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Topic: EADS To Change Name To Airbus
Username: N328KF
Posted 2013-07-17 04:42:01 and read 16498 times.

According to this article (en Francais), EADS will be changing its name to Airbus soon:

http://www.latribune.fr/espace-abonn...-appelez-moi-desormais-airbus.html

Topic: EADS To Change Name To Airbus
Username: sw733
Posted 2013-07-17 05:10:37 and read 16265 times.

Very interesting, and probably a good idea. Airbus is clearly the most globally visual brand of EADS, so it would make sense that the name might prevail over EADS, which many people outside of the industry do not know of (especially outside of Europe).

My French is poor, but it seems like it's not quite a done deal, but more of a "likelihood" based on what I picked up in this article. Correct me if I am wrong.

Topic: EADS To Change Name To Airbus
Username: Azure
Posted 2013-07-17 05:34:22 and read 16076 times.

EADS is probably looking to capitalize on the recent success of Airbus. This identity change may also reflect the desire to turn the page on the past when often at EADS the political aspect of things could take precedence over economics. If confirmed it would be a very good thing for EADS and for Europe!



Quoting sw733 (Reply 1):
it's not quite a done deal

Correct. The name change could be approved at the next Board of Directors (July 30th, 2013).


It can be added that EADS (133,000 people in 170 locations around the world) consists of several subsidiaries : Airbus and Airbus Military, Astrium (space programs), Cassidian (security and military) and Eurocopter (helicopters).

[Edited 2013-07-17 05:38:16]

Topic: EADS To Change Name To Airbus
Username: rampart
Posted 2013-07-17 05:57:59 and read 15933 times.

Is EADS/Airbus still repsonsible for the ATR regional airliners?

-Rampart

Topic: EADS To Change Name To Airbus
Username: Azure
Posted 2013-07-17 06:21:56 and read 15731 times.

Quoting rampart (Reply 3):
Is EADS/Airbus still repsonsible for the ATR regional airliners?

Not exactly. EADS owns 50% of ATR capital. Alenia (from Italy) owns the other 50%. ATR headquarters are located in Toulouse though.

Topic: EADS To Change Name To Airbus
Username: FWAERJ
Posted 2013-07-17 06:22:15 and read 15719 times.

Quoting rampart (Reply 3):
Is EADS/Airbus still repsonsible for the ATR regional airliners?

ATR is a joint venture of EADS and Alenia. So you can add them to the family in a way.

Topic: EADS To Change Name To Airbus
Username: InsideMan
Posted 2013-07-17 06:39:32 and read 15611 times.

This was floated many times before and even with more and more signs pointing
in that direction (joint HR, Finance and Procurement head ofs etc.),
this by far not a done deal, although

In the past it was conceived as the tail waging the dog, with Airbus representing 80% of EADS turnover.
Also, the E in EADS is perceived as hindering business in some parts of the world and also doesn't
suit the strategy to have 25% of manufacturing and revenue outside Europe....

Let's wait and see......

Topic: EADS To Change Name To Airbus
Username: Aesma
Posted 2013-07-17 07:57:36 and read 15221 times.

Sure airbus is well known but for its airliners. So I'm not sure calling the group airbus will help sell helicopters (eurocopter itself is well known anyway) or satellites. Each subsidiary is well known in its domain.

As for the politics if the goal is to avoid the influence of politicians, changing the name is not the way, it would even have the opposite effect in my opinion.

Also, changing the name all the time seems a pretty bad strategy overall.

[Edited 2013-07-17 08:13:56]

Topic: EADS To Change Name To Airbus
Username: KarelXWB
Posted 2013-07-17 07:59:20 and read 15214 times.

The name will be "Airbus Group", not just "Airbus".

Topic: EADS To Change Name To Airbus
Username: Asturias
Posted 2013-07-17 12:11:52 and read 14652 times.

I am ambivalent on this, on one hand Airbus is a fine name and recognized all over the world and probably an appropriate enough name for the parent company - on the other hand I can't imagine that the name EADS is actually a hindrance to the company since business is usually done in the name of Airbus anyway.

Actually I am partial to the old name of Airbus Industrie. It has a nice ring to it  

-a

Topic: EADS To Change Name To Airbus
Username: DTW2HYD
Posted 2013-07-17 12:35:42 and read 14366 times.

Really, did their sales folks agree. When you are trying to sell fighter jets to a country and other vendors are proposing Raptor, Falcon, Rafale, Griffin and your product sounds like BusFighter or FighterBus, just saying.

Topic: EADS To Change Name To Airbus
Username: trex8
Posted 2013-07-17 12:44:16 and read 14179 times.

If I were Eurocopter or Astrium I'd be p.......

Topic: EADS To Change Name To Airbus
Username: COEWR787
Posted 2013-07-17 12:55:08 and read 13987 times.

Quoting DTW2HYD (Reply 10):
Really, did their sales folks agree. When you are trying to sell fighter jets to a country and other vendors are proposing Raptor, Falcon, Rafale, Griffin and your product sounds like BusFighter or FighterBus, just saying.

BusFighter or FighterBus sounds like the name of a Transformer character  

Topic: EADS To Change Name To Airbus
Username: ghifty
Posted 2013-07-17 13:27:02 and read 13493 times.

