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Topic: United Resurrects "friendly Skies" Slogan
Username: tu154
Posted 2013-09-19 21:53:57 and read 12254 times.

http://www.nytimes.com/2013/09/20/bu...er-focused.html?smid=fb-share&_r=0



Interesting read, and very interesting decision by UA management...

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Schweigend
Posted 2013-09-19 22:17:49 and read 12198 times.

Dear God, can this be true?

This hallowed and beloved slogan returning to inspire both passengers and employees?

From the linked article:

Quote:
“The real aim” of the new advertising, Mr. O’Toole said, is to “say to customers, co-workers and competitors that United is back in the game in a big way.”

They waited until the moment was right to do this. I'm glad the campaign doesn't sound like bragging, the way old CO's ads did.

Quote:
Both Michael Derchin, an airline analyst at CRT Capital, and Michael Linenberg, who follows the airline industry for Deutsche Bank, commended United on the timing of the new campaign. “It’s particularly important now because of the service problems they had last year, with the integration of United’s and Continental’s computer systems,” Mr. Derchin said. “They had horrendous on-time performance problems and consumer complaints.”

People did wonder why UA didn't advertise much after the merger. There was too much work to be done before they felt ready to present themselves, in my opinion.

Quote:
Henry Harteveldt, travel analyst for Hudson Crossing, called the campaign “a very bold move for United,” but said the advertising carried “the risk of failure: If passengers don’t see United fulfilling its promise of being a ‘user-friendly’ airline, the advertising will be seen as hollow and will backfire.”

Yes, that is a real risk. United must believe it is ready to deliver on its promises now.

It is interesting that "Friendly Skies" does denote more of a soft-product feeling...even though UA has done lots in recent years on the hard-product side.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: coairman
Posted 2013-09-19 22:27:59 and read 12129 times.

The TV commercial "United's Orchestra In The Sky" was well done. I enjoyed the Rhapsody In Blue music along with Matt Damon's voice. Very classy and sophisticated. Bravo! I am looking forward to seeing the other TV ads. It's perfect timing as UA's on time performance, reliability, and customer service has significantly improved since last year.

Maybe paint the slogan " Fly The Friendly Skies" on the aircraft fuselage with a mini tulip.









[Edited 2013-09-19 22:49:09]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: globalflyer
Posted 2013-09-19 22:34:04 and read 12084 times.

I would love a combo of Fly the Friendly Skies with Rhapsody in Blue (that along with a new logo and colourscheme)!  

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: maxpower1954
Posted 2013-09-19 22:38:24 and read 12034 times.

Quoting coairman (Reply 2):
Maybe paint the slogan " Fly The Friendly Skies" back on the aircraft fuselage, like the older liveries.

I don't think they ever had the "Fly the Friendly Skies" slogan painted on the aircraft. In the early to mid seventies they did say "Friendship 747" or whatever the type was. The current retro UA A320 says "Friendship A320"

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: coairman
Posted 2013-09-19 22:52:51 and read 11949 times.

Quoting maxpower1954 (Reply 4):

My mistake. I made a correction to my original post. I was thinking about "Worldwide Services" which were on the Battleship Grey liveries along with the "mini" tulip.

[Edited 2013-09-19 23:04:43]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: HNL-Jack
Posted 2013-09-19 23:36:26 and read 11797 times.

Quoting maxpower1954 (Reply 4):
I don't think they ever had the "Fly the Friendly Skies" slogan painted on the aircraft. In the early to mid seventies they did say "Friendship 747" or whatever the type was. The current retro UA A320 says "Friendship A320"

I was in the ad department at EXO (UA headquarters in Elk Grove Village) throughout the 60's and the type face used for the slogan was Bookman Old Style - modified. The face was used initially in the late 60's, early 70's for the name on the fuselage and the tail. Eventually it became part of what is commonly referred to as the Stars & Bars livery. The slogan was never used on the aircraft.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Max Q
Posted 2013-09-19 23:44:35 and read 11767 times.

That Godawful 'Rhapsody in blue' theme was worn out, monotonous and grating on the nerves shortly after it was introduced.


Seriously, this is all they can come up with, regurgitating old ideas?


Unbelievable..

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: RyanairGuru
Posted 2013-09-20 00:17:21 and read 11657 times.

This is fantastic news, it is United saying that they are back in business. They've always said that they would wait for things to be flowing properly before launching new commercials, and with improved performance matrices and new uniforms (meaning that 99.9999% of customers probably don't know whether they're on sUA or sCO) means that time has come.

Quoting Max Q (Reply 7):
Seriously, this is all they can come up with, regurgitating old ideas?

That precisely what they WANT to do. They scared off too many longtime PMUA folks, those that loved that carrier back in its hayday, and they want to proclaim loudly "WE'RE BACK"

I think it's a great idea, and I am, of course, saying that from a PMCO perspective. The blue bilboards with yellow writing basically haven't changed for 20 years (the font and shade of blue changed with the merger, that's it) and we're looking far from original, whereas the print commercial with the "flying the friendly skies" slogan in the linked article looks fresh and creative.

Quote:
Tom O’Toole, United’s senior vice president for marketing and loyalty, said United had opted to return to the Burnett tagline because it wanted to “re-establish United’s position as the world’s leading” customer-focused airline.

He called the timing of its reintroduction “a convergence of a series of advances.” Since 2010, United has completed installation of premium-cabin flatbed seats on select international flights, expanded its economy-plus seating, improved its on-time performance and invested in new customer service training programs for all customer-contact employees.

“The real aim” of the new advertising, Mr. O’Toole said, is to “say to customers, co-workers and competitors that United is back in the game in a big way.”

        

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Beardown91737
Posted 2013-09-20 00:18:30 and read 11652 times.

It is about time that United Airlines took advantage of brand capital which is way bigger than the carrier's actual performance.

However, in the print ad that was shown, the first thing that jumped at me was the PMCO style captions "right time", "right place", "friendly". I guess Wrangler is still keeping them company by sticking with the three short sentences.. and Brett Favre.

If done right, it will have a big payoff, but I am not sure I see it yet.

Quoting maxpower1954 (Reply 4):
In the early to mid seventies they did say "Friendship 747" or whatever the type was.

That was gone with the first Saul Bass Tulip scheme, but nice to see it on the A320.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: klwright69
Posted 2013-09-20 03:32:17 and read 11321 times.

I am not sure about this. One side of me says it's timeless and classy, the other side says it's worn out and boring. I wonder if they did research into this, or whether this was just an easy way out.

I wish they would have something original along the lines of "You can't beat the experience-PAN AM"

http://www.youtube.com/watch?v=vyFvkHq03Lc

I know, but that one has been used already. I thought that was one of the best airline jingles ever.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: RyanairGuru
Posted 2013-09-20 03:43:18 and read 11285 times.

Quoting klwright69 (Reply 10):
I wonder if they did research into this

Almost definitely.

Understand that this is the equivalent of the black and white "Keep Climbing" commercials circa 2010 for Delta, not some rushed together botched job.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: washingtonflyer
Posted 2013-09-20 03:53:45 and read 11242 times.

IMHO, this is an attempt to bring back some warm feelings that UA used to have. If you go over to the frequent flier message boards, there is nothing but scorn and contempt for United right now.

Just look at the United Club thread for example....

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: klwright69
Posted 2013-09-20 04:35:45 and read 11109 times.

Quoting washingtonflyer (Reply 12):
IMHO, this is an attempt to bring back some warm feelings that UA used to have. If you go over to the frequent flier message boards, there is nothing but scorn and contempt for United right now.

Just look at the United Club thread for example....

Yes, I don't doubt it. They will need to do more than just revive "Fly the Friendly Skies."

I took UA one since the merger. It was fine. But that's besides the point.

I remember when Gordon Bethune took over CO which was dying again, he was personally calling corporate accounts and personally phoning loyal customers. It took more than just ads in other words. But that was a much different situation of course, UA is not dying.

It seems so many airline slogans are awful. Didn't UA have "rising?"

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: jfklganyc
Posted 2013-09-20 04:39:19 and read 11094 times.

Greatest airline slogan ever.

