05-27 22:49:40 and read 10142 times.

Ive always like the cardigan look and these look good. I'm more focused on the mens though. The colors work well. I do think the shoes will get tired after awhile and me, always wearing black shoes, would never get used to these... Too bad there wasn't a black pants/black shoes choice. Grey pants will show stains (and sometimes where you don't want to see them). I'm sure the same crowd bemoaning these would do so if there were a navy cardigan and gray pants and blue tie.

Yes, it does have airs of being a school uniform, but primarily it is a uniform. It's fun, casual-ish, and appropriate for the market its intended.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: tonystan
Posted 2013-05-27 22:51:07 and read 10131 times.

Just horrific!

And this is designed on a current style that is going to age in no time!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: kordcj
Posted 2013-05-27 23:26:24 and read 9957 times.

I thought the uniforms looked really casual and comfortable. They aren't going to be flying/serving VIPs on YYZ-HKG type routes, so these uniforms align with the type of airline Rouge is meant to be. The uniform has a warm, casual, inviting look to it. The ties do scream Avianca though.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: MaverickM11
Posted 2013-05-27 23:44:16 and read 9849 times.

Quoting tonystan (Reply 40):
And this is designed on a current style that is going to age in no time!

I think the trends will outlast Rouge 

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: airportugal310
Posted 2013-05-28 00:30:53 and read 9575 times.

No hipster would want to work with an airline associated with a big corporation...too mainstream.

Will PBR be served on board?

Are wayfarer sunglasses part of the uniform?

Too many questions..

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: Carfield
Posted 2013-05-28 00:57:24 and read 9419 times.

Read this from the article:
"In an unusual agreement, Rouge will charge the flight attendants for a portion of the training costs. The airline will deduct $49 a month for three years from the flight attendants’ gross wages, and if they leave before that time, the flight attendants must pay back what is owed."

What happened if Rouge "disappears" within three years of operation, or being "absorbed" into a mainline operation? Will the F/As still need to pay back the training?

Disney - not my cup of tea, but at least AC gives it a try. It will be interesting to see how they transform a cramped Boeing 767 into a "stage?

The uniform looks pretty cool but not sure if the hat is necessary! Head-dress is popular with a number of Asian (Asiana/Air China) and Middle Eastern airlines (but that has a cultural component), and if I am correct, the hat will have to be removed during takeoff and landing! It will look pretty cool if they are worn during greeting. However I can't imagine the F/As will wear them during service. It looks nice but if the F/As will not likely wear them most of the times, it seems quite wasteful. But anyway, it is better than wearing a baseball cap. Maybe I am old fashioned! Wearing a tie loosely is okay if you are going clubbing or a night out, but not acceptable as as cabin staff! They make you look unprofessional!

If most of the F/As look like those modeling the new uniform, I will love to fly Rouge. The boys look pretty cute. LOL!

Now I can't wait to read the first trip report on Rouge!

Thanks for sharing!
Carfield

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: nicholasjet
Posted 2013-05-28 02:41:33 and read 8855 times.

I guess people just don't want a uniform to look like a uniform anymore (even United's new uniform just lookalike a suit)...

*sigh*

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: brilondon
Posted 2013-05-28 03:14:55 and read 8654 times.

Quoting kordcj (Reply 41):
The ties do scream Avianca though.
Quoting nicholasjet (Reply 45):

I don't get the tie and the hat. But I do like the new uniforms other than that.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: CaptCufflinks
Posted 2013-05-28 04:19:24 and read 8221 times.

Quoting whiteguy (Reply 10):
Rouge is hiring their own flight attendants!

Where from? A Taylor Swift fan club?!

Terrible!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: RyanairGuru
Posted 2013-05-28 04:30:42 and read 8129 times.

Quoting CaptCufflinks (Reply 47):
Where from? A Taylor Swift fan club?!

  

That's definitely one of the better comments I've read on here 
(and given their name its somewhat more likely!)

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: SeaMeFly
Posted 2013-05-28 05:17:05 and read 7803 times.

i personally like their new uniform... totally apart from the other group and look fun !!! way to go ACR ! ;p whatever their call sign is lol...

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: DexSwart
Posted 2013-05-28 05:22:55 and read 7757 times.

As a 90's kid and a firmly set Gen-Y hipster, I love it. It looks pretty spectacular.

Although the tie looks like they just stole Aviana's (now old) livery and slapped it onto some fabric.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: thegreatRDU
Posted 2013-05-28 07:28:17 and read 6802 times.