Strange move for their defense/space divisions. "Bus" seems to indicate transport.. and I don't think their defense products primary roles are transportation.. and what about space? Spacebus?

Topic: EADS To Change Name To Airbus
Username: N328KF
Posted 2013-07-17 13:27:44 and read 13491 times.

Quoting trex8 (Reply 11):
If I were Eurocopter or Astrium I'd be p.......

I don't like the name either for the overall group, but I'm not sure it really matters either way. Eurocopter, Astrium, and such will always identify themselves by those names.

Topic: EADS To Change Name To Airbus
Username: FWAERJ
Posted 2013-07-17 14:07:33 and read 12955 times.

Now that I think about it, this reminds me of a few Japanese name changes: when Matsushita Electric changed their corporate name to Panasonic Corporation, and when Nippon Kogaku changed their name to Nikon Corporation. Both times, they changed the name of the company to the company's best-known brand. Other Japanese companies have done similar things: in 2003, Fuji Heavy Industries (as we know, a major Boeing contractor) changed their corporate symbol from a nondescript logo to that of their best-known consumer brand, Subaru automobiles.

Even US companies have done similar things: following the breakup of the Cendant group, four of the new post-breakup companies were named after very strong Cendant brands - Avis Budget Group, Wyndham Worldwide, Jackson Hewitt, and Orbitz Worldwide. (Realogy and Travelport were the others.) And when Echostar split into separate satellite broadcasting and IT/hardware companies, the satellite broadcasting side became DISH Network Corporation and kept the DISH ticker symbol while the hardware side retained the Echostar name. More recently, GMAC changed their corporate name to Ally Financial because during the financial crisis, the Ally brand had become stronger than the GMAC brand.

By changing their corporate name to Airbus Group after their best-known brand, EADS is only doing the same thing that Panasonic, Nikon, Fuji Heavy, Avis/Wyndham/Orbitz, DISH, and Ally did.

[Edited 2013-07-17 14:21:54]

Topic: EADS To Change Name To Airbus
Username: Ruscoe
Posted 2013-07-17 14:28:36 and read 12639 times.

Is this just a name change or will the structure change?

Will the current Airbus, become the over-riding entity, and have its' shares publicly traded, and will the current EADS become a fully owned subsidiary of Airbus, or just disappear?

I hope this is not a sign of an internal war, with the major contributer to EADS finances, (Airbus), seeking to control, the whole business.

If it is just a name change, I fail to see the point.

Ruscoe

Topic: EADS To Change Name To Airbus
Username: DTW2HYD
Posted 2013-07-17 14:29:45 and read 12639 times.

Quoting FWAERJ (Reply 15):

Agreed, there is nothing wrong in changing name, but nobody wants to take a Bus to the fight.

Topic: EADS To Change Name To Airbus
Username: EIDL
Posted 2013-07-17 14:37:06 and read 12490 times.

Quoting ghifty (Reply 13):

Strange move for their defense/space divisions. "Bus" seems to indicate transport.. and I don't think their defense products primary roles are transportation.. and what about space? Spacebus?

Thales make the Spacebus satellites - so we won't be getting that one without another merger.

Topic: EADS To Change Name To Airbus
Username: zkeye
Posted 2013-07-18 00:38:02 and read 8454 times.

If it is just a name change I very much doubt it will make any difference to anyone (other than the PR people). I really doubt that any nation seriously looking at buying a EADS military product would be put off by a name change....

Topic: EADS To Change Name To Airbus
Username: KarelXWB
Posted 2013-07-18 00:48:52 and read 8383 times.

Quoting Ruscoe (Reply 16):
If it is just a name change, I fail to see the point.

Everyone knows Airbus, but how many people know what EADS stands for? And even if you know EADS, you probably know it as "the parent company of Airbus".

Topic: EADS To Change Name To Airbus
Username: FlyingAY
Posted 2013-07-18 01:07:02 and read 8244 times.

It's good to note that the Eurocopter helicopters are today sold as Eurocopter helicopters, not as EADS helicopters. So changing the EADS name to Airbus Group would not mean that the Eurocopter helicopters would be sold as Airbus helicopters.

Topic: EADS To Change Name To Airbus
Username: VFRonTop
Posted 2013-07-18 02:03:46 and read 7881 times.

Back in my final year of University I attended an EADS milkround. Interesting company with a lot of opportunities, but the part that is relevent to this discussion was the recruiter/presenter was at pains to stress that the name of the company was E A D S with each letter pronounced seperately, not the way us anglophones tended to pronounce it as "AIDS"

Could they possibly be sick of having to correct people in how to say the name of the company properly. It's worth noting that it is a joint English, French and German company meaning the pronounciation changes dependent on the language

English [ee-ay-dee-es]
French [euh-ah-day-es]
German [eh-ah-deh-ez]

"Airbus Group" would clear all that up.

Quoting KarelXWB (Reply 20):
Everyone knows Airbus, but how many people know what EADS stands for?

EADS = European Aeronautic Defence and Space Company

Topic: EADS To Change Name To Airbus
Username: Asiaflyer
Posted 2013-07-18 02:45:21 and read 7583 times.

