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British Airways - Is It Marketing Orientated?  
User currently offlineGF-A330 From United Kingdom, joined Apr 2001, 1644 posts, RR: 2
Posted (11 years 6 months 1 week 4 days 17 hours ago) and read 2368 times:

I am currently researching on an university assignment due in soon. The title is to research whether the chosen company is marketing orientated and whether it follows the marketing concept ?


I just require opinions to what you guys think with regards to British Airways. Any help would be great.

Regards

3 replies: All unread, jump to last
 
User currently offlineStretch 8 From United States of America, joined May 1999, 2568 posts, RR: 16
Reply 1, posted (11 years 6 months 1 week 4 days 13 hours ago) and read 2298 times:

I think BA always been very "marketing oriented." Their print and television advertising (at least here in the US), has always been clever and thoughtful. They use select publications and television programs to reach an affluent audience.


Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
User currently offlineKeesje From , joined Dec 1969, posts, RR:
Reply 2, posted (11 years 6 months 1 week 4 days 13 hours ago) and read 2286 times:

yes

yrs ago they decided to go for high revenue passengers.

they sold Go and reconfigured their awide body aircraft into 4 classes (3 business focussed) moved out a lot of seats for more comfort

they followed the startegy & took risk's even when it appeared to make them very weak (business travel plumped after 9-11, corporate accounts were rationalized, business travelers downgraded)

so they followed the marketing strategy

if a was the right strategy remins to be seen, perhaps it would have been more profitable to be more conservative/ flexible with the strategy




User currently offlineVS11 From United States of America, joined Jul 2001, 1111 posts, RR: 0
Reply 3, posted (11 years 6 months 1 week 4 days 10 hours ago) and read 2220 times:

What exactly do you mean by marketing oriented?

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