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NWA's Rebranding - Will It Materialize?  
User currently offlineGnomon From , joined Dec 1969, posts, RR:
Posted (11 years 8 months 1 week 5 days 22 hours ago) and read 2737 times:

In a thread on NW's new A330s, questions to whether or not the a/c will sport a revised livery were met with statements that the rumors of a rebranding this summer are totally unfounded.

Is anyone here certain of an impending livery change or rebranding for Northwest?

36 replies: All unread, showing first 25:
 
User currently offlineNa From Germany, joined Dec 1999, 10736 posts, RR: 9
Reply 1, posted (11 years 8 months 1 week 5 days 19 hours ago) and read 2674 times:

Sometimes airlines just give Design agencies just a try and don´t use the stuff developed. NWA doesn´t have a reason to change its outstanding livery (no image problem, no crash, no problems with oldfashioned looks) so I won´t be surprised if nothing happens soon.

User currently offlineIflewrepublic From United States of America, joined Jun 2000, 537 posts, RR: 3
Reply 2, posted (11 years 8 months 1 week 5 days 9 hours ago) and read 2530 times:

What would be cool to see would be some retrojet liveries sporting the livery that debuted in 1963, as well as the beautiful Northwest Orient livery that debuted in 1969, which incidentally lasted until 1989.

Iflewrepublic.



Aviation is proof that, given the will, we have the capacity to achieve the impossible.
User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 6
Reply 3, posted (11 years 8 months 1 week 5 days 4 hours ago) and read 2401 times:

I kind of still like the design with the red wings on it.

User currently offlineOuboy79 From United States of America, joined Nov 2001, 4600 posts, RR: 22
Reply 4, posted (11 years 8 months 1 week 5 days 2 hours ago) and read 2351 times:

Hmm...painted wings...painted a color that will fade very fast and require frequent repainting - I can't think of a quicker way to bankrupt an airline.  Smile

User currently offlineUSAirways737 From United States of America, joined Jan 2000, 1026 posts, RR: 1
Reply 5, posted (11 years 8 months 1 week 5 days 1 hour ago) and read 2314 times:

Why change an image that is still excellent and not at all boring or outdated?

Erik in MSP


User currently offlineGnomon From , joined Dec 1969, posts, RR:
Reply 6, posted (11 years 8 months 1 week 4 days 23 hours ago) and read 2276 times:

But there are some very detailed rumors on this forum, posted a while back, that NWA will launch a new look with the A330. Any truth behind that talk?

I'd be interested to hear where the speakers of that rumor got their information. None of them cited a definitive source in the original posts.


User currently offlineJwenting From Netherlands, joined Apr 2001, 10213 posts, RR: 18
Reply 7, posted (11 years 8 months 1 week 4 days 22 hours ago) and read 2250 times:

most likely wishfull thinking Gnomon. Someone makes up a fake livery and puts it on a website, someone else sees it and thinks it's an official study...


I wish I were flying
User currently offlineTwaneedsnohelp From , joined Dec 1969, posts, RR:
Reply 8, posted (11 years 8 months 1 week 4 days 21 hours ago) and read 2239 times:

i like the northwest image. grey, red, and black. ive always seen it as the most foreign looking or "unamerican" of all the major carriers scehemes mainly due to the fact that red and blue don't figure into it.

tnnh


User currently offlineNwa757300 From United States of America, joined Oct 2001, 299 posts, RR: 2
Reply 9, posted (11 years 8 months 1 week 4 days 14 hours ago) and read 2179 times:

The only kind of rebranding that I have gotten wind of at NW is WBC. New seats are coming. I also believe that new interior fabrics are coming with the A330, but whether the rest of the fleet will see the new carpets and seat covers is probably unlikely in the current state of the industry. The red, grey and blue livery will probably stay. I have heard very little in the company rumor mill about that subject. I've heard more on here than anyplace else.

