Apuneger From Belgium, joined Sep 2000, 3033 posts, RR: 10
Reply 4, posted (12 years 12 months 1 day 16 hours ago) and read 1984 times:
I think Sabena 690 already gave you the right answers. Maybe just to add a thing about SN BA: According to some sources, their no. 1 priority is to attract more pax to their flights. It seems that their avg. load factor was only 49% (well, the load factor says nothing about yield, but it gives you an idea of the 'attractiveness' of the airline).
Capt.Picard From , joined Dec 1969, posts, RR:
Reply 6, posted (12 years 12 months 1 day 15 hours ago) and read 1963 times:
Time was when the cheapest option to many European destinations was with Sabena via Brussels. My first flight to Finland (Helsinki) was with...yep, you guessed it, Sabena - via BRU (from the UK).
Despite a lot of the negative attitudes & perceptions of service on airlines such as Sabena (and Iberia), I found the service perfectly fine - even good.
However, times have changed, even over the space of 3 years....Sabena (or SNBA now) is no longer even *near* the cheapest option to Europe/Africa from the UK or other countries outside Belgium. UK and other European airlines have slashed their fares in order to compete with the no-frills group; 3 years ago, I would have never have guessed, but BA is now consistently the cheapest option to a number of Euro destinations/airports not served by no-frills airlines. I suspect this is similar for the national carriers of other European countries....not very good news for SNBA, who I would have thought would need at least *some* connecting/feeder traffic at BRU.
I honestly can't see SNBA anything more than a "niche" airline, such as Crossair (until recently) or Luxair, serving its home market and offering flights to popular European destinations...but nothing more.
As with VEX, do they have any idea what exactly they want to be/do? At the moment, it seems they're not sure of their strategy.