Up there with
mm mm good-Cambells
Be all you can be-Army

and other classics

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Pellegrine
Posted 2013-09-20 04:59:46 and read 11022 times.

Me likey,

now only if they'll bring back the animated ads, I'd be   

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: dsuairptman
Posted 2013-09-20 05:36:40 and read 10902 times.

Rhapsody In Blue is a great song and combining it with "Come fly the friendly skies," again is a winner. Now if the would bring back the free Ham and Turkey sandwiches CO had that would be a huge gain for them.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: warreng24
Posted 2013-09-20 05:53:56 and read 10830 times.

While I like the "Friendly Skies" slogan, it should be paired with the Tulip... not the cheap early '90's clip-art globe.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MaverickM11
Posted 2013-09-20 05:59:14 and read 10823 times.

UA is "friendly" and Ryanair unveils new strategy: 'be nice to customers', coincidence? Is the world ending? Which of the two will be friendlier first ?

http://finance.yahoo.com/news/ryanai...tegy-nice-customers-121600968.html

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: seatback
Posted 2013-09-20 06:42:16 and read 10659 times.

I heard Rhapsody In Blue being played in Delta's CVG terminal last night. I thought it was odd.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: bjorn14
Posted 2013-09-20 07:13:16 and read 10507 times.

Rhapsody in Blue has become synonomous with UA just like the William Tell Overture aka The Lone Ranger song.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MasseyBrown
Posted 2013-09-20 07:18:49 and read 10476 times.

Quoting seatback (Reply 19):
I heard Rhapsody In Blue being played in Delta's CVG terminal last night. I thought it was odd.


That's funny. Hackers from Chicago must have taken over the Muzak system.

Seems to me the "Friendly Skies" slogan inspired more jokes than admiration; but at least it was noticed by the public. Maybe that's what counts.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Highflier92660
Posted 2013-09-20 07:21:47 and read 10471 times.

This is exciting news although it will be a tall order to recreate the genius of the Friendly Skies commercials of the 1960s and 1970s.

Here is the famous United Airlines "Take Me Along" number with the best cast of ad men since the movie Good Neighbor Sam starring Jack Lemmon. When one says, "I love you little cutie but my office is my duty" you're left with the distinct impression this bunch is heading straight towards the carnal, hedonistic pleasures of Las Vegas rather than a marathon of meetings. http://www.youtube.com/watch?v=oRPWbraGpR8

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: AVENSAB727
Posted 2013-09-20 07:31:29 and read 10400 times.

Looks like UA has finally gotten over the merger, they are getting back on track!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: FWAERJ
Posted 2013-09-20 07:33:19 and read 10394 times.

Quoting bjorn14 (Reply 20):

Rhapsody in Blue has become synonomous with UA just like the William Tell Overture aka The Lone Ranger song.

  

Anyone notice that the plane used in the ad was one of the two-class sUA 767-300ERs and not a 787 like I would have expected?

Nonetheless, excellent job by both UA and mcgarrybowen, and I love that they're bringing back the "Fly the Friendly Skies" slogan, a slogan people still associate with UA and use long after they stopped using it in 1997. I guess UA, working with mcgarrybowen, bought the rights to the slogan back from Leo Burnett/Publicis Groupe, as IIRC, Burnett and not UA owned the rights to "Fly The Friendly Skies". Maybe that T-shirt sold on the United Shop with a DC-3 and "Come Fly The Friendly Skies" was a sign that it was on its way back.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: washingtonflyer
Posted 2013-09-20 07:37:38 and read 10674 times.

Gotta remember: the point of an ad and ad campaign is that the public remembers the ad or the jingle and associates it with a brand. Rhapsody in Blue is, frankly, synonymous with United these days (as is the slogan), and people remember it - almost always in a positive light.

Money well spent.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Flighty
Posted 2013-09-20 07:47:22 and read 10592 times.

Are they going to get Gene Hackman or whatever to do the voiceover?

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: ER757
Posted 2013-09-20 07:49:03 and read 10838 times.

Quoting maxpower1954 (Reply 4):
In the early to mid seventies they did say "Friendship 747" or whatever the type was.

And well into the 80's (and maybe beyond) the message boards at the gates in ORD would list the aircraft type that way. Always thought it was a nice touch.

Glad they're bring the slogan back - certainly one of the most iconic tag lines ever.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: FWAERJ
Posted 2013-09-20 07:54:06 and read 10815 times.

Quoting Flighty (Reply 26):

Are they going to get Gene Hackman or whatever to do the voiceover?

Sorry. Matt Damon, the voice of UA since the London Olympics, is the voiceover this time around.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: eastern023
Posted 2013-09-20 08:15:02 and read 10678 times.

AA should do the same with the service to Latin America and reintroduce legacy "El Interamericano..." service...

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: klwright69
Posted 2013-09-20 08:17:01 and read 10658 times.

Quoting warreng24 (Reply 17):
While I like the "Friendly Skies" slogan, it should be paired with the Tulip... not the cheap early '90's clip-art globe.

Hmmm Like this is really going to happen. Not.

I think featuring Rhapsody in Blue is a great idea.

I never liked the animated ads however.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: DiamondFlyer
Posted 2013-09-20 08:17:19 and read 10678 times.

Quoting Max Q (Reply 7):
That Godawful 'Rhapsody in blue' theme was worn out, monotonous and grating on the nerves shortly after it was introduced.

Rhapsody in Blue is arguable one of the finest pieces of American music ever composed. Not sure why you hate it so much, but most people enjoy it.

-DiamondFlyer

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MaverickM11
Posted 2013-09-20 08:18:21 and read 10665 times.

Quoting DiamondFlyer (Reply 31):
Rhapsody in Blue is arguable one of the finest pieces of American music ever composed. Not sure why you hate it so much, but most people enjoy it.

   Probably because it's associated with UA 

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: flyCMH
Posted 2013-09-20 08:26:08 and read 10652 times.

Onboard with "Rhapsody in Blue" has been uploaded by United on YouTube:

http://youtu.be/0XYtGYrQeV4

All four ads can also be found on The Hub:

https://hub.united.com/en-us/news/pages/default.aspx?type=Video

Glad to see the "Fly the Friendly Skies" tagline back in United advertising. Though it's interesting to note that at no time in any of the four television ads does it mention "customer service - friendly"...

[Edited 2013-09-20 08:40:34]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: STT757
Posted 2013-09-20 08:27:57 and read 10614 times.

Quoting eastern023 (Reply 29):
AA should do the same with the service to Latin America and reintroduce legacy "El Interamericano..." service...

That was Eastern, not AA, leave it in EA's history.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: FlyPNS1
Posted 2013-09-20 08:34:59 and read 10580 times.

It's a nice idea, but UAL's problem is delivery.

When you're crammed in that bus terminal of lower-A gates at IAD, trying to board 3 flights simultaneously through one gate while an agent who barely speaks English and hates their job shouts over the intercomm, will you feel the "friendly skies?" When you cram yourself onto a dirty, cramped CRJ for a two hour flight, will you feel the "friendly skies"?

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MaverickM11
Posted 2013-09-20 08:44:08 and read 10505 times.

Quoting FlyPNS1 (Reply 35):
It's a nice idea, but UAL's problem is delivery.

True, but that's been the case for decades

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: LAXintl
Posted 2013-09-20 09:04:17 and read 10461 times.

'Friendly' campaign website with commercials and all

https://hub.united.com/en-us/flyerfriendly/pages/default.aspx

=

Now the secret is to deliver. Otherwise the 'Unfriendly Skies' monkier will be back in full force.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Highflier92660
Posted 2013-09-20 09:14:12 and read 10337 times.

Quoting LAXintl (Reply 37):
From the desert to the sea, to all of Southern California

Thanks for the link Jerry Dunphy (a.k.a. LAXintl.)

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MSPNWA
Posted 2013-09-20 09:22:05 and read 10296 times.

I totally support returning to the friendly skies. Even after all these years it's the only United branding that I remember. It will be great to hear "Rhapsody" again in the 21st century. Great move UA!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: sfotraveler
Posted 2013-09-20 09:54:55 and read 10084 times.

