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JAT Should Change Name Now!  
User currently offlineJetMark From Netherlands, joined Nov 2002, 63 posts, RR: 2
Posted (11 years 7 months 2 weeks 2 days 10 hours ago) and read 3002 times:

Jugoslav Airlines JAT (nice website: http://www.jat.com) should change name and livery by now as the country name "Yugoslavia" officially doesn't exist anymore from today. The new name is now Serbia-Montenegro. What do you think JAT should do? Aren't they pretty late to implement the new country of origin name?

Regards,
JetMark

Visit my site via http://www.liladesign.com

29 replies: All unread, showing first 25:
 
User currently offlineTriStar500 From Germany, joined Nov 1999, 4695 posts, RR: 42
Reply 1, posted (11 years 7 months 2 weeks 2 days 10 hours ago) and read 2990 times:

JAT is a trademark so they should keep these initials while finding another meaning for the abbreviation.

The separation the Czech Republik and Slovakia hasn't hindered CSA to continue using their well-known brand name.



Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlineSobelair From Croatia, joined Sep 2000, 353 posts, RR: 1
Reply 2, posted (11 years 7 months 2 weeks 2 days 10 hours ago) and read 2978 times:


Yes, I agree. As far as I am concerned JAT should leave out the extension of their name "Yugoslav Airlines" and simply become JAT. Well, or shorten it like Czech Airlines did, but how do you "shorten" Yugoslav into Serbian-Montenegrian?!?

I am curious what will JAT do relating to their name.
 Wink/being sarcastic


User currently offlineJetMark From Netherlands, joined Nov 2002, 63 posts, RR: 2
Reply 3, posted (11 years 7 months 2 weeks 2 days 10 hours ago) and read 2969 times:

I just phoned JAT's management and they were aware of the country name change but haven't taken action to change company name or the meaning of the abbreviation. For me only JAT would be okay too. Better is YAT as JAT is confusing with Japan Air Transport unless this regional airline is at the other side of the globe.

User currently offlineTriStar500 From Germany, joined Nov 1999, 4695 posts, RR: 42
Reply 4, posted (11 years 7 months 2 weeks 2 days 10 hours ago) and read 2953 times:

JAT sounds - with a little bit of imagination - like "jet", so maybe some overpaid marketing wizards will be able to play around with this idea/combination.  Smile



Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
User currently offlineRA-85154 From Netherlands, joined Sep 2001, 618 posts, RR: 3
Reply 5, posted (11 years 7 months 2 weeks 2 days 9 hours ago) and read 2938 times:

Hi,

Although the country no longer exists, they should keep the "JAT" I think, it is indeed a trademark, known already for decades, like CSA. They should however change the additional 'Yugoslav Airlines' and just turn it into something like 'Serbian-Montenegrian Airlines' or become SMAT instead of JAT  Big thumbs up lol?

Martijn



User currently offlineSlawko From Canada, joined May 1999, 3799 posts, RR: 9
Reply 6, posted (11 years 7 months 2 weeks 2 days 7 hours ago) and read 2886 times:

CSA did change their name they just were lucky and got to keep the C....JAT may want to think about rebranding with a new name, but I would make that part of a larger re-branding plan that would include fleet and service improvements, and maybe even some North American routs again.....


"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
User currently offlineThomas_Jaeger From Switzerland, joined Apr 2002, 2388 posts, RR: 28
Reply 7, posted (11 years 7 months 2 weeks 2 days 6 hours ago) and read 2850 times:

As they have lots of aircraft flying around all white or in about three different liveries, it's time to look for a new livery anyway  Wink/being sarcastic


Swiss aviation news junkie living all over the place
User currently offlineAmmunition From United Kingdom, joined Feb 2002, 1065 posts, RR: 4
Reply 8, posted (11 years 7 months 2 weeks 2 days 6 hours ago) and read 2842 times:

how about S'n'M airlines  Big thumbs up


Saint Augustine- 'The world is a book and those who do not travel, read only 1 page'
User currently offlineDIA From United States of America, joined Jan 2001, 3273 posts, RR: 27
Reply 9, posted (11 years 7 months 2 weeks 2 days 5 hours ago) and read 2804 times:

Good observation JetMark. When I first read the post I thought of Japan Air Transport as well.

JAT could be kept as a trademark, but it does a new livery and possibly a new brand-development plan.

Good catch JetMark.

DIA



Ding! You are now free to keep supporting Frontier.
User currently offlineAndrej From United Kingdom, joined Jun 2001, 938 posts, RR: 0
Reply 10, posted (11 years 7 months 2 weeks 2 days 3 hours ago) and read 2773 times:

To all,

they should keep the name, b/c the name was in the use, for many years and easy to recognize.