Quoting VFRonTop (Reply 22):
"Airbus Group" would clear all that up.


Have you ever heard a frenchman say "Airbus"?

Topic: EADS To Change Name To Airbus
Username: lh526
Posted 2013-07-18 03:02:59 and read 7451 times.

Quoting VFRonTop (Reply 22):
"Airbus Group" would clear all that up.

Even that will be everything from "ɛərbʌs", "ɛʁbys" and "ɛːɐbʊs" to "airˈβus" ... so even there is quite a difference.

Mind you, germans use both male and female namings: "der Airbus A380" as well as "die Airbus A380", with female being the official Airbus nomenclature.

Topic: EADS To Change Name To Airbus
Username: par13del
Posted 2013-07-18 03:27:46 and read 7511 times.

Quoting Azure (Reply 2):
This identity change may also reflect the desire to turn the page on the past when often at EADS the political aspect of things could take precedence over economics.

Unles we are talking about Airbus management taking over EADS management and kicking the politicians who own and control the public investment in the group of companies to the curb this is only just PR, it may actually be worse for the portion of the group that now does civil aviation.
The political involvement will not and cannot cease unless the company goes fully private, and since it is a profitable investment no way do I believe that the various governments will sell their shares and control - I list share ownership and control separetely as the stucture seems convoluted to me not being in the EU -

For a number of years the politicians focus were shifted to the "holding" company EADS, now it will revert to Airbus, no question the influence will rise, how it affects the company in its second run - Airbus, EADS, Airbus - will be seen over time.

Topic: EADS To Change Name To Airbus
Username: r2rho
Posted 2013-07-18 06:43:36 and read 6799 times.

Quoting trex8 (Reply 11):
If I were Eurocopter or Astrium I'd be p.......

I wonder what would happen to those names... Eurocopter and Astrium are well known, recognized brands, I wouldn't touch them. Cassidian OTOH has less recognition, and could be renamed to "Airbus Defence Systems" - assuming it is not sold off, that is...

Topic: EADS To Change Name To Airbus
Username: Aesma
Posted 2013-07-18 07:27:24 and read 6862 times.

Quoting DTW2HYD (Reply 10):
Really, did their sales folks agree. When you are trying to sell fighter jets to a country and other vendors are proposing Raptor, Falcon, Rafale, Griffin and your product sounds like BusFighter or FighterBus, just saying.

List of military aircraft sold by EADS :

Typhoon

Tiger
Cougar
Puma
Lakota
Caracal
Fennec
Panther
NH90

Grizzly
A330 MRTT
C-212
CN-235
C-295

And I'm probably missing some. Only two have Airbus in their name, one actually being derived from an airliner.

EADS even owns 46% of Dassault so the Rafale that is in your list is also kind of sold by them.

Topic: EADS To Change Name To Airbus
Username: DTW2HYD
Posted 2013-07-18 08:06:54 and read 6760 times.

Quoting Aesma (Reply 27):

So what is wrong with EADS. It is a defense establishment with handful of customers. Making it Airbus will not bring more customers. Can you imagine a press conference by Donald Rumsfeld. Is he going to say "Our buses will rain fire on enemies". I miss his press conferences. The term bus takes the fear out of a military operation. There is no shock and awe. It sounds like a Prius racing Mustang.

Don't take the wrong way, Airbus is a perfect name for commercial operations. I don't see the point extending it to military.

Topic: RE: Eads To Change Name To Airbus
Username: trex8
Posted 2013-07-18 08:25:08 and read 6725 times.

Except for choppers they don't have anything they make which rains fire on anyone (unless those A330 tankers are dumping burning fuel on the enemy!)

Eurofighter is technically a different company.

How often does anyone use the manufacturers name as the moniker for a fighter?? I've got a Lock Mart better than your Boeing?? No, they say my Viper is better than your Hornet etc etc.

Topic: RE: Eads To Change Name To Airbus
Username: Viscount724
Posted 2013-07-18 17:08:26 and read 6437 times.

Quoting DTW2HYD (Reply 28):
Airbus is a perfect name for commercial operations. I don't see the point extending it to military.

Why not? The Airbus name has been associated with military products at least since the A400M program was launched more than 10 years ago. A400M and C295 are built and marketed by Airbus Military.
http://www.airbusmilitary.com/

[Edited 2013-07-18 17:32:37]

Topic: RE: Eads To Change Name To Airbus
Username: A380900
Posted 2013-07-18 17:26:52 and read 6405 times.

Quoting DTW2HYD (Reply 28):
I miss his press conferences.

I don't.

Clearly, on the wave of the A350 first flight, it does make sense but what if some aircraft in the future tarnishes the brand (like the A380 cabin delays)? I would say EADS is betting its brand name to the strength and reputation of its airliners' business. I think it is risky. It's better to have clearly differentiated activities. I'm not sure this is really useful for customers. Maybe someone, somewhere, has too much time on its hands...

Topic: RE: Eads To Change Name To Airbus
Username: Polot
Posted 2013-07-18 17:39:10 and read 6380 times.