I watched all the commercials and I have to say they do not suck.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: bohica
Posted 2013-09-20 10:09:49 and read 10039 times.

Quoting klwright69 (Reply 13):
Didn't UA have "rising?"

Please do NOT give them any ideas.  
Quoting Highflier92660 (Reply 22):
Here is the famous United Airlines "Take Me Along" number with the best cast of ad men since the movie Good Neighbor Sam starring Jack Lemmon. When one says, "I love you little cutie but my office is my duty" you're left with the distinct impression this bunch is heading straight towards the carnal, hedonistic pleasures of Las Vegas rather than a marathon of meetings.

I heard stories about businessmen who used that promotion to take their secretaries along instead.  

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: psa188
Posted 2013-09-20 10:43:05 and read 9795 times.

Well, I hope UA is not planning on bringing back more golden oldies, such as "Allegis," the short lived name for holding company UAL Inc. from the late 1980s. This name was universally despised and Donald Trump was quoted saying Allegis is the next world class disease.

Can you imagine seeing ads singing "Fly the Friendly Skies of Allegis?"

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: type-rated
Posted 2013-09-20 10:58:32 and read 9708 times.

What's next? United Rising...again?

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: NWOrientDC10
Posted 2013-09-20 11:49:09 and read 9579 times.

Quoting coairman (Reply 2):
Maybe paint the slogan " Fly The Friendly Skies" on the aircraft fuselage with a mini tulip.

  

Quoting maxpower1954 (Reply 4):
In the early to mid seventies they did say "Friendship 747" or whatever the type was. The current retro UA A320 says "Friendship A320"

Correct.  

View Large View Medium
Click here for bigger photo!

Photo © KSK



and


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Photo © William W. Sierra
View Large View Medium
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Photo © Ken Rose



Didn't UA have a hub at "Friendship Int'l Airport"/BWI during the friendship years? Interesting.

Good Day  

Russell

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: n505fx
Posted 2013-09-20 12:26:01 and read 9384 times.

Um...actually, it has.

As for the campaign itself (and speaking from a place of expertise), resurrections are rarely successful, but if done well and contemporized, can be highly effective. I think the timing is right on this one. Friendly Skies, officially, has bene dormant for a while, it has been updated with relevant messaging and the mix of brand aspirational messaging along with product feature/highlights is just about perfectly balanced across the executions.

Its about time the uninspired, cost driven, bland and arrogant PMCO work went away, it seems that PMCO arrogance and "we THINK we did it better than UA" attitude is dying down and a new culture and image are emerging...hopeful it continues

[Edited 2013-09-20 15:05:45 by SA7700]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: VC10er
Posted 2013-09-20 12:57:53 and read 9243 times.

Genus...if they deliver.

I actually got a little misty!!!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: United787
Posted 2013-09-20 13:08:14 and read 9205 times.

I love it, THANK YOU United, that made my day!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MaverickM11
Posted 2013-09-20 13:56:56 and read 8733 times.


   I honestly don't know why airlines let people post on social media. It just invited a never ending stream of rants, regardless of carrier.

[Edited 2013-09-20 15:08:29 by SA7700]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: OA412
Posted 2013-09-20 14:00:28 and read 8709 times.

Quoting Max Q (Reply 7):
That Godawful 'Rhapsody in blue' theme was worn out, monotonous and grating on the nerves shortly after it was introduced.

Are you joking? Rhasody in Blue is one of the greatest symphonic pieces every composed. It is hardly worn out and anything but monotonous and grating.

Quoting klwright69 (Reply 10):
One side of me says it's timeless and classy, the other side says it's worn out and boring.

It was incredibly effective during its time. I still remember it after almost 20 years, just like DL's "we love to fly and it shows" slogan and AA's "something special in the air" campaign. The more recent campaigns have just not been memorable. I can't even name any other than "rising," and that's only because someone brought it up in this thread.

Quoting MaverickM11 (Reply 32):
Quoting DiamondFlyer (Reply 31):
Rhapsody in Blue is arguable one of the finest pieces of American music ever composed. Not sure why you hate it so much, but most people enjoy it.

   Probably because it's associated with UA 

  

Quoting type-rated (Reply 44):
What's next? United Rising...again?

I hope not. That was just terrible and ineffective.

Quoting MaverickM11 (Reply 48):
You honestly think UA needs a brand campaign to attract customers back? A half billion in product improvements and alignments and you think a jingle is the last ditch effort to right the ship? You think high yield pax are that dumb or fickle?

I don't know. Someone recently suggested that high yield pax will select AA over DL because John Hamm is the voice of AA and Donald Sutherland is the voice of DL.  

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: FWAERJ
Posted 2013-09-20 14:04:35 and read 8652 times.

Quoting OA412 (Reply 55):
The more recent campaigns have just not been memorable. I can't even name any other than "rising," and that's only because someone brought it up in this thread.

The only sUA ad campaign that even came close to the 31 years of the original "Friendly Skies" campaign was "It's Time To Fly", which was noted not for the slogan, but the award-winning animation.

Everything else like "Rising" and "We Are United" didn't last.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: klwright69
Posted 2013-09-20 14:11:40 and read 8584 times.

I am a big CO fan of course, but thought their advertising was too limited. They just advertised in their hubs and on napkins on the plane. Totally insufficient. A few of their little slogans and catch phrases were okay, but it just isn't enough for the new UA of today.

I put no stock into comments on facebook pages. That is not representative of anything. Its self selected and un-objective to the extreme.

I think there is not a downside to having "Fly the Friendly Skies" and "Rhapsody in Blue."

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-20 14:29:53 and read 8353 times.

Quoting MaverickM11 (Reply 48):
A half billion in product improvements and alignments and you think a jingle is the last ditch effort to right the ship? You think high yield pax are that dumb or fickle?

A lot of smoke and mirrors there -- the flying public could care less about harder seats, removal of IFE, high wi-fi fees, and slightly larger overhead bins.

Quoting MaverickM11 (Reply 54):

You don't think airlines should let people post on social media outlets? Perhaps it's best you never work in PR or marketing because a comment like that would get you flamed.

UA's FB page comment page is just overwhelmingly negative. DL and AA don't seem to have nearly as much hatorade going on.

Quoting FWAERJ (Reply 56):
The only sUA ad campaign that even came close to the 31 years of the original "Friendly Skies" campaign was "It's Time To Fly", which was noted not for the slogan, but the award-winning animation.

Everything else like "Rising" and "We Are United" didn't last.

A few things:

"It's time to fly" was a weak message but as you said, amazingly creative commercials. It also was launched during the Academy's in 2004 when UA released their at the time new color scheme (which is very much missed.)

"Rising" had some cool ads from a cinematography standpoint, although it was very expansive and vague -- not effective other than the commercials looked cool and were dreamy.

"We are United" was a reconstruction campaign -- post 9/11. AA did a similar thing.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: ckfred
Posted 2013-09-20 14:43:14 and read 8258 times.

Quoting klwright69 (Reply 13):
It seems so many airline slogans are awful. Didn't UA have "rising?"

In the late 90s, UA hired a new VP for marketing. He despised the commercial with the cockatoo who was supposed to be playing Rhapsody in Blue on the piano. She he fired Leo Burnett, who had been UA's ad agency since the 1960s and created the slogan, "Fly the friendly skies."

So, UA hired McFallon Elligot, based in the Twin Cities. They came up with United, Rising. Advertising pundits hated the new slogan and advertising campaign.

My father-in-law is a retired business professor and taught marketing from time to time. He thought the cockatoo commercial was very clever. You couldn't help but remember that the commercial was for United.

Here's the funny part. Gate agents, F/As, and pilots were still thanking people for flying the friendly skies, as they had been doing for probably more than 30 years.

The memo went out sternly warning employees not to thank people for flying the friendly skies.

The late night talk show hosts had a field day, joking how United was no longer had friendly skies, and that passengers should expect the skies to be rude and surely.

This goes back to when Delta got rid of the slogan, "Delta is ready when you are," and replaced it with "Delta, we get you there." I still remember Jay Leno joking that Delta didn't say anything about being nice to you on the plane. We got you there. What more do you want?