Slawko,

CSA partly changed their name. From Czechoslovak Airlines to Czech Airlines. However, if you follow the there letters, they stand for C(zecho)S(lovak)A(irlines). Now, tell me, where is the "S" in the Czech Airlines. In Czech language, the Czech Airlines means Ceske Aerolinie. Now, one may argue that when speaking Czech, the "S" is in the name. C(e)S(ke)A(erolinie), however it does not make any sense.

Also, the "OK" identification, was established to use in Czechoslovakia. After the split, the Czechs should use "OL" and Slovaks should use "OM". Slovaks use OM, but czechs stick with the OK.

There are two successors after the the split of Czechoslovakia, and they are Czech Rep. and Slovak Rep.. However, the Czech made few tricks, (the airline name, they kept the same flag, etc) so they could be easier recognized around the world.

To the flag. In the history, the old flag was made of three colors. White, Blue and Red. The white and red was the color of Czech lands, Moravia and Slezia (Slesko), the white symbolizes the Slovakia. Now more than 10 years after the split, they still use old flag. Slovaks come up with their new flag.

I could go on and on, but this is not related to the aviation, thus I will stop.


Cheers,

Andrej L.

Sorry for any grammar error.


User currently offlineJU101 From Canada, joined Mar 2001, 832 posts, RR: 4
Reply 11, posted (11 years 7 months 2 weeks 1 day 4 hours ago) and read 2710 times:

Yes guys!

The name, JAT, will stay for sure. In fact discussion about possible name changes have been going on for quite sometime, but the name JAT is very authentic and the name has been around since the second world war. A while back, some people thought it may be a good idea to bring back the original company name - Aeroput, as it was when the airline came into existence back in 1927.

I believe that the term Yugoslav will be eventually dropped, though there has been no confirmation of this. I would definately support the idea of the company being officially and unofficially known as JAT Airlines. This way the official airline of Serbia and Montenegro could also look at expanding its horizons more than it did up to now, since it would have no distinct geographic or territorial association - even as a national carrier.

As for the fleet question, most of the 737s and all ATRs are in full livery. On the other hand some other aircraft aircraft (DC-9 or B-727) are often in all-white since these aircraft are planned to exit the fleet by the middle of spring... It would be about time that the rest of the 737s are painted, as the livery is very attractive. From my observation, only three 737s need to be repainted (YU-ANH, YU-ANW, and YU-AON). On similar note, i am sure that the livery will stay, since the company symbol is definately representative of the national colors of Serbia and Montenegro.

View Large View Medium
Click here for bigger photo!

Photo © Tamsin Zvereva



User currently offlineAirsicknessbag From Germany, joined Aug 2000, 4723 posts, RR: 33
Reply 12, posted (11 years 7 months 2 weeks 1 day 3 hours ago) and read 2698 times:

Also, keep in mind Yugoslavia means nothing more "Southern Slavia" - and Southern Slavia that part of the world still is, regardless of the country´s official name. (Analogy: imagine the Republic of South Africa renamed into Makaluko N´Sidlbane tomorrow - it would still be the Southern part of Africa, i.e. South Africa.)

Daniel Smile


User currently offlineYyz717 From Canada, joined Sep 2001, 16253 posts, RR: 56
Reply 13, posted (11 years 7 months 2 weeks 1 day 3 hours ago) and read 2692 times:

The JAT name has a lot of history. I think it should stay. An airline name is not so much about national identity anymore but marketing image. JAT historically is a well-respected carrier, despite its current shrunken state.

Also, their curent livery is very sharp & modern!




Panam, TWA, Ansett, Eastern.......AC next? Might be good for Canada.
User currently offline9A-CRO From Croatia, joined Jun 2000, 1574 posts, RR: 8
Reply 14, posted (11 years 7 months 2 weeks 7 hours ago) and read 2616 times:
AIRLINERS.NET CREW
DATABASE EDITOR

JAT name should stay, but abbrevation should be dropped.
BTW.
I am not really sure if it was JAT plane but I saw ATR 72 with colors very similar to those of JAT take off today from Zagreb. I was only able to catch a glimpse of it because it soon flew behind a building.



When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
User currently offlineJcs17 From United States of America, joined Jun 2001, 8065 posts, RR: 38
Reply 15, posted (11 years 7 months 2 weeks 6 hours ago) and read 2610 times:

CSA changed their official name from Czech Slovak Airlines to CSA-Czech Airlines.


