Topic: Cathay Pacific And SQ Dominate Asia Quality League
Posted 2001-12-26 05:06:49 and read 2234 times.
Cathay Pacific and Singapore Airlines dominate Asia Quality league ...
Malaysia Airlines product standards lag behind main competitors, leaving them susceptible to losing high revenue passengers - and other Asian carriers face this dilemna.
As the quest to fill seats - particularly First and Business Class - gathers pace, there must be concern amongst some Asian airlines about their lack of product competitiveness.
Cathay Pacific and Singapore Airlines now offer a top quality First and Business class product (flat seat in both cabins) - competitors like Malaysia Airlines, Thai Airways and Garuda Indonesia continue to offer outdated and frankly poor quality premium products.
Seating comfort is one of the top priorities for the premium traveller, and although these carriers may seek to attract business by discount fares, it is not the key to long term success.
Malaysia Airlines First Class seats are only a touch better than the premium business class standard offered by KLM - and MAS Business Class does not come close to the flat beds being provided by Cathay, Singapore Airlines, British Airways and Virgin Atlantic.
Thai Airways has similarly poor standards, with seating in all cabins long overdue for for modernisation - the board of Thai Airways has recently announced budget approval to improve standards in First and Business, but it is not known how long this will take.
Commenting on the wide variations amongst leading Asian carriers, Edward Plaisted of Skytrax said "service quality has a major part to play in the customers' perception".
"Whilst MAS and Thai Airways can hold their own in this area, poor seating in their premium cabins will drive customers into the hands of competitors."
"It is simply not enough to talk about 'future' changes to the product. There are better alternatives in the market now, and customers will achieve best value by seeking out the best product available. The airline industry will become even more competitive in the coming year - those who cannot offer quality products will simply lose market share as long as they fail to deliver change".
Souce: Inflight Research Services, December 2001