It's interesting that Matt Damen is doing the voiceover. Back in the 1990s, it was Gene Hackman who did voiceovers for UA commercials, both TV and radio.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: GSPSPOT
Posted 2013-09-20 14:48:10 and read 8156 times.

Quoting coairman (Reply 2):
Maybe paint the slogan " Fly The Friendly Skies" on the aircraft fuselage with a mini tulip.
Quoting maxpower1954 (Reply 4):
In the early to mid seventies they did say "Friendship 747" or whatever the type was.

I so used to love that! In the same vein, I used to love how NA used to give its a/c women's names and paint them above the main entry doors!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: caljn
Posted 2013-09-20 15:17:36 and read 7891 times.

Quoting DiamondFlyer (Reply 31):
Rhapsody in Blue is arguable one of the finest pieces of American music ever composed. Not sure why you hate it so much, but most people enjoy it.

Agreed. It is also one of the best aspects of flying United. The tune is iconic in itself, of course, and in its association with the airline.
And I am glad they are once again using an original replication rather than some computer auto tune version.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: ExL10Mktg
Posted 2013-09-20 16:35:53 and read 7248 times.

Quoting Max Q (Reply 7):
That Godawful 'Rhapsody in blue' theme was worn out, monotonous and grating on the nerves shortly after it was introduced.

While I disagree with you on Rhapsody In Blue being "Godawful," that is entirely a matter of taste and you are entitled to that opinion. BUT even today virtually anybody who was exposed to those commercials back in the day instantly thinks of United whenever they hear even a snippet of the piece (and it is played quite a bit on classical stations and public space background music.) They should never have dropped it in the first place so good move bringing it back.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: B6JFKH81
Posted 2013-09-20 16:38:33 and read 7234 times.

Quoting flyCMH (Reply 33):
Onboard with "Rhapsody in Blue" has been uploaded by United on YouTube:

http://youtu.be/0XYtGYrQeV4

It is interesting that they used a B763 for that commercial. Not a B788, B772 or B744. I can understand not using the B788 yet considering the bad publicity that a/c type has seen over the last year, the B744's are slowly going away, and sure they might have some of the oldest active B772's out there, but I just find it interesting that they chose a B763. Thoughts?

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: CALTECH
Posted 2013-09-20 16:44:28 and read 7178 times.

The new Ad Campaign is set to start this weekend.



"On Sunday, September 22, United will launch its biggest advertising campaign in well over a decade."

"The new campaign features United’s “Rhapsody in Blue” music score, that was re-recorded for us by the London Symphony Orchestra."

"The new campaign will begin airing this Sunday on the NFL (Fox, CBS, NBC and ESPN), the Emmy Awards and the PGA Tour Championship and continue throughout the week during the prime-time premieres of popular network shows like “Modern Family” and “Saturday Night Live.” In the coming months, we’ll be running on high-profile sports, entertainment and news programming nationally and locally in our hub markets."

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: AirCalSNA
Posted 2013-09-20 16:54:45 and read 7071 times.

I like both the "friendly skies" tag line and the use of Rhapsody in Blue, which is a great piece of music. But the commercial on the New York Times's website was uninspired ... an orchestra, really? Doesn't say much about what it's like to fly with United (maybe that's the point?).

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: martinjc
Posted 2013-09-20 17:01:53 and read 7043 times.

Considering the fact that United have some of the rudest and most aggrsssive cabin crew i have ever flown with i find this idea some what ironic. no amount of marketing spin can change the reality that most united staff dont realise that they are in a customer service business. No matter how good the hard product ever gets this is the thing they need to fix most.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Ytraveller
Posted 2013-09-20 17:07:44 and read 7023 times.

Quoting caljn (Reply 55):

Agreed. It is also one of the best aspects of flying United. The tune is iconic in itself, of course, and in its association with the airline.
And I am glad they are once again using an original replication rather than some computer auto tune version.

+1. I remember prior to the merger I would always look forward to the end of the safety video, when the United logo faded in and that jingle came. It's the same way I felt about American Airlines's jingle, which is no longer played.  

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: CALTECH
Posted 2013-09-20 17:08:34 and read 6982 times.

Quoting AirCalSNA (Reply 59):
But the commercial on the New York Times's website was uninspired ... an orchestra, really? Doesn't say much about what it's like to fly with United (maybe that's the point?).

It will not be the only commercial, there are more. And some of them will feature actual United employees.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Viscount724
Posted 2013-09-20 17:10:10 and read 6963 times.

Quoting STT757 (Reply 34):
Quoting eastern023 (Reply 29):
AA should do the same with the service to Latin America and reintroduce legacy "El Interamericano..." service...

That was Eastern, not AA, leave it in EA's history.

The El Interamericano brand originated with Panagra. They used it for almost 20 years until their acquisition by Braniff in 1967. I don't believe Braniff used it.

Quoting NWOrientDC10 (Reply 44):
Didn't UA have a hub at "Friendship Int'l Airport"/BWI during the friendship years? Interesting.

When the airport was named Friendship Int'l the code was BAL which is still the city/metro area code for Baltimore. The airport code was changed to BWI after it became Baltimore-Washington.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: sfotraveler
Posted 2013-09-20 17:15:49 and read 6931 times.

Quoting ckfred (Reply 53):
It's interesting that Matt Damen is doing the voiceover. Back in the 1990s, it was Gene Hackman who did voiceovers for UA commercials, both TV and radio.

Anyone remember in the 1970s when Burgess Meredith narrated United commercials? He had such a distinctive voice. Think he played some villain on that old Batman TV series.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MaverickM11
Posted 2013-09-20 17:51:15 and read 6669 times.

Quoting OA412 (Reply 49):
I don't know. Someone recently suggested that high yield pax will select AA over DL because John Hamm is the voice of AA and Donald Sutherland is the voice of DL.

Judging from some of the responses here, I know a few people that would be convinced of that 
Quoting tommy767 (Reply 52):
A lot of smoke and mirrors there -- the flying public could care less about harder seats, removal of IFE, high wi-fi fees, and slightly larger overhead bins.

I know UA just destroyed everything and threw $500B into the wind. Those flat beds just installed themselves, the clubs magically were refreshed, and airplanes just grew Y+ sections across the fleet in the middle of the night. But horrors! People can no long watch 2nd run episodes of Two and a Half Men on a flickering overhead on an ancient 757. Everything is ruined!

Quoting tommy767 (Reply 52):
You don't think airlines should let people post on social media outlets? Perhaps it's best you never work in PR or marketing because a comment like that would get you flamed

God willing I won't ever. But you could say the sky is blue and you'd get flamed. There's no benefit.

Quoting tommy767 (Reply 52):
UA's FB page comment page is just overwhelmingly negative. DL and AA don't seem to have nearly as much hatorade going on.

Based on your unbiased scientific sample I'm sure 
Quoting tommy767 (Reply 52):
"It's time to fly" was a weak message but as you said, amazingly creative commercials.

Super creative, of course UA's delivery was a disaster and the company was in the midst of the longest airline bankruptcy in history. But the ads were great! Let's go back to that! You want to talk about smoke and mirrors and silly awards, there's exhibit A-Z

Quoting ExL10Mktg (Reply 56):
BUT even today virtually anybody who was exposed to those commercials back in the day instantly thinks of United

   That and "friendly skies" regardless of how friendly they are.

Quoting martinjc (Reply 60):
Considering the fact that United have some of the rudest and most aggrsssive cabin crew i have ever flown with i find this idea some what ironic

That's nothing new . But the tag line reinforces the brand and hopefully gives employees a goal to work toward.

[Edited 2013-09-20 17:55:17]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: FriendlySkies
Posted 2013-09-20 18:05:30 and read 6524 times.

Glad to see my user name is still relevant!

I thought the ads were quite tasteful. Now they just need to live up to the message...

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: 777ord
Posted 2013-09-20 18:13:20 and read 6490 times.

a while back I posted that something big was coming from United... Well this was it.

We have gone through some tremendous turns in our company, and industry for that matter. It really only made sense to bring back the spirit that was loved by our customers and harmonize on what United IS and will be. The friendly skies.