America's chickens are coming home to rooooost!
User currently offlineAirways1 From United Kingdom, joined Jul 1999, 560 posts, RR: 0
Reply 16, posted (11 years 7 months 2 weeks 3 hours ago) and read 2577 times:

Actually, regarding CSA, the initials originally stood for "Ceskoslovenske Statni Aerolinie".

Here, a timetable from 1932:



User currently offlineJU101 From Canada, joined Mar 2001, 832 posts, RR: 4
Reply 17, posted (11 years 7 months 1 week 6 days 20 hours ago) and read 2555 times:

I really love these old time table posters, as they have so much historical significance. Attached is one of my all-time favorites.





In translation: From Yugoslavia to Britain in 7 hours on board JATs aircraft.

Its amazing how so much has changed since then!


User currently offlineJAT From Canada, joined Feb 2000, 1101 posts, RR: 9
Reply 18, posted (11 years 7 months 1 week 6 days 18 hours ago) and read 2535 times:

In response to the remark about JATs planes being white, actually they are working on that, and most of their 737s are painted, any remaining ones will be by springtime. YU-ANV is the most receant "convert" from the white to the full JAT livery, I don't think there's a picture on airliners.net yet... As far as I know, the only unpainted 737s are YU-ANH and YU-ANW and the leased YU-AON. Also, seeing as the DC-9s and 727s will be finally retired by the middle of this year, there's no sense painting them. Although YU-AKI is painted and looks great....

User currently offlineInfinite From Germany, joined Jan 2006, 0 posts, RR: 0
Reply 19, posted (11 years 7 months 1 week 6 days 16 hours ago) and read 2518 times:

Andrej,
Exactly. It was absolutely unrightful what the czechs did after Czechoslovakia was divided. Their decision to keep our common flag was unprecedented. I completely agree with you, they totally bullshited us. Ti parchanti  Smile

Anyways, I thinnk JAT should just completely rebrand...


User currently offlineSushka From United States of America, joined Nov 1999, 4784 posts, RR: 14
Reply 20, posted (11 years 7 months 1 week 6 days 9 hours ago) and read 2486 times:

I think they should keep JAT as the name but call it something like Yugo Avio Transport.


Pershoyu Spravoyu Litaki!
User currently offline9A-CRO From Croatia, joined Jun 2000, 1574 posts, RR: 8
Reply 21, posted (11 years 7 months 1 week 6 days 9 hours ago) and read 2478 times:
AIRLINERS.NET CREW
DATABASE EDITOR

Nice poster, and with spelling error.
JUOGSLAVIJA (should be JUGOSLAVIJA)



When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
User currently offlineBackfire From Germany, joined Oct 2006, 0 posts, RR: 0
Reply 22, posted (11 years 7 months 1 week 6 days 4 hours ago) and read 2437 times:

If you're talking about "converting" then what better name could you choose than "SerMon"...? Big grin Big grin

User currently offlineJU101 From Canada, joined Mar 2001, 832 posts, RR: 4
Reply 23, posted (11 years 7 months 1 week 6 days 2 hours ago) and read 2423 times:

9A-CRO, thats funny how you noticed that, i guess i wasnt that observant, and neither were the old marketing crew! haha!

JAT, there are a few nice photos of the YU-ANV in its new colors on planepictures.net Many spotters that i have spoken too have given up on airliners.net since the load up time is less efficient than on its competitor sites. Hence more photos there.


User currently offline9A-CRO From Croatia, joined Jun 2000, 1574 posts, RR: 8
Reply 24, posted (11 years 7 months 1 week 6 days 1 hour ago) and read 2407 times:
AIRLINERS.NET CREW
DATABASE EDITOR

How old is that poster?

BTW.
Anyobody knows why is it JugoslOvenski and not JugoslAvenski ?



When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
25 Post contains images JU101 : 9A-CRO, I believe the poster was from 1955. I actually have a nice collection of JAT posters and timetables dating from decades ago. As for your last
26 Ptica2000 : Hm, I think that in Jugoslavia, now Srbia i Crna Gora (Serbia and Montenegro), slAvic was always translated slOvenski and not slAvenski. Someone menti
27 JAT : JU101, Do you know if, and where, I could get some of these vintage JAT posters? I would LOVE to have a few and frame them!
28 JU101 : I would assume that the Belgrade aeronautical museum have vintage posters on sale, otherwise people employed in JAT, federal tourist agencies, and the
29 JAT : JU101, Yes, I considered contacting JAT and asking them if they have any to give away or even sell... I agree about the calendars, they're great. Have
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