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British Airways - Is It Marketing Orientated?  
User currently offlineGF-A330 From United Kingdom, joined Apr 2001, 1644 posts, RR: 2
Posted (13 years 2 months 2 weeks 1 day 21 hours ago) and read 3449 times:

I am currently researching on an university assignment due in soon. The title is to research whether the chosen company is marketing orientated and whether it follows the marketing concept ?

I just require opinions to what you guys think with regards to British Airways. Any help would be great.


3 replies: All unread, jump to last
User currently offlineStretch 8 From United States of America, joined May 1999, 2568 posts, RR: 15
Reply 1, posted (13 years 2 months 2 weeks 1 day 17 hours ago) and read 3379 times:

I think BA always been very "marketing oriented." Their print and television advertising (at least here in the US), has always been clever and thoughtful. They use select publications and television programs to reach an affluent audience.

Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
User currently offlineKeesje From , joined Dec 1969, posts, RR:
Reply 2, posted (13 years 2 months 2 weeks 1 day 17 hours ago) and read 3367 times:


yrs ago they decided to go for high revenue passengers.

they sold Go and reconfigured their awide body aircraft into 4 classes (3 business focussed) moved out a lot of seats for more comfort

they followed the startegy & took risk's even when it appeared to make them very weak (business travel plumped after 9-11, corporate accounts were rationalized, business travelers downgraded)

so they followed the marketing strategy

if a was the right strategy remins to be seen, perhaps it would have been more profitable to be more conservative/ flexible with the strategy

User currently offlineVS11 From United States of America, joined Jul 2001, 1234 posts, RR: 0
Reply 3, posted (13 years 2 months 2 weeks 1 day 13 hours ago) and read 3301 times:

What exactly do you mean by marketing oriented?

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