It is a start of a new era in our company and the response from employee's on this decision has been very welcomed. Expect new products and services to come, too.

Smisek and his execs made this decision a little while ago based on various factors I can't share.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: RyanairGuru
Posted 2013-09-20 18:17:19 and read 6465 times.

The more I watch the four ads on the United Youtube page, the more I love them. Well executed, and they promote the message well.

I know that I'll get flamed for saying this, but I'm starting to think that they are actually better than "Keep Climbing". Maybe I have more emotionally invested in the United brand than Delta, so it tugs at my heart more, but as a post-merger-we're-better-now commercial I actually prefer them. Whereas Delta's message was, basically, "forget the past, look to the future", United's is "we're back and as good as before". In doing so they are capitalising on their enduring goodwill, something that will fill the planes by itself. The commercials are almost a charade to simply flick a switch at the back of your mind and get you to remember the goodwill that you have for the brand. Well done United. Hopefully you can pull it off.

Quoting martinjc (Reply 60):
no amount of marketing spin can change the reality that most united staff dont realise that they are in a customer service business

I'm sorry but I have to say this: most of United's front line employees (both sUA and sCO) are hard working professionals who do a great job. I know that when you get a bad one (or God forbid, a plane load of bad ones) that is mires the entire experience, but it is a bit disingenuous (if not insulting) to say that "most dont [sic] realise that they are in a customer service business"

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: btfarrwm
Posted 2013-09-20 18:24:52 and read 6410 times.

I found it Interesting that a wingletted 767 was their flagship at the end of the commercial...

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: rising
Posted 2013-09-20 19:17:35 and read 6057 times.

Quoting 777ord (Reply 67):
Smisek and his execs made this decision a little while ago based on various factors I can't share.

It was the cheapest to trademark?

Just kidding.  

Love the new commercials, especially "Taxi." Nice job UA. The commercials and slogan feel like United Airlines. Well done.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: PEK777
Posted 2013-09-20 19:41:00 and read 5863 times.

They need to ditch the old nasty hags and get some younger, friendlier stewardesses on their TPAC flights and then I will believe it.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: YXwatcherMKE
Posted 2013-09-20 19:43:53 and read 5844 times.

When I saw the Topic Title I almost jumped up and down cheering. Now this is coming from somewhat of a personal reason. I grew up playing the Cello.(And got very good at it, If I can say so). But anyways in my Junior year of High school our Orchestra did a 4 city trip on the east coast and Chicago. When we learned that we would Fly out to New York from Chicago on UA someone (the girl that played the piano, I think she wanted to show off how good she was.) in the orchestra got the idea to have the Orchestra learn "Rhapsody in Blue". Our Director agreed and boy did we. I love that music and to this day it bring back a great memory. We even traveled between ORD and LGA on a DC-10 and we learned that the crew were to over night in New York we invited the crew to our first concert that night and they came. They gave us a standing ovation for our version of "Rhapsody." That gave all 76 of us a lot of joy that week. I later talked to the captain of the flight we had been on later and he asked what our schedule was like for the rest of our trip I gave him a list of our trip and almost every night of our trip we had at least one UA crew at our concerts. The next night we had about 40 UA personal there, it blew our minds that so many people that we did not know would come to our concerts in New York. Neediest to say, nearly every one of us became UA fans.
As for the ads. I think it is a very positive ad and I hope it will bring back some old time customers that they have lost over the years. But I know one thing that will help bring back the more mainline or at least bigger roomer regional a/c at some of the cities that does not have mainline a/c. I don't like those little tin cans. Sorry Regional people.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-20 19:47:41 and read 5815 times.

Quoting MaverickM11 (Reply 65):
I know UA just destroyed everything and threw $500B into the wind. Those flat beds just installed themselves, the clubs magically were refreshed, and airplanes just grew Y+ sections across the fleet in the middle of the night. But horrors! People can no long watch 2nd run episodes of Two and a Half Men on a flickering overhead on an ancient 757. Everything is ruined!

Yes, OR I could sit on a back breaking 739 with no IFE at all. I'll take the free audio on take off and landing in a heartbeat.

Quoting RyanairGuru (Reply 68):
I know that I'll get flamed for saying this, but I'm starting to think that they are actually better than "Keep Climbing".

A stretch, considering "Keep Climbing" has been around for 3 years. The resurrection of "Fly the Friendly Skies" in terms of success cannot be measured yet. Although I did notice they are plugging the whole "Flyer Friendly" thing over "Flying the Friendly Skies" -- I'd tread lightly on that and go with the latter. "Flyer Friendly" doesn't really make a whole lot of sense.

I won't flame you, but I really have to disagree with you. Delta's ads spark emotion, these new ad's still have some tacky remnants of CO lingering. The more I watch the orchestra one the more I feel it's the weakest. The CGI 763s at the end of each ad really doesn't help out.

That all said, I'm glad "Friendly Skies" is back. Hope this is just the beginning to build on, not the overall peak.

[Edited 2013-09-20 19:48:21]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: peanuts
Posted 2013-09-20 20:11:31 and read 5645 times.

So , let's resurrect an old campaign because it was such a raging success...

Ok...but we all know what happened. So by what measure was it such a raging success?

I don't get it. Not buying it for a minute.

Half of you guys are just foaming at the mouth practically over this. I find that incredible. UA doesn't have to preach to the choir, obviously. It has to attract new customers.

Terribly disappointing. Wouldn't inspire me nor give me pride if that was my airline. All this really tells me: let's throw some spaghetti at the wall and hope it sticks.

[Edited 2013-09-20 20:16:57]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: RyanairGuru
Posted 2013-09-20 20:45:13 and read 5430 times.

Quoting tommy767 (Reply 73):
A stretch, considering "Keep Climbing" has been around for 3 years. The resurrection of "Fly the Friendly Skies" in terms of success cannot be measured yet

Oh I know, and don't get me wrong I LOVE "Keep Climbing", absolutely love it.

My point was more in terms of the impact in the first month in trying to get people excited in your brand again, and - at this stage - I applaud the UA strategy of tapping into existing goodwill, whereas the Delta approach was to create new goodwill. I tip my hat to Delta, they did an INCREDIBLE job building vast reserves of new goodwill over the past 5 years, and that is a very, very, very difficult thing to do. But if you've already got it you may as well flaunt it. I guess it is the strategy behind it that I prefer, not necessarily the commercial itself.

Time will tell...

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Max Q
Posted 2013-09-20 22:36:00 and read 4974 times.

Best Airline theme music ever was Barry White's 'Love Theme'


As used by Cathay Pacific in the '70's.


Unlike RIB it never gets old.


Worth listening to !

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: VC10er
Posted 2013-09-21 05:25:26 and read 4730 times.

Quoting Max Q (Reply 76):

RIB gets old? Barry White is timeless?

I am a HUGE Barry White fan. I was when I was 18 and it wasn't easy, in High School it caused me a lot of grief.
But Barry's music may last and be loved forever, but it will be associated with a trend at a certain time in the 20th century.

As for RIB, I cannot overstate my opinion any stronger: Rapsody in Blue for United may be the best example of "Sonic Branding" in the world. Probably better than Coke's "I'd like to teach the World to Sing". Although they too can bring that back whenever it suits them.

I admit I have always loved United and stuck with them during the worst of times. All in hopes one day United would return to a great airline. My greatest fear is timing...United's voice-over (the things actually said) the goosebumps of RIB is a BIG FRICKING PROMISE and I fear United can't yet live up to it - although I agree United has gotten vastly better, it's not close enough to being the best. I hope it happens though.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: codc10
Posted 2013-09-21 05:44:42 and read 4698 times.

Quoting tommy767 (Reply 73):
The CGI 763s at the end of each ad really doesn't help out.

But the CG 747s in the DL commercials are fine, right?

Quoting Max Q (Reply 76):
Unlike RIB it never gets old.

Really? I know tastes differ and I respect that, but Rhapsody is almost universally regarded as one of the greatest Jazz-era compositions, uniquely and quintessentially American. It was a classic piece long, long before UAL adopted it as a centerpiece of its marketing (a brilliant move, IMO). I love Barry White, but truly, there is no comparison to Gershwin.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: VC10er
Posted 2013-09-21 05:58:28 and read 4680 times.