This is spiraling out of control...

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: JoeCanuck
Posted 2013-05-28 08:28:43 and read 6292 times.

Hipsters...oh goodie. It'll be a joy to hear the pre flight announcement said ironically. It'll be terrible for these kids to have to serve half cans of diet coke to people who aren't nearly cool enough to know how cool they aren't.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: Pe@rson
Posted 2013-05-28 08:42:08 and read 6134 times.

Wow, strikes me as pretty awful.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: curiousflyer
Posted 2013-05-28 10:22:45 and read 5858 times.

For once it is fashionable. It might look dated in a a few years but if Rouge do things well, they could change the uniforms more often than once every twenty years unlike most airlines do.

Well done!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: robsaw
Posted 2013-05-28 14:52:06 and read 5604 times.

Quoting canadianpylon (Reply 17):
That was the first thing I thought when I saw them. Total hipster. I can't even ironically like them...

Me too - with a bit of metrosexual thrown in.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: OA412
Posted 2013-05-28 15:13:28 and read 5577 times.

According to the designer's website, the male and female shoes cost $289 and $299 respectively. Yeesh!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: threepoint
Posted 2013-05-28 22:54:11 and read 5204 times.

Quoting OA412 (Reply 56):
According to the designer's website, the male and female shoes cost $289 and $299 respectively. Yeesh!

Yeah, retail. Which the airline most definitely did not pay.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: multimark
Posted 2013-05-28 23:14:12 and read 5173 times.

Quoting timboflier215 (Reply 4):
Will only work with young, thin, geek-chic type people wearing them. Unless AC can select their crew using these criteria, the uniform risks looking just a tad sad

I had heard through the rumour mill that AC was only hiring youngsters for rouge (not that they'd discriminate, LOL) A contrast to Westjet which apparently has the novel idea of hiring those best suited for the job, regardless of age.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: Mir
Posted 2013-05-28 23:15:30 and read 5169 times.

Quoting canadianpylon (Reply 17):
Total hipster. I can't even ironically like them...

   Though, to be fair, if they lost the hat it would be a lot better.

Quoting Carfield (Reply 44):
Read this from the article:
"In an unusual agreement, Rouge will charge the flight attendants for a portion of the training costs. The airline will deduct $49 a month for three years from the flight attendants’ gross wages, and if they leave before that time, the flight attendants must pay back what is owed."

What happened if Rouge "disappears" within three years of operation, or being "absorbed" into a mainline operation? Will the F/As still need to pay back the training?

They're doing training contracts with FAs now? Shameful. I'd hope that any self-respecting person would walk away.

I would not be surprised if they were still on the hook for their training costs if the company went under.

-Mir

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: flyguy89
Posted 2013-05-28 23:44:41 and read 5148 times.

Oh, they're going to be THAT kind of airline then. Wonder if all their ads are going to be hipster-oriented as well...of course they couldn't advertise too much, if it's mainstream it's no longer hipster.

Now that I have that out of my system, the uniforms look alright, not really my cup-of-tea, but kudos to AC for stepping outside the box at least following UA's yawn-inducing *new* uniforms. They should tweak the male uniform a bit though, not sure people would take them seriously.

Quoting MaverickM11 (Reply 37):
Why the hell not. Put a bird on it! 

Ha, I see what you did there. If they hadn't already announced their new livery, I'd swear they would just stick a bird on one of their 767's  

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: smi0006
Posted 2013-05-29 00:18:02 and read 5097 times.

Quoting JoeCanuck (Reply 52):
Hipsters...oh goodie. It'll be a joy to hear the pre flight announcement said ironically. It'll be terrible for these kids to have to serve half cans of diet coke to people who aren't nearly cool enough to know how cool they aren't.

Hang on, bit harsh there. I think we all need to tone down the judgement. To each their own and their choice of lifestyle - Hipster or otherwise.

Further to this, the style of uniform does not define the type of service offered, this in my opinion is a trendy stylish uniform; that does not preclude a formal style of clothing. I have flown some airlines with exceptionally formal and conservative uniforms, and been served by rude contemptuous trash talkers, young and old.

Quoting curiousflyer (Reply 54):
For once it is fashionable. It might look dated in a a few years but if Rouge do things well, they could change the uniforms more often than once every twenty years unlike most airlines do.

I agree, branding for LCC is key. They want to engage with their customers, in a friendly manner. The business traveller is not their target market - Thats for AC....

I see Rouge as the AC version of Song which from anecdotal evident was a major branding and service win, or am I mistaken?