Quoting A380900 (Reply 31):
I would say EADS is betting its brand name to the strength and reputation of its airliners' business. I think it is risky. It's better to have clearly differentiated activities. I'm not sure this is really useful for customers. Maybe someone, somewhere, has too much time on its hands...

Boeing is almost universally known to the public because of their commercial products. That has done little to hurt their defense products or their research labs (in a variety of fields) that many people do not even know exist. Changing EADS name to Airbus will not harm the brand, and will only make people more aware of the true scope of EADS -which in the company's eyes is a good thing. There are probably a more than a few people over at EADS who wish more people knew that Eurocopter shares the same parent company as Airbus for example.

Topic: RE: Eads To Change Name To Airbus
Username: r2rho
Posted 2013-07-22 07:20:59 and read 5854 times.

Quoting Viscount724 (Reply 30):
The Airbus name has been associated with military products at least since the A400M program was launched more than 10 years ago. A400M and C295 are built and marketed by Airbus Military.

Not really. Airbus Military as such was only created in 2008. Before that it was EADS CASA. Their "only" "pure" products are the A400M and A330MRTT, both started at the time of EADS CASA. The C212, CN235 and C295 are all originially CASA products, not even EADS, which was created later. Airbus Military now markets them, but they were inherited from integrating EADS CASA, itself inherited from CASA. The name (and business division) Airbus Military is actually quite new, many still know the C2xx planes as being from EADS CASA.

Topic: RE: Eads To Change Name To Airbus
Username: chuchoteur
Posted 2013-07-22 07:35:57 and read 5814 times.

Quoting r2rho (Reply 33):
Not really. Airbus Military as such was only created in 2008. Before that it was EADS CASA. Their "only" "pure" products are the A400M and A330MRTT, both started at the time of EADS CASA. The C212, CN235 and C295 are all originially CASA products, not even EADS, which was created later. Airbus Military now markets them, but they were inherited from integrating EADS CASA, itself inherited from CASA. The name (and business division) Airbus Military is actually quite new, many still know the C2xx planes as being from EADS CASA.

Don't forget also that a number of Eurocopter products started their lives under Aerospatiale & Bolkow names...

Topic: RE: Eads To Change Name To Airbus
Username: Eagleboy
Posted 2013-07-22 07:36:59 and read 5818 times.

Quoting ghifty (Reply 13):
............. and what about space? Spacebus?

Shut up and take my money...........I want to go on the SpaceBus!!!!

Topic: RE: Eads To Change Name To Airbus
Username: NAV20
Posted 2013-07-22 07:45:37 and read 5798 times.

Quoting DTW2HYD (Reply 28):
Airbus is a perfect name for commercial operations

Have cordially to disagree, DTW2HYD. In advertising terms, 'bus' inevitably suggests communal, 'lowest-possible-cost' transport. Totally-inappropriate to travelling in airliners, in my view. Arguably, the neutral term 'Boeing' - with a 'sort-of'' suggestion of an aeroplane 'kinda humming through the skies' - works quite a lot better, 'image-wise'......

Having done my share of working in the advertising/marketing field, if Airbus had ever consulted me, I'd have recommended a change. Not sure WHAT change - but they didn't hire me, so I didn't bother thinking about it.....  

[Edited 2013-07-22 07:49:32]

Topic: RE: Eads To Change Name To Airbus
Username: aryonoco
Posted 2013-07-22 08:44:06 and read 5679 times.

Reminds me of another recent name change in this fashion, when Research in Motion (RIM) changed their name to Blackberry.

It used to be that news reports would say "Research in Motion, the creator of Blackberry...", now they can just write "Blackberry..."

Same with EADS and Airbus really. It not an unusual practice to change the name of a parent company to that of its strongest product/division. Especially when the parent company's name is more obscure and the product/division's name is well known.

[Edited 2013-07-22 08:46:27]

Topic: RE: Eads To Change Name To Airbus
Username: astuteman
Posted 2013-07-22 10:12:45 and read 5549 times.

Quoting FlyingAY (Reply 21):
So changing the EADS name to Airbus Group would not mean that the Eurocopter helicopters would be sold as Airbus helicopters.

That's how I see it too. Eurocopter would still be a division

Quoting DTW2HYD (Reply 28):
Can you imagine a press conference by Donald Rumsfeld. Is he going to say "Our buses will rain fire on enemies".

As opposed to 2our EADS's will rain fire on our enemies? LOL. come on.

Quoting trex8 (Reply 29):
Eurofighter is technically a different company.

Eurofighter is technically a consortium......

Quoting Polot (Reply 32):
Changing EADS name to Airbus will not harm the brand, and will only make people more aware of the true scope of EADS -which in the company's eyes is a good thing

Agree

Quoting NAV20 (Reply 36):
In advertising terms, 'bus' inevitably suggests communal, 'lowest-possible-cost' transport. Totally-inappropriate to travelling in airliners

LOL. God forbid the lowest cost of travel has anything remotely to do with air travel. you don't see either of the OEM's chasing lowering the cost of air travel do you?
Back in the real world, for the rest of us NAV, the name Airbus has moved way beyond the "bus" image to that of a global constructor of a range of airliners of the highest quality.
We all get that you'll never be in that place while you have a hole where the sun don't shine ...  