Given United still offers Global First, I wonder why nothing in their comms even elude to it. They are trying to sell more than give more of those seats. They are United's all aisle access seats.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: CALTECH
Posted 2013-09-21 06:49:04 and read 4595 times.

Quoting sfotraveler (Reply 64):
Anyone remember in the 1970s when Burgess Meredith narrated United commercials? He had such a distinctive voice. Think he played some villain on that old Batman TV series.

Yes, he was the old Penquin. Liked his distinctive voice.

Quoting MaverickM11 (Reply 65):
I know UA just destroyed everything and threw $500B into the wind. Those flat beds just installed themselves, the clubs magically were refreshed, and airplanes just grew Y+ sections across the fleet in the middle of the night. But horrors! People can no long watch 2nd run episodes of Two and a Half Men on a flickering overhead on an ancient 757. Everything is ruined!

Just have to leave some of the misinformation and negatives behind, there is no hope for some of that or them. The airline is showing movement forward, a lot of points are climbing, things do seem to be getting better. Occasionally we still run into a old tired attitude. We have accomplished quite a bit even though we are still two seperate operations for the most part. Two disparate fleets, two different ways of doing things, two very different cultures, but it will become one. United is getting there.

Quoting FriendlySkies (Reply 66):
Glad to see my user name is still relevant!

I thought the ads were quite tasteful. Now they just need to live up to the message...

Would be nice if they added Proud Bird Of The Friendly Skies to the message. Probably too long for some ad folks.

Quoting 777ord (Reply 67):
a while back I posted that something big was coming from United... Well this was it.

We have gone through some tremendous turns in our company, and industry for that matter. It really only made sense to bring back the spirit that was loved by our customers and harmonize on what United IS and will be. The friendly skies.

It is a start of a new era in our company and the response from employee's on this decision has been very welcomed. Expect new products and services to come, too.

Smisek and his execs made this decision a little while ago based on various factors I can't share.

  

Quoting RyanairGuru (Reply 68):
The more I watch the four ads on the United Youtube page, the more I love them. Well executed, and they promote the message well.

I'm sorry but I have to say this: most of United's front line employees (both sUA and sCO) are hard working professionals who do a great job.

Thanks from all of them to you.

Quoting btfarrwm (Reply 69):
I found it Interesting that a wingletted 767 was their flagship at the end of the commercial...

Why ? With the recent troubles of some types, the 767 seems fine.

Quoting rising (Reply 70):
Love the new commercials, especially "Taxi." Nice job UA. The commercials and slogan feel like United Airlines. Well done.

Like the Taxi one too. Pretty good and well done.

Quoting PEK777 (Reply 71):
They need to ditch the old nasty hags and get some younger, friendlier stewardesses on their TPAC flights and then I will believe it.

Sorry, union seniority rules.

Quoting YXwatcherMKE (Reply 72):
As for the ads. I think it is a very positive ad and I hope it will bring back some old time customers that they have lost over the years.

My significant other owns a travel agency, some folks are coming back to try the merged United. A good trend.

Quoting RyanairGuru (Reply 75):
Time will tell...

As time goes on, things will fall into place. So much is still up in the air, and some of it is the unions and union member's responsibility. The unions are trying to work through the integration issues, but with two different cultures, difficult to come up with a settlement of differences. It will get done though.

Quoting VC10er (Reply 77):
I admit I have always loved United and stuck with them during the worst of times. All in hopes one day United would return to a great airline. My greatest fear is timing...United's voice-over (the things actually said) the goosebumps of RIB is a BIG FRICKING PROMISE and I fear United can't yet live up to it - although I agree United has gotten vastly better, it's not close enough to being the best. I hope it happens though.

It should get better as time marches on. Things are so much better than a year ago. When we truly become one operation, things should really fall into place. United is getting there, it will happen.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Max Q
Posted 2013-09-21 13:16:16 and read 4173 times.

Quoting VC10er (Reply 77):
RIB gets old? Barry White is timeless?

Correct.

Quoting codc10 (Reply 78):

Really? I know tastes differ and I respect that, but Rhapsody is almost universally regarded as one of the greatest Jazz-era compositions, uniquely and quintessentially American. It was a classic piece long, long before UAL adopted it as a centerpiece of its marketing (a brilliant move, IMO). I love Barry White, but truly, there is no comparison to Gershwin.

Disagree, RIB was good for a short while, now it's old and worn out.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: OA412
Posted 2013-09-21 13:30:53 and read 4169 times.

Quoting PEK777 (Reply 71):
They need to ditch the old nasty hags and get some younger, friendlier stewardesses on their TPAC flights and then I will believe it.

There are laws in place that prohibit UA from doing that, and for very good reason.

Quoting Max Q (Reply 81):

With all due respect, you're just trolling at this point.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: brilondon
Posted 2013-09-21 13:46:02 and read 4139 times.

Ha ha ha, that is a good one. Seriously, UA needs not only to say they are the friendly skies they should actually be friendly. They need to improve their attitude towards more than their first class passengers but also to the people who sit in the back of the plane, not the FA's that have their fat butts in their seats.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: jpl777
Posted 2013-09-21 14:46:36 and read 4000 times.

Now just for the tulip to make a comeback and I will be happy with UA!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: n505fx
Posted 2013-09-21 15:02:16 and read 3966 times.

Quoting Max Q (Reply 81):
Disagree, RIB was good for a short while, now it's old and worn out.

Disagree - Gershwin and his contribution to American music FAR outstrip Barry White...plus when I hear any Gershwin melody, I don't think of shag carpeting and Jovan musk for men.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: uberflieger
Posted 2013-09-21 15:14:35 and read 3933 times.

way 2 go United   

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Flighty
Posted 2013-09-21 16:44:19 and read 3794 times.

Quoting peanuts (Reply 74):
Half of you guys are just foaming at the mouth practically over this. I find that incredible. UA doesn't have to preach to the choir, obviously. It has to attract new customers.

It's a winning slogan. The slogan may be MORE valuable than United's brand name.

You don't throw those away. They are like gold. All of United's marketing since then is nothing ($0.00) compared to that slogan ($$$).

Ad guys always try to mess up classic, future-proof brands. Lincoln got messed up. BMW is losing itself. United had one of America's best brand slogan / jingles ever.

Quoting VC10er (Reply 77):
, I cannot overstate my opinion any stronger: Rapsody in Blue for United may be the best example of "Sonic Branding" in the world. Probably better than Coke's "I'd like to teach the World to Sing". Although they too can bring that back whenever it suits them.

Exactly. The old ads and slogan weren't just ads, they were a statement of the times. It was stirring.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-21 16:59:21 and read 3760 times.

As said, desperate times call for desperate measures. I re-watched all the ads, the best one is the "Taxi" one. I showed a friend the orchestra ad and he described it as "claustrophobic", which actually makes a lot of sense.

Quoting CALTECH (Reply 80):
The airline is showing movement forward, a lot of points are climbing, things do seem to be getting better.

More smoke and mirrors. Based on my last EWR-LAX on a 753 in First no less, things are dying not climbing.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: n505fx
Posted 2013-09-21 17:05:54 and read 3739 times.

Quoting tommy767 (Reply 88):
I showed a friend the orchestra ad and he described it as "claustrophobic", which actually makes a lot of sense.

I showed a friend the ad and he said it was the most incredible ad he has ever seen...his mind was blown, so there!

Also, let me get this right...you fly one trip on one sCO operated plane and come the grand conclusion that the worlds largest airline, that moves millions of passengers with extreme safety every year, employs 10's of thousands and made it's investors a decent return last year is "dying"? Really? I think you are just trolling now...tommy boy.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: RyanairGuru
Posted 2013-09-21 17:13:49 and read 3715 times.