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: JoeCanuck
Posted 2013-05-29 01:02:30 and read 5059 times.

Quoting smi0006 (Reply 61):
Hang on, bit harsh there. I think we all need to tone down the judgement. To each their own and their choice of lifestyle - Hipster or otherwise.

Sure...and we're all entitled to our opinions...this is a fashion thread, after all. I find the hipster schtick in general to be silly and pretentious but it's especially ironic when the oh so cool and aloof hipster dress code is being used to shill for a soulless corporation...and one that'll be serving up discount fares for the least hip of all.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: DexSwart
Posted 2013-05-29 01:32:31 and read 5027 times.

Lets be honest here for a second.
As I stated before, I'm a self confessed hipster (which would mean that I'm not a hipster. By definition, but that would result in a paradox that is against the point of this thread...)

I like the new designs. As a young adult who is finally old enough to start travelling by myself. By that I mean actually travelling, exploring and enjoying a destination by myself, or with friends. As it happens, I'm planning two trips for next year. To Turkey and back to South Africa, and also backpacking though Asia.

Many young people are starting to travel more and more. Rouge has low fares to interesting and popular destinations.
Do I need to add anything?

They're catching a demographic that is, yes, slightly superficial, but ultimately, they're making themselves seem more accessible to the younger generations.

I highly doubt older passengers would mind flying Rouge, I can't see the, muttering about how the flight attendants look too trendy to be trusted or to do their jobs.

People on this thread seem incredibly harsh towards the ways people dress, which is horrid, but that's just my "highly opinionated, arrogant, ignorant, rude" view of things.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: robsaw
Posted 2013-05-29 13:24:47 and read 4687 times.

Quoting DexSwart (Reply 63):
I highly doubt older passengers would mind flying Rouge, I can't see the, muttering about how the flight attendants look too trendy to be trusted or to do their jobs.

People on this thread seem incredibly harsh towards the ways people dress, which is horrid, but that's just my "highly opinionated, arrogant, ignorant, rude" view of things.

You forgot to add sarcastic to the end of that list of your "view of things". : )

I tend to agree. Passengers care far more about flight attendant's attitude, efficiency and level of service than what type of fabric and the cut of their uniforms.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: yyz717
Posted 2013-05-30 10:11:33 and read 4356 times.

So AC Rouge is:
1. spending money on repainting/branding aircraft (what's wrong with just a Rouge sticker on the current scheme?) and
2. spending time and money on new uniforms (what's wrong with the current AC uniforms?).

Will this new branding cost additional money? Yes.
Will the average vacation traveller care about ths new branding? No.

I'm not not seeing much of a slavish addiction to cost reduction/minimization here. Just a lot of unnecessary expense.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: OA412
Posted 2013-05-30 10:24:41 and read 4331 times.

Quoting threepoint (Reply 57):
Yeah, retail. Which the airline most definitely did not pay.

Of course, but even with a discount, I have to imagine that they're still paying quite a bit for those shoes.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: YTZ
Posted 2013-05-30 11:15:06 and read 4262 times.

Quoting multimark (Reply 58):
I had heard through the rumour mill that AC was only hiring youngsters for rouge (not that they'd discriminate, LOL) A contrast to Westjet which apparently has the novel idea of hiring those best suited for the job, regardless of age.

A flight attendant is a server with some safety responsibilities. I highly doubt age will make that much of a difference if proper training is provided.

It's time AC moved to the model used by Ryanair, Emirates, etc. A flight attendant should not be a tenured career.

Quoting DexSwart (Reply 63):
People on this thread seem incredibly harsh towards the ways people dress, which is horrid, but that's just my "highly opinionated, arrogant, ignorant, rude" view of things.

People in these forums don't at all think like regular passengers. Most passengers booking Rouge are price sensitive travellers. They won't give a rat's behind what the flight attendant or the pilot or the mechanic or the counter staff is wearing.

If you're flying an LCC, there really isn't much of a difference between a Greyhound bus and your flight service. And most passengers wouldn't really care to appreciate the differences anyway. Seriously, when was the last time somebody was concerned about the clothing their bus driver was wearing?

Personally, as a customer I care about service. Not clothing.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: Viscount724
Posted 2013-05-30 14:57:57 and read 4153 times.

Quoting yyz717 (Reply 65):
I'm not not seeing much of a slavish addiction to cost reduction/minimization here. Just a lot of unnecessary expense.

Cost reductions come from lower salary scales and higher-density seating.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: YTZ
Posted 2013-05-31 06:20:56 and read 3929 times.