User currently offlineCF-CPI From Canada, joined Nov 2000, 1062 posts, RR: 0
Reply 10, posted (11 years 8 months 1 week 4 days 11 hours ago) and read 2122 times:

I may have been the original poster who started all of this rebranding business. I heard about it directly from a NW employee at an airline trade show last spring. That was the source, for what it's worth. Personally, I don't want to see the NW livery change, but certainly hope that the A330 interiors are an upgrade from the DC-10, not only in style, but in functionality (lap top ports, entertainment, etc.).

User currently offline747-451 From United States of America, joined Oct 2000, 2417 posts, RR: 6
Reply 11, posted (11 years 8 months 1 week 4 days 8 hours ago) and read 2082 times:

Why would Northwest change their beautiful, unique and tasteful livery???

Even though the "Northwest Orient" livery from 1969 was unique and timless the 1989 upped the ante...however a nostalgia livery on a new plane wouldbe nice like an A320 sporting the 1969..


User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 6
Reply 12, posted (11 years 8 months 1 week 4 days 8 hours ago) and read 2052 times:

IT would be cool to have a bare metal body with the red paint on top and the same tail. That would be kind of cool looking.

User currently offlineCovert From Ghana, joined Oct 2001, 1451 posts, RR: 2
Reply 13, posted (11 years 8 months 1 week 4 days 7 hours ago) and read 2027 times:

When are the DC-9's getting retired????!


thank goodness for TCAS !
User currently offlineMlsrar From United States of America, joined Mar 2000, 1417 posts, RR: 8
Reply 14, posted (11 years 8 months 1 week 4 days 7 hours ago) and read 2023 times:

mainly due to the fact that red and blue don't figure into it

Hmmm...seems to be the most prevalent color on the upper part of the airframe and the tail.

The red anyway.


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I mean, for the right price I’ll fight a lion. - Mike Tyson
User currently offlineXFSUgimpLB41X From United States of America, joined Aug 2000, 4200 posts, RR: 37
Reply 15, posted (11 years 8 months 1 week 4 days 7 hours ago) and read 2020 times:

THe thing I have heard they are most wanting to reduce is the red paint.. it oxidizes and fades pretty bad, so you will see less red on the airplane. (obviously the taill will still be red).


Chicks dig winglets.
User currently offlineNa From Germany, joined Dec 1999, 10736 posts, RR: 9
Reply 16, posted (11 years 8 months 1 week 3 days 15 hours ago) and read 1922 times:

That red fades more quickly than other colours is true.

But red is THE Northwest Airlines distinctive main colour and an important brand property. Would be foolish to change that to save a few bucks. Looking at UA grey fades as fast as red does.


User currently offline747-451 From United States of America, joined Oct 2000, 2417 posts, RR: 6
Reply 17, posted (11 years 8 months 1 week 3 days 8 hours ago) and read 1866 times:

Maybe NW should get a different supplier of NW Chrome Red..or add sunscreen materials to it...

User currently offlineDoug_Or From United States of America, joined Mar 2000, 3408 posts, RR: 3
Reply 18, posted (11 years 8 months 1 week 3 days 8 hours ago) and read 1860 times:

The oreient scheme wouldn't be much of a retrojet... most of the fleet types have already warn it!

that said, the early 60s livery would be interesting, though I doubt it could ever look better than it did on a 727 Smile



When in doubt, one B pump off
User currently offlineCF-CPI From Canada, joined Nov 2000, 1062 posts, RR: 0
Reply 19, posted (11 years 8 months 1 week 3 days 8 hours ago) and read 1860 times:

747-451, regarding the A320 in the 1969 scheme, there were actually a couple of them painted that way in the spring of 1989. By the time NW put the ship in service, they had been repainted in the 'bowling shoe'. I'm not sure if they ever made it to North America in the old scheme but perhaps someone could dig up a pic of it. I recall seeing the pics (not computer impressions) in a copy of the NW employee newspaper.