Rgds

Topic: RE: Eads To Change Name To Airbus
Username: 777Boeing777
Posted 2013-07-22 10:32:41 and read 5483 times.

Quoting NAV20 (Reply 36):
Have cordially to disagree, DTW2HYD. In advertising terms, 'bus' inevitably suggests communal, 'lowest-possible-cost' transport. Totally-inappropriate to travelling in airliners, in my view. Arguably, the neutral term 'Boeing' - with a 'sort-of'' suggestion of an aeroplane 'kinda humming through the skies' - works quite a lot better, 'image-wise'......

Having done my share of working in the advertising/marketing field, if Airbus had ever consulted me, I'd have recommended a change. Not sure WHAT change - but they didn't hire me, so I didn't bother thinking about it.....

Sounds like more of a branding issue to me. These EADS subsidiaries have names that aren't "household names," like Airbus is. I don't think it matters what the product is, civil or military, when you hear the word "Airbus," or "EADS," you recognize what is standing behind it, no matter what the product is. I work for a small Defense Contractor who was bought by Boeing a few years back. Nobody outside of our client-base had heard of our company, but once we were bought, we kept our original company name, except we added "Boeing" on to the end of it (********* Boeing). Before we were bough up and people asked who we work for and we told them, people were like, "who?" Now, when we say "Boeing" people are like, "Oh, Ok. I know that name."

Topic: RE: Eads To Change Name To Airbus
Username: Revelation
Posted 2013-07-22 10:47:29 and read 5454 times.

Quoting Aesma (Reply 27):
Grizzly Atlas

Since this is a thread about nomenclature, I fixed that for ya...

Topic: RE: Eads To Change Name To Airbus
Username: DTW2HYD
Posted 2013-07-22 11:20:08 and read 5370 times.

Worldwide defense deals are closed by a handful of power players. Vendors and buyers work is close quarters. When a country buys defense equipment, it is because either it met its technical/operational requirements (or) it neutralizes what their enemies have (or) it is not subject to embargoes (or) any numbers of geo political reasons. Can anyone quote someone bought defense equipment because of a good sounding name.

No one knows what is IAI(Israel Aerospace Industries) or Mikoyan-and-Gurevich Design Bureau. Same goes for EADS. Only thing matters is how superior their products are in that class. Public, family or friends knowing the company name doesn't generate sales for a defense organization.

If EADS wants to generate few more jobs(mostly painting and stationary printing) thru rebranding so be it.

[Edited 2013-07-22 11:52:31]

Topic: RE: Eads To Change Name To Airbus
Username: N328KF
Posted 2013-07-22 12:00:04 and read 5321 times.

Quoting DTW2HYD (Reply 41):
No one knows what is IAI(Israel Aerospace Industries) or Mikoyan-and-Gurevich Design Bureau.

I gotta disagree with you here. In the US, 'MiG' is almost synonymous with 'Soviet/Russian fighter,' even if it's not actually a MiG.   It's as close to a household name as Russian aviation gets.

Topic: RE: Eads To Change Name To Airbus
Username: DTW2HYD
Posted 2013-07-22 12:22:25 and read 5236 times.

Quoting N328KF (Reply 42):
It's as close to a household name as Russian aviation gets.

MiG jet was a familiar name not Mikoyan-and-Gurevich Design Bureau. How about Finmeccanica. Are you aware Finmeccanica was the manufacturer of future Marine One(now cancelled program).

Topic: RE: Eads To Change Name To Airbus
Username: N505FX
Posted 2013-07-23 00:32:57 and read 4979 times.

Quoting NAV20 (Reply 36):
ave cordially to disagree, DTW2HYD. In advertising terms, 'bus' inevitably suggests communal, 'lowest-possible-cost' transport. Totally-inappropriate to travelling in airliners, in my view.

I have to agree - but also think it is stems from being a European company, where the bus has less of a stigma for low cost, sometimes low income transportation, as it does in other parts of the world. That aside, as a marketing professional I probably wouldn't have associated a terrestrial conveyance with an aircraft manufacturer - just not a smart word association.

Topic: RE: Eads To Change Name To Airbus
Username: ikramerica
Posted 2013-07-23 00:48:07 and read 4951 times.

Quoting FWAERJ (Reply 15):
More recently, GMAC changed their corporate name to Ally Financial because during the financial crisis, the Ally brand had become stronger than the GMAC brand.

That is not why.

GMAC was renamed by the government overlords to Ally so that the public wouldn't associate them directly with the government takeover of GM and the TARP bailout of GMAC in it's various forms.

And it worked. Nobody I know was aware that Ally was GMAC. All we saw were these commercials telling us how banks should be honest and such instead of offering children ponies and then taking them away. Nice message coming from a government owned entity hiding it's historical identity and being sued for deceptive practices while using it's government backing to undercut non-government competitors. Honest shmonest.

Hey, at least it stayed in the country, instead of the way Chrysler's companies were stolen from investors and handed to Fiat and TD Bank via a private equity middleman after the unions got their cut.

Topic: RE: Eads To Change Name To Airbus
Username: NAV20
Posted 2013-07-23 01:03:31 and read 4931 times.