Quoting VC10er (Reply 77):
Rapsody in Blue for United may be the best example of "Sonic Branding" in the world. Probably better than Coke's "I'd like to teach the World to Sing". Although they too can bring that back whenever it suits them

I'm not sure whether it got a strong playing on your side of the pond, but I would also nominate British Airways and the Flower Duet from Lakme. I'm personally not a huge fan of the music, but as a brand it was incredible. Play it to just about anyone over the age of 10 in the UK and they would immediately associate it with BA. Dropping it was a grave mistake IMHO in the name of "freshening" the brand, and it's not for nothing that it has been brought back (albeit a techno computer generated version) in their safety demonstration and some commercials.

Quoting tommy767 (Reply 88):

I'm going to ask you a direct question, heart-to-heart if you like: why do you fly United?

If you don't like them fine, but there are other alternatives, and surely doing the same thing again and again knowing that you won't like the outcome is the definition of insanity.

I'm not criticising you, you can spend your money however you like and are entitled to your opinions, but it does confuse me.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-21 19:08:26 and read 3565 times.

Quoting n505fx (Reply 89):
Also, let me get this right...you fly one trip on one sCO operated plane and come the grand conclusion that the worlds largest airline, that moves millions of passengers with extreme safety every year, employs 10's of thousands and made it's investors a decent return last year is "dying"? Really? I think you are just trolling now...tommy boy.

Not sure if your friend has any taste then....

Dying is an exaggeration obviously but they are certainly not thriving. One small quarterly profit doesn't mean they are set. They have a lot to work out and it's been three years after the merger. I think a lot of users on this forum (ex-CO fans) give them a little too much of a pat on the back. Go over to FT and you can read about real testimonials not this lipstick on a pig stuff.

Quoting RyanairGuru (Reply 90):
I'm going to ask you a direct question, heart-to-heart if you like: why do you fly United?

Unfortunately being in LAX and going home to EWR there really isn't much choice. Starting next year it's likely DL full time for me. With the 757s leaving and the new A320 configurations, it's pretty much donezo for me and UA. Although I got two UA flights before the end of the year so we will see if things get better.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: Max Q
Posted 2013-09-21 20:32:29 and read 3431 times.

Quoting n505fx (Reply 85):
.plus when I hear any Gershwin melody, I don't think of shag carpeting and Jovan musk for men.

Well, you're missing out !

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: n505fx
Posted 2013-09-21 20:48:40 and read 3406 times.

Quoting tommy767 (Reply 91):
I think a lot of users on this forum (ex-CO fans) give them a little too much of a pat on the back. Go over to FT and you can read about real testimonials not this lipstick on a pig stuff.

I have more inside knowledge of the true facts of the integration than you can ever imagine, and frankly don't care what you perceive or what people on FT are saying....plus I am willing to put it all on the line and assert that I can speak on more authority that probably anyone in these forums when it comes to marketing...I was mocking you and your ridiculous assertion that, because your buddy didn't like one spot, that it was some sort of conclusive insight. You know, I asked my dog if I am the coolest person on earth...she said "yes"

[Edited 2013-09-21 21:18:34]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: sulley
Posted 2013-09-21 20:55:45 and read 3400 times.

Quoting tommy767:
As said, desperate times call for desperate measures. I re-watched all the ads, the best one is the "Taxi" one. I showed a friend the orchestra ad and he described it as "claustrophobic", which actually makes a lot of sense.

Tommy, Tommy, Tommy. The ad campaign is not "desperate" and wasn't launched because of the company's performance. It was actually quite delayed due to the operational issues in 2012. The return of the "friendly skies" has been in the works for quite some time. That's why the interim advertising that you despised so greatly stayed around longer than originally planned.

A commercial is claustrophobic -- really? Really?

Quoting n505fx:
Also, let me get this right...you fly one trip on one sCO operated plane and come the grand conclusion that the worlds largest airline, that moves millions of passengers with extreme safety every year, employs 10's of thousands and made it's investors a decent return last year is "dying"? Really? I think you are just trolling now...tommy boy.

We've had our disagreements, but you're spot on. All of my flights as a NRSA lately have been perfect on both subsidiaries -- ranging from quick domestic hops to International Global First. There are things to improve upon, but the crews have been extraordinarily friendly, the planes spotless, and we arrived on time (even early in some cases). In fact, we were so early to LHR that they wouldn't let us land due to the curfew and we had to circle above Ockham for 40 minutes!

Quoting RyanairGuru:
I'm going to ask you a direct question, heart-to-heart if you like: why do you fly United?

If you don't like them fine, but there are other alternatives, and surely doing the same thing again and again knowing that you won't like the outcome is the definition of insanity.

I've wondered this as well - there is a small group on FlyerTalk that is the same way. They're very vocal in their hatred of United, write pages and pages of diatribes against the company, yet -- they don't stop and move on. Why?! If you hate a company so much, why do you continue to give them your money?

Quoting tommy767:
Go over to FT and you can read about real testimonials not this lipstick on a pig stuff.

It's a small group of very loud, very vocal, very obnoxious posters that ruin it for everyone. There are quite a few people that are noticing improvements as well.

[Edited 2013-09-21 20:59:56]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-21 20:56:00 and read 3405 times.

Quoting n505fx (Reply 93):

Oh wow, mocking me? I'm so insulted.

Wait, wait, wait -- "true facts of integration?" This is a forum, nearly all opinion and slant. How is this forum more official than FT?

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: klwright69
Posted 2013-09-22 03:31:09 and read 3173 times.

Quoting tommy767 (Reply 91):
Unfortunately being in LAX and going home to EWR there really isn't much choice. Starting next year it's likely DL full time for me. With the 757s leaving and the new A320 configurations, it's pretty much donezo for me and UA. Although I got two UA flights before the end of the year so we will see if things get better.

I enjoy this banter between Tommy and the others. Tommy there are other airlines, if you insist on a nonstop, then try VX to EWR. Otherwise connect on DL. I don't buy for a minute that you somehow have to fly UA. But I am sure they appreciate your business. I took one flight on UA this year and it was perfect.

Tommy you actually do have valid points sometimes. But to say UA is not performing better is utter rubbish and I think you know it. It's just your whole schtick and we get it.

Just an unscientific observation, right after the initial merger UA flights 846/ 847 to EZE used to cancel and have massive delays regularly, several times a week sometimes. The last six months it runs mostly on-time. Again unscientific, but certainly worth making the observation. But it's just a coincidence and doesn't signify anything larger right?

I think RIB and and "Fly the Friendly Skies" is a step forward. As I said most airline slogans are crap. The industry is now so commoditized there needs to be something that really can stick in a positive way. But I think there is risk since flying is not like it used to be anymore, and that's not just UA. The TSA, ancillary fees, and such. But I think it's a positive step.

I think the tax commercial is the best one for sure.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: RyanairGuru
Posted 2013-09-22 04:05:06 and read 3151 times.

Quoting tommy767 (Reply 91):
Unfortunately being in LAX and going home to EWR there really isn't much choice

Thank you for your answer. I was out of line to ask, and I apologise for not minding my own business.

I know this is going to sound hollow, but I actually like you and have no doubt that you're a decent guy. As kiwright69 said, I enjoy the banter, but sometimes I do get a little curious about where it is your coming from.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: CALTECH
Posted 2013-09-22 04:58:46 and read 3098 times.

Quoting tommy767 (Reply 88):
More smoke and mirrors. Based on my last EWR-LAX on a 753 in First no less, things are dying not climbing.

Think that's just the smoke coming from your hatred. Probably over some empty seats in 1st class and no upgrade. It's pretty funny actually. You are probably one of those who buys the cheapest fare everytime but then expects 1st class upgrades and 1st class service. Why you even bother shows a level of immaturity that makes for good comedy. And the best part is you think you have all the answers. Thank the powers that be, you do not make executive decisions. If you actually had some constructive criticism, that can be debated, but these posts sound like a petulant 5 year old having a epic tantrum.

If you fly United at all, which is in doubt, the smoke and mirrors is of your own perception. If you supposedly see no improvement at all, you are of the few and one of the ones that can not be helped. The misinformed usually make such childish tantrums.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: UA1K3MM
Posted 2013-09-22 07:49:34 and read 2965 times.