I think this applies only to ships 3201 and 3202. Ship 3203 was the first one painted in the bowling shoe and they put grey engines on it rather than white. There's a good postcard of that one. It's nice when an aircraft type creates total paint confusion in such a short time span.


User currently offlineGigneil From United States of America, joined Nov 2002, 16347 posts, RR: 84
Reply 20, posted (11 years 8 months 1 week 3 days 7 hours ago) and read 1831 times:

Covert - hahahahahahaha.

N


User currently offlineJustplanesmart From United States of America, joined Mar 2001, 722 posts, RR: 2
Reply 21, posted (11 years 8 months 1 week 3 days 7 hours ago) and read 1825 times:

N301US on delivery:

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Photo © Bob Logan


Repainted before service entry, I believe.



"So many planes; so little time..."
User currently offlineHlywdCatft From United States of America, joined Jan 2001, 5321 posts, RR: 6
Reply 22, posted (11 years 8 months 1 week 3 days 6 hours ago) and read 1790 times:

I think perhaps the grey and the dark blue on the current scheme should be switched. Someone like Air orange did that design, it looked nice

User currently offline727_Gal From United States of America, joined Sep 2002, 325 posts, RR: 2
Reply 23, posted (11 years 8 months 1 week 3 days 4 hours ago) and read 1768 times:

I personally love the NW livery - living in Memphis, I'm constantly seeing the red tails fly overhead. I think their previous livery - the white with a cheatline - was not as attractive. This one is distinctive, and in the times of airlines blending and fading into each other, setting oneself apart is not necessarily a bad thing. Maybe in a few years, a facelift would be appropriate - but not complete plastic surgery  Smile

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Photo © William Jenkins


Of course I had to display the livery on a 727 - it is me, afterall!  Big thumbs up


User currently offlineSeat2A From United States of America, joined Nov 2002, 81 posts, RR: 2
Reply 24, posted (11 years 8 months 1 week 3 days 3 hours ago) and read 1744 times:

I think Northwest's current livery is amongst the most attractive anywhere in the world. I'd hate to see it change anytime soon.

Now, if Northwest wanted to do a little "rebranding" or rather redesigning of their First Class cabin, I'd definitely look forward to that. Perhaps a dark red seat fabric against a dark blue patterned carpet...


25 Scottb : Considering NWA's significant presence in Asian markets, it makes sense to keep a good bit of red in the livery, given that red is associated with goo
26 Coronado : Perhaps a slight modification of the proportions would be in order. I would like to see NWA, KLM, and CO with same spacing of their colors and lines w
27 Post contains links Ryefly : HlywdCatft wrote: "I think perhaps the grey and the dark blue on the current scheme should be switched. Someone like Air orange did that design, it lo
28 Na : Not only the first A320s were delivered 1989 in the old scheme, but also the first two or three 744s (N662US, N663US). I don´t know if the 744s were
29 AApilot2b : NWA has always had a destinctive and unique color scheme. The current scheme is truly one of the best in the industry. It is modern and very distinct
30 Backfire : I think Northwest's logo is one of the smartest in the air transport world - wonder how many people miss the fact that the compass-point logo is styli
31 Post contains images A388 : Hey Backfire, You are right, I didn't see the "W" in their logo, wow. How can I miss that A388
32 HlywdCatft : you gotta definitely keep the red tails on Northwest, but I am not so sure about the bowling shoe fuselage. I would personally like more red like on t
33 747-451 : "would like to see NWA, KLM, and CO with same spacing of their colors and lines while keeping their respective unique tails. Maybe DL should also adap
34 E7plnr : And the word is? Yes! A change is on the way! The word is that the red tail will stay, yet nothing else has been said. I have also heard to keep a eye
35 Gnomon : Where'd you get this information? Is it a reliable source?
36 Post contains images A330_DTW : Someone claiming to have been to Northwest Airline's Headquarters in Atlanta mentioned seeing a new livery for the airline. (S)he described it as stil
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