Quoting Viscount724 (Reply 68):
Cost reductions come from lower salary scales and higher-density seating.

Or from reducing one olive per martini.....just saying.

$250 shoes for a flight attendant uniform? Ridiculous.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: longhauler
Posted 2013-05-31 09:35:57 and read 3838 times.

Quoting multimark (Reply 58):
I had heard through the rumour mill that AC was only hiring youngsters for rouge (not that they'd discriminate, LOL) A contrast to Westjet which apparently has the novel idea of hiring those best suited for the job, regardless of age.

That's why its a rumour, and not even remotely factual. Remember, it is illegal in Canada to discriminate by age.

The job is outlined to the potential candidates, as is the pay scale ... low, it is likely only to attract a certain type. The adventurous young type, still living at home, looking for something to add to their resume for a couple of years. It is a crappy low paying job ... they wont stay long ... by design.

Quoting yyz717 (Reply 65):
I'm not not seeing much of a slavish addiction to cost reduction/minimization here. Just a lot of unnecessary expense.

I agree with you completely. It looks to me that AC will bear the most of the costs, propping up Rouge's numbers ... justifying its existence. Without Jazz et al any more, AC has no place to "hide" money, Rouge will certainly do that!

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: brilondon
Posted 2013-06-01 14:56:09 and read 3446 times.

Quoting longhauler (Reply 70):

Quoting multimark (Reply 58):
I had heard through the rumour mill that AC was only hiring youngsters for rouge (not that they'd discriminate, LOL) A contrast to Westjet which apparently has the novel idea of hiring those best suited for the job, regardless of age.

That's why its a rumour, and not even remotely factual. Remember, it is illegal in Canada to discriminate by age.

Everyone who is hiring anybody discriminates by not only age but by gender, race, and abilities. You don't have to say so publicly but you can hire anybody you want to represent your company. Look at the retail stores, there seems to be massive discrimination based on the retailer. They can hire anybody they want.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: by738
Posted 2013-06-01 15:08:10 and read 3428 times.

Wonder what Rouge routes will do well and which will be ditched. Obviously DUB seems promising if its going year round, forward bookings must be great. Don't think the others have seen any suggestion of increases

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: longhauler
Posted 2013-06-01 17:54:40 and read 3297 times.

Quoting brilondon (Reply 71):
They can hire anybody they want.

OK, let me put it another way.

Do you really think someone in their 40s is going to work a crappy job for $1500 a month? Do you really think someone of any age is going to do it for more than a couple of years?

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: brilondon
Posted 2013-06-01 20:32:34 and read 3158 times.

Quoting longhauler (Reply 73):
Do you really think someone in their 40s is going to work a crappy job for $1500 a month? Do you really think someone of any age is going to do it for more than a couple of years?

So what you are saying is that only young people would hire on anyway so they don't have to discriminate they would just hire who they want and with your argument only young people would apply anyway there by giving them what they want for their demographic and look for their airline.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: longhauler
Posted 2013-06-02 05:54:48 and read 2963 times.

Quoting brilondon (Reply 74):

The opportunity is there for any one of any age to apply. Including existing AC F/A's should they desire.

The low salaries are offered not as an age deterrent, but as a method of reducing costs. I can't quite see how you go to age discrimination when from the onset, Rouge is designed as a low cost carrier.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: brilondon
Posted 2013-06-02 12:16:45 and read 2722 times.

This is what I was referring to when I made my original post, interpreting what the post said as sarcasm and meaning that they Air Canada Rouge was discriminating by hiring only young people for rouge.

Quoting multimark (Reply 58):
I had heard through the rumour mill that AC was only hiring youngsters for rouge (not that they'd discriminate, LOL) A contrast to Westjet which apparently has the novel idea of hiring those best suited for the job, regardless of age.

If I am off the mark, than everything is axiomatic.

Topic: RE: Air Canada Rouge Launch Trendy Uniforms
Username: connies4ever
Posted 2013-06-02 12:36:30 and read 2687 times.

Quoting YTZ (Reply 67):
A flight attendant is a server with some safety responsibilities. I highly doubt age will make that much of a difference if proper training is provided.

Completely bass-ackwards. An FA's principal responsibility is the safety of the passengers, with some service responsibilities.

A few years back an AC320 had an in-flight engine fire after take-off from YYC. Returned to YYC, landed, FA's evacuated on the runway. No fatalities, no injuries (well done, b.t.w.). That is their primary responsibility.


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