Quoting tommy767 (Reply 91):
Dying is an exaggeration obviously but they are certainly not thriving. One small quarterly profit doesn't mean they are set. They have a lot to work out and it's been three years after the merger. I think a lot of users on this forum (ex-CO fans) give them a little too much of a pat on the back. Go over to FT and you can read about real testimonials not this lipstick on a pig stuff.



Tommy -- I'm neither an exCon fan nor a Flyer Talk junkie. But I will speak from experience of already flying over 120,000 BIS miles on United domestic and international routes in 2013, including the EWR/LAX route. The improvements made between 2012 and 2013 are night and day better than anything seen since the October 2010 merger. Improvements in on time performance, new aircraft arrivals, IRROPS handling all indicate the merger is progressing in a very significant and focused way. I also know from personal conversations with UA executives, that this marketing campaign was deferred until the timing of service delivery matched actual performance standards. Is UA perfect, heck no -- are there still issues of the merger that need to be completed, absolutely -- am I still looking forward to a better website, can't come soon enough. But is whats taking place at United "lipstick on a pig" absolutely not!

A real testimonial from 120,000 miles of 2013 BIS flying on United and over 3 million miles lifetime.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: psa188
Posted 2013-09-22 12:28:50 and read 2728 times.

Here is travel writer Joe Brancatelli 's take on this: "[UA] has the unmitigated gall to revive the "fly the friendly skies" tag that was so popular in United ads from decades ago. Now we all know that United's customer service sucks, partially because the carrier's employees are treated poorly by management and partially because United's management team has claimed that the airline's best customers are "overentitled." Yet United's clueless and tedious bosses really think we'll be swayed by an advertising catchphrase that was barely true decades ago and certainly is a bald-faced lie now."
"But what may be scariest of all: The fools running United actually think they are doing a good job. When you talk to them--as I must do from time to time--they are convinced they're running a great airline and we customers are just too stupid to realize it. Life on the road is a bitter mystery in the best of times, but United and its tone-deaf revival of a hoary old catchphrase is the perfect example of why we hate airlines."

I add, United needs to improve the general public's perception of its service before bringing back a slogan like "friendly skies."

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: ckfred
Posted 2013-09-22 12:45:50 and read 2682 times.

Quoting sfotraveler (Reply 64):

Anyone remember in the 1970s when Burgess Meredith narrated United commercials? He had such a distinctive voice. Think he played some villain on that old Batman TV series.

A. Meredith was the Penguin.

B. I didn't know that Meredith did UA commercial voiceovers. The only celebrity I remember in UA commercials was "Mean Joe" Greene of the Pittsburgh Steelers. The narrator was explaining how UA's new DC-10s were a lot like Mean Joe---big and able to handle a lot of people. At the end of the commercial, Mean Joe said, "I almost like it."

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-22 13:25:17 and read 2662 times.

Quoting CALTECH (Reply 98):
The misinformed usually make such childish tantrums.

This is coming from the guy who called me a "retard" on a thread last summer. I'm not elite with them, I simply used mileage.

"Petulant Child" -- get real, sir. Why don't you slam on how much you hate the A320 again and then we can talk petulant child.

Quoting psa188 (Reply 100):
"[UA] has the unmitigated gall to revive the "fly the friendly skies" tag that was so popular in United ads from decades ago. Now we all know that United's customer service sucks, partially because the carrier's employees are treated poorly by management and partially because United's management team has claimed that the airline's best customers are "overentitled." Yet United's clueless and tedious bosses really think we'll be swayed by an advertising catchphrase that was barely true decades ago and certainly is a bald-faced lie now."
"But what may be scariest of all: The fools running United actually think they are doing a good job. When you talk to them--as I must do from time to time--they are convinced they're running a great airline and we customers are just too stupid to realize it. Life on the road is a bitter mystery in the best of times, but United and its tone-deaf revival of a hoary old catchphrase is the perfect example of why we hate airlines."

Exactly. Check, check, and check. As long as the CO arrogance continues, there will be no "friendly skies."

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: CONTACREW
Posted 2013-09-22 13:35:23 and read 2641 times.

Quoting tommy767 (Reply 102):
s long as the CO arrogance continues, there will be no "friendly skies."

Ah yes because all of the CO employees are so arrogant, hate coming to work, hate their jobs, hate the customers, only think about themselves blah blah blah while every one of the UA employees are so perfect, always come to work with a smile of their face, never complain, are friendly all the time etc. As an employee who comes from the CO side of the operation I can tell you that not all CO employees are how you make them out to be and not all UA employees are how you make them out to be. Example I non-revved on an a few sUA flights a few months back one flight the entire crew was polite, personable, friendly just all around a great crew. The next crew however eh not so much. I told them I worked for the CO side and they seemed to put off at that like I told them something so bad. I can also tell you things are improving and as others have said on here things will get better.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: tommy767
Posted 2013-09-22 13:38:40 and read 2623 times.

Quoting CONTACREW (Reply 103):
I told them I worked for the CO side and they seemed to put off at that like I told them something so bad. I can also tell you things are improving and as others have said on here things will get better.

Sorry, I didn't mean individual employees, I meant top to bottom management -- CO arrogance.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: MaverickM11
Posted 2013-09-22 16:45:24 and read 2399 times.

Quoting tommy767 (Reply 102):
"Petulant Child" -- get real, sir. Why don't you slam on how much you hate the A320 again and then we can talk petulant child.

If you didn't repeat your tired, baseless rant over an over again, you wouldn't get treated like that. There's nothing quite as transparent as a poster on a crusade to sh!t all over everything at every chance, no matter the merit or data.

Quoting tommy767 (Reply 91):
Go over to FT and you can read about real testimonials not this lipstick on a pig stuff.

When I want to read delusional rants about today's airlines and blissful memories of how those same airlines never were, I will head right over to FT. Heck I'll even read that fraud Chris Elliott's blog if I want more on how the route of all evil can be traced to some airline.

Quoting Max Q (Reply 76):
Best Airline theme music ever was Barry White's 'Love Theme'As used by Cathay Pacific in the '70's.Unlike RIB it never gets old.

Aaaand we've hit bottom...

Quoting psa188 (Reply 100):
I add, United needs to improve the general public's perception of its service before bringing back a slogan like "friendly skies."

Yes and no. I'm not sure there's anything UA could have put out without being absolutely crucified. Ideally the brand would reflect the delivery, but it also can represent a rallying call to focus on and work toward. Then again so many think UA's cartoons were wonderful, when UA was hitting rock bottom in bankruptcy...maybe the trick is to get tomorrow's rose colored glasses to passengers today Silly

[Edited 2013-09-22 16:51:14]

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: codc10
Posted 2013-09-22 17:07:30 and read 2345 times.

Quoting tommy767 (Reply 91):
Go over to FT and you can read about real testimonials not this lipstick on a pig stuff.

There are plenty of us over here who, week in and week out, are flying this airline and have some basis for our observations, too. We don't have to rely on one-off experiences and shoehorn once- or twice-a-year flights to fit some agenda or worn-out narrative.

Anyway, the CO vs. UA trope is getting awfully tired and becoming less relevant as time goes on.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: EmiratesEK231
Posted 2013-09-22 17:33:50 and read 2304 times.

Just caught the commercial during the Primetime Emmy Awards. I rather liked it. However, I'm not liking the Boeing 767-300ER was used as the spotlight plane. Not even the -400ER? Meh.

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: F9animal
Posted 2013-09-22 20:05:46 and read 2091 times.

I saw the commercial today! So glad to see them bring it back! I am old school, and I love slogans that have a history. Now..... Wish UA would bring back the Tulip!

Topic: RE: United Resurrects "friendly Skies" Slogan
Username: SA7700
Posted 2013-09-22 22:21:37 and read 1991 times.

Unfortunately this thread will be locked for further comments and discussion as it has been steered into an off-topic flamefest between particular members. At this stage deletion of particular posts will lead to the unfortunate and inevitable collapse of the thread and we thus elect to have the thread locked rather than gutted.

Please do not start a follow-up thread on this matter without the consent of the moderators. Please note that all posts added after the thread lock will be removed for housekeeping purposes only.

Thanks and regards,

SA7700


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