Just for fun, the origin of 'Boeing' - which, as I said, to my mind fits jet-propelled airliners very well - 'just happened' because the timber merchant who founded the company was a guy called William E. Boeing:-

"Boeing’s origin dates to 1916 when the American timber merchant William E. Boeing founded Aero Products Company shortly after he and U.S. Navy officer Conrad Westervelt developed a single-engine, two-seat seaplane, the B&W."

http://www.britannica.com/EBchecked/...y/225622/History-of-Boeing-Company

I don't think calling the company 'Westervelt Inc.' would have had the same marketing benefit!  

And, from my childhood in England, just after WW2, I still recall how much R.J. Mitchell (the designer of the Spitfire) hated the name that 'the authorities' had applied to his marvellous design:-

"The Air Ministry agreed to adopt the name chosen by Sir Robert McLean. Sir Robert had demanded that the name of the company’s new fighter should suggest something venomous, and because of the sibilant it had to begin with the letter ‘S’. His choice was Spitfire.

"R.J. Mitchell who designed the Spitfire apparently hated the name."


http://fearoflanding.com/history/fiv...acts-i-never-knew-about-spitfires/

Topic: RE: Eads To Change Name To Airbus
Username: Klaus
Posted 2013-07-23 13:39:26 and read 4574 times.

Quoting NAV20 (Reply 46):
Just for fun, the origin of 'Boeing' - which, as I said, to my mind fits jet-propelled airliners very well - 'just happened' because the timber merchant who founded the company was a guy called William E. Boeing:-

And the original german spelling was actually "Böing", but they dissolved the umlaut with the regular substitute. Which was probably a smart choice looking at the historical context, but it would be kind of cute to see a "Böing 777" instead of what we're used to...!

Topic: RE: Eads To Change Name To Airbus
Username: mariner
Posted 2013-07-23 14:02:42 and read 4531 times.

Quoting NAV20 (Reply 36):
Have cordially to disagree, DTW2HYD. In advertising terms, 'bus' inevitably suggests communal, 'lowest-possible-cost' transport. Totally-inappropriate to travelling in airliners, in my view.

That's a remarkably elitist view of air travel - in my view.

mariner

Topic: RE: Eads To Change Name To Airbus
Username: FWAERJ
Posted 2013-07-23 14:12:56 and read 4504 times.

Quoting ikramerica (Reply 45):
GMAC was renamed by the government overlords to Ally so that the public wouldn't associate them directly with the government takeover of GM and the TARP bailout of GMAC in it's various forms.

GMAC launched the Ally brand about a year before the bailout of the company.

Quoting ikramerica (Reply 45):
Hey, at least it stayed in the country, instead of the way Chrysler's companies were stolen from investors and handed to Fiat and TD Bank via a private equity middleman after the unions got their cut.

Chrysler got sold to the private equity middleman because Daimler AG wanted to sell the Chrysler side of what was then DaimlerChrysler - they were losing money hand over fist on Chrysler. They were never "stolen from investors" like GM was - all the money from the sale of 80% of Chrysler went straight back to Daimler in Germany, which still has investors and is still around.

Topic: RE: Eads To Change Name To Airbus
Username: VC10er
Posted 2013-07-23 17:16:35 and read 4357 times.

I'm going to ask the corp naming team at LANDOR for their POV. On the surface it doesn't seem right to me, but I have always thought it was a cheesy, downscale name until the time they started designing and building great aircraft. At first "Airbus" was too cute like "Airbuggy".

Example: when on a Singapore A380, the word or association with "bus" is incongruous. IMHO.

Topic: RE: Eads To Change Name To Airbus
Username: HBGDS
Posted 2013-07-31 00:41:05 and read 3901 times.

It's official, EADS is now Airbus. It's also the CEO's way of organizing a complete restructuration of the group. 'Makes sense, since Airbus (planes) is the cash cow division of the whole outfit.

http://www.lemonde.fr/economie/artic...NL_Titresdujour]-20130731-[titres]

(sorry, in French)

Topic: RE: Eads To Change Name To Airbus
Username: KarelXWB
Posted 2013-07-31 00:56:05 and read 3887 times.

Here is the press release in English:

Quote:
In recent months, EADS conducted a strategy review, which paved the way for two important Board decisions. Firstly, the Group plans to integrate Airbus Military, Astrium and Cassidian into one Defence and Space Division. Secondly, the Group will enhance integration and cohesion by renaming the Group and its Divisions using the globally recognised Airbus brand.

Implementation is planned to start step-by-step on 1 January 2014 and will be completed in the second half of 2014. It is designed to support the Group’s Flightpath 2015 for improved shareholder returns.

http://www.eads.com/eads/int/en/news...press.20130731_eads_h1_ad_hoc.html

Topic: RE: Eads To Change Name To Airbus
Username: scbriml
Posted 2013-07-31 01:47:42 and read 3782 times.

Quoting Aesma (Reply 7):
Also, changing the name all the time seems a pretty bad strategy overall.

All the time?

Quoting DTW2HYD (Reply 10):
Really, did their sales folks agree. When you are trying to sell fighter jets to a country and other vendors are proposing Raptor, Falcon, Rafale, Griffin and your product sounds like BusFighter or FighterBus, just saying.

Seriously? They sell Typhoon and Atlas. Just like Boeing sells Eagles (which is kind of ironic!)   

Quoting ghifty (Reply 13):
Strange move for their defense/space divisions. "Bus" seems to indicate transport.. and I don't think their defense products primary roles are transportation.. and what about space? Spacebus?

No, the individual divisions will keep their names. So it will be "Eurocopter, an Airbus Group company" rather than "Eurocopter, an EADS company". It's not difficult, but some seem to be making it so.

Quoting FlyingAY (Reply 21):
It's good to note that the Eurocopter helicopters are today sold as Eurocopter helicopters, not as EADS helicopters. So changing the EADS name to Airbus Group would not mean that the Eurocopter helicopters would be sold as Airbus helicopters.

Exactly, but hey, why miss an opportunity to bash?

Quoting VFRonTop (Reply 22):
"Airbus Group" would clear all that up.

Much better all round.

Quoting trex8 (Reply 29):
How often does anyone use the manufacturers name as the moniker for a fighter?? I've got a Lock Mart better than your Boeing?? No, they say my Viper is better than your Hornet etc etc.

   It's seriously a non-issue.

Quoting NAV20 (Reply 36):
Have cordially to disagree, DTW2HYD. In advertising terms, 'bus' inevitably suggests communal, 'lowest-possible-cost' transport. Totally-inappropriate to travelling in airliners, in my view.

Yes, the name Airbus has seriously hampered sales. Oh wait...   

Topic: RE: Eads To Change Name To Airbus
Username: zkojq
Posted 2013-07-31 02:12:39 and read 3703 times.

Hmm, I quite liked the EADS name....had a nice ring to it. Politically, I would have thought that it was important to have Europe in the name, even if the name is nearly always Acronymed. That would probably also have its downsides though.

Quoting KarelXWB (Reply 20):
even if you know EADS, you probably know it as "the parent company of Airbus".

  

Quoting scbriml (Reply 53):
No, the individual divisions will keep their names.

They should consider renaming Astrium to Spacebus.  

Topic: RE: Eads To Change Name To Airbus
Username: r2rho
Posted 2013-07-31 04:03:37 and read 3524 times.

As expected... the EADS acronym always seemed like a provisional makeshift name from the old consortium days, it never really caught on. The renaming into Airbus makes sense.

A whole different issue is the reshuffling of the divisions. Merging Military & Cassidian makes sense, but putting Astrium in there does not. But I guess the resulting Astrium would have been too small to exist as independent division, so they had to put it somewhere. This also means that the Military part is being separated from Airbus commercial. And leaving Eurocopter alone makes sense.

That said, it also indicates a strategy shift at EADS: up until now, they wanted to reduce their dependency on Airbus and grow their other businesses. Then they attempted a shortcut with the failed BAE merger. And now they have given up on that path and aim to at least conserve what they have on the Defense side, given the bleak market outlook, while acknoledging their dependency on Airbus.

Quoting scbriml (Reply 53):

No, the individual divisions will keep their names. So it will be "Eurocopter, an Airbus Group company"

Nope, they won't. Eurocopter will become Airbus Helicopters. and Astrium & Cassidian disappear into Airbus Defense & Space.

Quoting HBGDS (Reply 51):
It's official, EADS is now Airbus

Not so fast... it will happen in 2014.

[Edited 2013-07-31 04:15:00]

Topic: RE: Eads To Change Name To Airbus
Username: scbriml
Posted 2013-07-31 04:38:32 and read 3469 times.

Quoting r2rho (Reply 55):
Nope, they won't. Eurocopter will become Airbus Helicopters. and Astrium & Cassidian disappear into Airbus Defense & Space.

Yes, my initial reading was wrong, the EADS press release now clears that up.

Topic: RE: Eads To Change Name To Airbus
Username: par13del
Posted 2013-07-31 04:45:48 and read 3447 times.

Quoting scbriml (Reply 53):

No, the individual divisions will keep their names. So it will be "Eurocopter, an Airbus Group company" rather than "Eurocopter, an EADS company". It's not difficult, but some seem to be making it so.

If that were the case, the purpose of the name change was.................

Quoting r2rho (Reply 55):

Nope, they won't. Eurocopter will become Airbus Helicopters. and Astrium & Cassidian disappear into Airbus Defense & Space.

Airbus is the better known name, so makes sense to use it, one has to wonder why this was not done originally when EADS was created, I suspect at the time it was done for reasons other than taking advantage of the better name, as the saying goes, coming full circle.

Topic: RE: Eads To Change Name To Airbus
Username: scbriml
Posted 2013-07-31 04:48:05 and read 3442 times.

Quoting par13del (Reply 57):
If that were the case, the purpose of the name change was.................

To get rid of the name EADS. That much was clear from the start, the rest is detail.

Topic: RE: Eads To Change Name To Airbus
Username: Ruscoe
Posted 2013-07-31 06:06:49 and read 3340 times.

Currently Airbus is a separate company wholly owned by EADS.

EADS is a publicly traded company all be it with a large shareholder base, including several large shareholders

So what is going to happen?

Will EADS change it's name to Airbus Group, and Airbus continue as a separate wholly owned, non traded subsidiary, with the same name or Airbus Commercial or the like.

Will Airbus Military be taken out of Airbus (Commercial), and grouped with the Airbus (military) division? If so this will take some pressure off Airbus (Commercial), but move it to Airbus (Group).

Or will Airbus (Commercial) be a division (rather than a separate company), of Airbus (Group), which will consist of Airbus (Commercial) and Airbus (Military), same organisational structure as Boeing. If so this is a lot more than just a name change and for the first time will expose the Commercial Aircraft division directly to share market forces.

I think this is the way to go, for the long term health and prosperity of Airbus (Commercial). Will there be work allocations, between the major shareholders to work out though!

It does raise a risk though. It seems quite clear that both EADS and Airbus senior management, are trying to free themselves from State imposed restrictions. If Airbus (Commercial) comes directly under the control of Airbus (Group), then the separate company board will not be there, to help ameliorate unfavourable decisions. I think this is unlikely, however.

Ruscoe

Topic: RE: Eads To Change Name To Airbus
Username: par13del
Posted 2013-07-31 06:10:16 and read 3324 times.

Quoting Ruscoe (Reply 59):
It seems quite clear that both EADS and Airbus senior management, are trying to free themselves from State imposed restrictions.
Quoting par13del (Reply 25):
The political involvement will not and cannot cease unless the company goes fully private, and since it is a profitable investment no way do I believe that the various governments will sell their shares and control -
Quoting Ruscoe (Reply 59):
I think this is unlikely, however.

  

Topic: RE: Eads To Change Name To Airbus
Username: Aesma
Posted 2013-07-31 08:52:55 and read 3199 times.

Quoting scbriml (Reply 53):
All the time?

EADS was 13 years old, Cassidian 3 years old, Astrium 7 yo...

Eurocopter was older that those and clearly the most well known brand outside Airbus, and that is scrapped too. I know the private owner of an Aérospatiale Dauphin and an Eurocopter Dauphin, I guess his next helo will be an Airbus Dauphin !

As an aside this gives me a larger opportunity to work at Airbus I guess, there are several EADS sites just around where I live.

Topic: RE: Eads To Change Name To Airbus
Username: anfromme
Posted 2013-08-01 01:43:52 and read 2918 times.

Quoting scbriml (Reply 53):
No, the individual divisions will keep their names. So it will be "Eurocopter, an Airbus Group company" rather than "Eurocopter, an EADS company". It's not difficult, but some seem to be making it so.

While I agree with the rest of your post, this bit is actually incorrect, as far as I could find.
The three new divisions (with space & defence now combined into a single one) are to be named:
Airbus
Airbus Defence & Space
Airbus Helicopters

This is what I read in most sources so far, including this one.

So I would expect the Eurocopter, Cassidian and Astrium names to disappear. In fact, that is one of the purposes of the whole renaming exercise as I understand it.
An upshot of the new naming (and retirement of the Eurocopter name) is that you don't need the "An XYZ Group Company" tagline underneath the names of the individual divisions any more, as they're all called "Airbus" (some with suffixes) anyway.

Topic: RE: Eads To Change Name To Airbus
Username: DTW2HYD
Posted 2013-08-01 04:56:08 and read 2811 times.

What about Arianespace. Airbus Defense & Space (EADS) owns only 30%. Are they going to change its name. I hope not. Ariane 5 is most successful launch vehicle in commercial space industry. This goes back to my previous comment, name doesn't matter in defense sector. NASA is well known in space industry, but had very little success in commercial operations, on the other hand EADS had stronghold.

Airbus Helicopters is the worst name of all. Grand Canyon helicopter tour companies have better names.

Topic: RE: Eads To Change Name To Airbus
Username: r2rho
Posted 2013-08-01 07:28:14 and read 2716 times.

Quoting Ruscoe (Reply 59):
Will EADS change it's name to Airbus Group, and Airbus continue as a separate wholly owned, non traded subsidiary, with the same name or Airbus Commercial or the like.

Pretty much, yes.

Quoting Ruscoe (Reply 59):

Will Airbus Military be taken out of Airbus (Commercial), and grouped with the Airbus (military) division?

Yes - Airbus (Defence & Space) to be more precise.

Quoting Ruscoe (Reply 59):
will expose the Commercial Aircraft division directly to share market forces.

No, EADS shares will become Airbus (Group) shares. The divisions will not issue their own shares.

Quoting DTW2HYD (Reply 63):
What about Arianespace. Airbus Defense & Space (EADS) owns only 30%.

Nothing changes there. Ariane is a consortium in which EADS participates, just like Eurofighter, etc. It is not purely an EADS company.

Topic: RE: Eads To Change Name To Airbus
Username: anfromme
Posted 2013-08-01 08:29:31 and read 2655 times.

Quoting DTW2HYD (Reply 63):
What about Arianespace. Airbus Defense & Space (EADS) owns only 30%. Are they going to change its name.

Don't think so, as they only own 30% of it, as you say. It's just that instead of Astrium, it is going to be Airbus Defence and Space that's a party to Arianespace.


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